Kia Optima Kia Optima 2018 Mercedes-Benz E-Class Mercedes-Benz E-Class 2017

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Kia Optima vs. Mercedes-Benz E-Class Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Mercedes-Benz E-Class Invoice Comparison

Lowest Total Price: $35,170

Kia Optima SX   
Difference: $26,285

Lowest Total Invoice: $32,646

Kia Optima SX   
Difference: $24,575

Calculate Payments

  Down Payment Interest Rate Term
Model Year201820172017
ModelOptimaE-ClassE-Class
TrimSXE300AMG E43
Body4dr Sedan4dr Sedan4dr Sedan
Base Price $30,500 $52,150 $72,400
Base Invoice $28,380 $48,500 $67,332
Technology Package 3,000    
Universal garage door opener 350    
Remote start 425    
Second rear spoiler   300  
Metallic paint (extra cost)   720 720
Cooled or ventilated front seats   450  
Leather seating surfaces   1,620  
Premium 1 Package   3,950  
Panoramic sunroof   1,090 1,090
Auto-dimming headlights   250  
Wood trim     0
Technology Package 2,727    
Universal garage door opener 291    
Remote start 353    
Second rear spoiler   279  
Metallic paint (extra cost)   670 670
Cooled or ventilated front seats   419  
Leather seating surfaces   1,507  
Premium 1 Package   3,674  
Panoramic sunroof   1,014 1,014
Auto-dimming headlights   233  
Wood trim     0
Options (change) 3,775 8,380 1,810
Options (change) 3,371 7,796 1,684
Destination 895 925 925
Total Price $35,170 $61,455 $75,135
Total Invoice $32,646 $57,221 $69,941

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Kia Optima dealer quotes or Mercedes-Benz E-Class dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Kia Optima vs. Mercedes-Benz E-Class

Lowest Adjusted Price and Invoice: Kia Optima SX
TrueDelta Adjusted Price Difference: $24,105
TrueDelta Adjusted Invoice Difference: $22,545
Model Year201820172017
ModelOptimaE-ClassE-Class
TrimSXE300AMG E43
Body4dr Sedan4dr Sedan4dr Sedan
Engine245hp I4241hp I4396hp V6
TransmissionT6T9T9
DrivetrainFWDRWDAWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)630, 10590, 13590, 13
Tire (rear if not all the same)235/45-18x-245/40-19
Total Price$35,170$61,455$75,135
Adjustments for Features0-2,180-6,155
Feature-Adjusted Total Price$35,170$59,275$68,980
Cost Above Minimum$0$0$9,705
Total Invoice$32,646$57,221$69,941
Adjustments for Features0-2,030-5,730
Feature-Adjusted Total Invoice$32,646$55,191$64,211
Cost Above Minimum$0$0$9,020

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Features Comparison: Kia Optima vs. Mercedes-Benz E-Class

Model Year201820172017
ModelOptimaE-ClassE-Class
TrimSXE300AMG E43
Body4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100  
9-speed manually-shiftable automatic $1400$1400
FWD$0  
RWD $0 
AWD  $1700
Accessories 
Adaptive cruise control, all-speed$850  
Cruise control $150$150
Hands-free trunk or liftgate $100$100
Power trunk closer $350$350
Proximity trunk or liftgate opener$125  
Remote app $25$25
Remote climate control $25$25
Remote start$150  
Remote start via app $75$75
Remote window/roof operation $15$15
Semi-automated parking system $500$500
Tilt/telescoping steering wheel, manual$250  
Tilt/telescoping steering wheel, power $350$350
Brakes, Airbags, and Other Safety 
911 assist$25  
Driver drowsiness monitor $150$150
Lane departure warning$200  
Obstacle detection, front $150$150
Pedestrian detection $50$50
Radar- or camera-based collision preparation system $0$0
Temporary spare tire$150  
Tires, run-flat $150$150
Torque vectoring, brake-based $100$100
Vehicle health reports$0  
Vehicle-to-X (V2X) communication $0$0
Cargo Management 
Cargo mat$40  
Console with shifter$150  
Console without shifter $150$150
Climate Control 
Automatic air recirculation $100$100
Heated windshield washer nozzles $15$15
Rain-sensing wipers $175$175
Variable intermittent wipers$75  
Engine / Motor 
Automatic start / stop $150$150
Exterior 
Black exterior trim (optional)$0  
Body kit  $0
Laminated front side windows$200  
Painted brake calipers (optional)$0  
Second rear spoiler $150 
Infotainment 
4G LTE connectivity $0$0
Aux input$50  
In-vehicle Internet $150$150
Media drive $15$15
Navigation map updates, three years $0$0
Near-field communications (NFC) $25$25
SD Card slot $25$25
Telematics service, such as OnStar, with navigation $225$225
Traffic + travel information $25$25
Traffic information$25  
Voice control for external devices$0  
Wi-Fi hotspot $50$50
Wireless charging station $75$75
Instruments, Lights, and Mirrors 
Analog clock $25 
Approach detection$25  
Auto-dimming driver-side mirror $75$75
Auto-dimming headlights$200$200 
Boost gauge  $75
Chronometer  $100
Compass$0  
Fog light, rear $100$100
Fog lights$125  
Interior ambient lighting$150  
Interior ambient lighting, configurable $150$150
Large color reconfigurable instrument cluster display  $250
LED headlights$1000  
LED headlights, single projector or low beam only $750$750
Mirror tilt-down in reverse $25$25
Steering-linked headlights$150  
Seats and Interior Trim 
Cooled or ventilated front seats$300$300 
Door sill trim plates $100 
Illuminated door sill trim plates  $200
Memory system, passenger seat $150$150
Metal pedals$75 $75
Power 4-way lumbar adjuster, passenger seat $150$150
Power headrest height adjuster, driver seat $50$50
Power headrest height adjuster, passenger seat $50$50
Power lumbar adjuster, passenger seat$100  
Power thigh support length adjuster, driver seat $100$100
Power thigh support length adjuster, passenger seat $100$100
Synthetic suede headliner  $650
Upholstered instrument panel  $300
Wood trim $300$300
Suspension, Wheels, and Tires 
Adaptive dampers - electrical  $500
Adaptive dampers - mechanical $100 
Air suspension, auto-leveling and height adjustable  $1000
Alloy wheels $350$350
Crosswind stabilization $50$50
Machined alloy wheels$350  
Performance steering system (optional)$0  
Sport suspension (upgrade)$0 $0
Total Value of Features$5,865$8,045$12,020
Value of Feature Adjustments$0$2,180$6,155
Value of Feature Adjustments0-2,030-5,730

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Specifications Comparison: Kia Optima vs. Mercedes-Benz E-Class

Model Year20182017
ModelOptimaE-Class
Body4dr Sedan4dr Sedan
Wheelbase110.4 in115.7 in
Length191.1 in193.8 in
Width73.2 in73.7 in
Height57.7 in57.8 in
Curb Weight3,220 lb.3,793 lb.
Fuel Capacity18.5 gal.17.4 gal.
Row 1 Headroom39.8 in37.4 in
Row 1 Shoulder Room58.1 in57.8 in
Row 1 Hip Room56.0 in0.0 in
Row 1 Legroom45.5 in41.7 in
Row 2 Headroom37.8 in38.2 in
Row 2 Shoulder Room56.4 in57.1 in
Row 2 Hip Room56.0 in0.0 in
Row 2 Legroom35.6 in36.2 in
Cargo Volume15.9 ft313.1 ft3

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Option Package Details
Kia Optima SX

Technology Package
FeatureValueRequested?
Auto-dimming headlights200Yes
Surround sound250Yes
Lane departure warning200No
Adaptive cruise control, all-speed700No
Automatic braking, low-speed200Yes
Automatic braking, high-speed or partial200Yes
Forward collision warning200Yes
Harman/Kardon, 630W, 10 speakers (with subwoofer)350No
Navigation system600Yes
Voice control for nav and audio100Yes
Traffic information25Yes
HD radio50Yes
Total Requested182559%
Total Not Requested125041%

Option Package Details
Mercedes-Benz E-Class E300

Second rear spoiler
FeatureValueRequested?
Second rear spoiler150No
Rear spoiler200Yes
Total Requested20057%
Total Not Requested15043%
Premium 1 Package
FeatureValueRequested?
Power decklid350No
Satellite radio200Yes
Obstacle detection, front150No
Obstacle detection, rear250Yes
Rearview camera200Yes
Surround sound250Yes
Proximity key250Yes
Blind spot warning system200Yes
Semi-automated parking system500No
Rear cross-traffic detection100Yes
Hands-free trunk or liftgate100Yes
Wireless charging station75No
Near-field communications (NFC)25No
Heated front seats200Yes
Burmester, 590W, 13 speakers (with subwoofer)350No
Total Requested175055%
Total Not Requested145045%

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