Mercury Milan Mercury Milan 2010 Toyota RAV4 Toyota RAV4 2010

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Mercury Milan vs. Toyota RAV4 Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Mercury Milan vs. Toyota RAV4 Invoice Comparison

Lowest Total Price: $29,970

Toyota RAV4 Limited   
Difference: $1,155

Lowest Total Invoice: $27,937

Toyota RAV4 Limited   
Difference: $584

Calculate Payments

  Down Payment Interest Rate Term
Model Year20102010
ModelMilanRAV4
TrimPremierLimited
Body4dr Sedan4dr SUV
Base Price $25,000 $24,665
Base Invoice $23,050 $23,061
Package 202A / 300A 1,995  
3.0L V6 1,630  
Navigation system 1,775 1,240
Rearview camera   475
Limited Extra Value Package   870
3.5L V6   1,920
Package 202A / 300A 1,735  
3.0L V6 1,467  
Navigation system 1,544 1,080
Rearview camera   380
Limited Extra Value Package   819
3.5L V6   1,797
Options (change) 5,400 4,505
Options (change) 4,746 4,076
Destination 725 800
Total Price $31,125 $29,970
Total Invoice $28,521 $27,937

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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TrueDelta Value Comparison: Mercury Milan vs. Toyota RAV4

Lowest Adjusted Price and Invoice: Toyota RAV4 Limited
TrueDelta Adjusted Price Difference: $1,120
TrueDelta Adjusted Invoice Difference: $552
Model Year20102010
ModelMilanRAV4
TrimPremierLimited
Body4dr Sedan4dr SUV
Engine240hp V6269hp V6
TransmissionT6A5
DrivetrainFWDFWD
EPA Fuel Economy (city/highway)19/27 MPG19/27 MPG
Audio (watts, speakers)390, 12?, 6
Tire (rear if not all the same)225/50-17225/65-17
Total Price$31,125$29,970
Adjustments for Features-350
Feature-Adjusted Total Price$31,090$29,970
Total Invoice$28,521$27,937
Adjustments for Features-320
Feature-Adjusted Total Invoice$28,489$27,937

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Features Comparison: Mercury Milan vs. Toyota RAV4

Model Year20102010
ModelMilanRAV4
TrimPremierLimited
Body4dr Sedan4dr SUV
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100 
5-speed automatic $900
FWD$0$0
Accessories 
AC power outlet $100
Keyless entry keypad$50 
Proximity key $250
Brakes, Airbags, and Other Safety 
911 assist$25 
Blind spot warning system$200 
Brake assist $50
Cross-traffic warning, rear$100 
Full-size spare tire $225
Hill descent control $250
Obstacle detection, rear$250 
Rollover sensor $50
Temporary spare tire$150 
Vehicle health reports$0 
Cargo Management 
Cargo cover $75
Cargo net $40
Roof rack $300
Climate Control 
Rear wiper $175
Exterior 
Bright-finished exhaust tip(s)$25 
Deep-tinted rear windows $275
External spare tire shell $100
Externally-mounted spare $0
Rear bumper protector $40
Wheel-lip moldings $75
Infotainment 
Bluetooth audio streaming$25 
DVD-compatible player$0 
Media drive$15 
SMS text-to-speech reader$25 
Surround sound$250 
Traffic + travel information$25 
Traffic information $25
USB port$25 
Voice control for external devices$0 
Voice control for nav and audio$100 
Instruments, Lights, and Mirrors 
Compass$0 
Interior ambient lighting$150 
Trip computer$150 
Turn signals on or near mirrors $25
Seats and Interior Trim 
Floor mats$75 
Folding passenger seat$150 
Manual fore-aft adjuster, second row seats $75
Manual lumbar adjuster, driver seat$50 
Manual recliner, second row seats $75
Power fore-aft adjuster, passenger seat$100 
Power height adjuster, passenger seat$100 
Power lumbar adjuster, driver seat $100
Power tilt adjuster, passenger seat$100 
Total Value of Features$3,240$3,205
Value of Feature Adjustments$35$0
Value of Feature Adjustments-320

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Specifications Comparison: Mercury Milan vs. Toyota RAV4

Model Year20102010
ModelMilanRAV4
Body4dr Sedan4dr SUV
Wheelbase107.4 in104.7 in
Length189.0 in181.1 in
Width72.2 in71.5 in
Height56.9 in66.3 in
Curb Weight3,526 lb.3,560 lb.
Fuel Capacity17.5 gal.15.9 gal.
Row 1 Headroom38.7 in40.8 in
Row 1 Shoulder Room57.4 in57.1 in
Row 1 Hip Room54.0 in53.8 in
Row 1 Legroom42.3 in41.8 in
Row 2 Headroom37.8 in39.7 in
Row 2 Shoulder Room56.5 in55.3 in
Row 2 Hip Room53.3 in52.4 in
Row 2 Legroom37.1 in38.3 in
Row 3 Headroom0.0 in37.2 in
Row 3 Shoulder Room0.0 in52.6 in
Row 3 Hip Room0.0 in43.3 in
Row 3 Legroom0.0 in30.0 in
Cargo Volume,
Minimum
16.5 ft312.3 ft3
Cargo Volume,
Behind R2
16.537.2 ft3
Cargo Volume,
Maximum
16.573.0 ft3

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Option Package Details
Mercury Milan Premier

Package 202A / 300A
FeatureValueRequested?
Sunroof900Yes
CD changer, in-dash200No
Surround sound250No
Sony, 390W, 12 speakers (with subwoofer)350No
Rear spoiler200Yes
Obstacle detection, rear250No
Rearview camera200Yes
Blind spot warning system200No
Rear cross-traffic detection100No
Total Requested130049%
Total Not Requested135051%

Option Package Details
Toyota RAV4 Limited

Rearview camera
FeatureValueRequested?
Rearview camera200Yes
Auto-dimming rearview mirror150Yes
Total Requested350100%
Total Not Requested00%
Navigation system
FeatureValueRequested?
Navigation system600Yes
Traffic information25Yes
Total Requested625100%
Total Not Requested00%
Limited Extra Value Package
FeatureValueRequested?
Heated front seats200Yes
Sunroof900Yes
Bluetooth cell phone link100Yes
AC power outlet100No
Daytime running lights (optional)0No
JBL, 9 speakers (with subwoofer)350No
Leather seating surfaces900Yes
Power fore-aft adjuster, driver seat100Yes
Power height adjuster, driver seat50Yes
Power tilt adjuster, driver seat100Yes
Power recliner, driver seat100Yes
Power lumbar adjuster, driver seat100No
Total Requested245082%
Total Not Requested55018%
3.5L V6
DOHC-4v
269 hp@6200
246 lb-ft@4700
FeatureValueRequested?
3.5L V6
DOHC-4v
269 hp@6200
246 lb-ft@4700
1000Yes
5-speed automatic0Yes
Hill start assist75No
Hill descent control250No
Total Requested100075%
Total Not Requested32525%

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