Kia Optima Kia Optima 2018 Mercedes-Benz E-Class Mercedes-Benz E-Class 2013

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Kia Optima vs. Mercedes-Benz E-Class Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Mercedes-Benz E-Class Invoice Comparison

Lowest Total Price: $37,235

Kia Optima Hybrid EX   
Difference: $35,905

Lowest Total Invoice: $34,556

Kia Optima Hybrid EX   
Difference: $33,546

Calculate Payments

  Down Payment Interest Rate Term
Model Year20182013
ModelOptimaE-Class
TrimHybrid EXE400 Hybrid
Body4dr Sedan4dr Sedan
Base Price $30,990 $55,800
Base Invoice $28,752 $51,894
Technology Package 5,000  
Universal garage door opener 350  
Premium 1 Package   4,000
Driver Assistance Package   2,950
Rear Seat Package   440
Premium 2 Package   2,450
Metallic paint (extra cost)   720
Panoramic sunroof   1,090
Leather seating surfaces   1,620
Sunshades, second row   380
Special order charge   250
Cooled or ventilated front seats   450
Heated steering wheel   490
Heated second row seats   625
Obstacle detection, rear   970
Technology Package 4,618  
Universal garage door opener 291  
Premium 1 Package   3,720
Driver Assistance Package   2,744
Rear Seat Package   409
Premium 2 Package   2,279
Metallic paint (extra cost)   669
Panoramic sunroof   1,014
Leather seating surfaces   1,507
Sunshades, second row   353
Special order charge   250
Cooled or ventilated front seats   419
Heated steering wheel   456
Heated second row seats   581
Obstacle detection, rear   902
Options (change) 5,350 16,435
Options (change) 4,909 15,303
Destination 895 905
Total Price $37,235 $73,140
Total Invoice $34,556 $68,102

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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TrueDelta Value Comparison: Kia Optima vs. Mercedes-Benz E-Class

Lowest Adjusted Price and Invoice: Kia Optima Hybrid EX
TrueDelta Adjusted Price Difference: $32,710
TrueDelta Adjusted Invoice Difference: $30,571
Model Year20182013
ModelOptimaE-Class
TrimHybrid EXE400 Hybrid
Body4dr Sedan4dr Sedan
Engine154hp I4 H302hp V6 H
TransmissionT6T7
DrivetrainFWDRWD
EPA Fuel Economy (city/highway)39/46 MPG24/31 MPG
Audio (watts, speakers)630, 10610, 14
Tire (rear if not all the same)215/55-17245/45-17
Total Price$37,235$73,140
Adjustments for Features0-3,195
Feature-Adjusted Total Price$37,235$69,945
Total Invoice$34,556$68,102
Adjustments for Features0-2,975
Feature-Adjusted Total Invoice$34,556$65,127

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Features Comparison: Kia Optima vs. Mercedes-Benz E-Class

Model Year20182013
ModelOptimaE-Class
TrimHybrid EXE400 Hybrid
Body4dr Sedan4dr Sedan
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100 
7-speed manually-shiftable automatic $1200
FWD$0 
RWD $0
Accessories 
Parking guidance system - passive $250
Power trunk closer $350
Proximity trunk or liftgate opener$125 
Remote app $25
Remote window/roof operation $15
Sunshade, rear, power $225
Tilt/telescoping steering wheel, manual$250 
Tilt/telescoping steering wheel, power $350
Brakes, Airbags, and Other Safety 
911 assist$25 
Blind spot collision prevention $150
Cross-traffic warning, rear$100 
Driver drowsiness monitor $150
Lane departure prevention $150
Obstacle detection, front $150
Radar- or camera-based collision preparation system $0
Tires, run-flat $150
Vehicle health reports$0 
Cargo Management 
Console with shifter$150 
Console without shifter $150
Overhead sunglass holder$25 
Rear seat pass-through $100
Storage compartment under front seat(s) $50
Climate Control 
Automatic air recirculation $100
Heated windshield washer nozzles $15
Rain-sensing wipers $175
Residual heat $50
Variable intermittent wipers$75 
Engine / Motor 
Automatic start / stop$150 
Exterior 
Active grille shutters$0 
Body kit$0 
Bodyside moldings $75
Bright-finished exhaust tip(s) $25
Laminated front side windows$200 
Infotainment 
Android Auto support$100 
Apple CarPlay support$100 
CD changer, in-dash $325
DVD-compatible player $0
In-vehicle Internet $150
iPod integration $100
Media drive $15
MP3-compatible player $50
SD Card slot $25
Telematics service, such as OnStar, with navigation $225
Traffic + travel information $25
Traffic information$25 
USB port$25 
Voice control for external devices$0 
Instruments, Lights, and Mirrors 
Analog clock $25
Approach detection$25 
Auto-dimming driver-side mirror $75
Detailed driving style feedback$100 
Fog light, rear $100
Headlight washers $50
Large energy flow and fuel economy display$25 
LED headlights$1000 
Mirror tilt-down in reverse $25
Xenon HID headlights $500
Seats and Interior Trim 
Door sill trim plates $100
Leather door panel trim $250
Memory system, passenger seat $150
Power 4-way lumbar adjuster, passenger seat $150
Power headrest height adjuster, driver seat $50
Power headrest height adjuster, passenger seat $50
Power lumbar adjuster, passenger seat$100 
Power-folding headrests, second row seats $50
Wood trim $300
Suspension, Wheels, and Tires 
Adaptive dampers - mechanical $100
Sport suspension (upgrade) $0
Transmission 
Steering-wheel-mounted transmission controls $100
Total Value of Features$3,700$6,895
Value of Feature Adjustments$0$3,195
Value of Feature Adjustments0-2,975

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Specifications Comparison: Kia Optima vs. Mercedes-Benz E-Class

Model Year20182013
ModelOptimaE-Class
Body4dr Sedan4dr Sedan
Wheelbase110.4 in113.1 in
Length191.1 in191.7 in
Width73.2 in73.0 in
Height57.7 in57.7 in
Curb Weight3,486 lb.4,189 lb.
Fuel Capacity18.5 gal.21.1 gal.
Row 1 Headroom39.8 in37.9 in
Row 1 Shoulder Room58.1 in57.8 in
Row 1 Hip Room56.0 in0.0 in
Row 1 Legroom45.5 in41.3 in
Row 2 Headroom37.8 in38.2 in
Row 2 Shoulder Room56.4 in56.9 in
Row 2 Hip Room56.0 in0.0 in
Row 2 Legroom35.6 in35.8 in
Cargo Volume15.9 ft315.9 ft3

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Option Package Details
Kia Optima Hybrid EX

Technology Package
FeatureValueRequested?
Heated second row seats200Yes
Steering-linked headlights150Yes
Sunshades, second row125Yes
Obstacle detection, rear250Yes
Auto-dimming headlights200Yes
Blind spot warning system200Yes
LED headlights1000No
Cross-traffic warning, rear100No
Interior ambient lighting150Yes
Cooled or ventilated front seats300Yes
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Power lumbar adjuster, passenger seat100Yes
Auto-dimming rearview mirror150Yes
Power height adjuster, passenger seat50Yes
Power tilt adjuster, passenger seat100Yes
Panoramic sunroof1200Yes
Lane departure warning200Yes
Adaptive cruise control, all-speed700Yes
Automatic braking, low-speed200Yes
Automatic braking, high-speed or partial200Yes
Forward collision warning200Yes
Total Requested487582%
Total Not Requested110018%

Option Package Details
Mercedes-Benz E-Class E400 Hybrid

Leather seating surfaces
FeatureValueRequested?
Leather upholstery, extended coverage900Yes
Upholstered door panels, leather250No
Total Requested90078%
Total Not Requested25022%
Obstacle detection, rear
FeatureValueRequested?
Obstacle detection, rear250Yes
Obstacle detection, front150No
Parking guidance system - passive250No
Total Requested25038%
Total Not Requested40062%
Premium 1 Package
FeatureValueRequested?
Sunshade, rear, power225No
Rearview camera200Yes
Harman/Kardon, 610W, 14 speakers (with subwoofer)350No
Heated front seats200Yes
Satellite radio200Yes
Surround sound250Yes
HD radio50Yes
iPod integration100Yes
Navigation system600Yes
Voice control for nav and audio100Yes
Media drive, large15No
Traffic + travel information25No
In-vehicle Internet150No
App support0Yes
Total Requested170069%
Total Not Requested76531%
Driver Assistance Package
FeatureValueRequested?
Radar- or camera-based collision preparation system0No
Lane departure warning system200Yes
Adaptive cruise control, all-speed700Yes
Blind spot warning system200Yes
Lane departure prevention system150No
Automatic braking, low-speed200Yes
Automatic braking, high-speed200Yes
Forward collision alert200Yes
Blind spot intervention150No
Total Requested170085%
Total Not Requested30015%
Rear Seat Package
FeatureValueRequested?
Second-row 2-section 3-person split bench100No
Folding second row seats300Yes
Rear seat pass-through100No
Total Requested30060%
Total Not Requested20040%
Premium 2 Package
FeatureValueRequested?
Power decklid350No
Steering-linked headlights150Yes
Xenon HID headlights500Yes
Headlight washers50No
Auto-dimming headlights200Yes
Proximity key250Yes
Total Requested110073%
Total Not Requested40027%

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