Jeep Wrangler Jeep Wrangler 2010 Toyota RAV4 Toyota RAV4 2006
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Jeep Wrangler vs. Toyota RAV4 Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Jeep Wrangler vs. Toyota RAV4 Invoice Comparison

Lowest Total Price: $24,860

Toyota RAV4 Limited   
Difference: $5,110

Lowest Total Invoice: $22,866

Toyota RAV4 Limited   
Difference: $5,465

Calculate Payments

  Down Payment Interest Rate Term
Model Year201020102006
ModelWranglerWranglerRAV4
TrimUnlimited SaharaUnlimited RubiconLimited
Body4dr SUV4dr SUV4dr SUV
Base Price $27,730 $32,050 $22,555
Base Invoice $26,254 $30,186 $20,862
CD changer, in-dash 350 350  
Front side airbags 490 490  
Leather seating surfaces 650 650 1,050
Side curtain airbags     650
CD changer, in-dash 312 312  
Front side airbags 436 436  
Leather seating surfaces 579 579 840
Side curtain airbags     559
Options (change) 1,490 1,490 1,700
Options (change) 1,327 1,327 1,399
Destination 750 750 605
Total Price $29,970 $34,290 $24,860
Total Invoice $28,331 $32,263 $22,866

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Jeep Wrangler dealer quotes or Toyota RAV4 dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Jeep Wrangler vs. Toyota RAV4

Lowest Adjusted Price and Invoice: Toyota RAV4 Limited
TrueDelta Adjusted Price Difference: $5,010
TrueDelta Adjusted Invoice Difference: $5,370
Model Year201020102006
ModelWranglerWranglerRAV4
TrimUnlimited SaharaUnlimited RubiconLimited
Body4dr SUV4dr SUV4dr SUV
Engine202hp V6202hp V6166hp I4
TransmissionA4M6A4
DrivetrainRWD4WD, PT w/4LFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)368, 7368, 7?, 6
Tire (rear if not all the same)255/70-18255/75-17225/65-17
Total Price$29,970$34,290$24,860
Adjustments for Features-100-1,7500
Feature-Adjusted Total Price$29,870$32,540$24,860
Cost Above Minimum$0$2,670$0
Total Invoice$28,331$32,263$22,866
Adjustments for Features-95-1,6470
Feature-Adjusted Total Invoice$28,236$30,616$22,866
Cost Above Minimum$0$2,380$0

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Features Comparison: Jeep Wrangler vs. Toyota RAV4

Model Year201020102006
ModelWranglerWranglerRAV4
TrimUnlimited SaharaUnlimited RubiconLimited
Body4dr SUV4dr SUV4dr SUV
Transmission and Drivetrain 
4-speed automatic$800 $800
6-speed manual $150 
RWD$0  
4WD, part-time w/low range $1700 
FWD  $0
Accessories 
Tilt steering wheel, manual$150$150 
Tilt/telescoping steering wheel, manual  $250
Brakes, Airbags, and Other Safety 
Roll bar$200$200 
Rollover sensor  $50
Side curtain airbags  $350
Cargo Management 
Cargo cover  $75
Cargo net  $40
Overhead sunglass holder  $25
Roof rack  $300
Climate Control 
Automatic climate control, front  $200
Dual-zone climate control  $125
Interior air filter  $0
Rear defrost  $200
Rear wiper  $175
Drivetrain 
Heavy-duty front axle (optional) $0 
Limited-slip rear differential $300 
Lockable front differential $150 
Lockable rear differential $150 
Exterior 
External spare tire shell  $100
Rear spoiler  $200
Removable soft top$2000$2000 
Skid plates$150$150 
Tow hook(s), front$40$40 
Tow hook(s), rear$25$25 
Tubular side steps$350  
Wheel-lip moldings  $75
Infotainment 
Audio controls on steering wheel  $125
Satellite radio$200$200 
Instruments, Lights, and Mirrors 
Automatic-off headlights  $25
Compass$0$0 
Heated mirrors  $25
Illuminated visor mirror, driver  $50
Illuminated visor mirror, passenger  $50
Power mirrors  $150
Trip computer$150$150 
Seats and Interior Trim 
Center armrest(s), second row  $50
Floor mats$75$75 
Manual fore-aft adjuster, second row seats  $75
Manual height adjuster, driver seat$50$50 
Manual recliner, second row seats  $75
Power fore-aft adjuster, driver seat  $100
Power height adjuster, driver seat  $100
Power lumbar adjuster, driver seat  $100
Power recliner, driver seat  $100
Power tilt adjuster, driver seat  $100
Suspension, Wheels, and Tires 
All-terrain tires$0$0 
Alloy wheels$350 $350
Disconnectable stabilizer bars $350 
Machined alloy wheels $350 
Off-road suspension (upgrade) $0 
White-letter tires$0$0 
Total Value of Features$4,540$6,190$4,440
Value of Feature Adjustments$100$1,750$0
Value of Feature Adjustments-95-1,6470

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See a complete comparison of Jeep Wrangler vs. Toyota RAV4 features.

Specifications Comparison: Jeep Wrangler vs. Toyota RAV4

Model Year20102006
ModelWranglerRAV4
Body4dr SUV4dr SUV
Wheelbase116.0 in104.7 in
Length184.4 in181.1 in
Width73.9 in71.5 in
Height72.3 in66.3 in
Curb Weight4,181 lb.3,301 lb.
Fuel Capacity21.6 gal.15.9 gal.
Row 1 Headroom41.3 in40.8 in
Row 1 Shoulder Room55.8 in57.1 in
Row 1 Hip Room55.6 in53.8 in
Row 1 Legroom41.0 in41.8 in
Row 2 Headroom40.3 in39.7 in
Row 2 Shoulder Room56.8 in55.3 in
Row 2 Hip Room56.7 in52.4 in
Row 2 Legroom37.2 in38.3 in
Row 3 Headroom0.0 in37.2 in
Row 3 Shoulder Room0.0 in52.6 in
Row 3 Hip Room0.0 in43.3 in
Row 3 Legroom0.0 in30.0 in
Cargo Volume,
Minimum		46.4 ft312.3 ft3
Cargo Volume,
Behind R2		46.437.2 ft3
Cargo Volume,
Maximum		82.0 ft373.0 ft3

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See a complete comparison of Jeep Wrangler vs. Toyota RAV4 specs.

Option Package Details
Toyota RAV4 Limited

Side curtain airbags
FeatureValueRequested?
Side curtain airbags350No
Front side airbags350Yes
Rollover sensor50No
Total Requested35047%
Total Not Requested40053%

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