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Toyota Highlander vs. Kia Optima Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota Highlander vs. Kia Optima Invoice Comparison

Lowest Total Price: $35,475

Kia Optima Hybrid EX   
Difference: $14,708

Calculate Payments

  Down Payment Interest Rate Term
Model Year20212016
ModelHighlanderOptima
TrimHybrid PlatinumHybrid EX
Body4dr SUV4dr Sedan
Base Price $48,690 $32,195
Floor mats 229  
Cargo net 49 50
Technology Package   2,380
Floor mats 139  
Cargo net 35 42
Technology Package   2,212
Options (change) 278 2,430
Options (change) 174 2,254
Destination 1,215 850
Total Price $50,183 $35,475

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Toyota Highlander dealer quotes or Kia Optima dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Toyota Highlander vs. Kia Optima

Lowest Adjusted Price: Kia Optima Hybrid EX
Lowest Adjusted Invoice: Toyota Highlander Hybrid Platinum
TrueDelta Adjusted Price Difference: $9,143
TrueDelta Adjusted Invoice Difference: $31,725
Model Year20212016
ModelHighlanderOptima
TrimHybrid PlatinumHybrid EX
Body4dr SUV4dr Sedan
Engine186hp I4 H159hp I4 H
TransmissionCVTT6
DrivetrainFWDFWD
EPA Fuel Economy (city/highway)36/35 MPG36/40 MPG
Audio (watts, speakers)825, 12550, 12
Tire (rear if not all the same)235/55-20215/55-17
Total Price$50,183$35,475
Adjustments for Features-5,5650
Feature-Adjusted Total Price$44,618$35,475

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Features Comparison: Toyota Highlander vs. Kia Optima

Model Year20212016
ModelHighlanderOptima
TrimHybrid PlatinumHybrid EX
Body4dr SUV4dr Sedan
Transmission and Drivetrain 
CVT$1000 
6-speed manually-shiftable automatic $1100
FWD$0$0
Accessories 
AC power outlet$100 
Adaptive cruise control$600 
Cruise control $150
Power liftgate$350 
Sunshades, second row$125 
Brakes, Airbags, and Other Safety 
911 assist $25
Around view cameras$500 
Automatic braking, high-speed or partial$200 
Automatic braking, low-speed$200 
Forward collision warning$200 
Knee airbag, driver$75 
Lane departure prevention, steering-based$200 
Lane departure warning$200 
Obstacle detection, front$150 
Pedestrian detection$50 
Perimeter scan$25 
Radar- or camera-based collision preparation system$0 
Rearview camera $200
Seat cushion airbag, passenger$75 
Side curtain airbags $350
Side curtain airbags, three rows$500 
Temporary spare tire$150 
Vehicle health reports $0
Cargo Management 
Air-conditioned storage compartment $50
Cargo cover$75 
Cargo mat$40 
Liftglass or two-piece tailgate$150 
Rear seat pass-through $100
Roof rails$250 
Climate Control 
Rain-sensing wipers$175 
Rear air vents $100
Rear air vents with automatic controls$250 
Rear HVAC unit$400 
Rear wiper$175 
Variable intermittent wipers $75
Wiper de-icer$25 
Exterior 
Body kit $0
Bodyside cladding$350 
Deep-tinted rear windows$275 
Laminated front side windows $200
Wheel-lip moldings$75 
Infotainment 
DVD-compatible player$0 
Intercom$25 
Siri Eyes Free support$0 
Surround sound $250
Telematics service, such as OnStar$200 
Traffic + travel information$25 
Traffic information $25
Voice control for external devices $0
Instruments, Lights, and Mirrors 
Auto-dimming headlights$200 
Compass $0
Conversation mirror$25 
Detailed driving style feedback $100
Power-folding mirrors $50
Tachometer $75
Xenon HID headlights $500
Seats and Interior Trim 
Door sill trim plates$100 
Foldaway tray table, second row$75 
Folding second row seats$300 
Folding third row seats$600 
Illuminated door sill trim plates $200
Manual fore-aft adjuster, second row seats$75 
Manual recliner, second row seats$75 
Manual recliner, third row seats$125 
Power thigh support length adjuster, driver seat$100 
Suspension, Wheels, and Tires 
Alloy wheels $350
Chrome-clad alloy wheels$600 
Total Value of Features$9,465$3,900
Value of Feature Adjustments$5,565$0
Value of Feature Adjustments-1540

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See a complete comparison of Toyota Highlander vs. Kia Optima features.

Specifications Comparison: Toyota Highlander vs. Kia Optima

Model Year20212016
ModelHighlanderOptima
Body4dr SUV4dr Sedan
Wheelbase112.2 in110.4 in
Length194.9 in191.1 in
Width76.0 in73.2 in
Height68.1 in57.7 in
Curb Weight4,330 lb.3,496 lb.
Fuel Capacity17.9 gal.18.5 gal.
Row 1 Headroom41.2 in39.8 in
Row 1 Shoulder Room59.0 in58.1 in
Row 1 Hip Room57.2 in56.0 in
Row 1 Legroom42.0 in45.5 in
Row 2 Headroom39.4 in37.8 in
Row 2 Shoulder Room58.7 in56.4 in
Row 2 Hip Room57.0 in56.0 in
Row 2 Legroom41.0 in35.6 in
Row 3 Headroom36.1 in0.0 in
Row 3 Shoulder Room55.0 in0.0 in
Row 3 Hip Room45.6 in0.0 in
Row 3 Legroom27.7 in0.0 in
Cargo Volume,
Minimum		16.0 ft315.9 ft3
Cargo Volume,
Behind R2		48.4 ft315.9 ft3
Cargo Volume,
Maximum		84.3 ft315.9 ft3

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See a complete comparison of Toyota Highlander vs. Kia Optima specs.

Option Package Details
Kia Optima Hybrid EX

Technology Package
FeatureValueRequested?
Obstacle detection, rear250Yes
Panoramic sunroof1200Yes
Blind spot warning system200Yes
Rear cross-traffic detection100Yes
Total Requested1750100%
Total Not Requested00%

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