Ford Fusion Ford Fusion 2015 Kia Optima Kia Optima 2010

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Ford Fusion vs. Kia Optima Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Ford Fusion vs. Kia Optima Invoice Comparison

Lowest Total Price: $26,090

Kia Optima EX   
Difference: $4,815

Lowest Total Invoice: $24,290

Kia Optima EX   
Difference: $4,132

Calculate Payments

  Down Payment Interest Rate Term
Model Year201520152010
ModelFusionFusionOptima
TrimSETitaniumEX
Body4dr Sedan4dr Sedan4dr Sedan
Base Price $23,545 $30,290 $20,995
Base Invoice $21,733 $27,957 $19,620
Luxury Package 1,255    
Sunroof 995 995  
Navigation system 795 795 1,200
MyFord Touch Technology Package 1,100    
2.0L I4 1,795    
235/45VR18 595    
Premium Package     2,200
2.7L V6     1,000
Luxury Package 1,096    
Sunroof 888 888  
Navigation system 710 710 1,075
MyFord Touch Technology Package 982    
2.0L I4 1,657    
235/45VR18 531    
Premium Package     1,960
2.7L V6     940
Options (change) 6,535 1,790 4,400
Options (change) 5,864 1,598 3,975
Destination 825 825 695
Total Price $30,905 $32,905 $26,090
Total Invoice $28,422 $30,380 $24,290

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Ford Fusion dealer quotes or Kia Optima dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Ford Fusion vs. Kia Optima

Lowest Adjusted Price and Invoice: Kia Optima EX
TrueDelta Adjusted Price Difference: $3,295
TrueDelta Adjusted Invoice Difference: $2,734
Model Year201520152010
ModelFusionFusionOptima
TrimSETitaniumEX
Body4dr Sedan4dr Sedan4dr Sedan
Engine240hp I4240hp I4194hp V6
TransmissionT6T6T5
DrivetrainFWDFWDFWD
EPA Fuel Economy (city/highway)22/33 MPG22/33 MPG20/28 MPG
Audio (watts, speakers)?, 6390, 12360, 7
Tire (rear if not all the same)235/45-18235/45-18215/50-17
Total Price$30,905$32,905$26,090
Adjustments for Features-1,520-3,1950
Feature-Adjusted Total Price$29,385$29,710$26,090
Cost Above Minimum$0$325$0
Total Invoice$28,422$30,380$24,290
Adjustments for Features-1,398-2,9500
Feature-Adjusted Total Invoice$27,024$27,430$24,290
Cost Above Minimum$0$406$0

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Features Comparison: Ford Fusion vs. Kia Optima

Model Year201520152010
ModelFusionFusionOptima
TrimSETitaniumEX
Body4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100$1100 
5-speed manually-shiftable automatic  $1000
FWD$0$0$0
Accessories 
Keyless entry keypad$50$50 
Power-adjustable pedals  $125
Proximity key $250 
Remote start $150 
Remote window/roof operation$15$15 
Sunshade, rear  $125
Brakes, Airbags, and Other Safety 
911 assist$25$25 
Active or whiplash-reducing head restraints, front seats  $0
Knee airbag, driver$75$75 
Knee airbag, passenger$75$75 
Obstacle detection, rear $250 
Rearview camera$200$200 
Safety key$5$5 
Torque vectoring, brake-based$100$100 
Vehicle health reports$0$0 
Climate Control 
Dual-zone climate control$125$125 
Rear air vents$100$100 
Exterior 
Bodyside moldings  $75
Rear spoiler $200 
Infotainment 
Bluetooth audio streaming$25$25 
Bluetooth cell phone link$100$100 
HD radio $50 
Navigation, turn-by-turn$25$25 
SD Card slot$25$25 
SMS text-to-speech reader$25$25 
Surround sound $250 
Traffic + travel information$25$25 
Voice control for external devices$0$0 
Voice control for nav and audio$100$100 
Wi-Fi hotspot capability$0$0 
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror$75$75 
Auto-dimming passenger-side mirror$75$75 
Interior ambient lighting $150$150
Large color reconfigurable instrument cluster display$250$250 
Spotter mirror(s)$50$50 
Seats and Interior Trim 
Door sill trim plates $100$100
Floor mats, second row (optional)$0$0 
Manual lumbar adjuster, driver seat  $50
Memory system, driver seat$200$200 
Metal pedals $75 
Power height adjuster, passenger seat$100$100 
Power lumbar adjuster, driver seat$100$100 
Power lumbar adjuster, passenger seat $100 
Power tilt adjuster, passenger seat $100 
Suspension, Wheels, and Tires 
Alloy wheels$350 $350
Polished alloy wheels $350 
Transmission 
Steering-wheel-mounted transmission controls$100$100 
Total Value of Features$3,495$5,170$1,975
Value of Feature Adjustments$1,520$3,195$0
Value of Feature Adjustments-1,398-2,9500

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Specifications Comparison: Ford Fusion vs. Kia Optima

Model Year20152010
ModelFusionOptima
Body4dr Sedan4dr Sedan
Wheelbase112.2 in107.1 in
Length191.7 in189.0 in
Width72.9 in71.1 in
Height58.1 in58.3 in
Curb Weight3,526 lb.3,294 lb.
Fuel Capacity16.5 gal.16.4 gal.
Row 1 Headroom39.2 in39.8 in
Row 1 Shoulder Room57.8 in57.1 in
Row 1 Hip Room55.0 in54.5 in
Row 1 Legroom41.8 in43.7 in
Row 2 Headroom37.8 in38.0 in
Row 2 Shoulder Room56.9 in56.3 in
Row 2 Hip Room54.4 in54.7 in
Row 2 Legroom38.3 in37.8 in
Cargo Volume16.0 ft315.0 ft3

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Option Package Details
Ford Fusion SE

Luxury Package
FeatureValueRequested?
Leather seating surfaces900Yes
Heated front seats200Yes
Auto-dimming rearview mirror150Yes
Fog lights125Yes
Memory system, driver seat200No
Leather-wrapped steering wheel150Yes
Auto-dimming driver-side mirror75No
Auto-dimming passenger-side mirror75No
Total Requested152581%
Total Not Requested35019%
MyFord Touch Technology Package
FeatureValueRequested?
Automatic climate control, front200Yes
Dual-zone climate control125No
Large color reconfigurable instrument cluster display250No
SD Card slot25No
Wi-Fi hotspot capability0No
A/V input jacks25No
Traffic + travel information25No
Navigation, turn-by-turn25No
Total Requested20030%
Total Not Requested47570%

Option Package Details
Kia Optima EX

Premium Package
FeatureValueRequested?
215/50VR17 tires400No
Power-adjustable pedals125No
Heated front seats200Yes
Sunroof900Yes
CD changer, in-dash200No
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Sunshade, rear125No
Infinity, 360W, 7 speakers (with subwoofer)350No
Total Requested130052%
Total Not Requested120048%
2.7L V6
DOHC-4v
194 hp@6000
184 lb-ft@4500
FeatureValueRequested?
2.7L V6
DOHC-4v
194 hp@6000
184 lb-ft@4500
1000Yes
Bright-finished exhaust tip(s)25Yes
Total Requested1025100%
Total Not Requested00%

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