Hyundai Tucson Hyundai Tucson 2009 Kia Optima Kia Optima 2020

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Hyundai Tucson vs. Kia Optima Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Hyundai Tucson vs. Kia Optima Invoice Comparison

Lowest Total Price: $25,215

Hyundai Tucson Limited   
Difference: $5,235

Calculate Payments

  Down Payment Interest Rate Term
Model Year20092020202020202020
ModelTucsonOptimaOptimaOptimaOptima
TrimLimitedEXHybrid EXPlug-in Hybrid EXSX
Body4dr SUV4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Base Price $22,670 $27,190 $29,310 $36,090 $32,190
2.7L V6 1,250        
Bluetooth cell phone link 325        
Cargo tray 95 80 80 80 80
Floor mats 150        
Premium Package   2,300      
Cargo mat     95 95  
2.7L V6 1,168        
Bluetooth cell phone link 292        
Cargo tray 76 67 67 67 67
Floor mats 121        
Premium Package   2,088      
Cargo mat     78 78  
Options (change) 1,820 2,380 175 175 80
Options (change) 1,657 2,155 145 145 67
Destination 725 965 965 965 965
Gas Tax 0 0 0 -4,919 0
Total Price $25,215 $30,535 $30,450 $32,311 $33,235

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Hyundai Tucson dealer quotes or Kia Optima dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Hyundai Tucson vs. Kia Optima

Lowest Adjusted Price: Hyundai Tucson Limited
Lowest Adjusted Invoice: Kia Optima Plug-in Hybrid EX
TrueDelta Adjusted Price Difference: $2,660
TrueDelta Adjusted Invoice Difference: $27,551
Model Year20092020202020202020
ModelTucsonOptimaOptimaOptimaOptima
TrimLimitedEXHybrid EXPlug-in Hybrid EXSX
Body4dr SUV4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Engine173hp V6178hp I4154hp I4 H154hp I4 PiH245hp I4
TransmissionT4S7T6T6T6
DrivetrainFWDFWDFWDFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)200, 7?, 6630, 10630, 10?, 6
Tire (rear if not all the same)235/60-16215/55-17215/55-17215/55-17235/45-18
Total Price$25,215$30,535$30,450$32,311$33,235
Adjustments for Features0-2,660-885-735-4,360
Feature-Adjusted Total Price$25,215$27,875$29,565$31,576$28,875
Cost Above Minimum$0$0$1,690$3,701$1,000

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Features Comparison: Hyundai Tucson vs. Kia Optima

Model Year20092020202020202020
ModelTucsonOptimaOptimaOptimaOptima
TrimLimitedEXHybrid EXPlug-in Hybrid EXSX
Body4dr SUV4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
4-speed manually-shiftable automatic$900    
7-speed automated manual $1200   
6-speed manually-shiftable automatic  $1100$1100$1100
FWD$0$0$0$0$0
Accessories 
Heated steering wheel  $100$100 
Proximity key $250$250$250$250
Proximity trunk or liftgate opener $125$125$125$125
Tilt steering wheel, manual$150    
Tilt/telescoping steering wheel, manual $250$250$250$250
Brakes, Airbags, and Other Safety 
911 assist $25$25$25$25
Active or whiplash-reducing head restraints, front seats $0$0$0$0
Blind spot warning system $200  $200
Brake assist $50$50$50$50
Cross-traffic warning, rear $100  $100
Knee airbag, driver $75$75$75$75
Obstacle detection, rear $250  $250
Rearview camera $200$200$200$200
Rollover sensor $50$50$50$50
Temporary spare tire$150   $150
Vehicle health reports $0$0$0$0
Cargo Management 
Cargo cover$75    
Liftglass or two-piece tailgate$150    
Roof rails$250    
Climate Control 
Automatic air recirculation$100    
Dual-zone climate control $125$125$125$125
Rear air vents $100$100$100$100
Rear wiper$175    
Wiper de-icer$25    
Engine / Motor 
10 kWh battery pack   $0 
3.3 kW onboard charger   $0 
Automatic start / stop  $150$150 
Exterior 
Active grille shutters  $0$0 
Black exterior trim (optional)    $0
Body kit  $0$0 
Bodyside cladding$350    
Bright-finished exhaust tip(s)$25$25  $25
Deep-tinted rear windows$275    
Laminated front side windows $200$200$200$200
Painted brake calipers (optional)    $0
Panoramic sunroof $1200  $1200
Rear bumper protector$40    
Rear spoiler    $200
Skid plate (one)$50    
Sunroof$900    
Wheel-lip moldings$75    
Infotainment 
Android Auto support $100$100$100$100
App support $0$0$0$0
Apple CarPlay support $100$100$100$100
Audio controls on steering wheel $125$125$125$125
Bluetooth audio streaming $25$25$25$25
CD changer, in-dash$325    
HD radio  $50$50 
MP3-compatible player$50    
Navigation system  $600$600 
SMS text-to-speech reader $25$25$25$25
Surround sound  $250$250 
Traffic information  $25$25 
USB port $25$25$25$25
Voice control for external devices $0$0$0$0
Voice control for nav and audio  $100$100 
Instruments, Lights, and Mirrors 
Approach detection $25$25$25$25
Auto-dimming rearview mirror $150 $150$150
Automatic headlights $125$125$125$125
Automatic-off headlights$25    
Detailed driving style feedback  $100$100 
Fog lights$125   $125
Interior ambient lighting $150  $150
Large energy flow and fuel economy display  $25$25 
LED headlights    $1000
Power-folding mirrors $50  $50
Steering-linked headlights    $150
Turn signals on or near mirrors $25$25$25$25
Seats and Interior Trim 
Cooled or ventilated front seats $300  $300
Folding second row seats$300$300$300 $300
Manual height adjuster, driver seat$50    
Manual height adjuster, passenger seat  $50$50 
Manual lumbar adjuster, driver seat$50    
Manual recliner, second row seats$75    
Manual tilt adjuster, driver seat$50    
Memory system, driver seat $200$200$200$200
Metal pedals    $75
Power 4-way lumbar adjuster, driver seat $150$150$150$150
Power fore-aft adjuster, driver seat $100$100$100$100
Power fore-aft adjuster, passenger seat $100  $100
Power height adjuster, driver seat $100$100$100$100
Power height adjuster, passenger seat $100  $100
Power lumbar adjuster, passenger seat $100  $100
Power recliner, driver seat $100$100$100$100
Power recliner, passenger seat $100  $100
Power tilt adjuster, driver seat $100$100$100$100
Power tilt adjuster, passenger seat $100  $100
Suspension, Wheels, and Tires 
Alloy wheels$350$350$350$350 
Electronic systems calibration selector $200  $200
Machined alloy wheels    $350
Performance steering system (optional)    $0
Sport suspension (upgrade)    $0
Transmission 
Steering-wheel-mounted transmission controls    $100
Total Value of Features$5,090$7,750$5,975$5,825$9,450
Value of Feature Adjustments$0$2,660$885$735$4,360
Value of Feature Adjustments0-272-3287-135

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Specifications Comparison: Hyundai Tucson vs. Kia Optima

Model Year20092020
ModelTucsonOptima
Body4dr SUV4dr Sedan
Wheelbase103.5 in110.4 in
Length170.3 in191.1 in
Width70.7 in73.2 in
Height66.1 in57.7 in
Curb Weight3,241 lb.3,231 lb.
Fuel Capacity15.3 gal.18.5 gal.
Row 1 Headroom40.3 in39.8 in
Row 1 Shoulder Room56.6 in58.1 in
Row 1 Hip Room52.4 in56.0 in
Row 1 Legroom42.1 in45.5 in
Row 2 Headroom38.8 in37.8 in
Row 2 Shoulder Room56.3 in56.4 in
Row 2 Hip Room51.2 in56.0 in
Row 2 Legroom37.2 in35.6 in
Cargo Volume,
Minimum
22.7 ft315.9 ft3
Cargo Volume,
Maximum
65.5 ft315.9 ft3

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Option Package Details
Kia Optima EX

Premium Package
FeatureValueRequested?
Cooled or ventilated front seats300No
Power recliner, passenger seat100No
Power fore-aft adjuster, passenger seat100No
Power lumbar adjuster, passenger seat100No
Auto-dimming rearview mirror150No
Power height adjuster, passenger seat50No
Power tilt adjuster, passenger seat100No
Panoramic sunroof1200No
Interior ambient lighting150No
Rear reading lights0No
Total Requested00%
Total Not Requested2250100%

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