The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $20,784 Ford Focus SE | ||||
Difference: $19,586 | ||||
Lowest Total Invoice: $19,235 Ford Focus SE | ||||
Difference: $19,479 | ||||
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Model Year | 2010 | 2010 | 2010 | 2018 |
Model | Focus | Focus | Focus | Atlas |
Trim | SE | SES | SEL | SEL |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr SUV |
Base Price | $17,170 | $18,780 | $18,780 | $39,160 |
Base Invoice | $16,025 | $17,489 | $17,489 | $37,554 |
SYNC and Sound Package | 1,090 | |||
Rear spoiler | 395 | |||
Bright-finished exhaust tip(s) | 65 | |||
All-weather floor mats | 75 | 75 | 75 | 285 |
Universal garage door opener | 399 | 399 | 399 | |
Cargo mat | 70 | 70 | 70 | |
Sunroof | 795 | |||
Moon & Tune Value Package | 795 | 795 | ||
SYNC and Sound Package | 948 | |||
Rear spoiler | 344 | |||
Bright-finished exhaust tip(s) | 37 | |||
All-weather floor mats | 67 | 67 | 67 | 235 |
Universal garage door opener | 342 | 342 | 342 | |
Cargo mat | 55 | 55 | 55 | |
Sunroof | 692 | |||
Moon & Tune Value Package | 692 | 692 | ||
Options (change) | 2,889 | 1,339 | 1,339 | 285 |
Options (change) | 2,485 | 1,156 | 1,156 | 235 |
Destination | 725 | 725 | 725 | 925 |
Total Price | $20,784 | $20,844 | $20,844 | $40,370 |
Total Invoice | $19,235 | $19,370 | $19,370 | $38,714 |
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Lowest Adjusted Price and Invoice: Ford Focus SEL | ||||
TrueDelta Adjusted Price Difference: $8,611 | ||||
TrueDelta Adjusted Invoice Difference: $8,846 | ||||
Model Year | 2010 | 2010 | 2010 | 2018 |
Model | Focus | Focus | Focus | Atlas |
Trim | SE | SES | SEL | SEL |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr SUV |
Engine | 140hp I4 | 140hp I4 | 140hp I4 | 235hp I4 |
Transmission | M5 | M5 | M5 | T8 |
Drivetrain | FWD | FWD | FWD | FWD |
EPA Fuel Economy (city/highway) | 24/35 MPG | 24/35 MPG | 24/35 MPG | 22/26 MPG |
Audio (watts, speakers) | 190, 9 | 190, 9 | 190, 9 | ?, 8 |
Tire (rear if not all the same) | 195/60-15 | 215/45-17 | 205/50-16 | 245/60-18 |
Total Price | $20,784 | $20,844 | $20,844 | $40,370 |
Adjustments for Features | 0 | -150 | -1,050 | -11,965 |
Feature-Adjusted Total Price | $20,784 | $20,694 | $19,794 | $28,405 |
Cost Above Minimum | $990 | $900 | $0 | $0 |
Total Invoice | $19,235 | $19,370 | $19,370 | $38,714 |
Adjustments for Features | 0 | -139 | -976 | -11,474 |
Feature-Adjusted Total Invoice | $19,235 | $19,231 | $18,394 | $27,240 |
Cost Above Minimum | $841 | $837 | $0 | $0 |
Model Year | 2010 | 2010 | 2010 | 2018 |
Model | Focus | Focus | Focus | Atlas |
Trim | SE | SES | SEL | SEL |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr SUV |
Transmission and Drivetrain | ||||
5-speed manual | $0 | $0 | $0 | |
8-speed manually-shiftable automatic | $1300 | |||
FWD | $0 | $0 | $0 | $0 |
Accessories | ||||
AC power outlet | $100 | |||
Adaptive cruise control, all-speed | $850 | |||
Cruise control | $150 | $150 | $150 | |
Hands-free trunk or liftgate | $100 | |||
Power liftgate | $350 | |||
Proximity key | $250 | |||
Remote app | $25 | |||
Remote start | $150 | |||
Sunshades, second row | $125 | |||
Tilt steering wheel, manual | $150 | $150 | $150 | |
Tilt/telescoping steering wheel, manual | $250 | |||
Brakes, Airbags, and Other Safety | ||||
4-wheel disc brakes | $150 | |||
911 assist | $25 | $25 | $25 | |
Automatic braking, low-speed | $200 | |||
Backup collision intervention | $150 | |||
Blind spot warning system | $200 | |||
Brake assist | $50 | |||
Cross-traffic collision intervention, rear | $100 | |||
Cross-traffic warning, rear | $100 | |||
Forward collision warning | $200 | |||
Lane departure prevention, steering-based | $200 | |||
Lane departure warning | $200 | |||
Obstacle detection, front | $150 | |||
Obstacle detection, rear | $250 | |||
Pedestrian detection | $50 | |||
Rearview camera | $200 | |||
Rollover sensor | $50 | |||
Safety key | $5 | $5 | $5 | |
Secondary collision brake assist | $25 | |||
Side curtain airbags | $350 | $350 | $350 | |
Side curtain airbags, three rows | $500 | |||
Cargo Management | ||||
Overhead sunglass holder | $25 | |||
Roof rails | $250 | |||
Climate Control | ||||
Automatic climate control, front | $200 | |||
Dual-zone climate control | $125 | |||
Heated windshield washer nozzles | $15 | |||
Intermittent wipers | $0 | $0 | $0 | |
Rain-sensing wipers | $175 | |||
Rear air vents with automatic controls | $250 | |||
Rear HVAC unit | $400 | |||
Rear wiper | $175 | |||
Engine / Motor | ||||
Automatic start / stop | $150 | |||
Exterior | ||||
Bodyside cladding (gray/black) | $250 | |||
Deep-tinted rear windows | $275 | |||
Panoramic sunroof | $1200 | |||
Rear spoiler | $200 | $200 | $200 | |
Sunroof | $900 | $900 | $900 | |
Wheel-lip moldings | $75 | |||
Infotainment | ||||
Android Auto support | $100 | |||
App support | $0 | |||
Apple CarPlay support | $100 | |||
CD player | $125 | $125 | $125 | |
CD player, remote | $100 | |||
HD radio | $50 | |||
Mirrorlink support | $0 | |||
SD Card slot | $25 | |||
Telematics service, such as OnStar | $200 | |||
Traffic + travel information | $25 | $25 | $25 | |
Voice control for external devices | $0 | $0 | $0 | |
Instruments, Lights, and Mirrors | ||||
Automatic headlights | $125 | |||
Compass | $0 | $0 | $0 | |
Heated mirrors | $25 | $25 | $25 | |
Illuminated visor mirror, driver | $50 | |||
Illuminated visor mirror, passenger | $50 | |||
Interior ambient lighting | $150 | $150 | ||
LED headlights | $1000 | |||
Mirror tilt-down in reverse | $25 | |||
Turn signals on or near mirrors | $25 | |||
Visor mirror, driver | $10 | $10 | $10 | |
Visor mirror, passenger | $10 | $10 | $10 | |
Seats and Interior Trim | ||||
Center armrest(s), second row | $50 | |||
Folding third row seats | $600 | |||
Heated front seats | $200 | $200 | ||
Leather seating surfaces | $900 | |||
Manual fore-aft adjuster, second row seats | $75 | |||
Manual height adjuster, driver seat | $50 | $50 | $50 | |
Manual recliner, second row seats | $75 | |||
Memory system, driver seat | $200 | |||
Power fore-aft adjuster, driver seat | $100 | |||
Power fore-aft adjuster, passenger seat | $100 | |||
Power height adjuster, driver seat | $100 | |||
Power height adjuster, passenger seat | $100 | |||
Power lumbar adjuster, driver seat | $100 | |||
Power recliner, driver seat | $100 | |||
Power recliner, passenger seat | $100 | |||
Power tilt adjuster, driver seat | $100 | |||
Power tilt adjuster, passenger seat | $100 | |||
Synthetic leather seating surfaces | $0 | |||
Suspension, Wheels, and Tires | ||||
Sport suspension (upgrade) | $0 | |||
Touring suspension (upgrade) | $0 | |||
Total Value of Features | $2,025 | $2,175 | $3,075 | $13,990 |
Value of Feature Adjustments | $0 | $150 | $1,050 | $11,965 |
Value of Feature Adjustments | 0 | -139 | -976 | -11,474 |
Model Year | 2010 | 2018 |
Model | Focus | Atlas |
Body | 4dr Sedan | 4dr SUV |
Wheelbase | 102.9 in | 117.3 in |
Length | 175.0 in | 198.3 in |
Width | 66.7 in | 78.3 in |
Height | 58.6 in | 69.7 in |
Curb Weight | 2,623 lb. | 4,222 lb. |
Fuel Capacity | 13.5 gal. | 18.6 gal. |
Row 1 Headroom | 39.2 in | 41.3 in |
Row 1 Shoulder Room | 53.5 in | 61.5 in |
Row 1 Hip Room | 50.4 in | 58.2 in |
Row 1 Legroom | 41.7 in | 41.5 in |
Row 2 Headroom | 38.3 in | 40.4 in |
Row 2 Shoulder Room | 53.7 in | 60.8 in |
Row 2 Hip Room | 50.9 in | 58.0 in |
Row 2 Legroom | 36.1 in | 37.6 in |
Row 3 Headroom | 0.0 in | 38.3 in |
Row 3 Shoulder Room | 0.0 in | 54.9 in |
Row 3 Hip Room | 0.0 in | 45.1 in |
Row 3 Legroom | 0.0 in | 33.7 in |
Cargo Volume, Minimum | 13.8 ft3 | 20.6 ft3 |
Cargo Volume, Behind R2 | 13.8 | 55.5 ft3 |
Cargo Volume, Maximum | 13.8 | 96.8 ft3 |
SYNC and Sound Package | ||
Feature | Value | Requested? |
Unbranded, 190W, 9 speakers (with subwoofer) | 350 | No |
Leather-wrapped steering wheel | 150 | Yes |
Audio controls on steering wheel | 125 | Yes |
Cruise control | 150 | Yes |
Auto-dimming rearview mirror | 150 | Yes |
SMS text-to-speech reader | 25 | Yes |
Traffic + travel information | 25 | No |
USB port | 25 | Yes |
Vehicle health reports | 0 | Yes |
911 assist | 25 | Yes |
Bluetooth audio streaming | 25 | Yes |
Voice control for audio system | 25 | Yes |
Bluetooth cell phone link | 100 | Yes |
Voice control for external devices | 0 | No |
Total Requested | 800 | 68% |
Total Not Requested | 375 | 32% |
Moon & Tune Value Package | ||
Feature | Value | Requested? |
Sunroof | 900 | Yes |
Unbranded, 190W, 9 speakers (with subwoofer) | 350 | No |
Total Requested | 900 | 72% |
Total Not Requested | 350 | 28% |
Moon & Tune Value Package | ||
Feature | Value | Requested? |
Sunroof | 900 | Yes |
Unbranded, 190W, 9 speakers (with subwoofer) | 350 | No |
Total Requested | 900 | 72% |
Total Not Requested | 350 | 28% |
All-weather floor mats | ||
Feature | Value | Requested? |
All-weather floor mats | 75 | Yes |
Cargo mat | 40 | Yes |
Total Requested | 115 | 100% |
Total Not Requested | 0 | 0% |