The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $34,745 Kia Optima SX | ||||
Difference: $30,520 | ||||
Lowest Total Invoice: $32,293 Kia Optima SX | ||||
Difference: $28,466 | ||||
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Model Year | 2018 | 2011 | 2011 | 2011 |
Model | Optima | E-Class | E-Class | E-Class |
Trim | SX | E350 | E550 | E63 AMG |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Base Price | $30,500 | $49,400 | $57,100 | $87,600 |
Base Invoice | $28,380 | $45,942 | $53,103 | $81,468 |
Universal garage door opener | 350 | |||
Technology Package | 3,000 | |||
Premium 1 Package | 4,000 | 4,450 | 2,550 | |
Driver Assistance Package | 2,950 | 2,950 | 2,950 | |
Sport Package | 0 | 0 | ||
Rear Seat Package | 440 | 440 | ||
Premium 2 Package | 2,450 | 2,450 | 2,450 | |
Metallic paint (extra cost) | 720 | 720 | ||
Panoramic sunroof | 1,090 | 1,090 | 1,090 | |
Leather seating surfaces | 1,620 | |||
Rear spoiler | 300 | 300 | ||
Cooled or ventilated front seats | 450 | |||
Obstacle detection, rear | 970 | 970 | 970 | |
Wheel Package | 0 | |||
Universal garage door opener | 291 | |||
Technology Package | 2,727 | |||
Premium 1 Package | 3,720 | 4,139 | 2,372 | |
Driver Assistance Package | 2,744 | 2,744 | 2,744 | |
Sport Package | 0 | 0 | ||
Rear Seat Package | 409 | 409 | ||
Premium 2 Package | 2,279 | 2,279 | 2,279 | |
Metallic paint (extra cost) | 669 | 669 | ||
Panoramic sunroof | 1,014 | 1,014 | 1,014 | |
Leather seating surfaces | 1,507 | |||
Rear spoiler | 279 | 279 | ||
Cooled or ventilated front seats | 419 | |||
Obstacle detection, rear | 902 | 902 | 902 | |
Wheel Package | 0 | |||
Options (change) | 3,350 | 14,990 | 13,370 | 12,560 |
Options (change) | 3,018 | 13,942 | 12,435 | 11,683 |
Destination | 895 | 875 | 875 | 875 |
Gas Tax | 0 | 0 | 0 | 1,700 |
Total Price | $34,745 | $65,265 | $71,345 | $102,735 |
Total Invoice | $32,293 | $60,759 | $66,413 | $95,726 |
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Lowest Adjusted Price and Invoice: Kia Optima SX | ||||
TrueDelta Adjusted Price Difference: $28,265 | ||||
TrueDelta Adjusted Invoice Difference: $26,367 | ||||
Model Year | 2018 | 2011 | 2011 | 2011 |
Model | Optima | E-Class | E-Class | E-Class |
Trim | SX | E350 | E550 | E63 AMG |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Engine | 245hp I4 | 268hp V6 | 382hp V8 | 518hp V8 |
Transmission | T6 | T7 | T7 | T7 |
Drivetrain | FWD | RWD | RWD | RWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | 630, 10 | 610, 14 | 610, 14 | 610, 14 |
Tire (rear if not all the same) | 235/45-18 | 245/40-18 | 245/40-18 | 255/40-18 |
Total Price | $34,745 | $65,265 | $71,345 | $102,735 |
Adjustments for Features | 0 | -2,255 | -3,655 | -3,880 |
Feature-Adjusted Total Price | $34,745 | $63,010 | $67,690 | $98,855 |
Cost Above Minimum | $0 | $0 | $4,680 | $35,845 |
Total Invoice | $32,293 | $60,759 | $66,413 | $95,726 |
Adjustments for Features | 0 | -2,099 | -3,402 | -3,615 |
Feature-Adjusted Total Invoice | $32,293 | $58,660 | $63,011 | $92,111 |
Cost Above Minimum | $0 | $0 | $4,351 | $33,451 |
Model Year | 2018 | 2011 | 2011 | 2011 |
Model | Optima | E-Class | E-Class | E-Class |
Trim | SX | E350 | E550 | E63 AMG |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Transmission and Drivetrain | ||||
6-speed manually-shiftable automatic | $1100 | |||
7-speed manually-shiftable automatic | $1200 | $1200 | $1200 | |
FWD | $0 | |||
RWD | $0 | $0 | $0 | |
Accessories | ||||
Parking guidance system - passive | $250 | $250 | $250 | |
Power trunk closer | $350 | $350 | $350 | |
Proximity trunk or liftgate opener | $125 | |||
Remote window/roof operation | $15 | $15 | $15 | |
Sunshade, rear, power | $225 | $225 | $225 | |
Tilt/telescoping steering wheel, manual | $250 | |||
Tilt/telescoping steering wheel, power | $350 | $350 | $350 | |
Brakes, Airbags, and Other Safety | ||||
911 assist | $25 | |||
Automatic braking, low-speed | $200 | |||
Blind spot collision prevention | $150 | $150 | $150 | |
Cross-traffic warning, rear | $100 | |||
Driver drowsiness monitor | $150 | $150 | $150 | |
Lane departure prevention | $150 | $150 | $150 | |
Obstacle detection, front | $150 | $150 | $150 | |
Radar- or camera-based collision preparation system | $0 | $0 | $0 | |
Vehicle health reports | $0 | |||
Cargo Management | ||||
Cargo mat | $40 | |||
Console with shifter | $150 | $150 | ||
Console without shifter | $150 | $150 | ||
Overhead sunglass holder | $25 | |||
Rear seat pass-through | $100 | $100 | $100 | |
Storage compartment under front seat(s) | $50 | $50 | $50 | |
Climate Control | ||||
Automatic air recirculation | $100 | $100 | $100 | |
Heated windshield washer nozzles | $15 | $15 | $15 | |
Rain-sensing wipers | $175 | $175 | $175 | |
Residual heat | $50 | $50 | $50 | |
Variable intermittent wipers | $75 | |||
Exterior | ||||
Black exterior trim (optional) | $0 | |||
Body kit | $0 | $0 | $0 | |
Bodyside moldings | $75 | $75 | ||
Laminated front side windows | $200 | |||
Painted brake calipers (optional) | $0 | |||
Infotainment | ||||
Android Auto support | $100 | |||
App support | $0 | |||
Apple CarPlay support | $100 | |||
Bluetooth audio streaming | $25 | |||
CD changer, in-dash | $325 | $325 | $325 | |
DVD-compatible player | $0 | $0 | $0 | |
iPod integration | $100 | $100 | $100 | |
Media drive | $15 | $15 | $15 | |
MP3-compatible player | $50 | $50 | $50 | |
SD Card slot | $25 | $25 | $25 | |
SMS text-to-speech reader | $25 | |||
Telematics service, such as OnStar | $200 | $200 | $200 | |
USB port | $25 | |||
Voice control for external devices | $0 | |||
Instruments, Lights, and Mirrors | ||||
Analog clock | $25 | $25 | ||
Approach detection | $25 | |||
Auto-dimming driver-side mirror | $75 | $75 | $75 | |
Chronometer | $100 | |||
Fog light, rear | $100 | $100 | $100 | |
Fog lights | $125 | |||
Headlight washers | $50 | $50 | $50 | |
LED headlights | $1000 | |||
Mirror tilt-down in reverse | $25 | $25 | $25 | |
Power-folding mirrors | $50 | |||
Xenon HID headlights | $500 | $500 | $500 | |
Seats and Interior Trim | ||||
Automatic seat bolsters, driver | $300 | |||
Door sill trim plates | $100 | $100 | $100 | |
Leather door panel trim | $250 | $250 | $250 | |
Massage, driver seat | $100 | |||
Memory system, passenger seat | $150 | $150 | $150 | |
Metal pedals | $75 | $75 | ||
Power 4-way lumbar adjuster, passenger seat | $150 | $150 | $150 | |
Power headrest height adjuster, driver seat | $50 | $50 | $50 | |
Power headrest height adjuster, passenger seat | $50 | $50 | $50 | |
Power lumbar adjuster, passenger seat | $100 | |||
Power thigh support length adjuster, driver seat | $100 | |||
Power-folding headrests, second row seats | $50 | $50 | $50 | |
Wood trim | $300 | $300 | $300 | |
Suspension, Wheels, and Tires | ||||
Adaptive dampers - electrical | $500 | $500 | ||
Adaptive dampers - mechanical | $100 | |||
Air suspension, auto-leveling and height adjustable | $1000 | |||
Alloy wheels | $350 | $350 | $350 | |
Electronic systems calibration selector | $200 | $200 | ||
Machined alloy wheels | $350 | |||
Performance steering system (optional) | $0 | |||
Rear air springs, auto-leveling | $350 | |||
Transmission | ||||
Launch control | $100 | |||
Total Value of Features | $4,490 | $6,745 | $8,145 | $8,370 |
Value of Feature Adjustments | $0 | $2,255 | $3,655 | $3,880 |
Value of Feature Adjustments | 0 | -2,099 | -3,402 | -3,615 |
Model Year | 2018 | 2011 |
Model | Optima | E-Class |
Body | 4dr Sedan | 4dr Sedan |
Wheelbase | 110.4 in | 113.1 in |
Length | 191.1 in | 191.7 in |
Width | 73.2 in | 73.0 in |
Height | 57.7 in | 57.7 in |
Curb Weight | 3,220 lb. | 3,826 lb. |
Fuel Capacity | 18.5 gal. | 21.1 gal. |
Row 1 Headroom | 39.8 in | 37.9 in |
Row 1 Shoulder Room | 58.1 in | 57.8 in |
Row 1 Hip Room | 56.0 in | 0.0 in |
Row 1 Legroom | 45.5 in | 41.3 in |
Row 2 Headroom | 37.8 in | 38.2 in |
Row 2 Shoulder Room | 56.4 in | 56.9 in |
Row 2 Hip Room | 56.0 in | 0.0 in |
Row 2 Legroom | 35.6 in | 35.8 in |
Cargo Volume | 15.9 ft3 | 15.9 ft3 |
Technology Package | ||
Feature | Value | Requested? |
Auto-dimming headlights | 200 | Yes |
Surround sound | 250 | Yes |
Lane departure warning | 200 | Yes |
Adaptive cruise control, all-speed | 700 | Yes |
Automatic braking, low-speed | 200 | No |
Automatic braking, high-speed or partial | 200 | Yes |
Forward collision warning | 200 | Yes |
Harman/Kardon, 630W, 10 speakers (with subwoofer) | 350 | No |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
HD radio | 50 | Yes |
Total Requested | 2525 | 82% |
Total Not Requested | 550 | 18% |
Leather seating surfaces | ||
Feature | Value | Requested? |
Leather upholstery, extended coverage | 900 | Yes |
Upholstered door panels, leather | 250 | No |
Total Requested | 900 | 78% |
Total Not Requested | 250 | 22% |
Obstacle detection, rear | ||
Feature | Value | Requested? |
Obstacle detection, rear | 250 | Yes |
Obstacle detection, front | 150 | No |
Parking guidance system - passive | 250 | No |
Total Requested | 250 | 38% |
Total Not Requested | 400 | 62% |
Premium 1 Package | ||
Feature | Value | Requested? |
Sunshade, rear, power | 225 | No |
Media drive, large | 15 | No |
iPod integration | 100 | Yes |
Navigation system | 600 | Yes |
Heated front seats | 200 | Yes |
Satellite radio | 200 | Yes |
Rearview camera | 200 | Yes |
Surround sound | 250 | Yes |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
HD radio | 50 | Yes |
Harman/Kardon, 610W, 14 speakers (with subwoofer) | 350 | No |
Total Requested | 1725 | 75% |
Total Not Requested | 590 | 25% |
Driver Assistance Package | ||
Feature | Value | Requested? |
Radar- or camera-based collision preparation system | 0 | No |
Lane departure warning system | 200 | Yes |
Adaptive cruise control, all-speed | 700 | Yes |
Blind spot warning system | 200 | Yes |
Lane departure prevention system | 150 | No |
Automatic braking, high-speed | 200 | Yes |
Forward collision alert | 200 | Yes |
Blind spot intervention | 150 | No |
Total Requested | 1500 | 83% |
Total Not Requested | 300 | 17% |
Sport Package | ||
Feature | Value | Requested? |
Sport suspension (upgrade) | 250 | Yes |
Body kit | 0 | No |
245/40ZR18 tires | 200 | No |
Total Requested | 250 | 56% |
Total Not Requested | 200 | 44% |
Rear Seat Package | ||
Feature | Value | Requested? |
Second-row 2-section 3-person split bench | 100 | No |
Folding second row seats | 300 | Yes |
Rear seat pass-through | 100 | No |
Total Requested | 300 | 60% |
Total Not Requested | 200 | 40% |
Premium 2 Package | ||
Feature | Value | Requested? |
Power decklid | 350 | No |
Steering-linked headlights | 150 | Yes |
Xenon HID headlights | 500 | Yes |
Headlight washers | 50 | No |
Auto-dimming headlights | 200 | Yes |
Proximity key | 250 | Yes |
Total Requested | 1100 | 73% |
Total Not Requested | 400 | 27% |
Obstacle detection, rear | ||
Feature | Value | Requested? |
Obstacle detection, rear | 250 | Yes |
Obstacle detection, front | 150 | No |
Parking guidance system - passive | 250 | No |
Total Requested | 250 | 38% |
Total Not Requested | 400 | 62% |
Premium 1 Package | ||
Feature | Value | Requested? |
Cooled or ventilated front seats | 300 | Yes |
Sunshade, rear, power | 225 | No |
Media drive, large | 15 | No |
iPod integration | 100 | Yes |
Navigation system | 600 | Yes |
Heated front seats | 200 | Yes |
Satellite radio | 200 | Yes |
Rearview camera | 200 | Yes |
Surround sound | 250 | Yes |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
HD radio | 50 | Yes |
Harman/Kardon, 610W, 14 speakers (with subwoofer) | 350 | No |
Total Requested | 2025 | 77% |
Total Not Requested | 590 | 23% |
Driver Assistance Package | ||
Feature | Value | Requested? |
Radar- or camera-based collision preparation system | 0 | No |
Lane departure warning system | 200 | Yes |
Adaptive cruise control, all-speed | 700 | Yes |
Blind spot warning system | 200 | Yes |
Lane departure prevention system | 150 | No |
Automatic braking, high-speed | 200 | Yes |
Forward collision alert | 200 | Yes |
Blind spot intervention | 150 | No |
Total Requested | 1500 | 83% |
Total Not Requested | 300 | 17% |
Sport Package | ||
Feature | Value | Requested? |
Sport suspension (upgrade) | 250 | Yes |
Body kit | 0 | No |
245/40ZR18 tires | 200 | No |
Total Requested | 250 | 56% |
Total Not Requested | 200 | 44% |
Rear Seat Package | ||
Feature | Value | Requested? |
Second-row 2-section 3-person split bench | 100 | No |
Folding second row seats | 300 | Yes |
Rear seat pass-through | 100 | No |
Total Requested | 300 | 60% |
Total Not Requested | 200 | 40% |
Premium 2 Package | ||
Feature | Value | Requested? |
Power decklid | 350 | No |
Steering-linked headlights | 150 | Yes |
Xenon HID headlights | 500 | Yes |
Headlight washers | 50 | No |
Auto-dimming headlights | 200 | Yes |
Proximity key | 250 | Yes |
Total Requested | 1100 | 73% |
Total Not Requested | 400 | 27% |
Obstacle detection, rear | ||
Feature | Value | Requested? |
Obstacle detection, rear | 250 | Yes |
Obstacle detection, front | 150 | No |
Parking guidance system - passive | 250 | No |
Total Requested | 250 | 38% |
Total Not Requested | 400 | 62% |
Premium 1 Package | ||
Feature | Value | Requested? |
Cooled or ventilated front seats | 300 | Yes |
Media drive, large | 15 | No |
Navigation system | 600 | Yes |
Rearview camera | 200 | Yes |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
Total Requested | 1225 | 99% |
Total Not Requested | 15 | 1% |
Premium 1 Package | ||
Feature | Value | Requested? |
Cooled or ventilated front seats | 300 | Yes |
Power thigh support adjuster, driver seat | 100 | No |
Automatic seat bolsters, driver | 300 | No |
Massage, driver seat | 100 | No |
Media drive, large | 15 | No |
Navigation system | 600 | Yes |
Rearview camera | 200 | Yes |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
Total Requested | 1225 | 70% |
Total Not Requested | 515 | 30% |
Driver Assistance Package | ||
Feature | Value | Requested? |
Radar- or camera-based collision preparation system | 0 | No |
Lane departure warning system | 200 | Yes |
Adaptive cruise control, all-speed | 700 | Yes |
Blind spot warning system | 200 | Yes |
Lane departure prevention system | 150 | No |
Automatic braking, high-speed | 200 | Yes |
Forward collision alert | 200 | Yes |
Blind spot intervention | 150 | No |
Total Requested | 1500 | 83% |
Total Not Requested | 300 | 17% |
Premium 2 Package | ||
Feature | Value | Requested? |
Power decklid | 350 | No |
Steering-linked headlights | 150 | Yes |
Xenon HID headlights | 500 | Yes |
Auto-dimming headlights | 200 | Yes |
Proximity key | 250 | Yes |
Total Requested | 1100 | 76% |
Total Not Requested | 350 | 24% |