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Hyundai Tucson vs. Kia Optima Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Hyundai Tucson vs. Kia Optima Invoice Comparison

Lowest Total Price: $27,565

Kia Optima S   
Difference: $2,515

Calculate Payments

  Down Payment Interest Rate Term
Model Year20142020
ModelTucsonOptima
TrimLimitedS
Body4dr SUV4dr Sedan
Base Price $26,200 $24,890
Technology Package 2,650  
Cargo net 50 50
Cargo tray 100 80
Cargo mat 95 95
Floor mats 110 135
Universal garage door opener   350
Panoramic sunroof   1,000
Technology Package 2,412  
Cargo net 41 42
Cargo tray 80 67
Cargo mat 76 78
Floor mats 88 108
Universal garage door opener   291
Panoramic sunroof   932
Options (change) 3,005 1,710
Options (change) 2,697 1,518
Destination 875 965
Total Price $30,080 $27,565

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Hyundai Tucson dealer quotes or Kia Optima dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Hyundai Tucson vs. Kia Optima

Lowest Adjusted Price: Hyundai Tucson Limited
Lowest Adjusted Invoice: Kia Optima S
TrueDelta Adjusted Price Difference: $760
TrueDelta Adjusted Invoice Difference: $22,877
Model Year20142020
ModelTucsonOptima
TrimLimitedS
Body4dr SUV4dr Sedan
Engine182hp I4185hp I4
TransmissionT6T6
DrivetrainFWDFWD
EPA Fuel Economy (city/highway)21/28 MPG24/32 MPG
Audio (watts, speakers)360, 7?, 6
Tire (rear if not all the same)225/55-18235/45-18
Total Price$30,080$27,565
Adjustments for Features-3,2750
Feature-Adjusted Total Price$26,805$27,565

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Features Comparison: Hyundai Tucson vs. Kia Optima

Model Year20142020
ModelTucsonOptima
TrimLimitedS
Body4dr SUV4dr Sedan
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100$1100
FWD$0$0
Accessories 
Proximity key$250 
Remote app$25 
Brakes, Airbags, and Other Safety 
911 assist $25
Blind spot warning system $200
Cross-traffic warning, rear $100
Hill descent control$250 
Knee airbag, driver $75
Obstacle detection, rear $250
Temporary spare tire$150 
Vehicle health reports $0
Cargo Management 
Cargo cover$75 
Roof rails$250 
Climate Control 
Automatic climate control, front$200 
Dual-zone climate control$125 
Ionizing air filtration$50 
Rear air vents$100 
Rear wiper$175 
Wiper de-icer$25 
Exterior 
Bodyside cladding (gray/black)$250 
Deep-tinted rear windows$275 
Laminated front side windows $200
Infotainment 
Android Auto support $100
App support $0
Apple CarPlay support $100
CD player$125 
HD radio$50 
MP3-compatible player$50 
Navigation system$600 
SMS text-to-speech reader $25
Telematics service, such as OnStar, with navigation$225 
Traffic information$25 
Voice control for external devices $0
Voice control for nav and audio$100 
Instruments, Lights, and Mirrors 
Compass $0
Interior ambient lighting $150
Seats and Interior Trim 
Door sill trim plates$100 
Heated front seats$200 
Leather seating surfaces$900 
Manual height adjuster, passenger seat $50
Manual recliner, second row seats$75 
Suspension, Wheels, and Tires 
Adaptive dampers - mechanical$100 
Electronic systems calibration selector $200
Total Value of Features$5,850$2,575
Value of Feature Adjustments$3,275$0
Value of Feature Adjustments-3,0990

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See a complete comparison of Hyundai Tucson vs. Kia Optima features.

Specifications Comparison: Hyundai Tucson vs. Kia Optima

Model Year20142020
ModelTucsonOptima
Body4dr SUV4dr Sedan
Wheelbase103.9 in110.4 in
Length173.2 in191.1 in
Width71.7 in73.2 in
Height65.2 in57.7 in
Curb Weight3,294 lb.3,230 lb.
Fuel Capacity15.3 gal.18.5 gal.
Row 1 Headroom39.4 in39.8 in
Row 1 Shoulder Room57.1 in58.1 in
Row 1 Hip Room55.5 in56.0 in
Row 1 Legroom41.2 in45.5 in
Row 2 Headroom39.1 in37.8 in
Row 2 Shoulder Room55.1 in56.4 in
Row 2 Hip Room53.4 in56.0 in
Row 2 Legroom38.7 in35.6 in
Cargo Volume,
Minimum		25.7 ft315.9 ft3
Cargo Volume,
Maximum		55.8 ft315.9 ft3

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See a complete comparison of Hyundai Tucson vs. Kia Optima specs.

Option Package Details
Hyundai Tucson Limited

Technology Package
FeatureValueRequested?
Navigation system600No
Panoramic sunroof1200Yes
Voice control for nav and audio100No
Unbranded, 360W, 7 speakers (with subwoofer)350No
Traffic information25No
HD radio50No
Bluetooth audio streaming25Yes
LED tail lights (optional)0No
Total Requested122552%
Total Not Requested112548%

Option Package Details
Kia Optima S

Universal garage door opener
FeatureValueRequested?
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Compass0No
Total Requested250100%
Total Not Requested00%
Panoramic sunroof
FeatureValueRequested?
Panoramic sunroof1200Yes
Interior ambient lighting150No
Rear reading lights0No
Total Requested120089%
Total Not Requested15011%

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