Ford Fusion Ford Fusion 2009 Kia Optima Kia Optima 2010

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Ford Fusion vs. Kia Optima Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Ford Fusion vs. Kia Optima Invoice Comparison

Lowest Total Price: $26,090

Kia Optima EX   
Difference: $2,765

Lowest Total Invoice: $24,290

Kia Optima EX   
Difference: $2,008

Calculate Payments

  Down Payment Interest Rate Term
Model Year20092010
ModelFusionOptima
TrimSELEX
Body4dr Sedan4dr Sedan
Base Price $22,310 $20,995
Base Invoice $20,464 $19,620
3.0L V6 1,445  
Leather seating surfaces 1,190  
Moon and Tune Package 795  
Stability control 495  
Navigation system 1,895 1,200
2.7L V6   1,000
Premium Package   2,200
3.0L V6 1,301  
Leather seating surfaces 1,036  
Moon and Tune Package 692  
Stability control 431  
Navigation system 1,649 1,075
2.7L V6   940
Premium Package   1,960
Options (change) 5,820 4,400
Options (change) 5,109 3,975
Destination 725 695
Total Price $28,855 $26,090
Total Invoice $26,298 $24,290

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Ford Fusion dealer quotes or Kia Optima dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Ford Fusion vs. Kia Optima

Lowest Adjusted Price and Invoice: Kia Optima EX
TrueDelta Adjusted Price Difference: $2,915
TrueDelta Adjusted Invoice Difference: $2,148
Model Year20092010
ModelFusionOptima
TrimSELEX
Body4dr Sedan4dr Sedan
Engine221hp V6194hp V6
TransmissionA6T5
DrivetrainFWDFWD
EPA Fuel Economy (city/highway)18/26 MPG20/28 MPG
Audio (watts, speakers)?, 8360, 7
Tire (rear if not all the same)225/50-17215/50-17
Total Price$28,855$26,090
Adjustments for Features0-150
Feature-Adjusted Total Price$28,855$25,940
Total Invoice$26,298$24,290
Adjustments for Features0-140
Feature-Adjusted Total Invoice$26,298$24,150

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Features Comparison: Ford Fusion vs. Kia Optima

Model Year20092010
ModelFusionOptima
TrimSELEX
Body4dr Sedan4dr Sedan
Transmission and Drivetrain 
6-speed automatic$1000 
5-speed manually-shiftable automatic $1000
FWD$0$0
Accessories 
Keyless entry keypad$50 
Power-adjustable pedals $125
Sunshade, rear $125
Universal garage door opener $100
Brakes, Airbags, and Other Safety 
911 assist$25 
Active or whiplash-reducing head restraints, front seats $0
Brake assist $50
Vehicle health reports$0 
Climate Control 
Interior air filter $0
Infotainment 
Bluetooth cell phone link$100 
CD changer, in-dash$325 
CD player $125
SMS text-to-speech reader$25 
Voice control for external devices$0 
Voice control for nav and audio$100 
Instruments, Lights, and Mirrors 
Analog clock$25 
Turn signals on or near mirrors $25
Seats and Interior Trim 
Door sill trim plates $100
Folding passenger seat$150 
Power fore-aft adjuster, passenger seat $100
Power recliner, driver seat $100
Power recliner, passenger seat $100
Suspension, Wheels, and Tires 
Alloy wheels $350
Machined alloy wheels$350 
Total Value of Features$2,150$2,300
Value of Feature Adjustments$0$150
Value of Feature Adjustments0-140

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Specifications Comparison: Ford Fusion vs. Kia Optima

Model Year20092010
ModelFusionOptima
Body4dr Sedan4dr Sedan
Wheelbase107.4 in107.1 in
Length190.2 in189.0 in
Width72.2 in71.1 in
Height57.2 in58.3 in
Curb Weight3,280 lb.3,294 lb.
Fuel Capacity17.5 gal.16.4 gal.
Row 1 Headroom38.7 in39.8 in
Row 1 Shoulder Room57.4 in57.1 in
Row 1 Hip Room54.0 in54.5 in
Row 1 Legroom42.3 in43.7 in
Row 2 Headroom37.8 in38.0 in
Row 2 Shoulder Room56.5 in56.3 in
Row 2 Hip Room53.6 in54.7 in
Row 2 Legroom37.0 in37.8 in
Cargo Volume15.8 ft315.0 ft3

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Option Package Details
Ford Fusion SEL

Moon and Tune Package
FeatureValueRequested?
Sunroof900Yes
Unbranded, 8 speakers (with subwoofer)350No
Total Requested90072%
Total Not Requested35028%

Option Package Details
Kia Optima EX

2.7L V6
DOHC-4v
194 hp@6000
184 lb-ft@4500
FeatureValueRequested?
2.7L V6
DOHC-4v
194 hp@6000
184 lb-ft@4500
1000Yes
Bright-finished exhaust tip(s)25Yes
Total Requested1025100%
Total Not Requested00%
Premium Package
FeatureValueRequested?
215/50VR17 tires400No
Power-adjustable pedals125No
Heated front seats200Yes
Sunroof900Yes
CD changer, in-dash200No
Power recliner, passenger seat100No
Power fore-aft adjuster, passenger seat100No
Sunshade, rear125No
Infinity, 360W, 7 speakers (with subwoofer)350No
Total Requested110044%
Total Not Requested140056%

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