Kia Soul Kia Soul 2010 Toyota RAV4 Toyota RAV4 2013

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Kia Soul vs. Toyota RAV4 Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Soul vs. Toyota RAV4 Invoice Comparison

Lowest Total Price: $13,995

Kia Soul   
Difference: $10,150

Lowest Total Invoice: $13,735

Kia Soul   
Difference: $8,896

Calculate Payments

  Down Payment Interest Rate Term
Model Year2010201320132013
ModelSoulRAV4RAV4RAV4
TrimBaseLEXLELimited
Body4dr Hatch4dr SUV4dr SUV4dr SUV
Base Price $13,300 $23,300 $24,290 $27,010
Base Invoice $13,040 $21,786 $22,712 $25,254
Options (change) 0 0 0 0
Options (change) 0 0 0 0
Destination 695 845 845 845
Total Price $13,995 $24,145 $25,135 $27,855
Total Invoice $13,735 $22,631 $23,557 $26,099

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Kia Soul dealer quotes or Toyota RAV4 dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Kia Soul vs. Toyota RAV4

Lowest Adjusted Price and Invoice: Kia Soul
TrueDelta Adjusted Price Difference: $5,335
TrueDelta Adjusted Invoice Difference: $4,381
Model Year2010201320132013
ModelSoulRAV4RAV4RAV4
TrimBaseLEXLELimited
Body4dr Hatch4dr SUV4dr SUV4dr SUV
Engine122hp I4176hp I4176hp I4176hp I4
TransmissionM5T6T6T6
DrivetrainFWDFWDFWDFWD
EPA Fuel Economy (city/highway)26/31 MPG24/31 MPG24/31 MPG24/31 MPG
Audio (watts, speakers)?, 4?, 6?, 6?, 6
Tire (rear if not all the same)195/65-15225/65-17225/65-17235/55-18
Total Price$13,995$24,145$25,135$27,855
Adjustments for Features0-3,655-5,805-7,655
Feature-Adjusted Total Price$13,995$20,490$19,330$20,200
Cost Above Minimum$0$1,160$0$870
Total Invoice$13,735$22,631$23,557$26,099
Adjustments for Features0-3,426-5,441-7,172
Feature-Adjusted Total Invoice$13,735$19,205$18,116$18,927
Cost Above Minimum$0$1,089$0$811

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Features Comparison: Kia Soul vs. Toyota RAV4

Model Year2010201320132013
ModelSoulRAV4RAV4RAV4
TrimBaseLEXLELimited
Body4dr Hatch4dr SUV4dr SUV4dr SUV
Transmission and Drivetrain 
5-speed manual$0   
6-speed manually-shiftable automatic $1100$1100$1100
FWD$0$0$0$0
Accessories 
Cruise control $150$150$150
Power liftgate   $350
Proximity key   $250
Remote keyless entry $225$225$225
Tilt steering wheel, manual$150   
Tilt/telescoping steering wheel, manual $250$250$250
Brakes, Airbags, and Other Safety 
4-wheel disc brakes $150$150$150
Active or whiplash-reducing head restraints, front seats$0   
Brake assist $50$50$50
Knee airbag, driver $75$75$75
Rearview camera $200$200$200
Rollover sensor $50$50$50
Seat cushion airbag, passenger $75$75$75
Cargo Management 
Cargo cover  $75$75
Roof rails  $250$250
Climate Control 
Automatic climate control, front  $200$200
Dual-zone climate control  $125$125
Interior air filter $0$0$0
Intermittent wipers$0$0  
Variable intermittent wipers  $75$75
Exterior 
Bodyside cladding (gray/black) $250$250$250
Bodyside moldings$75   
Deep-tinted rear windows $275$275$275
Rear spoiler $200$200$200
Sunroof  $900$900
Wheel-lip moldings $75$75$75
Infotainment 
Audio controls on steering wheel $125$125$125
Bluetooth audio streaming $25$25$25
Bluetooth cell phone link $100$100$100
Satellite radio$200   
Instruments, Lights, and Mirrors 
Auto-dimming rearview mirror   $150
Automatic headlights   $125
Automatic-off headlights$25$25$25 
Fog lights  $125$125
Heated mirrors  $25$25
Illuminated visor mirror, driver $50$50$50
Illuminated visor mirror, passenger $50$50$50
Manual remote mirrors$25   
Outside temperature display $50$50$50
Power mirrors $150$150$150
Turn signals on or near mirrors  $25$25
Visor mirror, driver$10   
Visor mirror, passenger$10   
Seats and Interior Trim 
Center armrest(s), front row $75$75$75
Center armrest(s), second row $50$50$50
Heated front seats   $200
Leather-wrapped steering wheel   $150
Manual height adjuster, driver seat $50$50 
Manual recliner, second row seats $75$75$75
Memory system, driver seat   $200
Power fore-aft adjuster, driver seat   $100
Power height adjuster, driver seat   $100
Power lumbar adjuster, driver seat   $100
Power recliner, driver seat   $100
Power tilt adjuster, driver seat   $100
Synthetic leather seating surfaces   $0
Suspension, Wheels, and Tires 
Alloy wheels  $350$350
Electronic systems calibration selector $200$200$200
Total Value of Features$495$4,150$6,300$8,150
Value of Feature Adjustments$0$3,655$5,805$7,655
Value of Feature Adjustments0-3,426-5,441-7,172

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Specifications Comparison: Kia Soul vs. Toyota RAV4

Model Year20102013
ModelSoulRAV4
Body4dr Hatch4dr SUV
Wheelbase100.4 in104.7 in
Length161.6 in179.9 in
Width70.3 in72.6 in
Height63.4 in65.4 in
Curb Weight2,560 lb.3,435 lb.
Fuel Capacity12.7 gal.15.9 gal.
Row 1 Headroom40.2 in39.8 in
Row 1 Shoulder Room55.2 in57.3 in
Row 1 Hip Room53.3 in54.2 in
Row 1 Legroom42.1 in42.6 in
Row 2 Headroom39.6 in38.9 in
Row 2 Shoulder Room55.1 in55.4 in
Row 2 Hip Room52.7 in48.8 in
Row 2 Legroom39.0 in37.2 in
Cargo Volume,
Minimum
19.3 ft338.4 ft3
Cargo Volume,
Maximum
53.4 ft373.4 ft3

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