The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $30,854 Subaru BRZ Limited | |||
Difference: $4,046 | |||
Lowest Total Invoice: $29,144 Subaru BRZ Limited | |||
Difference: $3,188 | |||
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Model Year | 2012 | 2018 | 2018 |
Model | Optima | BRZ | BRZ |
Trim | SX | Limited | tS |
Body | 4dr Sedan | 2dr Coupe | 2dr Coupe |
Base Price | $26,500 | $28,445 | $33,495 |
Base Invoice | $24,760 | $26,995 | $31,690 |
Limited Package | 3,300 | ||
Navigation system | 1,400 | ||
Premium Package | 2,950 | ||
Auto-dimming rearview mirror | 244 | 244 | |
Performance Package | 1,195 | ||
Universal garage door opener | 110 | 110 | |
Limited Package | 2,937 | ||
Navigation system | 1,250 | ||
Premium Package | 2,635 | ||
Auto-dimming rearview mirror | 157 | 157 | |
Performance Package | 1,060 | ||
Universal garage door opener | 72 | 72 | |
Options (change) | 7,650 | 1,549 | 354 |
Options (change) | 6,822 | 1,289 | 229 |
Destination | 750 | 860 | 860 |
Total Price | $34,900 | $30,854 | $34,709 |
Total Invoice | $32,332 | $29,144 | $32,779 |
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Kia Optima dealer quotes or Subaru BRZ dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
Lowest Adjusted Price and Invoice: Kia Optima SX | |||
TrueDelta Adjusted Price Difference: $429 | |||
TrueDelta Adjusted Invoice Difference: $958 | |||
Model Year | 2012 | 2018 | 2018 |
Model | Optima | BRZ | BRZ |
Trim | SX | Limited | tS |
Body | 4dr Sedan | 2dr Coupe | 2dr Coupe |
Engine | 274hp I4 | 205hp H4 | 205hp H4 |
Transmission | T6 | M6 | M6 |
Drivetrain | FWD | RWD | RWD |
EPA Fuel Economy (city/highway) | 22/34 MPG | 21/29 MPG | 21/29 MPG |
Audio (watts, speakers) | 550, 12 | 196, 8 | 196, 8 |
Tire (rear if not all the same) | 225/45-18 | 215/45-17 | 215/40-18 |
Total Price | $34,900 | $30,854 | $34,709 |
Adjustments for Features | -4,475 | 0 | -175 |
Feature-Adjusted Total Price | $30,425 | $30,854 | $34,534 |
Cost Above Minimum | $0 | $0 | $3,680 |
Total Invoice | $32,332 | $29,144 | $32,779 |
Adjustments for Features | -4,146 | 0 | -165 |
Feature-Adjusted Total Invoice | $28,186 | $29,144 | $32,614 |
Cost Above Minimum | $0 | $0 | $3,470 |
Model Year | 2012 | 2018 | 2018 |
Model | Optima | BRZ | BRZ |
Trim | SX | Limited | tS |
Body | 4dr Sedan | 2dr Coupe | 2dr Coupe |
Transmission and Drivetrain | |||
6-speed manually-shiftable automatic | $1100 | ||
6-speed manual | $150 | $150 | |
FWD | $0 | ||
RWD | $0 | $0 | |
Accessories | |||
Power rear side windows | $200 | ||
Brakes, Airbags, and Other Safety | |||
Temporary spare tire | $150 | $150 | |
Cargo Management | |||
Air-conditioned storage compartment | $50 | ||
Overhead sunglass holder | $25 | ||
Climate Control | |||
Rear air vents | $100 | ||
Drivetrain | |||
Torque-sensing limited-slip rear differential | $300 | $300 | |
Exterior | |||
Body kit | $0 | ||
Body kit (gray/black) | $0 | ||
Carbon fiber wing-type rear spoiler | $400 | ||
Manual adjustability, rear spoiler | $100 | ||
Panoramic sunroof | $1200 | ||
Rear spoiler | $200 | $200 | |
Infotainment | |||
Android Auto support | $100 | $100 | |
App support | $0 | $0 | |
Apple CarPlay support | $100 | $100 | |
CD player | $125 | ||
MP3-compatible player | $50 | ||
SMS text-to-speech reader | $25 | $25 | |
Traffic + travel information | $25 | $25 | |
Traffic information | $25 | ||
Instruments, Lights, and Mirrors | |||
Fog lights | $125 | $125 | |
Interior ambient lighting | $150 | ||
LED headlights, single projector or low beam only | $750 | $750 | |
Performance meter | $150 | $150 | |
Power-folding mirrors | $50 | ||
Speaker lights | $100 | ||
Turn signals on or near mirrors | $25 | ||
Xenon HID headlights | $500 | ||
Seats and Interior Trim | |||
Aluminum trim | $100 | ||
Center armrest(s), front row | $75 | ||
Center armrest(s), second row | $50 | ||
Cooled or ventilated front seats | $300 | ||
Door sill trim plates | $100 | $100 | |
Heated second row seats | $200 | ||
Illuminated door sill trim plates | $200 | ||
Interior trim, special color | $0 | ||
Leather door panel trim | $250 | ||
Leather-wrapped steering wheel | $150 | $150 | |
Manual height adjuster, driver seat | $50 | $50 | |
Memory system, driver seat | $200 | ||
Power fore-aft adjuster, driver seat | $100 | ||
Power fore-aft adjuster, passenger seat | $100 | ||
Power height adjuster, driver seat | $100 | ||
Power lumbar adjuster, driver seat | $100 | ||
Power recliner, driver seat | $100 | ||
Power recliner, passenger seat | $100 | ||
Power tilt adjuster, driver seat | $100 | ||
Synthetic suede door panel trim | $250 | $250 | |
Synthetic suede inserts in leather seating surfaces | $0 | $0 | |
Upholstered instrument cluster hood | $50 | $50 | |
Wood trim | $300 | ||
Wood/leather-wrapped steering wheel | $150 | ||
Suspension, Wheels, and Tires | |||
Alloy wheels | $350 | $350 | |
Chrome-plated alloy wheels | $850 | ||
Wheels, dark finish | $0 | $0 | |
Transmission | |||
Steering-wheel-mounted transmission controls | $100 | ||
Total Value of Features | $7,500 | $3,025 | $3,200 |
Value of Feature Adjustments | $4,475 | $0 | $175 |
Value of Feature Adjustments | -4,146 | 0 | -165 |
Model Year | 2012 | 2018 |
Model | Optima | BRZ |
Body | 4dr Sedan | 2dr Coupe |
Wheelbase | 110.0 in | 101.2 in |
Length | 190.7 in | 166.7 in |
Width | 72.1 in | 69.9 in |
Height | 57.3 in | 50.6 in |
Curb Weight | 3,385 lb. | 2,762 lb. |
Fuel Capacity | 18.5 gal. | 13.2 gal. |
Row 1 Headroom | 40.0 in | 37.1 in |
Row 1 Shoulder Room | 57.2 in | 54.5 in |
Row 1 Hip Room | 54.7 in | 53.1 in |
Row 1 Legroom | 45.5 in | 41.9 in |
Row 2 Headroom | 37.6 in | 35.0 in |
Row 2 Shoulder Room | 55.7 in | 51.7 in |
Row 2 Hip Room | 54.5 in | 45.3 in |
Row 2 Legroom | 34.7 in | 29.9 in |
Cargo Volume | 15.4 ft3 | 6.9 ft3 |
Limited Package | ||
Feature | Value | Requested? |
Upgraded leather upholstery | -450 | No |
Wood trim | 300 | No |
Leather seating surfaces | 450 | Yes |
Wood/leather-wrapped steering wheel | 0 | No |
Additional chrome trim | 0 | No |
Upholstered door panels, leather | 250 | Yes |
Chrome-plated alloy wheels | 500 | No |
Painted brake calipers (optional) | 0 | Yes |
Total Requested | 700 | 67% |
Total Not Requested | 350 | 33% |
Premium Package | ||
Feature | Value | Requested? |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | No |
Power fore-aft adjuster, passenger seat | 100 | No |
Memory system, driver seat | 200 | No |
Panoramic sunroof | 1200 | No |
Power-folding mirrors | 50 | No |
HD radio | 50 | Yes |
Infinity, 550W, 12 speakers (with subwoofer) | 350 | No |
Rearview camera | 200 | Yes |
Voice control for external devices | 0 | No |
SMS text-to-speech reader | 25 | No |
Bluetooth audio streaming | 25 | Yes |
Media drive, small | 5 | No |
Total Requested | 475 | 16% |
Total Not Requested | 2530 | 84% |
Auto-dimming rearview mirror | ||
Feature | Value | Requested? |
Auto-dimming rearview mirror | 150 | Yes |
Compass | 0 | Yes |
Total Requested | 150 | 100% |
Total Not Requested | 0 | 0% |
Performance Package | ||
Feature | Value | Requested? |
Sport suspension (upgrade) | 250 | Yes |
Performance braking system (optional) | 250 | No |
Painted brake calipers (optional) | 0 | Yes |
Wheels, dark finish | 0 | No |
Total Requested | 250 | 50% |
Total Not Requested | 250 | 50% |
Auto-dimming rearview mirror | ||
Feature | Value | Requested? |
Auto-dimming rearview mirror | 150 | Yes |
Compass | 0 | Yes |
Total Requested | 150 | 100% |
Total Not Requested | 0 | 0% |