Kia Optima Kia Optima 2017 Toyota Highlander Toyota Highlander 2008

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Kia Optima vs. Toyota Highlander Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Toyota Highlander Invoice Comparison

Lowest Total Price: $32,330

Kia Optima Hybrid EX   
Difference: $9,295

Lowest Total Invoice: $30,016

Kia Optima Hybrid EX   
Difference: $6,842

Calculate Payments

  Down Payment Interest Rate Term
Model Year20172008
ModelOptimaHighlander
TrimHybrid EXHybrid Limited
Body4dr Sedan4dr SUV
Base Price $30,990 $40,450
Base Invoice $28,752 $36,202
Universal garage door opener 350  
Cargo mat 95  
Automatic climate control, front   375
Navigation system   2,655
Universal garage door opener 291  
Cargo mat 78  
Automatic climate control, front   300
Navigation system   2,211
Options (change) 445 3,030
Options (change) 369 2,511
Destination 895 745
Gas Tax 0 -2,600
Total Price $32,330 $41,625
Total Invoice $30,016 $36,858

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Kia Optima dealer quotes or Toyota Highlander dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Kia Optima vs. Toyota Highlander

Lowest Adjusted Price and Invoice: Kia Optima Hybrid EX
TrueDelta Adjusted Price Difference: $5,505
TrueDelta Adjusted Invoice Difference: $3,486
Model Year20172008
ModelOptimaHighlander
TrimHybrid EXHybrid Limited
Body4dr Sedan4dr SUV
Engine154hp I4 H209hp V6 H
TransmissionT6CVT
DrivetrainFWDAWD
EPA Fuel Economy (city/highway)39/46 MPG27/25 MPG
Audio (watts, speakers)630, 10?, 9
Tire (rear if not all the same)215/55-17245/55-19
Total Price$32,330$41,625
Adjustments for Features0-3,790
Feature-Adjusted Total Price$32,330$37,835
Total Invoice$30,016$36,858
Adjustments for Features0-3,356
Feature-Adjusted Total Invoice$30,016$33,502

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Features Comparison: Kia Optima vs. Toyota Highlander

Model Year20172008
ModelOptimaHighlander
TrimHybrid EXHybrid Limited
Body4dr Sedan4dr SUV
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100 
CVT $1000
FWD$0 
AWD $1700
Accessories 
Heated steering wheel$100 
Power liftgate $350
Proximity trunk or liftgate opener$125 
Brakes, Airbags, and Other Safety 
911 assist$25 
Full-size spare tire $225
Side curtain airbags$350 
Side curtain airbags, three rows $500
Vehicle health reports$0 
Cargo Management 
Liftglass or two-piece tailgate $150
Overhead sunglass holder$25 
Removable second-row console $200
Roof rails $250
Trailering equipment (4 wire) $125
Climate Control 
Rear air vents$100 
Rear air vents with manual controls $150
Rear wiper $175
Wiper de-icer $25
Engine / Motor 
Automatic start / stop$150 
Exterior 
Active grille shutters$0 
Body kit$0 
Deep-tinted rear windows $275
Laminated front side windows$200 
Larger rear spoiler $200
Rear bumper protector $40
Infotainment 
Android Auto support$100 
App support$0 
Apple CarPlay support$100 
Bluetooth audio streaming$25 
CD changer, in-dash $325
HD radio$50 
MP3-compatible player $50
Satellite radio$200 
SMS text-to-speech reader$25 
Surround sound$250 
Traffic information$25 
USB port$25 
Voice control for external devices$0 
Instruments, Lights, and Mirrors 
Compass$0 
Conversation mirror $25
Detailed driving style feedback$100 
Fog lights $125
Power-folding mirrors$50 
Tachometer$75 
Turn signals on or near mirrors$25 
Seats and Interior Trim 
Door sill trim plates $100
Floor mats$75 
Folding third row seats $600
Leather seating surfaces, third-row seats $200
Manual fore-aft adjuster, second row seats $75
Manual height adjuster, passenger seat$50 
Manual recliner, second row seats $75
Memory system, driver seat$200 
Power 4-way lumbar adjuster, driver seat$150 
Power fore-aft adjuster, passenger seat $100
Power lumbar adjuster, driver seat $100
Power recliner, passenger seat $100
Power thigh support length adjuster, driver seat $100
Stowable center seat, second row $150
Total Value of Features$3,700$7,490
Value of Feature Adjustments$0$3,790
Value of Feature Adjustments0-3,356

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Specifications Comparison: Kia Optima vs. Toyota Highlander

Model Year20172008
ModelOptimaHighlander
Body4dr Sedan4dr SUV
Wheelbase110.4 in109.8 in
Length191.1 in188.4 in
Width73.2 in75.2 in
Height57.7 in68.1 in
Curb Weight3,486 lb.4,508 lb.
Fuel Capacity18.5 gal.19.2 gal.
Row 1 Headroom39.8 in40.6 in
Row 1 Shoulder Room58.1 in59.7 in
Row 1 Hip Room56.0 in56.7 in
Row 1 Legroom45.5 in43.2 in
Row 2 Headroom37.8 in40.1 in
Row 2 Shoulder Room56.4 in59.5 in
Row 2 Hip Room56.0 in56.5 in
Row 2 Legroom35.6 in38.3 in
Row 3 Headroom0.0 in36.3 in
Row 3 Shoulder Room0.0 in55.0 in
Row 3 Hip Room0.0 in42.3 in
Row 3 Legroom0.0 in29.2 in
Cargo Volume,
Minimum
15.9 ft310.3 ft3
Cargo Volume,
Behind R2
15.942.3 ft3
Cargo Volume,
Maximum
15.995.4 ft3

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Option Package Details
Toyota Highlander Hybrid Limited

Automatic climate control, front
FeatureValueRequested?
Automatic climate control, front200Yes
Dual-zone climate control125Yes
Total Requested325100%
Total Not Requested00%
Navigation system
FeatureValueRequested?
Navigation system600Yes
Bluetooth cell phone link100Yes
Voice control for nav and audio100Yes
JBL, 9 speakers (with subwoofer)350No
Large energy flow and fuel economy display25Yes
Total Requested82570%
Total Not Requested35030%

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