The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $33,900 Kia Optima SX Turbo | |||||
Difference: $7,975 | |||||
Lowest Total Invoice: $31,751 Kia Optima SX Turbo | |||||
Difference: $7,664 | |||||
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Model Year | 2012 | 2012 | 2012 | 2014 | 2014 |
Model | S60 | S60 | S60 | Optima | Optima |
Trim | T5 | T6 | T6 R-Design | SX Turbo | SX Limited Turbo |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Base Price | $31,300 | $38,450 | $42,950 | $27,500 | $35,300 |
Base Invoice | $29,422 | $36,143 | $40,373 | $25,763 | $32,963 |
Premium Package | 1,900 | 1,500 | 3,300 | ||
Dynamic Package | 900 | ||||
Blind spot warning system | 700 | 700 | 700 | ||
Multimedia Package | 2,700 | 2,700 | 2,700 | ||
Climate Package | 800 | 800 | 800 | ||
Personal Car Communicator | 550 | 550 | 550 | ||
Wood trim | 300 | 300 | 0 | ||
Xenon HID headlights | 800 | ||||
Obstacle detection, rear | 500 | 500 | 500 | ||
Metallic paint (extra cost) | 550 | 550 | 550 | ||
Sport suspension (upgrade) | 0 | ||||
Technology Package | 2,300 | ||||
Premium Package | 1,786 | 1,410 | 3,059 | ||
Dynamic Package | 846 | ||||
Blind spot warning system | 658 | 658 | 658 | ||
Multimedia Package | 2,538 | 2,538 | 2,538 | ||
Climate Package | 752 | 752 | 752 | ||
Personal Car Communicator | 517 | 517 | 517 | ||
Wood trim | 282 | 282 | 0 | ||
Xenon HID headlights | 752 | ||||
Obstacle detection, rear | 470 | 470 | 470 | ||
Metallic paint (extra cost) | 517 | 517 | 517 | ||
Sport suspension (upgrade) | 0 | ||||
Technology Package | 2,129 | ||||
Options (change) | 9,700 | 7,600 | 5,800 | 5,600 | 0 |
Options (change) | 9,118 | 7,144 | 5,452 | 5,188 | 0 |
Destination | 875 | 875 | 875 | 800 | 800 |
Total Price | $41,875 | $46,925 | $49,625 | $33,900 | $36,100 |
Total Invoice | $39,415 | $44,162 | $46,700 | $31,751 | $33,763 |
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Lowest Adjusted Price and Invoice: Kia Optima SX Turbo | |||||
TrueDelta Adjusted Price Difference: $7,760 | |||||
TrueDelta Adjusted Invoice Difference: $7,462 | |||||
Model Year | 2012 | 2012 | 2012 | 2014 | 2014 |
Model | S60 | S60 | S60 | Optima | Optima |
Trim | T5 | T6 | T6 R-Design | SX Turbo | SX Limited Turbo |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Engine | 250hp I5 | 300hp I6 | 325hp I6 | 274hp I4 | 274hp I4 |
Transmission | T6 | T6 | T6 | T6 | T6 |
Drivetrain | FWD | AWD | AWD | FWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | 650, 12 | 650, 12 | 650, 12 | ?, 8 | ?, 8 |
Tire (rear if not all the same) | 235/40-18 | 235/40-18 | 235/40-18 | 225/45-18 | 225/45-18 |
Total Price | $41,875 | $46,925 | $49,625 | $33,900 | $36,100 |
Adjustments for Features | -215 | -1,915 | -2,190 | 0 | -1,350 |
Feature-Adjusted Total Price | $41,660 | $45,010 | $47,435 | $33,900 | $34,750 |
Cost Above Minimum | $0 | $3,350 | $5,775 | $0 | $850 |
Total Invoice | $39,415 | $44,162 | $46,700 | $31,751 | $33,763 |
Adjustments for Features | -202 | -1,802 | -2,061 | 0 | -1,263 |
Feature-Adjusted Total Invoice | $39,213 | $42,360 | $44,639 | $31,751 | $32,500 |
Cost Above Minimum | $0 | $3,147 | $5,426 | $0 | $749 |
Model Year | 2012 | 2012 | 2012 | 2014 | 2014 |
Model | S60 | S60 | S60 | Optima | Optima |
Trim | T5 | T6 | T6 R-Design | SX Turbo | SX Limited Turbo |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Transmission and Drivetrain | |||||
6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | $1100 | $1100 |
FWD | $0 | $0 | $0 | ||
AWD | $1700 | $1700 | |||
Accessories | |||||
Heated steering wheel | $100 | ||||
Remote start | $150 | $150 | $150 | ||
Brakes, Airbags, and Other Safety | |||||
911 assist | $25 | $25 | |||
Automatic braking, low-speed | $200 | $200 | $200 | ||
Cross-traffic warning, rear | $100 | $100 | |||
Obstacle detection, front | $150 | $150 | $150 | ||
Security status communicator | $50 | $50 | $50 | ||
Torque vectoring, brake-based | $100 | $100 | $100 | ||
Vehicle health reports | $0 | $0 | |||
Cargo Management | |||||
Air-conditioned storage compartment | $50 | $50 | |||
Overhead sunglass holder | $25 | $25 | |||
Rear seat pass-through | $100 | $100 | $100 | ||
Climate Control | |||||
Automatic air recirculation | $100 | $100 | $100 | ||
Heated windshield washer nozzles | $15 | $15 | $15 | ||
Ionizing air filtration | $50 | $50 | |||
Rain-sensing wipers | $175 | $175 | $175 | ||
Variable intermittent wipers | $75 | $75 | |||
Engine / Motor | |||||
Regenerative braking | $0 | $0 | $0 | ||
Exterior | |||||
Body kit | $0 | $0 | |||
Laminated front side windows | $200 | $200 | |||
Painted brake calipers (optional) | $0 | ||||
Panoramic sunroof | $1200 | $1200 | |||
Rear spoiler | $200 | $200 | |||
Sunroof | $900 | $900 | $900 | ||
Infotainment | |||||
App support | $0 | $0 | |||
DVD-compatible player | $0 | $0 | $0 | ||
SMS text-to-speech reader | $25 | $25 | |||
Voice control for external devices | $0 | $0 | |||
Instruments, Lights, and Mirrors | |||||
Fog light, rear | $100 | $100 | $100 | ||
Fog lights | $125 | $125 | |||
Headlight washers | $50 | $50 | $50 | ||
Interior ambient lighting | $150 | $150 | |||
Speaker lights | $100 | $100 | |||
Steering-linked headlights | $150 | $150 | $150 | ||
Seats and Interior Trim | |||||
Aluminum trim | $100 | $100 | $100 | ||
Cooled or ventilated front seats | $300 | $300 | |||
Door sill trim plates | $100 | $100 | $100 | ||
Floor mats | $75 | $75 | $75 | ||
Folding passenger seat | $150 | $150 | $150 | ||
Heated second row seats | $200 | $200 | |||
Illuminated door sill trim plates | $200 | $200 | |||
Leather door panel trim | $250 | ||||
Leather-wrapped steering wheel | $150 | $150 | $150 | $150 | |
Manual lumbar adjuster, driver seat | $50 | $50 | $50 | ||
Manual lumbar adjuster, passenger seat | $50 | $50 | $50 | ||
Metal pedals | $75 | $75 | $75 | ||
Power height adjuster, passenger seat | $100 | $100 | $100 | ||
Power lumbar adjuster, driver seat | $100 | $100 | |||
Power tilt adjuster, passenger seat | $100 | $100 | $100 | ||
Power-folding headrests, second row seats | $50 | $50 | $50 | ||
Wood trim | $300 | $300 | $300 | $300 | |
Wood/leather-wrapped steering wheel | $150 | ||||
Suspension, Wheels, and Tires | |||||
Alloy wheels | $350 | $350 | $350 | $350 | |
Chrome-plated alloy wheels | $850 | ||||
Sport suspension (upgrade) | $0 | $0 | $0 | $0 | |
Ultra-sport suspension (upgrade) | $0 | ||||
Transmission | |||||
Steering-wheel-mounted transmission controls | $100 | $100 | |||
Total Value of Features | $4,915 | $6,615 | $6,890 | $4,700 | $6,050 |
Value of Feature Adjustments | $215 | $1,915 | $2,190 | $0 | $1,350 |
Value of Feature Adjustments | -202 | -1,802 | -2,061 | 0 | -1,263 |
Model Year | 2012 | 2014 |
Model | S60 | Optima |
Body | 4dr Sedan | 4dr Sedan |
Wheelbase | 109.3 in | 110.0 in |
Length | 182.2 in | 190.7 in |
Width | 73.4 in | 72.1 in |
Height | 58.4 in | 57.9 in |
Curb Weight | 3,549 lb. | 3,238 lb. |
Fuel Capacity | 17.8 gal. | 18.5 gal. |
Row 1 Headroom | 38.3 in | 40.0 in |
Row 1 Shoulder Room | 57.0 in | 57.3 in |
Row 1 Hip Room | 54.9 in | 54.7 in |
Row 1 Legroom | 41.9 in | 45.5 in |
Row 2 Headroom | 37.4 in | 37.6 in |
Row 2 Shoulder Room | 55.2 in | 55.7 in |
Row 2 Hip Room | 53.5 in | 54.5 in |
Row 2 Legroom | 33.5 in | 34.7 in |
Cargo Volume | 12.0 ft3 | 15.4 ft3 |
Premium Package | ||
Feature | Value | Requested? |
Leather seating surfaces | 900 | Yes |
Sunroof | 900 | Yes |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Universal garage door opener | 100 | Yes |
Auto-dimming rearview mirror | 150 | Yes |
Power height adjuster, passenger seat | 50 | No |
Power tilt adjuster, passenger seat | 100 | No |
Compass | 0 | Yes |
Total Requested | 2250 | 94% |
Total Not Requested | 150 | 6% |
Dynamic Package | ||
Feature | Value | Requested? |
Sport suspension (upgrade) | 250 | Yes |
Variable assist steering (optional) | 0 | No |
235/40HR18 tires | 400 | No |
Electronic systems calibration selector | 200 | Yes |
Total Requested | 450 | 53% |
Total Not Requested | 400 | 47% |
Multimedia Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Rearview camera | 200 | Yes |
Surround sound | 250 | Yes |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
Unbranded, 650W, 12 speakers | 350 | No |
Total Requested | 1175 | 77% |
Total Not Requested | 350 | 23% |
Climate Package | ||
Feature | Value | Requested? |
Heated front seats | 200 | Yes |
Rain-sensing wipers | 100 | No |
Automatic headlights | 100 | Yes |
Headlight washers | 50 | No |
Heated windshield washer nozzles | 15 | No |
Automatic air recirculation | 100 | No |
Total Requested | 300 | 53% |
Total Not Requested | 265 | 47% |
Personal Car Communicator | ||
Feature | Value | Requested? |
Remote start | 150 | No |
Proximity key | 250 | Yes |
Security status communicator | 50 | No |
Total Requested | 250 | 56% |
Total Not Requested | 200 | 44% |
Premium Package | ||
Feature | Value | Requested? |
Automatic headlights | 100 | Yes |
Steering-linked headlights | 150 | No |
Xenon HID headlights | 500 | Yes |
Headlight washers | 50 | No |
Power height adjuster, passenger seat | 50 | No |
Power tilt adjuster, passenger seat | 100 | No |
Sunroof | 900 | Yes |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Total Requested | 1700 | 83% |
Total Not Requested | 350 | 17% |
Multimedia Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Rearview camera | 200 | Yes |
Surround sound | 250 | Yes |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
Unbranded, 650W, 12 speakers | 350 | No |
Total Requested | 1175 | 77% |
Total Not Requested | 350 | 23% |
Personal Car Communicator | ||
Feature | Value | Requested? |
Remote start | 150 | No |
Proximity key | 250 | Yes |
Security status communicator | 50 | No |
Total Requested | 250 | 56% |
Total Not Requested | 200 | 44% |
Climate Package | ||
Feature | Value | Requested? |
Heated front seats | 200 | Yes |
Rain-sensing wipers | 100 | No |
Automatic headlights | 100 | Yes |
Headlight washers | 50 | No |
Heated windshield washer nozzles | 15 | No |
Automatic air recirculation | 100 | No |
Total Requested | 300 | 53% |
Total Not Requested | 265 | 47% |
Multimedia Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Rearview camera | 200 | Yes |
Surround sound | 250 | Yes |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
Unbranded, 650W, 12 speakers | 350 | No |
Total Requested | 1175 | 77% |
Total Not Requested | 350 | 23% |
Personal Car Communicator | ||
Feature | Value | Requested? |
Remote start | 150 | No |
Proximity key | 250 | Yes |
Security status communicator | 50 | No |
Total Requested | 250 | 56% |
Total Not Requested | 200 | 44% |
Climate Package | ||
Feature | Value | Requested? |
Heated front seats | 200 | Yes |
Rain-sensing wipers | 100 | No |
Heated windshield washer nozzles | 15 | No |
Automatic air recirculation | 100 | No |
Total Requested | 200 | 48% |
Total Not Requested | 215 | 52% |
Premium Package | ||
Feature | Value | Requested? |
Panoramic sunroof | 1200 | No |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Memory system, driver seat | 200 | Yes |
Rearview camera | 200 | Yes |
Surround sound | 250 | Yes |
Power-folding mirrors | 50 | Yes |
HD radio | 50 | Yes |
Infinity, 8 speakers (with subwoofer) | 350 | No |
Voice control for external devices | 0 | No |
SMS text-to-speech reader | 25 | No |
Vehicle health reports | 0 | No |
911 assist | 25 | No |
Bluetooth audio streaming | 25 | Yes |
App support | 0 | No |
Total Requested | 1175 | 36% |
Total Not Requested | 2100 | 64% |
Technology Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Obstacle detection, rear | 250 | Yes |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
Blind spot warning system | 200 | Yes |
Rear cross-traffic detection | 100 | No |
Total Requested | 1175 | 92% |
Total Not Requested | 100 | 8% |