Kia Optima Kia Optima 2018 Mercedes-Benz E-Class Mercedes-Benz E-Class 2016

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Kia Optima vs. Mercedes-Benz E-Class Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Mercedes-Benz E-Class Invoice Comparison

Lowest Total Price: $36,845

Kia Optima SX   
Difference: $71,775

Lowest Total Invoice: $34,218

Kia Optima SX   
Difference: $66,863

Calculate Payments

  Down Payment Interest Rate Term
Model Year20182016
ModelOptimaE-Class
TrimSXAMG E63 S
Body4dr Sedan4dr Sedan
Base Price $30,500 $101,700
Base Invoice $28,380 $94,581
Technology Package 3,000  
Universal garage door opener 350  
Limited Package 2,100  
Driver Assistance Package   2,800
Laminated front side windows   300
Heated second row seats   625
Panoramic sunroof   1,090
Sunshades, second row   380
Around view cameras   800
Technology Package 2,727  
Universal garage door opener 291  
Limited Package 1,925  
Driver Assistance Package   2,604
Laminated front side windows   279
Heated second row seats   581
Panoramic sunroof   1,014
Sunshades, second row   353
Around view cameras   744
Options (change) 5,450 5,995
Options (change) 4,943 5,575
Destination 895 925
Total Price $36,845 $108,620
Total Invoice $34,218 $101,081

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Kia Optima dealer quotes or Mercedes-Benz E-Class dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Kia Optima vs. Mercedes-Benz E-Class

Lowest Adjusted Price and Invoice: Kia Optima SX
TrueDelta Adjusted Price Difference: $63,345
TrueDelta Adjusted Invoice Difference: $59,018
Model Year20182016
ModelOptimaE-Class
TrimSXAMG E63 S
Body4dr Sedan4dr Sedan
Engine245hp I4577hp V8
TransmissionT6T7
DrivetrainFWDAWD
EPA Fuel Economy (city/highway)/ MPG/ MPG
Audio (watts, speakers)630, 10610, 14
Tire (rear if not all the same)235/45-18255/35-19
Total Price$36,845$108,620
Adjustments for Features0-8,430
Feature-Adjusted Total Price$36,845$100,190
Total Invoice$34,218$101,081
Adjustments for Features0-7,845
Feature-Adjusted Total Invoice$34,218$93,236

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Features Comparison: Kia Optima vs. Mercedes-Benz E-Class

Model Year20182016
ModelOptimaE-Class
TrimSXAMG E63 S
Body4dr Sedan4dr Sedan
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100 
7-speed manually-shiftable automatic $1200
FWD$0 
AWD $1700
Accessories 
Hands-free trunk or liftgate $100
Heated steering wheel$100 
Power trunk closer $350
Proximity trunk or liftgate opener$125 
Remote app $25
Remote window/roof operation $15
Semi-automated parking system $500
Sunshade, rear, power $225
Tilt/telescoping steering wheel, manual$250 
Tilt/telescoping steering wheel, power $350
Brakes, Airbags, and Other Safety 
911 assist$25 
Blind spot collision prevention $150
Collision preparation system, rear $100
Driver drowsiness monitor $150
Lane keeping assist $400
Obstacle detection, front $150
Pedestrian detection $50
Radar- or camera-based collision preparation system $0
Torque vectoring, brake-based $100
Vehicle health reports$0 
Cargo Management 
Cargo mat$40 
Overhead sunglass holder$25 
Rear seat pass-through $100
Storage compartment under front seat(s) $50
Climate Control 
Automatic air recirculation $100
Heated windshield washer nozzles $15
Rain-sensing wipers $175
Residual heat $50
Variable intermittent wipers$75 
Drivetrain 
Limited-slip rear differential $300
Engine / Motor 
Automatic start / stop $150
Raised top speed limiter $0
Exterior 
Body kit $0
Laminated rear side windows $100
Infotainment 
Android Auto support$100 
Apple CarPlay support$100 
Aux input$50 
CD player $125
DVD-compatible player $0
In-vehicle Internet $150
Media drive $15
MP3-compatible player $50
Navigation map updates, three years $0
SD Card slot $25
Telematics service, such as OnStar, with navigation $225
Traffic + travel information $25
Traffic information$25 
Voice control for external devices$0 
Wi-Fi hotspot $50
Instruments, Lights, and Mirrors 
Approach detection$25 
Auto-dimming driver-side mirror $75
Chronometer $100
Cornering lights $50
Fog light, rear $100
Fog lights$125 
Headlight washers $50
Interior ambient lighting$150 
Interior ambient lighting, configurable $150
Mirror tilt-down in reverse $25
Seats and Interior Trim 
Automatic seat bolsters, driver $300
Illuminated door sill trim plates $200
Leather door panel trim $250
Leather-wrapped steering wheel$150 
Massage, driver seat $100
Memory system, passenger seat $150
Metal pedals$75 
Power 4-way lumbar adjuster, passenger seat $150
Power headrest height adjuster, driver seat $50
Power headrest height adjuster, passenger seat $50
Power lumbar adjuster, passenger seat$100 
Power thigh support length adjuster, driver seat $100
Power-folding headrests, second row seats $50
Synthetic suede headliner $650
Synthetic suede steering wheel $150
Upholstered instrument panel $300
Wood trim $300
Suspension, Wheels, and Tires 
Adaptive dampers - electrical $500
Alloy wheels $350
Chrome-plated alloy wheels$850 
Rear air springs, auto-leveling $350
Sport suspension (upgrade)$0 
Ultra-sport suspension (upgrade) $0
Transmission 
Launch control $100
Total Value of Features$3,490$11,920
Value of Feature Adjustments$0$8,430
Value of Feature Adjustments0-7,845

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Specifications Comparison: Kia Optima vs. Mercedes-Benz E-Class

Model Year20182016
ModelOptimaE-Class
Body4dr Sedan4dr Sedan
Wheelbase110.4 in113.2 in
Length191.1 in192.1 in
Width73.2 in73.0 in
Height57.7 in57.1 in
Curb Weight3,220 lb.3,826 lb.
Fuel Capacity18.5 gal.21.1 gal.
Row 1 Headroom39.8 in37.9 in
Row 1 Shoulder Room58.1 in57.8 in
Row 1 Hip Room56.0 in0.0 in
Row 1 Legroom45.5 in41.3 in
Row 2 Headroom37.8 in38.2 in
Row 2 Shoulder Room56.4 in56.9 in
Row 2 Hip Room56.0 in0.0 in
Row 2 Legroom35.6 in35.8 in
Cargo Volume15.9 ft316.4 ft3

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Option Package Details
Kia Optima SX

Technology Package
FeatureValueRequested?
Auto-dimming headlights200Yes
Automatic braking, low-speed200Yes
Automatic braking, high-speed or partial200Yes
Forward collision warning200Yes
Surround sound250Yes
Lane departure warning200Yes
Adaptive cruise control, all-speed700Yes
Harman/Kardon, 630W, 10 speakers (with subwoofer)350No
HD radio50Yes
Navigation system600Yes
Voice control for nav and audio100Yes
Traffic information25Yes
Total Requested272589%
Total Not Requested35011%
Limited Package
FeatureValueRequested?
Upgraded leather upholstery0No
Heated second row seats200Yes
Sunshades, second row125Yes
Heated steering wheel100No
Additional chrome trim0No
Special interior trim0No
Dark-colored headliner (optional)0No
Around view cameras300Yes
Chrome-plated alloy wheels500No
Total Requested62551%
Total Not Requested60049%

Option Package Details
Mercedes-Benz E-Class AMG E63 S

Laminated front side windows
FeatureValueRequested?
Laminated front side windows200Yes
Laminated rear side windows100No
Total Requested20067%
Total Not Requested10033%
Driver Assistance Package
FeatureValueRequested?
Rear cross-traffic detection100Yes
Collision preparation system, rear100No
Pedestrian detection50No
Lane keeping assist system400No
Lane departure warning system200Yes
Adaptive cruise control, all-speed700Yes
Blind spot warning system200Yes
Blind spot intervention150No
Total Requested120063%
Total Not Requested70037%

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