| 1 | 0 | 3 | 4 | 3 | 4 |
Hyundai Tucson vs. Kia Optima Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Hyundai Tucson vs. Kia Optima Invoice Comparison
Lowest Total Price: $28,585 Hyundai Tucson Limited | |||||
| Difference: $690 | |||||
Lowest Total Invoice: $27,026 Hyundai Tucson Limited | |||||
| Difference: $259 | |||||
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| Model Year | 2010 | 2018 | 2018 | 2018 | 2018 |
| Model | Tucson | Optima | Optima | Optima | Optima |
| Trim | Limited | EX | Hybrid EX | Plug-in Hybrid EX | SX |
| Body | 4dr SUV | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Base Price | $24,345 | $25,600 | $30,990 | $35,210 | $30,500 |
| Base Invoice | $23,134 | $23,902 | $28,752 | $32,743 | $28,380 |
| Premium Package | 2,850 | 2,300 | |||
| Auto-dimming rearview mirror | 250 | ||||
| Cargo net | 50 | 50 | 50 | 50 | 50 |
| Cargo tray | 100 | 80 | 80 | 80 | 80 |
| Cargo mat | 95 | 95 | 95 | ||
| Floor mats | 100 | ||||
| Universal garage door opener | 350 | 350 | 350 | 350 | |
| Premium Package | 2,594 | 2,088 | |||
| Auto-dimming rearview mirror | 226 | ||||
| Cargo net | 41 | 42 | 42 | 42 | 42 |
| Cargo tray | 80 | 67 | 67 | 67 | 67 |
| Cargo mat | 76 | 78 | 78 | ||
| Floor mats | 80 | ||||
| Universal garage door opener | 291 | 291 | 291 | 291 | |
| Options (change) | 3,445 | 2,780 | 575 | 575 | 480 |
| Options (change) | 3,097 | 2,488 | 478 | 478 | 400 |
| Destination | 795 | 895 | 895 | 895 | 895 |
| Gas Tax | 0 | 0 | 0 | -4,919 | 0 |
| Total Price | $28,585 | $29,275 | $32,460 | $31,761 | $31,875 |
| Total Invoice | $27,026 | $27,285 | $30,125 | $29,197 | $29,675 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Hyundai Tucson dealer quotes or Kia Optima dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Hyundai Tucson vs. Kia Optima
| Lowest Adjusted Price: Hyundai Tucson Limited | |||||
| Lowest Adjusted Invoice: Kia Optima EX | |||||
| TrueDelta Adjusted Price Difference: $240 | |||||
| TrueDelta Adjusted Invoice Difference: $142 | |||||
| Model Year | 2010 | 2018 | 2018 | 2018 | 2018 |
| Model | Tucson | Optima | Optima | Optima | Optima |
| Trim | Limited | EX | Hybrid EX | Plug-in Hybrid EX | SX |
| Body | 4dr SUV | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Engine | 176hp I4 | 185hp I4 | 154hp I4 H | 154hp I4 PiH | 245hp I4 |
| Transmission | T6 | T6 | T6 | T6 | T6 |
| Drivetrain | FWD | FWD | FWD | FWD | FWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | 360, 7 | ?, 6 | 630, 10 | 630, 10 | ?, 6 |
| Tire (rear if not all the same) | 225/55-18 | 215/55-17 | 215/55-17 | 215/55-17 | 235/45-18 |
| Total Price | $28,585 | $29,275 | $32,460 | $31,761 | $31,875 |
| Adjustments for Features | -1,375 | -1,825 | -300 | 0 | -3,625 |
| Feature-Adjusted Total Price | $27,210 | $27,450 | $32,160 | $31,761 | $28,250 |
| Cost Above Minimum | $0 | $0 | $4,710 | $4,311 | $800 |
| Total Invoice | $27,026 | $27,285 | $30,125 | $29,197 | $29,675 |
| Adjustments for Features | -1,300 | -1,701 | -278 | 0 | -3,375 |
| Feature-Adjusted Total Invoice | $25,726 | $25,584 | $29,847 | $29,197 | $26,300 |
| Cost Above Minimum | $0 | $0 | $4,263 | $3,613 | $716 |
Features Comparison: Hyundai Tucson vs. Kia Optima
| Model Year | 2010 | 2018 | 2018 | 2018 | 2018 |
| Model | Tucson | Optima | Optima | Optima | Optima |
| Trim | Limited | EX | Hybrid EX | Plug-in Hybrid EX | SX |
| Body | 4dr SUV | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Transmission and Drivetrain | |||||
| 6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | $1100 | $1100 |
| FWD | $0 | $0 | $0 | $0 | $0 |
| Accessories | |||||
| Heated steering wheel | $100 | $100 | |||
| Proximity key | $250 | $250 | $250 | $250 | |
| Proximity trunk or liftgate opener | $125 | $125 | $125 | $125 | |
| Brakes, Airbags, and Other Safety | |||||
| 911 assist | $25 | $25 | $25 | $25 | |
| Blind spot warning system | $200 | $200 | |||
| Cross-traffic warning, rear | $100 | $100 | |||
| Hill descent control | $250 | ||||
| Knee airbag, driver | $75 | $75 | $75 | $75 | |
| Obstacle detection, rear | $250 | $250 | |||
| Temporary spare tire | $150 | $150 | |||
| Vehicle health reports | $0 | $0 | $0 | $0 | |
| Cargo Management | |||||
| Cargo cover | $75 | ||||
| Climate Control | |||||
| Ionizing air filtration | $50 | ||||
| Rear air vents | $100 | $100 | $100 | $100 | |
| Rear wiper | $175 | ||||
| Wiper de-icer | $25 | ||||
| Engine / Motor | |||||
| 10 kWh battery pack | $0 | ||||
| 3.3 kW onboard charger | $0 | ||||
| Automatic start / stop | $150 | $150 | |||
| Exterior | |||||
| Active grille shutters | $0 | $0 | |||
| Black exterior trim (optional) | $0 | ||||
| Body kit | $0 | $0 | |||
| Bodyside cladding (gray/black) | $250 | ||||
| Bright-finished exhaust tip(s) | $25 | $25 | $25 | ||
| Deep-tinted rear windows | $275 | ||||
| Laminated front side windows | $200 | $200 | $200 | $200 | |
| Painted brake calipers (optional) | $0 | ||||
| Panoramic sunroof | $1200 | $1200 | $1200 | ||
| Rear spoiler | $200 | $200 | |||
| Infotainment | |||||
| Android Auto support | $100 | $100 | $100 | $100 | |
| App support | $0 | $0 | $0 | $0 | |
| Apple CarPlay support | $100 | $100 | $100 | $100 | |
| CD player | $125 | ||||
| HD radio | $50 | $50 | |||
| MP3-compatible player | $50 | ||||
| Navigation system | $600 | $600 | $600 | ||
| SMS text-to-speech reader | $25 | $25 | $25 | $25 | |
| Surround sound | $250 | $250 | |||
| Traffic information | $25 | $25 | $25 | ||
| Voice control for external devices | $0 | $0 | $0 | $0 | |
| Voice control for nav and audio | $100 | $100 | $100 | ||
| Instruments, Lights, and Mirrors | |||||
| Approach detection | $25 | $25 | $25 | $25 | |
| Detailed driving style feedback | $100 | $100 | |||
| Fog lights | $125 | $125 | |||
| Interior ambient lighting | $150 | $150 | |||
| Large energy flow and fuel economy display | $25 | $25 | |||
| LED headlights | $1000 | ||||
| Power-folding mirrors | $50 | $50 | |||
| Steering-linked headlights | $150 | ||||
| Seats and Interior Trim | |||||
| Cooled or ventilated front seats | $300 | $300 | |||
| Door sill trim plates | $100 | ||||
| Folding second row seats | $300 | $300 | $300 | $300 | |
| Manual height adjuster, passenger seat | $50 | $50 | |||
| Memory system, driver seat | $200 | $200 | $200 | $200 | |
| Metal pedals | $75 | ||||
| Power 4-way lumbar adjuster, driver seat | $150 | $150 | $150 | $150 | |
| Power fore-aft adjuster, passenger seat | $100 | $100 | |||
| Power height adjuster, passenger seat | $100 | $100 | |||
| Power lumbar adjuster, driver seat | $100 | ||||
| Power lumbar adjuster, passenger seat | $100 | $100 | |||
| Power recliner, passenger seat | $100 | $100 | |||
| Power tilt adjuster, passenger seat | $100 | $100 | |||
| Suspension, Wheels, and Tires | |||||
| Alloy wheels | $350 | $350 | $350 | $350 | |
| Electronic systems calibration selector | $200 | $200 | |||
| Machined alloy wheels | $350 | ||||
| Performance steering system (optional) | $0 | ||||
| Sport suspension (upgrade) | $0 | ||||
| Transmission | |||||
| Steering-wheel-mounted transmission controls | $100 | ||||
| Total Value of Features | $5,650 | $6,100 | $4,575 | $4,275 | $7,900 |
| Value of Feature Adjustments | $1,375 | $1,825 | $300 | $0 | $3,625 |
| Value of Feature Adjustments | -1,300 | -1,701 | -278 | 0 | -3,375 |
Specifications Comparison: Hyundai Tucson vs. Kia Optima
| Model Year | 2010 | 2018 |
| Model | Tucson | Optima |
| Body | 4dr SUV | 4dr Sedan |
| Wheelbase | 103.9 in | 110.4 in |
| Length | 173.2 in | 191.1 in |
| Width | 71.7 in | 73.2 in |
| Height | 65.2 in | 57.7 in |
| Curb Weight | 3,180 lb. | 3,220 lb. |
| Fuel Capacity | 14.5 gal. | 18.5 gal. |
| Row 1 Headroom | 39.4 in | 39.8 in |
| Row 1 Shoulder Room | 57.1 in | 58.1 in |
| Row 1 Hip Room | 55.5 in | 56.0 in |
| Row 1 Legroom | 42.1 in | 45.5 in |
| Row 2 Headroom | 39.1 in | 37.8 in |
| Row 2 Shoulder Room | 55.1 in | 56.4 in |
| Row 2 Hip Room | 53.4 in | 56.0 in |
| Row 2 Legroom | 38.7 in | 35.6 in |
| Cargo Volume, Minimum | 25.7 ft3 | 15.9 ft3 |
| Cargo Volume, Maximum | 55.8 ft3 | 15.9 ft3 |
Option Package Details
Hyundai Tucson Limited
| Premium Package | ||
| Feature | Value | Requested? |
| Panoramic sunroof | 1200 | Yes |
| Navigation system | 600 | Yes |
| Rearview camera | 200 | Yes |
| Voice control for nav and audio | 100 | Yes |
| Traffic information | 25 | Yes |
| Bluetooth audio streaming | 25 | Yes |
| Unbranded, 360W, 7 speakers (with subwoofer) | 350 | No |
| Total Requested | 2150 | 86% |
| Total Not Requested | 350 | 14% |
Option Package Details
Kia Optima EX
| Universal garage door opener | ||
| Feature | Value | Requested? |
| Universal garage door opener | 100 | Yes |
| Auto-dimming rearview mirror | 150 | Yes |
| Compass | 0 | Yes |
| Total Requested | 250 | 100% |
| Total Not Requested | 0 | 0% |
| Premium Package | ||
| Feature | Value | Requested? |
| Cooled or ventilated front seats | 300 | No |
| Power recliner, passenger seat | 100 | No |
| Power fore-aft adjuster, passenger seat | 100 | No |
| Power lumbar adjuster, passenger seat | 100 | No |
| Auto-dimming rearview mirror | 150 | Yes |
| Power height adjuster, passenger seat | 50 | No |
| Power tilt adjuster, passenger seat | 100 | No |
| Panoramic sunroof | 1200 | Yes |
| Interior ambient lighting | 150 | No |
| Rear reading lights | 0 | No |
| Total Requested | 1350 | 60% |
| Total Not Requested | 900 | 40% |
Option Package Details
Kia Optima Hybrid EX
| Universal garage door opener | ||
| Feature | Value | Requested? |
| Universal garage door opener | 100 | Yes |
| Auto-dimming rearview mirror | 150 | Yes |
| Compass | 0 | Yes |
| Total Requested | 250 | 100% |
| Total Not Requested | 0 | 0% |
Option Package Details
Kia Optima Plug-in Hybrid EX
| Universal garage door opener | ||
| Feature | Value | Requested? |
| Universal garage door opener | 100 | Yes |
| Compass | 0 | Yes |
| Total Requested | 100 | 100% |
| Total Not Requested | 0 | 0% |
Option Package Details
Kia Optima SX
| Universal garage door opener | ||
| Feature | Value | Requested? |
| Universal garage door opener | 100 | Yes |
| Compass | 0 | Yes |
| Total Requested | 100 | 100% |
| Total Not Requested | 0 | 0% |
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