The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $27,260 Ford EcoSport Titanium | ||||
Difference: $1,040 | ||||
Lowest Total Invoice: $26,310 Kia Optima EX | ||||
Difference: $279 | ||||
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Model Year | 2018 | 2012 | 2012 | 2012 |
Model | EcoSport | Optima | Optima | Optima |
Trim | Titanium | EX | EX Turbo | SX |
Body | 4dr SUV | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Base Price | $25,740 | $23,200 | $25,100 | $26,500 |
Base Invoice | $25,096 | $21,675 | $23,455 | $24,760 |
Cold Weather Package | 340 | |||
Full-size spare tire | 185 | |||
Premium Package | 2,950 | 2,950 | 2,950 | |
Navigation system | 1,400 | 1,400 | 1,400 | |
Cold Weather Package | 322 | |||
Full-size spare tire | 176 | |||
Premium Package | 2,635 | 2,635 | 2,635 | |
Navigation system | 1,250 | 1,250 | 1,250 | |
Options (change) | 525 | 4,350 | 4,350 | 4,350 |
Options (change) | 498 | 3,885 | 3,885 | 3,885 |
Destination | 995 | 750 | 750 | 750 |
Total Price | $27,260 | $28,300 | $30,200 | $31,600 |
Total Invoice | $26,589 | $26,310 | $28,090 | $29,395 |
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Ford EcoSport dealer quotes or Kia Optima dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
Lowest Adjusted Price and Invoice: Ford EcoSport Titanium | ||||
TrueDelta Adjusted Price Difference: $2,435 | ||||
TrueDelta Adjusted Invoice Difference: $1,082 | ||||
Model Year | 2018 | 2012 | 2012 | 2012 |
Model | EcoSport | Optima | Optima | Optima |
Trim | Titanium | EX | EX Turbo | SX |
Body | 4dr SUV | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Engine | 123hp I3 | 200hp I4 | 274hp I4 | 274hp I4 |
Transmission | T6 | T6 | T6 | T6 |
Drivetrain | FWD | FWD | FWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | 675, 10 | 550, 12 | 550, 12 | 550, 12 |
Tire (rear if not all the same) | 205/50-17 | 215/55-17 | 215/55-17 | 225/45-18 |
Total Price | $27,260 | $28,300 | $30,200 | $31,600 |
Adjustments for Features | -1,395 | 0 | 0 | -625 |
Feature-Adjusted Total Price | $25,865 | $28,300 | $30,200 | $30,975 |
Cost Above Minimum | $0 | $0 | $1,900 | $2,675 |
Total Invoice | $26,589 | $26,310 | $28,090 | $29,395 |
Adjustments for Features | -1,361 | 0 | 0 | -581 |
Feature-Adjusted Total Invoice | $25,228 | $26,310 | $28,090 | $28,814 |
Cost Above Minimum | $0 | $0 | $1,780 | $2,504 |
Model Year | 2018 | 2012 | 2012 | 2012 |
Model | EcoSport | Optima | Optima | Optima |
Trim | Titanium | EX | EX Turbo | SX |
Body | 4dr SUV | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Transmission and Drivetrain | ||||
6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | $1100 |
FWD | $0 | $0 | $0 | $0 |
Accessories | ||||
AC power outlet | $100 | |||
Heated steering wheel | $100 | $100 | $100 | |
Remote app | $25 | |||
Remote climate control | $25 | |||
Remote start via app | $75 | |||
Universal garage door opener | $100 | $100 | $100 | |
Brakes, Airbags, and Other Safety | ||||
911 assist | $25 | |||
Active or whiplash-reducing head restraints, front seats | $0 | $0 | $0 | |
Blind spot warning system | $200 | |||
Cross-traffic warning, rear | $100 | |||
Full-size spare tire | $225 | |||
Knee airbag, driver | $75 | |||
Knee airbag, passenger | $75 | |||
Obstacle detection, rear | $250 | |||
Rollover sensor | $50 | |||
Safety key | $5 | |||
Temporary spare tire | $150 | |||
Torque vectoring, brake-based | $100 | |||
Vehicle health reports | $0 | |||
Cargo Management | ||||
Air-conditioned storage compartment | $50 | $50 | $50 | |
Cargo cover | $75 | |||
Cargo shelf, height-adjustable | $100 | |||
Roof rails | $250 | |||
Trailering equipment (4 wire) | $125 | |||
Climate Control | ||||
Dual-zone climate control | $125 | $125 | $125 | |
Rain-sensing wipers | $175 | |||
Rear air vents | $100 | $100 | $100 | |
Rear wiper | $175 | |||
Variable intermittent wipers | $75 | $75 | $75 | |
Wiper de-icer | $25 | |||
Engine / Motor | ||||
Automatic start / stop | $150 | |||
Exterior | ||||
Active grille shutters | $0 | |||
Body kit | $0 | |||
Bodyside cladding (gray/black) | $250 | |||
Bright-finished exhaust tip(s) | $25 | $25 | $25 | |
Deep-tinted rear windows | $275 | |||
Externally-mounted spare | $0 | |||
Panoramic sunroof | $1200 | $1200 | $1200 | |
Rear spoiler | $200 | $200 | ||
Sunroof | $900 | |||
Tow hook(s), front | $40 | |||
Tow hook(s), rear | $25 | |||
Infotainment | ||||
4G LTE connectivity | $0 | |||
Android Auto support | $100 | |||
App support | $0 | |||
Apple CarPlay support | $100 | |||
Aux input | $50 | $50 | $50 | |
CD player | $125 | $125 | $125 | |
MP3-compatible player | $50 | $50 | $50 | |
SMS text-to-speech reader | $25 | |||
Traffic + travel information | $25 | |||
Traffic information | $25 | $25 | $25 | |
Voice control for external devices | $0 | |||
Wi-Fi hotspot | $50 | |||
Instruments, Lights, and Mirrors | ||||
Interior ambient lighting | $150 | $150 | ||
Interior ambient lighting, configurable | $150 | |||
Power-folding mirrors | $50 | $50 | $50 | |
Speaker lights | $100 | $100 | $100 | |
Xenon HID headlights | $500 | |||
Seats and Interior Trim | ||||
All-weather floor mats | $75 | |||
Aluminum trim | $100 | |||
Cooled or ventilated front seats | $300 | $300 | $300 | |
Floor mats, second row (optional) | $0 | |||
Heated second row seats | $200 | $200 | $200 | |
Illuminated door sill trim plates | $200 | |||
Leather seating surfaces | $900 | $900 | $900 | |
Manual height adjuster, passenger seat | $50 | |||
Manual lumbar adjuster, driver seat | $50 | |||
Memory system, driver seat | $200 | $200 | $200 | |
Metal pedals | $75 | |||
Partial leather seating sufaces | $450 | |||
Power fore-aft adjuster, passenger seat | $100 | $100 | $100 | |
Power lumbar adjuster, driver seat | $100 | $100 | $100 | |
Power recliner, passenger seat | $100 | $100 | $100 | |
Power tilt adjuster, driver seat | $100 | $100 | $100 | |
Suspension, Wheels, and Tires | ||||
Sport suspension (upgrade) | $0 | |||
Transmission | ||||
Steering-wheel-mounted transmission controls | $100 | |||
Total Value of Features | $6,820 | $5,425 | $5,425 | $6,050 |
Value of Feature Adjustments | $1,395 | $0 | $0 | $625 |
Value of Feature Adjustments | -1,361 | 0 | 0 | -581 |
Model Year | 2018 | 2012 |
Model | EcoSport | Optima |
Body | 4dr SUV | 4dr Sedan |
Wheelbase | 99.2 in | 110.0 in |
Length | 161.3 in | 190.7 in |
Width | 69.5 in | 72.1 in |
Height | 64.8 in | 57.3 in |
Curb Weight | 3,061 lb. | 3,207 lb. |
Fuel Capacity | 13.6 gal. | 18.5 gal. |
Row 1 Headroom | 39.8 in | 40.0 in |
Row 1 Shoulder Room | 53.3 in | 57.2 in |
Row 1 Hip Room | 51.6 in | 54.7 in |
Row 1 Legroom | 40.9 in | 45.5 in |
Row 2 Headroom | 37.5 in | 37.6 in |
Row 2 Shoulder Room | 51.3 in | 55.7 in |
Row 2 Hip Room | 50.9 in | 54.5 in |
Row 2 Legroom | 36.7 in | 34.7 in |
Cargo Volume, Minimum | 20.9 ft3 | 15.4 ft3 |
Cargo Volume, Maximum | 50.0 ft3 | 15.4 ft3 |
Cold Weather Package | ||
Feature | Value | Requested? |
Heated steering wheel | 100 | Yes |
All-weather floor mats | 75 | No |
Wiper de-icer | 25 | No |
Total Requested | 100 | 50% |
Total Not Requested | 100 | 50% |
Navigation system | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
Total Requested | 725 | 100% |
Total Not Requested | 0 | 0% |
Premium Package | ||
Feature | Value | Requested? |
Heated steering wheel | 100 | Yes |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | No |
Power fore-aft adjuster, passenger seat | 100 | No |
Memory system, driver seat | 200 | No |
Panoramic sunroof | 1200 | No |
Power-folding mirrors | 50 | No |
HD radio | 50 | Yes |
Infinity, 550W, 12 speakers (with subwoofer) | 350 | No |
Rearview camera | 200 | Yes |
Voice control for external devices | 0 | No |
SMS text-to-speech reader | 25 | No |
Bluetooth audio streaming | 25 | Yes |
Media drive, small | 5 | No |
Total Requested | 575 | 19% |
Total Not Requested | 2530 | 81% |
Navigation system | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
Total Requested | 725 | 100% |
Total Not Requested | 0 | 0% |
Premium Package | ||
Feature | Value | Requested? |
Heated steering wheel | 100 | Yes |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | No |
Power fore-aft adjuster, passenger seat | 100 | No |
Memory system, driver seat | 200 | No |
Panoramic sunroof | 1200 | No |
Power-folding mirrors | 50 | No |
HD radio | 50 | Yes |
Infinity, 550W, 12 speakers (with subwoofer) | 350 | No |
Rearview camera | 200 | Yes |
Voice control for external devices | 0 | No |
SMS text-to-speech reader | 25 | No |
Bluetooth audio streaming | 25 | Yes |
Media drive, small | 5 | No |
Total Requested | 575 | 19% |
Total Not Requested | 2530 | 81% |
Navigation system | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
Total Requested | 725 | 100% |
Total Not Requested | 0 | 0% |
Premium Package | ||
Feature | Value | Requested? |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | No |
Power fore-aft adjuster, passenger seat | 100 | No |
Memory system, driver seat | 200 | No |
Panoramic sunroof | 1200 | No |
Power-folding mirrors | 50 | No |
HD radio | 50 | Yes |
Infinity, 550W, 12 speakers (with subwoofer) | 350 | No |
Rearview camera | 200 | Yes |
Voice control for external devices | 0 | No |
SMS text-to-speech reader | 25 | No |
Bluetooth audio streaming | 25 | Yes |
Media drive, small | 5 | No |
Total Requested | 475 | 16% |
Total Not Requested | 2530 | 84% |