| 1 | 0 | 3 | 4 | 3 | 4 |
Kia Optima vs. Toyota Sequoia Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Kia Optima vs. Toyota Sequoia Invoice Comparison
Lowest Total Price: $30,400 Kia Optima EX | |||||||
| Difference: $11,044 | |||||||
Lowest Total Invoice: $28,459 Kia Optima EX | |||||||
| Difference: $7,868 | |||||||
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| Model Year | 2014 | 2014 | 2014 | 2014 | 2014 | 2007 | 2007 |
| Model | Optima | Optima | Optima | Optima | Optima | Sequoia | Sequoia |
| Trim | EX | Hybrid EX | SX | SX Turbo | SX Limited Turbo | SR5 | Limited |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr SUV | 4dr SUV |
| Base Price | $23,950 | $31,995 | $25,500 | $27,500 | $35,300 | $33,160 | $42,205 |
| Base Invoice | $22,429 | $29,670 | $23,877 | $25,763 | $32,963 | $29,511 | $37,652 |
| Premium Package | 3,300 | 3,300 | |||||
| Technology Package | 2,300 | 2,300 | |||||
| Cargo net | 50 | 50 | 50 | 50 | 50 | 49 | 49 |
| Panoramic sunroof | 1,500 | ||||||
| Premium Tech Package | 5,300 | ||||||
| Convenience Package | 255 | ||||||
| Preferred Package | 1,770 | ||||||
| Fog lights | 110 | ||||||
| Auto-dimming rearview mirror | 125 | ||||||
| Remote keyless entry | 245 | ||||||
| Heated front seats | 440 | ||||||
| Sunroof | 1,000 | ||||||
| Alloy Wheel Package | 1,445 | ||||||
| Navigation system | 2,200 | 1,650 | |||||
| Rear spoiler | 200 | ||||||
| Premium Package | 3,059 | 3,059 | |||||
| Technology Package | 2,129 | 2,129 | |||||
| Cargo net | 42 | 42 | 42 | 42 | 42 | 34 | 34 |
| Panoramic sunroof | 1,395 | ||||||
| Premium Tech Package | 4,919 | ||||||
| Convenience Package | 204 | ||||||
| Preferred Package | 1,416 | ||||||
| Fog lights | 88 | ||||||
| Auto-dimming rearview mirror | 100 | ||||||
| Remote keyless entry | 196 | ||||||
| Heated front seats | 352 | ||||||
| Sunroof | 800 | ||||||
| Alloy Wheel Package | 1,156 | ||||||
| Navigation system | 1,825 | 1,403 | |||||
| Rear spoiler | 160 | ||||||
| Options (change) | 5,650 | 1,550 | 5,350 | 5,650 | 50 | 7,639 | 1,899 |
| Options (change) | 5,230 | 1,437 | 4,961 | 5,230 | 42 | 6,171 | 1,597 |
| Destination | 800 | 800 | 800 | 800 | 800 | 645 | 645 |
| Total Price | $30,400 | $34,345 | $31,650 | $33,950 | $36,150 | $41,444 | $44,749 |
| Total Invoice | $28,459 | $31,907 | $29,638 | $31,793 | $33,805 | $36,327 | $39,894 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Kia Optima dealer quotes or Toyota Sequoia dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Kia Optima vs. Toyota Sequoia
| Lowest Adjusted Price and Invoice: Kia Optima EX | |||||||
| TrueDelta Adjusted Price Difference: $11,734 | |||||||
| TrueDelta Adjusted Invoice Difference: $8,514 | |||||||
| Model Year | 2014 | 2014 | 2014 | 2014 | 2014 | 2007 | 2007 |
| Model | Optima | Optima | Optima | Optima | Optima | Sequoia | Sequoia |
| Trim | EX | Hybrid EX | SX | SX Turbo | SX Limited Turbo | SR5 | Limited |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr SUV | 4dr SUV |
| Engine | 192hp I4 | 159hp I4 H | 192hp I4 | 274hp I4 | 274hp I4 | 273hp V8 | 273hp V8 |
| Transmission | T6 | T6 | T6 | T6 | T6 | A5 | A5 |
| Drivetrain | FWD | FWD | FWD | FWD | FWD | RWD | RWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | ?, 8 | 550, 12 | ?, 8 | ?, 8 | ?, 8 | ?, 10 | ?, 10 |
| Tire (rear if not all the same) | 215/55-17 | 215/55-17 | 225/45-18 | 225/45-18 | 225/45-18 | 265/70-16 | 265/65-17 |
| Total Price | $30,400 | $34,345 | $31,650 | $33,950 | $36,150 | $41,444 | $44,749 |
| Adjustments for Features | -690 | -1,090 | -890 | -1,590 | -2,190 | 0 | -730 |
| Feature-Adjusted Total Price | $29,710 | $33,255 | $30,760 | $32,360 | $33,960 | $41,444 | $44,019 |
| Cost Above Minimum | $0 | $3,545 | $1,050 | $2,650 | $4,250 | $0 | $2,575 |
| Total Invoice | $28,459 | $31,907 | $29,638 | $31,793 | $33,805 | $36,327 | $39,894 |
| Adjustments for Features | -646 | -1,013 | -833 | -1,489 | -2,048 | 0 | -651 |
| Feature-Adjusted Total Invoice | $27,813 | $30,894 | $28,805 | $30,304 | $31,757 | $36,327 | $39,243 |
| Cost Above Minimum | $0 | $3,081 | $992 | $2,491 | $3,944 | $0 | $2,916 |
Features Comparison: Kia Optima vs. Toyota Sequoia
| Model Year | 2014 | 2014 | 2014 | 2014 | 2014 | 2007 | 2007 |
| Model | Optima | Optima | Optima | Optima | Optima | Sequoia | Sequoia |
| Trim | EX | Hybrid EX | SX | SX Turbo | SX Limited Turbo | SR5 | Limited |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr SUV | 4dr SUV |
| Transmission and Drivetrain | |||||||
| 6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | $1100 | $1100 | ||
| 5-speed automatic | $900 | $900 | |||||
| FWD | $0 | $0 | $0 | $0 | $0 | ||
| RWD | $0 | $0 | |||||
| Accessories | |||||||
| Heated steering wheel | $100 | $100 | $100 | ||||
| Power retractable rear window | $350 | $350 | |||||
| Proximity key | $250 | $250 | $250 | $250 | $250 | ||
| Tilt steering wheel, manual | $150 | $150 | |||||
| Tilt/telescoping steering wheel, manual | $250 | $250 | $250 | $250 | $250 | ||
| Brakes, Airbags, and Other Safety | |||||||
| 911 assist | $25 | $25 | $25 | $25 | $25 | ||
| Active or whiplash-reducing head restraints, front seats | $0 | $0 | $0 | $0 | $0 | ||
| Blind spot warning system | $200 | $200 | $200 | $200 | |||
| Cross-traffic warning, rear | $100 | $100 | $100 | $100 | |||
| Obstacle detection, rear | $250 | $250 | $250 | $250 | |||
| Rearview camera | $200 | $200 | $200 | $200 | $200 | ||
| Rollover sensor | $50 | $50 | |||||
| Vehicle health reports | $0 | $0 | $0 | $0 | $0 | ||
| Cargo Management | |||||||
| Air-conditioned storage compartment | $50 | $50 | $50 | $50 | $50 | ||
| Class III trailer hitch | $250 | $250 | |||||
| Console with shifter | $150 | $150 | $150 | $150 | $150 | ||
| Console without shifter | $150 | $150 | |||||
| Rear seat pass-through | $100 | ||||||
| Roof rack | $300 | ||||||
| Trailering equipment (7 wire) | $150 | $150 | |||||
| Climate Control | |||||||
| Dual-zone climate control | $125 | $125 | $125 | $125 | $125 | ||
| Ionizing air filtration | $50 | $50 | $50 | $50 | $50 | ||
| Rear air vents | $100 | $100 | $100 | $100 | $100 | ||
| Rear air vents with automatic controls | $250 | $250 | |||||
| Rear HVAC unit | $400 | $400 | |||||
| Rear wiper | $175 | $175 | |||||
| Engine / Motor | |||||||
| Automatic start / stop | $150 | ||||||
| Exterior | |||||||
| Body kit | $0 | $0 | $0 | $0 | |||
| Bodyside moldings | $75 | $75 | |||||
| Bright-finished exhaust tip(s) | $25 | $25 | $25 | $25 | |||
| Deep-tinted rear windows | $275 | $275 | |||||
| Laminated front side windows | $200 | $200 | $200 | $200 | $200 | ||
| Painted brake calipers (optional) | $0 | ||||||
| Panoramic sunroof | $1200 | $1200 | $1200 | $1200 | $1200 | ||
| Rear spoiler | $200 | $200 | $200 | ||||
| Running boards | $350 | $350 | |||||
| Skid plates | $150 | $150 | |||||
| Sunroof | $900 | $900 | |||||
| Tow hook(s), front | $40 | $40 | |||||
| Wheel-lip moldings | $75 | $75 | |||||
| Infotainment | |||||||
| App support | $0 | $0 | $0 | $0 | $0 | ||
| Aux input | $50 | $50 | $50 | $50 | $50 | ||
| Bluetooth audio streaming | $25 | $25 | $25 | $25 | $25 | ||
| Bluetooth cell phone link | $100 | $100 | $100 | $100 | $100 | ||
| Cassette player | $50 | $50 | |||||
| HD radio | $50 | $50 | $50 | $50 | $50 | ||
| MP3-compatible player | $50 | $50 | $50 | $50 | $50 | ||
| Satellite radio | $200 | $200 | $200 | $200 | $200 | ||
| SMS text-to-speech reader | $25 | $25 | $25 | $25 | $25 | ||
| Surround sound | $250 | $250 | $250 | $250 | $250 | ||
| Traffic information | $25 | $25 | $25 | $25 | $25 | ||
| Voice control for external devices | $0 | $0 | $0 | $0 | $0 | ||
| Voice control for nav and audio | $100 | $100 | $100 | $100 | $100 | ||
| Instruments, Lights, and Mirrors | |||||||
| Automatic headlights | $125 | $125 | $125 | $125 | $125 | $125 | |
| Automatic-off headlights | $25 | ||||||
| Detailed driving style feedback | $100 | ||||||
| Illuminated visor mirror, driver | $50 | $50 | $50 | $50 | $50 | $50 | |
| Illuminated visor mirror, passenger | $50 | $50 | $50 | $50 | $50 | $50 | |
| Large energy flow and fuel economy display | $25 | ||||||
| Power-folding mirrors | $50 | $50 | $50 | $50 | $50 | $50 | |
| Speaker lights | $100 | $100 | $100 | $100 | $100 | ||
| Turn signals on or near mirrors | $25 | $25 | $25 | $25 | $25 | ||
| Visor mirror, driver | $10 | ||||||
| Visor mirror, passenger | $10 | ||||||
| Xenon HID headlights | $500 | $500 | $500 | ||||
| Seats and Interior Trim | |||||||
| Cooled or ventilated front seats | $300 | $300 | $300 | $300 | $300 | ||
| Folding second row seats | $300 | $300 | $300 | $300 | $300 | $300 | |
| Folding third row seats | $600 | $600 | |||||
| Heated second row seats | $200 | $200 | $200 | $200 | $200 | ||
| Illuminated door sill trim plates | $200 | $200 | $200 | $200 | |||
| Leather-wrapped steering wheel | $150 | $150 | $150 | $150 | $150 | $150 | |
| Manual fore-aft adjuster, second row seats | $75 | $75 | |||||
| Manual recliner, second row seats | $75 | $75 | |||||
| Manual recliner, third row seats | $125 | $125 | |||||
| Memory system, driver seat | $200 | $200 | $200 | $200 | $200 | ||
| Removable third row seats | $0 | $0 | |||||
| Wood trim | $300 | ||||||
| Wood/leather-wrapped steering wheel | $150 | ||||||
| Suspension, Wheels, and Tires | |||||||
| Alloy wheels | $350 | $350 | $350 | $350 | $350 | $350 | |
| Electronic systems calibration selector | $200 | $200 | |||||
| Polished alloy wheels | $350 | ||||||
| Sport suspension (upgrade) | $0 | $0 | $0 | ||||
| Transmission | |||||||
| Steering-wheel-mounted transmission controls | $100 | $100 | $100 | ||||
| Total Value of Features | $7,150 | $7,550 | $7,350 | $8,050 | $8,650 | $6,460 | $7,190 |
| Value of Feature Adjustments | $690 | $1,090 | $890 | $1,590 | $2,190 | $0 | $730 |
| Value of Feature Adjustments | -646 | -1,013 | -833 | -1,489 | -2,048 | 0 | -651 |
Specifications Comparison: Kia Optima vs. Toyota Sequoia
| Model Year | 2014 | 2007 |
| Model | Optima | Sequoia |
| Body | 4dr Sedan | 4dr SUV |
| Wheelbase | 110.0 in | 118.1 in |
| Length | 190.7 in | 203.9 in |
| Width | 72.1 in | 78.9 in |
| Height | 57.9 in | 73.6 in |
| Curb Weight | 3,238 lb. | 5,091 lb. |
| Fuel Capacity | 18.5 gal. | 26.4 gal. |
| Row 1 Headroom | 40.0 in | 41.1 in |
| Row 1 Shoulder Room | 57.3 in | 62.1 in |
| Row 1 Hip Room | 54.7 in | 59.7 in |
| Row 1 Legroom | 45.5 in | 41.6 in |
| Row 2 Headroom | 37.6 in | 40.6 in |
| Row 2 Shoulder Room | 55.7 in | 62.2 in |
| Row 2 Hip Room | 54.5 in | 58.3 in |
| Row 2 Legroom | 34.7 in | 38.7 in |
| Row 3 Headroom | 0.0 in | 36.8 in |
| Row 3 Shoulder Room | 0.0 in | 60.9 in |
| Row 3 Hip Room | 0.0 in | 50.3 in |
| Row 3 Legroom | 0.0 in | 29.8 in |
| Cargo Volume, Minimum | 15.4 ft3 | 26.6 ft3 |
| Cargo Volume, Behind R2 | 15.4 | 65.3 ft3 |
| Cargo Volume, Maximum | 15.4 | 128.1 ft3 |
Option Package Details
Kia Optima EX
| Premium Package | ||
| Feature | Value | Requested? |
| Heated steering wheel | 100 | No |
| Panoramic sunroof | 1200 | No |
| Rearview camera | 200 | No |
| Surround sound | 250 | No |
| Power-folding mirrors | 50 | Yes |
| HD radio | 50 | No |
| Heated front seats | 200 | Yes |
| Heated second row seats | 200 | No |
| Cooled or ventilated front seats | 300 | No |
| Power recliner, passenger seat | 100 | Yes |
| Power fore-aft adjuster, passenger seat | 100 | Yes |
| Memory system, driver seat | 200 | No |
| Infinity, 8 speakers (with subwoofer) | 350 | No |
| App support | 0 | No |
| Voice control for external devices | 0 | No |
| SMS text-to-speech reader | 25 | No |
| Vehicle health reports | 0 | No |
| 911 assist | 25 | No |
| Bluetooth audio streaming | 25 | No |
| Total Requested | 450 | 13% |
| Total Not Requested | 2925 | 87% |
| Technology Package | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| Obstacle detection, rear | 250 | No |
| Voice control for nav and audio | 100 | No |
| Traffic information | 25 | No |
| Blind spot warning system | 200 | No |
| Rear cross-traffic detection | 100 | No |
| Total Requested | 600 | 47% |
| Total Not Requested | 675 | 53% |
Option Package Details
Kia Optima SX
| Premium Tech Package | ||
| Feature | Value | Requested? |
| Panoramic sunroof | 1200 | No |
| Navigation system | 600 | Yes |
| Obstacle detection, rear | 250 | No |
| Voice control for nav and audio | 100 | No |
| Traffic information | 25 | No |
| Blind spot warning system | 200 | No |
| Rear cross-traffic detection | 100 | No |
| Rearview camera | 200 | No |
| Surround sound | 250 | No |
| Power-folding mirrors | 50 | Yes |
| HD radio | 50 | No |
| Heated front seats | 200 | Yes |
| Heated second row seats | 200 | No |
| Cooled or ventilated front seats | 300 | No |
| Power recliner, passenger seat | 100 | Yes |
| Power fore-aft adjuster, passenger seat | 100 | Yes |
| Memory system, driver seat | 200 | No |
| Infinity, 8 speakers (with subwoofer) | 350 | No |
| App support | 0 | No |
| Voice control for external devices | 0 | No |
| SMS text-to-speech reader | 25 | No |
| Vehicle health reports | 0 | No |
| 911 assist | 25 | No |
| Bluetooth audio streaming | 25 | No |
| Total Requested | 1050 | 23% |
| Total Not Requested | 3500 | 77% |
Option Package Details
Kia Optima SX Turbo
| Premium Package | ||
| Feature | Value | Requested? |
| Panoramic sunroof | 1200 | No |
| Rearview camera | 200 | No |
| Surround sound | 250 | No |
| Power-folding mirrors | 50 | Yes |
| HD radio | 50 | No |
| Heated front seats | 200 | Yes |
| Heated second row seats | 200 | No |
| Cooled or ventilated front seats | 300 | No |
| Power recliner, passenger seat | 100 | Yes |
| Power fore-aft adjuster, passenger seat | 100 | Yes |
| Memory system, driver seat | 200 | No |
| Infinity, 8 speakers (with subwoofer) | 350 | No |
| App support | 0 | No |
| Voice control for external devices | 0 | No |
| SMS text-to-speech reader | 25 | No |
| Vehicle health reports | 0 | No |
| 911 assist | 25 | No |
| Bluetooth audio streaming | 25 | No |
| Total Requested | 450 | 14% |
| Total Not Requested | 2825 | 86% |
| Technology Package | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| Obstacle detection, rear | 250 | No |
| Voice control for nav and audio | 100 | No |
| Traffic information | 25 | No |
| Blind spot warning system | 200 | No |
| Rear cross-traffic detection | 100 | No |
| Total Requested | 600 | 47% |
| Total Not Requested | 675 | 53% |
Option Package Details
Toyota Sequoia SR5
| Navigation system | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| JBL, 10 speakers | 350 | No |
| Total Requested | 600 | 63% |
| Total Not Requested | 350 | 37% |
| Convenience Package | ||
| Feature | Value | Requested? |
| Heated mirrors | 25 | Yes |
| Universal garage door opener | 100 | Yes |
| Trip computer | 150 | Yes |
| Outside temperature display | 50 | Yes |
| Compass | 0 | Yes |
| Total Requested | 325 | 100% |
| Total Not Requested | 0 | 0% |
| Preferred Package | ||
| Feature | Value | Requested? |
| Leather seating surfaces | 900 | Yes |
| Audio controls on steering wheel | 125 | Yes |
| Leather-wrapped steering wheel | 150 | Yes |
| Total Requested | 1175 | 100% |
| Total Not Requested | 0 | 0% |
| Alloy Wheel Package | ||
| Feature | Value | Requested? |
| Alloy wheels | 350 | Yes |
| Running boards | 350 | No |
| 265/70R16 tires | 400 | No |
| Class III trailer hitch | 250 | No |
| Trailering equipment (7 wire) | 150 | No |
| Total Requested | 350 | 23% |
| Total Not Requested | 1150 | 77% |
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