The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $36,895 Kia Optima SX | ||||
Difference: $13,520 | ||||
Lowest Total Invoice: $34,260 Kia Optima SX | ||||
Difference: $12,698 | ||||
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Model Year | 2018 | 2018 | 2018 | 2018 |
Model | A4 / S4 | A4 / S4 | A4 / S4 | Optima |
Trim | A4 2.0T ultra | A4 2.0T | S4 3.0T | SX |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Base Price | $36,000 | $40,500 | $51,400 | $30,500 |
Base Invoice | $33,480 | $37,666 | $47,802 | $28,380 |
Premium Plus Package | 3,200 | 3,200 | ||
Prestige Package | 6,300 | 6,300 | 4,400 | |
Cold Weather Package | 500 | 500 | 500 | |
Sport Package | 750 | 750 | ||
Metallic paint (extra cost) | 575 | 575 | 575 | |
Cargo net | 80 | 80 | 80 | 50 |
Cooled or ventilated front seats | 800 | 800 | ||
Metal pedals | 240 | 240 | ||
Carbon fiber rear spoiler | 995 | |||
Warm Weather Package | 950 | |||
Driver Assistance Package | 1,800 | |||
Universal garage door opener | 350 | |||
Technology Package | 3,000 | |||
Limited Package | 2,100 | |||
Premium Plus Package | 2,976 | 2,976 | ||
Prestige Package | 5,860 | 5,860 | 4,092 | |
Cold Weather Package | 466 | 466 | 466 | |
Sport Package | 698 | 698 | ||
Metallic paint (extra cost) | 536 | 536 | 536 | |
Cargo net | 74 | 74 | 74 | 42 |
Cooled or ventilated front seats | 744 | 744 | ||
Metal pedals | 223 | 223 | ||
Carbon fiber rear spoiler | 926 | |||
Warm Weather Package | 884 | |||
Driver Assistance Package | 1,674 | |||
Universal garage door opener | 291 | |||
Technology Package | 2,727 | |||
Limited Package | 1,925 | |||
Options (change) | 13,440 | 12,445 | 8,305 | 5,500 |
Options (change) | 12,503 | 11,577 | 7,726 | 4,985 |
Destination | 975 | 975 | 975 | 895 |
Total Price | $50,415 | $53,920 | $60,680 | $36,895 |
Total Invoice | $46,958 | $50,218 | $56,503 | $34,260 |
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Lowest Adjusted Price and Invoice: Kia Optima SX | ||||
TrueDelta Adjusted Price Difference: $10,180 | ||||
TrueDelta Adjusted Invoice Difference: $9,587 | ||||
Model Year | 2018 | 2018 | 2018 | 2018 |
Model | A4 / S4 | A4 / S4 | A4 / S4 | Optima |
Trim | A4 2.0T ultra | A4 2.0T | S4 3.0T | SX |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Engine | 190hp I4 | 252hp I4 | 354hp V6 | 245hp I4 |
Transmission | S7 | S7 | T8 | T6 |
Drivetrain | FWD | AWD | AWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | 755, 19 | 755, 19 | 755, 19 | 630, 10 |
Tire (rear if not all the same) | 245/40-18 | 245/40-18 | 245/40-18 | 235/45-18 |
Total Price | $50,415 | $53,920 | $60,680 | $36,895 |
Adjustments for Features | -3,340 | -4,740 | -5,440 | 0 |
Feature-Adjusted Total Price | $47,075 | $49,180 | $55,240 | $36,895 |
Cost Above Minimum | $0 | $2,105 | $8,165 | $0 |
Total Invoice | $46,958 | $50,218 | $56,503 | $34,260 |
Adjustments for Features | -3,111 | -4,415 | -5,066 | 0 |
Feature-Adjusted Total Invoice | $43,847 | $45,803 | $51,437 | $34,260 |
Cost Above Minimum | $0 | $1,956 | $7,590 | $0 |
Model Year | 2018 | 2018 | 2018 | 2018 |
Model | A4 / S4 | A4 / S4 | A4 / S4 | Optima |
Trim | A4 2.0T ultra | A4 2.0T | S4 3.0T | SX |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Transmission and Drivetrain | ||||
7-speed automated manual | $1200 | $1200 | ||
8-speed manually-shiftable automatic | $1300 | |||
6-speed manually-shiftable automatic | $1100 | |||
FWD | $0 | $0 | ||
AWD | $1700 | $1700 | ||
Accessories | ||||
Adaptive cruise control, all-speed | $850 | |||
Adaptive cruise control, all-speed, topography and road sign aware | $1100 | $1100 | $1100 | |
Low-speed semi-autonomous driving | $100 | $100 | $100 | |
Proximity trunk or liftgate opener | $125 | |||
Remote app | $25 | $25 | $25 | |
Sunshades, second row | $125 | $125 | ||
Brakes, Airbags, and Other Safety | ||||
911 assist | $25 | |||
Active or whiplash-reducing head restraints, front seats | $0 | |||
Collision preparation system, rear | $100 | $100 | $100 | |
Driver drowsiness monitor | $150 | $150 | $150 | |
Evasive maneuver assist | $200 | $200 | $200 | |
Following distance indicator | $25 | $25 | $25 | |
Knee airbag, passenger | $75 | $75 | $75 | |
Lane keeping assist | $400 | $400 | $400 | |
Obstacle detection, front | $150 | $150 | $150 | |
Pedestrian detection | $50 | $50 | $50 | |
Radar- or camera-based collision preparation system | $0 | $0 | $0 | |
Secondary collision brake assist | $25 | $25 | $25 | |
Torque vectoring, brake-based | $100 | $100 | $100 | |
Turn assist | $25 | $25 | $25 | |
Vehicle exit assist | $25 | $25 | $25 | |
Vehicle health reports | $0 | |||
Wide-view front camera | $150 | $150 | $150 | |
Wide-view rear camera | $0 | $0 | $0 | |
Cargo Management | ||||
Air-conditioned storage compartment | $50 | $50 | $50 | |
Cargo mat | $40 | |||
Overhead sunglass holder | $25 | |||
Climate Control | ||||
Automatic air recirculation | $100 | $100 | $100 | |
Heated windshield washer nozzles | $15 | $15 | $15 | |
Rain-sensing wipers | $175 | $175 | $175 | |
Rear air vents | $100 | |||
Rear air vents with automatic controls | $250 | $250 | $250 | |
Variable intermittent wipers | $75 | |||
Engine / Motor | ||||
Automatic start / stop | $150 | $150 | $150 | |
Regenerative braking | $0 | $0 | $0 | |
Exterior | ||||
Body kit | $0 | $0 | $0 | |
Carbon fiber rear spoiler | $300 | |||
Painted brake calipers (optional) | $0 | |||
Panoramic sunroof | $1200 | |||
Rear spoiler | $200 | $200 | ||
Sunroof | $900 | $900 | $900 | |
Infotainment | ||||
4G LTE connectivity | $0 | $0 | $0 | |
App support | $0 | |||
CD player, remote | $100 | $100 | $100 | |
DVD-compatible player | $0 | $0 | $0 | |
Handwriting recognition | $200 | $200 | $200 | |
In-vehicle Internet | $150 | $150 | $150 | |
Media drive | $15 | $15 | $15 | |
MP3-compatible player | $50 | $50 | $50 | |
SD Card slot | $25 | $25 | $25 | |
SMS text-to-speech reader | $25 | |||
Telematics service, such as OnStar | $200 | $200 | $200 | |
Traffic + travel information | $25 | $25 | $25 | |
Traffic information | $25 | |||
Voice control for external devices | $0 | |||
Wi-Fi hotspot | $50 | $50 | $50 | |
Instruments, Lights, and Mirrors | ||||
Approach detection | $25 | |||
Auto-dimming driver-side mirror | $75 | $75 | $75 | |
Auto-dimming passenger-side mirror | $75 | $75 | $75 | |
Boost gauge | $75 | |||
Fog light, rear | $100 | $100 | $100 | |
Head-up display (HUD) | $350 | $350 | $350 | |
Interior ambient lighting | $150 | |||
Interior ambient lighting, configurable | $150 | $150 | $150 | |
Large color reconfigurable instrument cluster display | $250 | $250 | $250 | |
Predictive efficiency assist | $0 | $0 | $0 | |
Road sign information | $75 | $75 | $75 | |
Steering-linked headlights | $150 | |||
Seats and Interior Trim | ||||
Aluminum trim | $100 | $100 | $100 | |
Door sill trim plates | $100 | $100 | ||
Illuminated door sill trim plates | $200 | |||
Manual thigh support length adjuster, driver seat | $50 | $50 | $50 | |
Manual thigh support length adjuster, passenger seat | $50 | $50 | $50 | |
Power 4-way lumbar adjuster, passenger seat | $150 | $150 | $150 | |
Power lumbar adjuster, passenger seat | $100 | |||
Upholstered door armrests (optional) | $0 | $0 | $0 | |
Suspension, Wheels, and Tires | ||||
Alloy wheels | $350 | $350 | $350 | |
Chrome-plated alloy wheels | $850 | |||
Performance steering system (optional) | $0 | |||
Transmission | ||||
Launch control | $100 | |||
Total Value of Features | $8,530 | $9,930 | $10,630 | $5,190 |
Value of Feature Adjustments | $3,340 | $4,740 | $5,440 | $0 |
Value of Feature Adjustments | -3,111 | -4,415 | -5,066 | 0 |
Model Year | 2018 | 2018 |
Model | A4 / S4 | Optima |
Body | 4dr Sedan | 4dr Sedan |
Wheelbase | 111.0 in | 110.4 in |
Length | 186.1 in | 191.1 in |
Width | 72.5 in | 73.2 in |
Height | 56.2 in | 57.7 in |
Curb Weight | 3,451 lb. | 3,220 lb. |
Fuel Capacity | 16.9 gal. | 18.5 gal. |
Row 1 Headroom | 38.9 in | 39.8 in |
Row 1 Shoulder Room | 55.9 in | 58.1 in |
Row 1 Hip Room | 0.0 in | 56.0 in |
Row 1 Legroom | 41.3 in | 45.5 in |
Row 2 Headroom | 37.4 in | 37.8 in |
Row 2 Shoulder Room | 54.5 in | 56.4 in |
Row 2 Hip Room | 0.0 in | 56.0 in |
Row 2 Legroom | 35.7 in | 35.6 in |
Cargo Volume | 13.0 ft3 | 15.9 ft3 |
Premium Plus Package | ||
Feature | Value | Requested? |
Telematics service, such as OnStar | 200 | No |
Obstacle detection, front | 150 | No |
Obstacle detection, rear | 250 | Yes |
Surround sound | 250 | Yes |
245/40HR18 tires | 400 | No |
HD radio | 50 | Yes |
Blind spot warning system | 200 | Yes |
LED headlights | 500 | Yes |
Cross-traffic warning, rear | 100 | Yes |
Collision preparation system, rear | 100 | No |
Vehicle exit assist | 25 | No |
Bang & Olufsen, 755W, 19 speakers (with subwoofer) | 350 | No |
Memory system, driver seat | 200 | Yes |
Satellite radio | 200 | Yes |
Auto-dimming driver-side mirror | 75 | No |
Alarm | 100 | No |
Proximity key | 250 | Yes |
Auto-dimming passenger-side mirror | 75 | No |
Total Requested | 2000 | 58% |
Total Not Requested | 1475 | 42% |
Prestige Package | ||
Feature | Value | Requested? |
Head-up display (HUD) | 350 | No |
Laminated front side windows | 200 | Yes |
Power-folding mirrors | 50 | Yes |
Around view cameras | 300 | Yes |
Wide-view front camera | 150 | No |
Wide-view rear camera | 0 | No |
Interior ambient lighting, configurable | 150 | No |
Upholstered door armrests (optional) | 0 | No |
Auto-dimming headlights | 200 | Yes |
Lane departure warning | 200 | Yes |
Road sign information | 75 | No |
Turn assist | 25 | No |
Lane keeping assist | 400 | No |
Following distance indicator | 25 | No |
Low-speed semi-autonomous driving | 100 | No |
Evasive maneuver assist | 200 | No |
Predictive efficiency assist | 0 | No |
Adaptive cruise control, all-speed, topography and road sign aware | 950 | No |
Large color reconfigurable instrument cluster display | 250 | No |
Telematics service, such as OnStar | 200 | No |
Handwriting recognition | 200 | No |
Remote app | 25 | No |
4G LTE connectivity | 0 | No |
Navigation system | 600 | Yes |
DVD-compatible player | 0 | No |
Voice control for nav and audio | 75 | Yes |
HD radio | 50 | Yes |
Media drive | 15 | No |
Traffic + travel information | 25 | No |
In-vehicle Internet | 150 | No |
Wi-Fi hotspot | 50 | No |
Total Requested | 1675 | 33% |
Total Not Requested | 3340 | 67% |
Cold Weather Package | ||
Feature | Value | Requested? |
Heated second row seats | 200 | Yes |
Heated steering wheel | 100 | Yes |
Total Requested | 300 | 100% |
Total Not Requested | 0 | 0% |
Sport Package | ||
Feature | Value | Requested? |
Sport suspension (upgrade) | 250 | Yes |
Manual thigh support length adjuster, driver seat | 50 | No |
Power 4-way lumbar adjuster, passenger seat | 150 | No |
Manual thigh support length adjuster, passenger seat | 50 | No |
Front sport buckets | 100 | No |
Dark-colored headliner (optional) | 0 | No |
Total Requested | 250 | 42% |
Total Not Requested | 350 | 58% |
Premium Plus Package | ||
Feature | Value | Requested? |
Telematics service, such as OnStar | 200 | No |
Obstacle detection, front | 150 | No |
Obstacle detection, rear | 250 | Yes |
Surround sound | 250 | Yes |
245/40HR18 tires | 400 | No |
HD radio | 50 | Yes |
Blind spot warning system | 200 | Yes |
LED headlights | 500 | Yes |
Cross-traffic warning, rear | 100 | Yes |
Collision preparation system, rear | 100 | No |
Vehicle exit assist | 25 | No |
Bang & Olufsen, 755W, 19 speakers (with subwoofer) | 350 | No |
Memory system, driver seat | 200 | Yes |
Satellite radio | 200 | Yes |
Auto-dimming driver-side mirror | 75 | No |
Alarm | 100 | No |
Proximity key | 250 | Yes |
Auto-dimming passenger-side mirror | 75 | No |
Total Requested | 2000 | 58% |
Total Not Requested | 1475 | 42% |
Prestige Package | ||
Feature | Value | Requested? |
Head-up display (HUD) | 350 | No |
Laminated front side windows | 200 | Yes |
Power-folding mirrors | 50 | Yes |
Around view cameras | 300 | Yes |
Wide-view front camera | 150 | No |
Wide-view rear camera | 0 | No |
Interior ambient lighting, configurable | 150 | No |
Upholstered door armrests (optional) | 0 | No |
Auto-dimming headlights | 200 | Yes |
Lane departure warning | 200 | Yes |
Road sign information | 75 | No |
Turn assist | 25 | No |
Lane keeping assist | 400 | No |
Following distance indicator | 25 | No |
Low-speed semi-autonomous driving | 100 | No |
Evasive maneuver assist | 200 | No |
Predictive efficiency assist | 0 | No |
Adaptive cruise control, all-speed, topography and road sign aware | 950 | No |
Large color reconfigurable instrument cluster display | 250 | No |
Telematics service, such as OnStar | 200 | No |
Handwriting recognition | 200 | No |
Remote app | 25 | No |
4G LTE connectivity | 0 | No |
Navigation system | 600 | Yes |
DVD-compatible player | 0 | No |
Voice control for nav and audio | 75 | Yes |
HD radio | 50 | Yes |
Media drive | 15 | No |
Traffic + travel information | 25 | No |
In-vehicle Internet | 150 | No |
Wi-Fi hotspot | 50 | No |
Total Requested | 1675 | 33% |
Total Not Requested | 3340 | 67% |
Cold Weather Package | ||
Feature | Value | Requested? |
Heated second row seats | 200 | Yes |
Heated steering wheel | 100 | Yes |
Total Requested | 300 | 100% |
Total Not Requested | 0 | 0% |
Sport Package | ||
Feature | Value | Requested? |
Sport suspension (upgrade) | 250 | Yes |
Manual thigh support length adjuster, driver seat | 50 | No |
Power 4-way lumbar adjuster, passenger seat | 150 | No |
Manual thigh support length adjuster, passenger seat | 50 | No |
Front sport buckets | 100 | No |
Dark-colored headliner (optional) | 0 | No |
Total Requested | 250 | 42% |
Total Not Requested | 350 | 58% |
Prestige Package | ||
Feature | Value | Requested? |
Head-up display (HUD) | 350 | No |
Laminated front side windows | 200 | Yes |
Around view cameras | 300 | Yes |
Wide-view front camera | 150 | No |
Wide-view rear camera | 0 | No |
Interior ambient lighting, configurable | 150 | No |
Upholstered door armrests (optional) | 0 | No |
Large color reconfigurable instrument cluster display | 250 | No |
Handwriting recognition | 200 | No |
Remote app | 25 | No |
Speed limit information | 0 | No |
4G LTE connectivity | 0 | No |
Navigation system | 600 | Yes |
DVD-compatible player | 0 | No |
Voice control for nav and audio | 75 | Yes |
Media drive | 15 | No |
Traffic + travel information | 25 | No |
In-vehicle Internet | 150 | No |
Wi-Fi hotspot | 50 | No |
Total Requested | 1175 | 46% |
Total Not Requested | 1365 | 54% |
Warm Weather Package | ||
Feature | Value | Requested? |
Cooled or ventilated front seats | 300 | Yes |
Sunshades, second row | 125 | Yes |
Total Requested | 425 | 100% |
Total Not Requested | 0 | 0% |
Driver Assistance Package | ||
Feature | Value | Requested? |
Auto-dimming headlights | 200 | Yes |
Lane departure warning | 200 | Yes |
Road sign information | 75 | No |
Turn assist | 25 | No |
Lane keeping assist | 400 | No |
Following distance indicator | 25 | No |
Low-speed semi-autonomous driving | 100 | No |
Evasive maneuver assist | 200 | No |
Predictive efficiency assist | 0 | No |
Adaptive cruise control, all-speed, topography and road sign aware | 950 | No |
Total Requested | 400 | 18% |
Total Not Requested | 1775 | 82% |
Cold Weather Package | ||
Feature | Value | Requested? |
Heated second row seats | 200 | Yes |
Heated steering wheel | 100 | Yes |
Total Requested | 300 | 100% |
Total Not Requested | 0 | 0% |
Universal garage door opener | ||
Feature | Value | Requested? |
Universal garage door opener | 100 | Yes |
Compass | 0 | Yes |
Total Requested | 100 | 100% |
Total Not Requested | 0 | 0% |
Technology Package | ||
Feature | Value | Requested? |
Auto-dimming headlights | 200 | Yes |
Surround sound | 250 | Yes |
Lane departure warning | 200 | Yes |
Adaptive cruise control, all-speed | 700 | Yes |
Automatic braking, low-speed | 200 | Yes |
Automatic braking, high-speed or partial | 200 | Yes |
Forward collision warning | 200 | Yes |
Harman/Kardon, 630W, 10 speakers (with subwoofer) | 350 | No |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
HD radio | 50 | Yes |
Total Requested | 2725 | 89% |
Total Not Requested | 350 | 11% |
Limited Package | ||
Feature | Value | Requested? |
Upgraded leather upholstery | 0 | No |
Heated second row seats | 200 | Yes |
Sunshades, second row | 125 | Yes |
Heated steering wheel | 100 | Yes |
Additional chrome trim | 0 | No |
Special interior trim | 0 | No |
Dark-colored headliner (optional) | 0 | No |
Around view cameras | 300 | Yes |
Chrome-plated alloy wheels | 500 | No |
Total Requested | 725 | 59% |
Total Not Requested | 500 | 41% |