The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $35,170 Kia Optima SX | |||
Difference: $26,285 | |||
Lowest Total Invoice: $32,646 Kia Optima SX | |||
Difference: $24,575 | |||
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Model Year | 2018 | 2017 | 2017 |
Model | Optima | E-Class | E-Class |
Trim | SX | E300 | AMG E43 |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Base Price | $30,500 | $52,150 | $72,400 |
Base Invoice | $28,380 | $48,500 | $67,332 |
Technology Package | 3,000 | ||
Universal garage door opener | 350 | ||
Remote start | 425 | ||
Second rear spoiler | 300 | ||
Metallic paint (extra cost) | 720 | 720 | |
Cooled or ventilated front seats | 450 | ||
Leather seating surfaces | 1,620 | ||
Premium 1 Package | 3,950 | ||
Panoramic sunroof | 1,090 | 1,090 | |
Auto-dimming headlights | 250 | ||
Wood trim | 0 | ||
Technology Package | 2,727 | ||
Universal garage door opener | 291 | ||
Remote start | 353 | ||
Second rear spoiler | 279 | ||
Metallic paint (extra cost) | 670 | 670 | |
Cooled or ventilated front seats | 419 | ||
Leather seating surfaces | 1,507 | ||
Premium 1 Package | 3,674 | ||
Panoramic sunroof | 1,014 | 1,014 | |
Auto-dimming headlights | 233 | ||
Wood trim | 0 | ||
Options (change) | 3,775 | 8,380 | 1,810 |
Options (change) | 3,371 | 7,796 | 1,684 |
Destination | 895 | 925 | 925 |
Total Price | $35,170 | $61,455 | $75,135 |
Total Invoice | $32,646 | $57,221 | $69,941 |
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Lowest Adjusted Price and Invoice: Kia Optima SX | |||
TrueDelta Adjusted Price Difference: $24,105 | |||
TrueDelta Adjusted Invoice Difference: $22,545 | |||
Model Year | 2018 | 2017 | 2017 |
Model | Optima | E-Class | E-Class |
Trim | SX | E300 | AMG E43 |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Engine | 245hp I4 | 241hp I4 | 396hp V6 |
Transmission | T6 | T9 | T9 |
Drivetrain | FWD | RWD | AWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG |
Audio (watts, speakers) | 630, 10 | 590, 13 | 590, 13 |
Tire (rear if not all the same) | 235/45-18 | x- | 245/40-19 |
Total Price | $35,170 | $61,455 | $75,135 |
Adjustments for Features | 0 | -2,180 | -6,155 |
Feature-Adjusted Total Price | $35,170 | $59,275 | $68,980 |
Cost Above Minimum | $0 | $0 | $9,705 |
Total Invoice | $32,646 | $57,221 | $69,941 |
Adjustments for Features | 0 | -2,030 | -5,730 |
Feature-Adjusted Total Invoice | $32,646 | $55,191 | $64,211 |
Cost Above Minimum | $0 | $0 | $9,020 |
Model Year | 2018 | 2017 | 2017 |
Model | Optima | E-Class | E-Class |
Trim | SX | E300 | AMG E43 |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Transmission and Drivetrain | |||
6-speed manually-shiftable automatic | $1100 | ||
9-speed manually-shiftable automatic | $1400 | $1400 | |
FWD | $0 | ||
RWD | $0 | ||
AWD | $1700 | ||
Accessories | |||
Adaptive cruise control, all-speed | $850 | ||
Cruise control | $150 | $150 | |
Hands-free trunk or liftgate | $100 | $100 | |
Power trunk closer | $350 | $350 | |
Proximity trunk or liftgate opener | $125 | ||
Remote app | $25 | $25 | |
Remote climate control | $25 | $25 | |
Remote start | $150 | ||
Remote start via app | $75 | $75 | |
Remote window/roof operation | $15 | $15 | |
Semi-automated parking system | $500 | $500 | |
Tilt/telescoping steering wheel, manual | $250 | ||
Tilt/telescoping steering wheel, power | $350 | $350 | |
Brakes, Airbags, and Other Safety | |||
911 assist | $25 | ||
Driver drowsiness monitor | $150 | $150 | |
Lane departure warning | $200 | ||
Obstacle detection, front | $150 | $150 | |
Pedestrian detection | $50 | $50 | |
Radar- or camera-based collision preparation system | $0 | $0 | |
Temporary spare tire | $150 | ||
Tires, run-flat | $150 | $150 | |
Torque vectoring, brake-based | $100 | $100 | |
Vehicle health reports | $0 | ||
Vehicle-to-X (V2X) communication | $0 | $0 | |
Cargo Management | |||
Cargo mat | $40 | ||
Console with shifter | $150 | ||
Console without shifter | $150 | $150 | |
Climate Control | |||
Automatic air recirculation | $100 | $100 | |
Heated windshield washer nozzles | $15 | $15 | |
Rain-sensing wipers | $175 | $175 | |
Variable intermittent wipers | $75 | ||
Engine / Motor | |||
Automatic start / stop | $150 | $150 | |
Exterior | |||
Black exterior trim (optional) | $0 | ||
Body kit | $0 | ||
Laminated front side windows | $200 | ||
Painted brake calipers (optional) | $0 | ||
Second rear spoiler | $150 | ||
Infotainment | |||
4G LTE connectivity | $0 | $0 | |
Aux input | $50 | ||
In-vehicle Internet | $150 | $150 | |
Media drive | $15 | $15 | |
Navigation map updates, three years | $0 | $0 | |
Near-field communications (NFC) | $25 | $25 | |
SD Card slot | $25 | $25 | |
Telematics service, such as OnStar, with navigation | $225 | $225 | |
Traffic + travel information | $25 | $25 | |
Traffic information | $25 | ||
Voice control for external devices | $0 | ||
Wi-Fi hotspot | $50 | $50 | |
Wireless charging station | $75 | $75 | |
Instruments, Lights, and Mirrors | |||
Analog clock | $25 | ||
Approach detection | $25 | ||
Auto-dimming driver-side mirror | $75 | $75 | |
Auto-dimming headlights | $200 | $200 | |
Boost gauge | $75 | ||
Chronometer | $100 | ||
Compass | $0 | ||
Fog light, rear | $100 | $100 | |
Fog lights | $125 | ||
Interior ambient lighting | $150 | ||
Interior ambient lighting, configurable | $150 | $150 | |
Large color reconfigurable instrument cluster display | $250 | ||
LED headlights | $1000 | ||
LED headlights, single projector or low beam only | $750 | $750 | |
Mirror tilt-down in reverse | $25 | $25 | |
Steering-linked headlights | $150 | ||
Seats and Interior Trim | |||
Cooled or ventilated front seats | $300 | $300 | |
Door sill trim plates | $100 | ||
Illuminated door sill trim plates | $200 | ||
Memory system, passenger seat | $150 | $150 | |
Metal pedals | $75 | $75 | |
Power 4-way lumbar adjuster, passenger seat | $150 | $150 | |
Power headrest height adjuster, driver seat | $50 | $50 | |
Power headrest height adjuster, passenger seat | $50 | $50 | |
Power lumbar adjuster, passenger seat | $100 | ||
Power thigh support length adjuster, driver seat | $100 | $100 | |
Power thigh support length adjuster, passenger seat | $100 | $100 | |
Synthetic suede headliner | $650 | ||
Upholstered instrument panel | $300 | ||
Wood trim | $300 | $300 | |
Suspension, Wheels, and Tires | |||
Adaptive dampers - electrical | $500 | ||
Adaptive dampers - mechanical | $100 | ||
Air suspension, auto-leveling and height adjustable | $1000 | ||
Alloy wheels | $350 | $350 | |
Crosswind stabilization | $50 | $50 | |
Machined alloy wheels | $350 | ||
Performance steering system (optional) | $0 | ||
Sport suspension (upgrade) | $0 | $0 | |
Total Value of Features | $5,865 | $8,045 | $12,020 |
Value of Feature Adjustments | $0 | $2,180 | $6,155 |
Value of Feature Adjustments | 0 | -2,030 | -5,730 |
Model Year | 2018 | 2017 |
Model | Optima | E-Class |
Body | 4dr Sedan | 4dr Sedan |
Wheelbase | 110.4 in | 115.7 in |
Length | 191.1 in | 193.8 in |
Width | 73.2 in | 73.7 in |
Height | 57.7 in | 57.8 in |
Curb Weight | 3,220 lb. | 3,793 lb. |
Fuel Capacity | 18.5 gal. | 17.4 gal. |
Row 1 Headroom | 39.8 in | 37.4 in |
Row 1 Shoulder Room | 58.1 in | 57.8 in |
Row 1 Hip Room | 56.0 in | 0.0 in |
Row 1 Legroom | 45.5 in | 41.7 in |
Row 2 Headroom | 37.8 in | 38.2 in |
Row 2 Shoulder Room | 56.4 in | 57.1 in |
Row 2 Hip Room | 56.0 in | 0.0 in |
Row 2 Legroom | 35.6 in | 36.2 in |
Cargo Volume | 15.9 ft3 | 13.1 ft3 |
Technology Package | ||
Feature | Value | Requested? |
Auto-dimming headlights | 200 | Yes |
Surround sound | 250 | Yes |
Lane departure warning | 200 | No |
Adaptive cruise control, all-speed | 700 | No |
Automatic braking, low-speed | 200 | Yes |
Automatic braking, high-speed or partial | 200 | Yes |
Forward collision warning | 200 | Yes |
Harman/Kardon, 630W, 10 speakers (with subwoofer) | 350 | No |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
HD radio | 50 | Yes |
Total Requested | 1825 | 59% |
Total Not Requested | 1250 | 41% |
Second rear spoiler | ||
Feature | Value | Requested? |
Second rear spoiler | 150 | No |
Rear spoiler | 200 | Yes |
Total Requested | 200 | 57% |
Total Not Requested | 150 | 43% |
Premium 1 Package | ||
Feature | Value | Requested? |
Power decklid | 350 | No |
Satellite radio | 200 | Yes |
Obstacle detection, front | 150 | No |
Obstacle detection, rear | 250 | Yes |
Rearview camera | 200 | Yes |
Surround sound | 250 | Yes |
Proximity key | 250 | Yes |
Blind spot warning system | 200 | Yes |
Semi-automated parking system | 500 | No |
Rear cross-traffic detection | 100 | Yes |
Hands-free trunk or liftgate | 100 | Yes |
Wireless charging station | 75 | No |
Near-field communications (NFC) | 25 | No |
Heated front seats | 200 | Yes |
Burmester, 590W, 13 speakers (with subwoofer) | 350 | No |
Total Requested | 1750 | 55% |
Total Not Requested | 1450 | 45% |