The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $37,235 Kia Optima Hybrid EX | ||
Difference: $35,905 | ||
Lowest Total Invoice: $34,556 Kia Optima Hybrid EX | ||
Difference: $33,546 | ||
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Model Year | 2018 | 2013 |
Model | Optima | E-Class |
Trim | Hybrid EX | E400 Hybrid |
Body | 4dr Sedan | 4dr Sedan |
Base Price | $30,990 | $55,800 |
Base Invoice | $28,752 | $51,894 |
Technology Package | 5,000 | |
Universal garage door opener | 350 | |
Premium 1 Package | 4,000 | |
Driver Assistance Package | 2,950 | |
Rear Seat Package | 440 | |
Premium 2 Package | 2,450 | |
Metallic paint (extra cost) | 720 | |
Panoramic sunroof | 1,090 | |
Leather seating surfaces | 1,620 | |
Sunshades, second row | 380 | |
Special order charge | 250 | |
Cooled or ventilated front seats | 450 | |
Heated steering wheel | 490 | |
Heated second row seats | 625 | |
Obstacle detection, rear | 970 | |
Technology Package | 4,618 | |
Universal garage door opener | 291 | |
Premium 1 Package | 3,720 | |
Driver Assistance Package | 2,744 | |
Rear Seat Package | 409 | |
Premium 2 Package | 2,279 | |
Metallic paint (extra cost) | 669 | |
Panoramic sunroof | 1,014 | |
Leather seating surfaces | 1,507 | |
Sunshades, second row | 353 | |
Special order charge | 250 | |
Cooled or ventilated front seats | 419 | |
Heated steering wheel | 456 | |
Heated second row seats | 581 | |
Obstacle detection, rear | 902 | |
Options (change) | 5,350 | 16,435 |
Options (change) | 4,909 | 15,303 |
Destination | 895 | 905 |
Total Price | $37,235 | $73,140 |
Total Invoice | $34,556 | $68,102 |
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Lowest Adjusted Price and Invoice: Kia Optima Hybrid EX | ||
TrueDelta Adjusted Price Difference: $32,710 | ||
TrueDelta Adjusted Invoice Difference: $30,571 | ||
Model Year | 2018 | 2013 |
Model | Optima | E-Class |
Trim | Hybrid EX | E400 Hybrid |
Body | 4dr Sedan | 4dr Sedan |
Engine | 154hp I4 H | 302hp V6 H |
Transmission | T6 | T7 |
Drivetrain | FWD | RWD |
EPA Fuel Economy (city/highway) | 39/46 MPG | 24/31 MPG |
Audio (watts, speakers) | 630, 10 | 610, 14 |
Tire (rear if not all the same) | 215/55-17 | 245/45-17 |
Total Price | $37,235 | $73,140 |
Adjustments for Features | 0 | -3,195 |
Feature-Adjusted Total Price | $37,235 | $69,945 |
Total Invoice | $34,556 | $68,102 |
Adjustments for Features | 0 | -2,975 |
Feature-Adjusted Total Invoice | $34,556 | $65,127 |
Model Year | 2018 | 2013 |
Model | Optima | E-Class |
Trim | Hybrid EX | E400 Hybrid |
Body | 4dr Sedan | 4dr Sedan |
Transmission and Drivetrain | ||
6-speed manually-shiftable automatic | $1100 | |
7-speed manually-shiftable automatic | $1200 | |
FWD | $0 | |
RWD | $0 | |
Accessories | ||
Parking guidance system - passive | $250 | |
Power trunk closer | $350 | |
Proximity trunk or liftgate opener | $125 | |
Remote app | $25 | |
Remote window/roof operation | $15 | |
Sunshade, rear, power | $225 | |
Tilt/telescoping steering wheel, manual | $250 | |
Tilt/telescoping steering wheel, power | $350 | |
Brakes, Airbags, and Other Safety | ||
911 assist | $25 | |
Blind spot collision prevention | $150 | |
Cross-traffic warning, rear | $100 | |
Driver drowsiness monitor | $150 | |
Lane departure prevention | $150 | |
Obstacle detection, front | $150 | |
Radar- or camera-based collision preparation system | $0 | |
Tires, run-flat | $150 | |
Vehicle health reports | $0 | |
Cargo Management | ||
Console with shifter | $150 | |
Console without shifter | $150 | |
Overhead sunglass holder | $25 | |
Rear seat pass-through | $100 | |
Storage compartment under front seat(s) | $50 | |
Climate Control | ||
Automatic air recirculation | $100 | |
Heated windshield washer nozzles | $15 | |
Rain-sensing wipers | $175 | |
Residual heat | $50 | |
Variable intermittent wipers | $75 | |
Engine / Motor | ||
Automatic start / stop | $150 | |
Exterior | ||
Active grille shutters | $0 | |
Body kit | $0 | |
Bodyside moldings | $75 | |
Bright-finished exhaust tip(s) | $25 | |
Laminated front side windows | $200 | |
Infotainment | ||
Android Auto support | $100 | |
Apple CarPlay support | $100 | |
CD changer, in-dash | $325 | |
DVD-compatible player | $0 | |
In-vehicle Internet | $150 | |
iPod integration | $100 | |
Media drive | $15 | |
MP3-compatible player | $50 | |
SD Card slot | $25 | |
Telematics service, such as OnStar, with navigation | $225 | |
Traffic + travel information | $25 | |
Traffic information | $25 | |
USB port | $25 | |
Voice control for external devices | $0 | |
Instruments, Lights, and Mirrors | ||
Analog clock | $25 | |
Approach detection | $25 | |
Auto-dimming driver-side mirror | $75 | |
Detailed driving style feedback | $100 | |
Fog light, rear | $100 | |
Headlight washers | $50 | |
Large energy flow and fuel economy display | $25 | |
LED headlights | $1000 | |
Mirror tilt-down in reverse | $25 | |
Xenon HID headlights | $500 | |
Seats and Interior Trim | ||
Door sill trim plates | $100 | |
Leather door panel trim | $250 | |
Memory system, passenger seat | $150 | |
Power 4-way lumbar adjuster, passenger seat | $150 | |
Power headrest height adjuster, driver seat | $50 | |
Power headrest height adjuster, passenger seat | $50 | |
Power lumbar adjuster, passenger seat | $100 | |
Power-folding headrests, second row seats | $50 | |
Wood trim | $300 | |
Suspension, Wheels, and Tires | ||
Adaptive dampers - mechanical | $100 | |
Sport suspension (upgrade) | $0 | |
Transmission | ||
Steering-wheel-mounted transmission controls | $100 | |
Total Value of Features | $3,700 | $6,895 |
Value of Feature Adjustments | $0 | $3,195 |
Value of Feature Adjustments | 0 | -2,975 |
Model Year | 2018 | 2013 |
Model | Optima | E-Class |
Body | 4dr Sedan | 4dr Sedan |
Wheelbase | 110.4 in | 113.1 in |
Length | 191.1 in | 191.7 in |
Width | 73.2 in | 73.0 in |
Height | 57.7 in | 57.7 in |
Curb Weight | 3,486 lb. | 4,189 lb. |
Fuel Capacity | 18.5 gal. | 21.1 gal. |
Row 1 Headroom | 39.8 in | 37.9 in |
Row 1 Shoulder Room | 58.1 in | 57.8 in |
Row 1 Hip Room | 56.0 in | 0.0 in |
Row 1 Legroom | 45.5 in | 41.3 in |
Row 2 Headroom | 37.8 in | 38.2 in |
Row 2 Shoulder Room | 56.4 in | 56.9 in |
Row 2 Hip Room | 56.0 in | 0.0 in |
Row 2 Legroom | 35.6 in | 35.8 in |
Cargo Volume | 15.9 ft3 | 15.9 ft3 |
Technology Package | ||
Feature | Value | Requested? |
Heated second row seats | 200 | Yes |
Steering-linked headlights | 150 | Yes |
Sunshades, second row | 125 | Yes |
Obstacle detection, rear | 250 | Yes |
Auto-dimming headlights | 200 | Yes |
Blind spot warning system | 200 | Yes |
LED headlights | 1000 | No |
Cross-traffic warning, rear | 100 | No |
Interior ambient lighting | 150 | Yes |
Cooled or ventilated front seats | 300 | Yes |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Power lumbar adjuster, passenger seat | 100 | Yes |
Auto-dimming rearview mirror | 150 | Yes |
Power height adjuster, passenger seat | 50 | Yes |
Power tilt adjuster, passenger seat | 100 | Yes |
Panoramic sunroof | 1200 | Yes |
Lane departure warning | 200 | Yes |
Adaptive cruise control, all-speed | 700 | Yes |
Automatic braking, low-speed | 200 | Yes |
Automatic braking, high-speed or partial | 200 | Yes |
Forward collision warning | 200 | Yes |
Total Requested | 4875 | 82% |
Total Not Requested | 1100 | 18% |
Leather seating surfaces | ||
Feature | Value | Requested? |
Leather upholstery, extended coverage | 900 | Yes |
Upholstered door panels, leather | 250 | No |
Total Requested | 900 | 78% |
Total Not Requested | 250 | 22% |
Obstacle detection, rear | ||
Feature | Value | Requested? |
Obstacle detection, rear | 250 | Yes |
Obstacle detection, front | 150 | No |
Parking guidance system - passive | 250 | No |
Total Requested | 250 | 38% |
Total Not Requested | 400 | 62% |
Premium 1 Package | ||
Feature | Value | Requested? |
Sunshade, rear, power | 225 | No |
Rearview camera | 200 | Yes |
Harman/Kardon, 610W, 14 speakers (with subwoofer) | 350 | No |
Heated front seats | 200 | Yes |
Satellite radio | 200 | Yes |
Surround sound | 250 | Yes |
HD radio | 50 | Yes |
iPod integration | 100 | Yes |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | Yes |
Media drive, large | 15 | No |
Traffic + travel information | 25 | No |
In-vehicle Internet | 150 | No |
App support | 0 | Yes |
Total Requested | 1700 | 69% |
Total Not Requested | 765 | 31% |
Driver Assistance Package | ||
Feature | Value | Requested? |
Radar- or camera-based collision preparation system | 0 | No |
Lane departure warning system | 200 | Yes |
Adaptive cruise control, all-speed | 700 | Yes |
Blind spot warning system | 200 | Yes |
Lane departure prevention system | 150 | No |
Automatic braking, low-speed | 200 | Yes |
Automatic braking, high-speed | 200 | Yes |
Forward collision alert | 200 | Yes |
Blind spot intervention | 150 | No |
Total Requested | 1700 | 85% |
Total Not Requested | 300 | 15% |
Rear Seat Package | ||
Feature | Value | Requested? |
Second-row 2-section 3-person split bench | 100 | No |
Folding second row seats | 300 | Yes |
Rear seat pass-through | 100 | No |
Total Requested | 300 | 60% |
Total Not Requested | 200 | 40% |
Premium 2 Package | ||
Feature | Value | Requested? |
Power decklid | 350 | No |
Steering-linked headlights | 150 | Yes |
Xenon HID headlights | 500 | Yes |
Headlight washers | 50 | No |
Auto-dimming headlights | 200 | Yes |
Proximity key | 250 | Yes |
Total Requested | 1100 | 73% |
Total Not Requested | 400 | 27% |