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Ford Fusion vs. Kia Optima Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Ford Fusion vs. Kia Optima Invoice Comparison

Lowest Total Price: $26,090

Kia Optima EX   
Difference: $5,715

Lowest Total Invoice: $24,290

Kia Optima EX   
Difference: $4,836

Calculate Payments

  Down Payment Interest Rate Term
Model Year20122010
ModelFusionOptima
TrimSELEX
Body4dr Sedan4dr Sedan
Base Price $25,425 $20,995
Base Invoice $23,423 $19,620
3.0L V6 1,595  
Navigation system 1,995 1,200
Package 302A / 501A 1,995  
Premium Package   2,200
2.7L V6   1,000
3.0L V6 1,436  
Navigation system 1,736 1,075
Package 302A / 501A 1,736  
Premium Package   1,960
2.7L V6   940
Options (change) 5,585 4,400
Options (change) 4,908 3,975
Destination 795 695
Total Price $31,805 $26,090
Total Invoice $29,126 $24,290

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Ford Fusion dealer quotes or Kia Optima dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Ford Fusion vs. Kia Optima

Lowest Adjusted Price and Invoice: Kia Optima EX
TrueDelta Adjusted Price Difference: $4,380
TrueDelta Adjusted Invoice Difference: $3,613
Model Year20122010
ModelFusionOptima
TrimSELEX
Body4dr Sedan4dr Sedan
Engine240hp V6194hp V6
TransmissionT6T5
DrivetrainFWDFWD
EPA Fuel Economy (city/highway)20/28 MPG20/28 MPG
Audio (watts, speakers)390, 12360, 7
Tire (rear if not all the same)225/50-17215/50-17
Total Price$31,805$26,090
Adjustments for Features-1,3350
Feature-Adjusted Total Price$30,470$26,090
Total Invoice$29,126$24,290
Adjustments for Features-1,2230
Feature-Adjusted Total Invoice$27,903$24,290

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Features Comparison: Ford Fusion vs. Kia Optima

Model Year20122010
ModelFusionOptima
TrimSELEX
Body4dr Sedan4dr Sedan
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100 
5-speed manually-shiftable automatic $1000
FWD$0$0
Accessories 
Keyless entry keypad$50 
Power-adjustable pedals $125
Remote window/roof operation$15 
Sunshade, rear $125
Brakes, Airbags, and Other Safety 
911 assist$25 
Active or whiplash-reducing head restraints, front seats $0
Blind spot warning system$200 
Brake assist $50
Cross-traffic warning, rear$100 
Obstacle detection, rear$250 
Rearview camera$200 
Safety key$5 
Vehicle health reports$0 
Climate Control 
Dual-zone climate control$125 
Rain-sensing wipers$175 
Variable intermittent wipers $75
Exterior 
Bodyside moldings $75
Infotainment 
App support$0 
Bluetooth audio streaming$25 
Bluetooth cell phone link$100 
DVD-compatible player$0 
HD radio$50 
Media drive$15 
Navigation, turn-by-turn$25 
SMS text-to-speech reader$25 
Surround sound$250 
Traffic + travel information$25 
Voice control for external devices$0 
Voice control for nav and audio$100 
Instruments, Lights, and Mirrors 
Turn signals on or near mirrors $25
Seats and Interior Trim 
Door sill trim plates $100
Manual lumbar adjuster, driver seat $50
Power lumbar adjuster, driver seat$100 
Suspension, Wheels, and Tires 
Alloy wheels $350
Machined alloy wheels$350 
Total Value of Features$3,310$1,975
Value of Feature Adjustments$1,335$0
Value of Feature Adjustments-1,2230

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See a complete comparison of Ford Fusion vs. Kia Optima features.

Specifications Comparison: Ford Fusion vs. Kia Optima

Model Year20122010
ModelFusionOptima
Body4dr Sedan4dr Sedan
Wheelbase107.4 in107.1 in
Length190.6 in189.0 in
Width72.2 in71.1 in
Height56.9 in58.3 in
Curb Weight3,446 lb.3,294 lb.
Fuel Capacity17.5 gal.16.4 gal.
Row 1 Headroom38.7 in39.8 in
Row 1 Shoulder Room57.4 in57.1 in
Row 1 Hip Room54.0 in54.5 in
Row 1 Legroom42.3 in43.7 in
Row 2 Headroom37.8 in38.0 in
Row 2 Shoulder Room56.5 in56.3 in
Row 2 Hip Room53.3 in54.7 in
Row 2 Legroom37.1 in37.8 in
Cargo Volume16.5 ft315.0 ft3

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See a complete comparison of Ford Fusion vs. Kia Optima specs.

Option Package Details
Ford Fusion SEL

Package 302A / 501A
FeatureValueRequested?
Rain-sensing wipers100No
Obstacle detection, rear250No
Rearview camera200No
Blind spot warning system200No
Rear cross-traffic detection100No
Sunroof900Yes
Surround sound250No
Sony, 390W, 12 speakers (with subwoofer)350No
Total Requested90038%
Total Not Requested145062%

Option Package Details
Kia Optima EX

Premium Package
FeatureValueRequested?
215/50VR17 tires400No
Power-adjustable pedals125No
Heated front seats200Yes
Sunroof900Yes
CD changer, in-dash200No
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Sunshade, rear125No
Infinity, 360W, 7 speakers (with subwoofer)350No
Total Requested130052%
Total Not Requested120048%
2.7L V6
DOHC-4v
194 hp@6000
184 lb-ft@4500
FeatureValueRequested?
2.7L V6
DOHC-4v
194 hp@6000
184 lb-ft@4500		1000Yes
Bright-finished exhaust tip(s)25Yes
Total Requested1025100%
Total Not Requested00%

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