| 1 | 0 | 3 | 4 | 3 | 4 |
Kia Optima vs. Toyota Camry Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Kia Optima vs. Toyota Camry Invoice Comparison
Lowest Total Price: $25,090 Kia Optima EX | ||||||
| Difference: $3,689 | ||||||
Lowest Total Invoice: $23,350 Kia Optima EX | ||||||
| Difference: $2,032 | ||||||
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| Model Year | 2010 | 2010 | 2010 | 2010 | 2010 | 2010 |
| Model | Optima | Camry | Camry | Camry | Camry | Camry |
| Trim | EX | SE | XLE | SE V6 | XLE V6 | Hybrid |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Base Price | $20,995 | $22,165 | $25,925 | $25,840 | $29,045 | $26,150 |
| Base Invoice | $19,620 | $19,947 | $23,331 | $23,254 | $26,138 | $23,796 |
| Premium Package | 2,200 | |||||
| Navigation system | 1,200 | 1,810 | 1,810 | 1,810 | 1,810 | 1,810 |
| Bluetooth and USB Package | 420 | 420 | ||||
| Sunroof | 890 | 890 | 890 | |||
| Convenience Package | 275 | 275 | ||||
| Leather Package | 1,680 | 1,680 | ||||
| Floor mats | 199 | 199 | 199 | 199 | 199 | |
| JBL 440W 8 speakers | 590 | 590 | ||||
| Leather seating surfaces | 1,050 | 1,295 | ||||
| Heated front seats | 440 | 440 | 470 | |||
| Upgrade Package | 1,150 | |||||
| Fog lights | 130 | |||||
| Premium Package | 1,960 | |||||
| Navigation system | 1,075 | 1,525 | 1,521 | 1,525 | 1,521 | 1,521 |
| Bluetooth and USB Package | 315 | 315 | ||||
| Sunroof | 712 | 712 | 712 | |||
| Convenience Package | 220 | 220 | ||||
| Leather Package | 1,344 | 1,344 | ||||
| Floor mats | 126 | 126 | 126 | 126 | 126 | |
| JBL 440W 8 speakers | 443 | 443 | ||||
| Leather seating surfaces | 840 | 1,036 | ||||
| Heated front seats | 352 | 352 | 376 | |||
| Upgrade Package | 989 | |||||
| Fog lights | 104 | |||||
| Options (change) | 3,400 | 5,864 | 3,499 | 5,864 | 2,449 | 5,944 |
| Options (change) | 3,035 | 4,685 | 2,839 | 4,685 | 1,999 | 4,864 |
| Destination | 695 | 750 | 750 | 750 | 750 | 750 |
| Total Price | $25,090 | $28,779 | $30,174 | $32,454 | $32,244 | $32,844 |
| Total Invoice | $23,350 | $25,382 | $26,920 | $28,689 | $28,887 | $29,410 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Kia Optima dealer quotes or Toyota Camry dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Kia Optima vs. Toyota Camry
| Lowest Adjusted Price and Invoice: Kia Optima EX | ||||||
| TrueDelta Adjusted Price Difference: $3,979 | ||||||
| TrueDelta Adjusted Invoice Difference: $2,610 | ||||||
| Model Year | 2010 | 2010 | 2010 | 2010 | 2010 | 2010 |
| Model | Optima | Camry | Camry | Camry | Camry | Camry |
| Trim | EX | SE | XLE | SE V6 | XLE V6 | Hybrid |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Engine | 175hp I4 | 179hp I4 | 169hp I4 | 268hp V6 | 268hp V6 | 147hp I4 H |
| Transmission | T5 | M6 | T6 | T6 | T6 | CVT |
| Drivetrain | FWD | FWD | FWD | FWD | FWD | FWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | 360, 7 | 440, 8 | 440, 8 | 440, 8 | 440, 8 | 440, 8 |
| Tire (rear if not all the same) | 215/50-17 | 215/55-17 | 215/60-16 | 215/55-17 | 215/60-16 | 215/60-16 |
| Total Price | $25,090 | $28,779 | $30,174 | $32,454 | $32,244 | $32,844 |
| Adjustments for Features | -685 | 0 | -1,790 | -950 | -1,790 | -1,615 |
| Feature-Adjusted Total Price | $24,405 | $28,779 | $28,384 | $31,504 | $30,454 | $31,229 |
| Cost Above Minimum | $0 | $395 | $0 | $3,120 | $2,070 | $2,845 |
| Total Invoice | $23,350 | $25,382 | $26,920 | $28,689 | $28,887 | $29,410 |
| Adjustments for Features | -637 | 0 | -1,597 | -840 | -1,604 | -1,446 |
| Feature-Adjusted Total Invoice | $22,713 | $25,382 | $25,323 | $27,849 | $27,283 | $27,964 |
| Cost Above Minimum | $0 | $59 | $0 | $2,526 | $1,960 | $2,641 |
Features Comparison: Kia Optima vs. Toyota Camry
| Model Year | 2010 | 2010 | 2010 | 2010 | 2010 | 2010 |
| Model | Optima | Camry | Camry | Camry | Camry | Camry |
| Trim | EX | SE | XLE | SE V6 | XLE V6 | Hybrid |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Transmission and Drivetrain | ||||||
| 5-speed manually-shiftable automatic | $1000 | |||||
| 6-speed manual | $150 | |||||
| 6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | |||
| CVT | $1000 | |||||
| FWD | $0 | $0 | $0 | $0 | $0 | $0 |
| Accessories | ||||||
| Power-adjustable pedals | $125 | |||||
| Proximity key | $250 | $250 | $250 | |||
| Sunshade, rear | $125 | $125 | $125 | |||
| Universal garage door opener | $100 | $100 | $100 | |||
| Brakes, Airbags, and Other Safety | ||||||
| Active or whiplash-reducing head restraints, front seats | $0 | |||||
| Knee airbag, driver | $75 | $75 | $75 | $75 | $75 | |
| Rearview camera | $200 | $200 | $200 | $200 | $200 | |
| Cargo Management | ||||||
| Cargo mat | $40 | $40 | $40 | $40 | $40 | |
| Cargo net | $40 | $40 | $40 | |||
| Rear seat pass-through | $100 | $100 | $100 | $100 | ||
| Climate Control | ||||||
| Automatic climate control, front | $200 | $200 | $200 | $200 | ||
| Dual-zone climate control | $125 | $125 | $125 | |||
| Ionizing air filtration | $50 | $50 | $50 | |||
| Rear air vents | $100 | $100 | $100 | |||
| Exterior | ||||||
| Body kit | $0 | $0 | ||||
| Bright-finished exhaust tip(s) | $25 | $25 | $25 | $25 | $25 | |
| Infotainment | ||||||
| Bluetooth audio streaming | $25 | $25 | $25 | $25 | $25 | |
| Bluetooth cell phone link | $100 | $100 | $100 | $100 | $100 | |
| CD changer, in-dash | $325 | $325 | $325 | $325 | $325 | |
| CD player | $125 | |||||
| Voice control for nav and audio | $100 | $100 | $100 | $100 | $100 | |
| Instruments, Lights, and Mirrors | ||||||
| Interior ambient lighting | $150 | |||||
| Tachometer | $75 | $75 | $75 | $75 | $75 | |
| Trip computer | $150 | $150 | $150 | $150 | ||
| Turn signals on or near mirrors | $25 | |||||
| Seats and Interior Trim | ||||||
| Door sill trim plates | $100 | $100 | $100 | |||
| Folding second row seats | $300 | $300 | ||||
| Leather door panel trim | $250 | $250 | $250 | $250 | $250 | |
| Manual lumbar adjuster, driver seat | $50 | |||||
| Manual recliner, second row seats | $75 | $75 | ||||
| Metal pedals | $75 | $75 | ||||
| Power lumbar adjuster, driver seat | $100 | $100 | $100 | $100 | $100 | |
| Suspension, Wheels, and Tires | ||||||
| Sport suspension (upgrade) | $0 | $0 | ||||
| Total Value of Features | $2,525 | $1,840 | $3,630 | $2,790 | $3,630 | $3,455 |
| Value of Feature Adjustments | $685 | $0 | $1,790 | $950 | $1,790 | $1,615 |
| Value of Feature Adjustments | -637 | 0 | -1,597 | -840 | -1,604 | -1,446 |
Specifications Comparison: Kia Optima vs. Toyota Camry
| Model Year | 2010 | 2010 |
| Model | Optima | Camry |
| Body | 4dr Sedan | 4dr Sedan |
| Wheelbase | 107.1 in | 109.3 in |
| Length | 189.0 in | 189.2 in |
| Width | 71.1 in | 71.7 in |
| Height | 58.3 in | 57.9 in |
| Curb Weight | 3,158 lb. | 3,264 lb. |
| Fuel Capacity | 16.4 gal. | 18.5 gal. |
| Row 1 Headroom | 39.8 in | 38.8 in |
| Row 1 Shoulder Room | 57.1 in | 57.8 in |
| Row 1 Hip Room | 54.5 in | 54.6 in |
| Row 1 Legroom | 43.7 in | 41.7 in |
| Row 2 Headroom | 38.0 in | 37.8 in |
| Row 2 Shoulder Room | 56.3 in | 56.9 in |
| Row 2 Hip Room | 54.7 in | 53.9 in |
| Row 2 Legroom | 37.8 in | 38.3 in |
| Cargo Volume | 15.0 ft3 | 15.0 ft3 |
Option Package Details
Kia Optima EX
| Premium Package | ||
| Feature | Value | Requested? |
| 215/50VR17 tires | 400 | No |
| Power-adjustable pedals | 125 | No |
| Heated front seats | 200 | Yes |
| Sunroof | 900 | Yes |
| CD changer, in-dash | 200 | No |
| Power recliner, passenger seat | 100 | Yes |
| Power fore-aft adjuster, passenger seat | 100 | Yes |
| Sunshade, rear | 125 | Yes |
| Infinity, 360W, 7 speakers (with subwoofer) | 350 | No |
| Total Requested | 1425 | 57% |
| Total Not Requested | 1075 | 43% |
Option Package Details
Toyota Camry SE
| Sunroof | ||
| Feature | Value | Requested? |
| Sunroof | 900 | Yes |
| Illuminated visor mirror, driver | 40 | Yes |
| Illuminated visor mirror, passenger | 40 | Yes |
| Rear reading lights | 0 | No |
| Total Requested | 980 | 100% |
| Total Not Requested | 0 | 0% |
| Floor mats | ||
| Feature | Value | Requested? |
| Floor mats | 75 | Yes |
| Cargo mat | 40 | No |
| Total Requested | 75 | 65% |
| Total Not Requested | 40 | 35% |
| Navigation system | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| Rearview camera | 200 | No |
| Voice control for nav and audio | 100 | No |
| Total Requested | 600 | 67% |
| Total Not Requested | 300 | 33% |
| JBL, 440W, 8 speakers | ||
| Feature | Value | Requested? |
| JBL, 440W, 8 speakers | 350 | No |
| CD changer, in-dash | 200 | No |
| Total Requested | 0 | 0% |
| Total Not Requested | 550 | 100% |
| Bluetooth and USB Package | ||
| Feature | Value | Requested? |
| Satellite radio | 200 | Yes |
| Bluetooth cell phone link | 100 | No |
| USB port | 25 | Yes |
| Bluetooth audio streaming | 25 | No |
| Total Requested | 225 | 64% |
| Total Not Requested | 125 | 36% |
| Convenience Package | ||
| Feature | Value | Requested? |
| Universal garage door opener | 100 | Yes |
| Auto-dimming rearview mirror | 150 | Yes |
| Compass | 0 | Yes |
| Total Requested | 250 | 100% |
| Total Not Requested | 0 | 0% |
| Leather Package | ||
| Feature | Value | Requested? |
| Leather seating surfaces | 900 | Yes |
| Heated mirrors | 25 | Yes |
| Heated front seats | 200 | Yes |
| Power recliner, passenger seat | 100 | Yes |
| Power fore-aft adjuster, passenger seat | 100 | Yes |
| Upholstered door panels, leather | 250 | No |
| Total Requested | 1325 | 84% |
| Total Not Requested | 250 | 16% |
Option Package Details
Toyota Camry XLE
| Floor mats | ||
| Feature | Value | Requested? |
| Floor mats | 75 | Yes |
| Cargo mat | 40 | No |
| Total Requested | 75 | 65% |
| Total Not Requested | 40 | 35% |
| Leather seating surfaces | ||
| Feature | Value | Requested? |
| Leather seating surfaces | 900 | Yes |
| Upholstered door panels, leather | 250 | No |
| Total Requested | 900 | 78% |
| Total Not Requested | 250 | 22% |
| Navigation system | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| Rearview camera | 200 | No |
| Voice control for nav and audio | 100 | No |
| Total Requested | 600 | 67% |
| Total Not Requested | 300 | 33% |
Option Package Details
Toyota Camry SE V6
| Sunroof | ||
| Feature | Value | Requested? |
| Sunroof | 900 | Yes |
| Illuminated visor mirror, driver | 40 | Yes |
| Illuminated visor mirror, passenger | 40 | Yes |
| Rear reading lights | 0 | No |
| Total Requested | 980 | 100% |
| Total Not Requested | 0 | 0% |
| Floor mats | ||
| Feature | Value | Requested? |
| Floor mats | 75 | Yes |
| Cargo mat | 40 | No |
| Total Requested | 75 | 65% |
| Total Not Requested | 40 | 35% |
| Navigation system | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| Rearview camera | 200 | No |
| Voice control for nav and audio | 100 | No |
| Total Requested | 600 | 67% |
| Total Not Requested | 300 | 33% |
| JBL, 440W, 8 speakers | ||
| Feature | Value | Requested? |
| JBL, 440W, 8 speakers | 350 | No |
| CD changer, in-dash | 200 | No |
| Total Requested | 0 | 0% |
| Total Not Requested | 550 | 100% |
| Bluetooth and USB Package | ||
| Feature | Value | Requested? |
| Satellite radio | 200 | Yes |
| Bluetooth cell phone link | 100 | No |
| USB port | 25 | Yes |
| Bluetooth audio streaming | 25 | No |
| Total Requested | 225 | 64% |
| Total Not Requested | 125 | 36% |
| Convenience Package | ||
| Feature | Value | Requested? |
| Universal garage door opener | 100 | Yes |
| Auto-dimming rearview mirror | 150 | Yes |
| Compass | 0 | Yes |
| Total Requested | 250 | 100% |
| Total Not Requested | 0 | 0% |
| Leather Package | ||
| Feature | Value | Requested? |
| Leather seating surfaces | 900 | Yes |
| Heated mirrors | 25 | Yes |
| Heated front seats | 200 | Yes |
| Power recliner, passenger seat | 100 | Yes |
| Power fore-aft adjuster, passenger seat | 100 | Yes |
| Upholstered door panels, leather | 250 | No |
| Total Requested | 1325 | 84% |
| Total Not Requested | 250 | 16% |
Option Package Details
Toyota Camry XLE V6
| Floor mats | ||
| Feature | Value | Requested? |
| Floor mats | 75 | Yes |
| Cargo mat | 40 | No |
| Total Requested | 75 | 65% |
| Total Not Requested | 40 | 35% |
| Navigation system | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| Rearview camera | 200 | No |
| Voice control for nav and audio | 100 | No |
| Total Requested | 600 | 67% |
| Total Not Requested | 300 | 33% |
Option Package Details
Toyota Camry Hybrid
| Sunroof | ||
| Feature | Value | Requested? |
| Sunroof | 900 | Yes |
| Illuminated visor mirror, driver | 40 | Yes |
| Illuminated visor mirror, passenger | 40 | Yes |
| Rear reading lights | 0 | No |
| Total Requested | 980 | 100% |
| Total Not Requested | 0 | 0% |
| Leather seating surfaces | ||
| Feature | Value | Requested? |
| Leather seating surfaces | 900 | Yes |
| Power recliner, passenger seat | 100 | Yes |
| Power fore-aft adjuster, passenger seat | 100 | Yes |
| Upholstered door panels, leather | 250 | No |
| Total Requested | 1100 | 81% |
| Total Not Requested | 250 | 19% |
| Floor mats | ||
| Feature | Value | Requested? |
| Floor mats | 75 | Yes |
| Cargo mat | 40 | No |
| Total Requested | 75 | 65% |
| Total Not Requested | 40 | 35% |
| Navigation system | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| Rearview camera | 200 | No |
| Voice control for nav and audio | 100 | No |
| Total Requested | 600 | 67% |
| Total Not Requested | 300 | 33% |
| Heated front seats | ||
| Feature | Value | Requested? |
| Heated front seats | 200 | Yes |
| Heated mirrors | 25 | Yes |
| Total Requested | 225 | 100% |
| Total Not Requested | 0 | 0% |
| Upgrade Package | ||
| Feature | Value | Requested? |
| CD changer, in-dash | 200 | No |
| Auto-dimming rearview mirror | 150 | Yes |
| Alloy wheels | 350 | Yes |
| Leather-wrapped steering wheel | 150 | Yes |
| Compass | 0 | Yes |
| JBL, 440W, 8 speakers | 350 | No |
| Satellite radio | 200 | Yes |
| Bluetooth cell phone link | 100 | No |
| USB port | 25 | Yes |
| Bluetooth audio streaming | 25 | No |
| Total Requested | 875 | 56% |
| Total Not Requested | 675 | 44% |
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