Audi A4 / S4 Audi A4 / S4 2018 Kia Optima Kia Optima 2018

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Audi A4 / S4 vs. Kia Optima Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Audi A4 / S4 vs. Kia Optima Invoice Comparison

Lowest Total Price: $36,895

Kia Optima SX   
Difference: $13,520

Lowest Total Invoice: $34,260

Kia Optima SX   
Difference: $12,698

Calculate Payments

  Down Payment Interest Rate Term
Model Year2018201820182018
ModelA4 / S4A4 / S4A4 / S4Optima
TrimA4 2.0T ultraA4 2.0TS4 3.0TSX
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Base Price $36,000 $40,500 $51,400 $30,500
Base Invoice $33,480 $37,666 $47,802 $28,380
Premium Plus Package 3,200 3,200    
Prestige Package 6,300 6,300 4,400  
Cold Weather Package 500 500 500  
Sport Package 750 750    
Metallic paint (extra cost) 575 575 575  
Cargo net 80 80 80 50
Cooled or ventilated front seats 800 800    
Metal pedals 240 240    
Carbon fiber rear spoiler 995      
Warm Weather Package     950  
Driver Assistance Package     1,800  
Universal garage door opener       350
Technology Package       3,000
Limited Package       2,100
Premium Plus Package 2,976 2,976    
Prestige Package 5,860 5,860 4,092  
Cold Weather Package 466 466 466  
Sport Package 698 698    
Metallic paint (extra cost) 536 536 536  
Cargo net 74 74 74 42
Cooled or ventilated front seats 744 744    
Metal pedals 223 223    
Carbon fiber rear spoiler 926      
Warm Weather Package     884  
Driver Assistance Package     1,674  
Universal garage door opener       291
Technology Package       2,727
Limited Package       1,925
Options (change) 13,440 12,445 8,305 5,500
Options (change) 12,503 11,577 7,726 4,985
Destination 975 975 975 895
Total Price $50,415 $53,920 $60,680 $36,895
Total Invoice $46,958 $50,218 $56,503 $34,260

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

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TrueDelta Value Comparison: Audi A4 / S4 vs. Kia Optima

Lowest Adjusted Price and Invoice: Kia Optima SX
TrueDelta Adjusted Price Difference: $10,180
TrueDelta Adjusted Invoice Difference: $9,587
Model Year2018201820182018
ModelA4 / S4A4 / S4A4 / S4Optima
TrimA4 2.0T ultraA4 2.0TS4 3.0TSX
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Engine190hp I4252hp I4354hp V6245hp I4
TransmissionS7S7T8T6
DrivetrainFWDAWDAWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)755, 19755, 19755, 19630, 10
Tire (rear if not all the same)245/40-18245/40-18245/40-18235/45-18
Total Price$50,415$53,920$60,680$36,895
Adjustments for Features-3,340-4,740-5,4400
Feature-Adjusted Total Price$47,075$49,180$55,240$36,895
Cost Above Minimum$0$2,105$8,165$0
Total Invoice$46,958$50,218$56,503$34,260
Adjustments for Features-3,111-4,415-5,0660
Feature-Adjusted Total Invoice$43,847$45,803$51,437$34,260
Cost Above Minimum$0$1,956$7,590$0

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Features Comparison: Audi A4 / S4 vs. Kia Optima

Model Year2018201820182018
ModelA4 / S4A4 / S4A4 / S4Optima
TrimA4 2.0T ultraA4 2.0TS4 3.0TSX
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
7-speed automated manual$1200$1200  
8-speed manually-shiftable automatic  $1300 
6-speed manually-shiftable automatic   $1100
FWD$0  $0
AWD $1700$1700 
Accessories 
Adaptive cruise control, all-speed   $850
Adaptive cruise control, all-speed, topography and road sign aware$1100$1100$1100 
Low-speed semi-autonomous driving$100$100$100 
Proximity trunk or liftgate opener   $125
Remote app$25$25$25 
Sunshades, second row  $125$125
Brakes, Airbags, and Other Safety 
911 assist   $25
Active or whiplash-reducing head restraints, front seats   $0
Collision preparation system, rear$100$100$100 
Driver drowsiness monitor$150$150$150 
Evasive maneuver assist$200$200$200 
Following distance indicator$25$25$25 
Knee airbag, passenger$75$75$75 
Lane keeping assist$400$400$400 
Obstacle detection, front$150$150$150 
Pedestrian detection$50$50$50 
Radar- or camera-based collision preparation system$0$0$0 
Secondary collision brake assist$25$25$25 
Torque vectoring, brake-based$100$100$100 
Turn assist$25$25$25 
Vehicle exit assist$25$25$25 
Vehicle health reports   $0
Wide-view front camera$150$150$150 
Wide-view rear camera$0$0$0 
Cargo Management 
Air-conditioned storage compartment$50$50$50 
Cargo mat   $40
Overhead sunglass holder   $25
Climate Control 
Automatic air recirculation$100$100$100 
Heated windshield washer nozzles$15$15$15 
Rain-sensing wipers$175$175$175 
Rear air vents   $100
Rear air vents with automatic controls$250$250$250 
Variable intermittent wipers   $75
Engine / Motor 
Automatic start / stop$150$150$150 
Regenerative braking$0$0$0 
Exterior 
Body kit$0$0$0 
Carbon fiber rear spoiler$300   
Painted brake calipers (optional)   $0
Panoramic sunroof   $1200
Rear spoiler  $200$200
Sunroof$900$900$900 
Infotainment 
4G LTE connectivity$0$0$0 
App support   $0
CD player, remote$100$100$100 
DVD-compatible player$0$0$0 
Handwriting recognition$200$200$200 
In-vehicle Internet$150$150$150 
Media drive$15$15$15 
MP3-compatible player$50$50$50 
SD Card slot$25$25$25 
SMS text-to-speech reader   $25
Telematics service, such as OnStar$200$200$200 
Traffic + travel information$25$25$25 
Traffic information   $25
Voice control for external devices   $0
Wi-Fi hotspot$50$50$50 
Instruments, Lights, and Mirrors 
Approach detection   $25
Auto-dimming driver-side mirror$75$75$75 
Auto-dimming passenger-side mirror$75$75$75 
Boost gauge  $75 
Fog light, rear$100$100$100 
Head-up display (HUD)$350$350$350 
Interior ambient lighting   $150
Interior ambient lighting, configurable$150$150$150 
Large color reconfigurable instrument cluster display$250$250$250 
Predictive efficiency assist$0$0$0 
Road sign information$75$75$75 
Steering-linked headlights   $150
Seats and Interior Trim 
Aluminum trim$100$100$100 
Door sill trim plates$100$100  
Illuminated door sill trim plates  $200 
Manual thigh support length adjuster, driver seat$50$50$50 
Manual thigh support length adjuster, passenger seat$50$50$50 
Power 4-way lumbar adjuster, passenger seat$150$150$150 
Power lumbar adjuster, passenger seat   $100
Upholstered door armrests (optional)$0$0$0 
Suspension, Wheels, and Tires 
Alloy wheels$350$350$350 
Chrome-plated alloy wheels   $850
Performance steering system (optional)   $0
Transmission 
Launch control  $100 
Total Value of Features$8,530$9,930$10,630$5,190
Value of Feature Adjustments$3,340$4,740$5,440$0
Value of Feature Adjustments-3,111-4,415-5,0660

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Specifications Comparison: Audi A4 / S4 vs. Kia Optima

Model Year20182018
ModelA4 / S4Optima
Body4dr Sedan4dr Sedan
Wheelbase111.0 in110.4 in
Length186.1 in191.1 in
Width72.5 in73.2 in
Height56.2 in57.7 in
Curb Weight3,451 lb.3,220 lb.
Fuel Capacity16.9 gal.18.5 gal.
Row 1 Headroom38.9 in39.8 in
Row 1 Shoulder Room55.9 in58.1 in
Row 1 Hip Room0.0 in56.0 in
Row 1 Legroom41.3 in45.5 in
Row 2 Headroom37.4 in37.8 in
Row 2 Shoulder Room54.5 in56.4 in
Row 2 Hip Room0.0 in56.0 in
Row 2 Legroom35.7 in35.6 in
Cargo Volume13.0 ft315.9 ft3

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Option Package Details
Audi A4 / S4 A4 2.0T ultra

Premium Plus Package
FeatureValueRequested?
Telematics service, such as OnStar200No
Obstacle detection, front150No
Obstacle detection, rear250Yes
Surround sound250Yes
245/40HR18 tires400No
HD radio50Yes
Blind spot warning system200Yes
LED headlights500Yes
Cross-traffic warning, rear100Yes
Collision preparation system, rear100No
Vehicle exit assist25No
Bang & Olufsen, 755W, 19 speakers (with subwoofer)350No
Memory system, driver seat200Yes
Satellite radio200Yes
Auto-dimming driver-side mirror75No
Alarm100No
Proximity key250Yes
Auto-dimming passenger-side mirror75No
Total Requested200058%
Total Not Requested147542%
Prestige Package
FeatureValueRequested?
Head-up display (HUD)350No
Laminated front side windows200Yes
Power-folding mirrors50Yes
Around view cameras300Yes
Wide-view front camera150No
Wide-view rear camera0No
Interior ambient lighting, configurable150No
Upholstered door armrests (optional)0No
Auto-dimming headlights200Yes
Lane departure warning200Yes
Road sign information75No
Turn assist25No
Lane keeping assist400No
Following distance indicator25No
Low-speed semi-autonomous driving100No
Evasive maneuver assist200No
Predictive efficiency assist0No
Adaptive cruise control, all-speed, topography and road sign aware950No
Large color reconfigurable instrument cluster display250No
Telematics service, such as OnStar200No
Handwriting recognition200No
Remote app25No
4G LTE connectivity0No
Navigation system600Yes
DVD-compatible player0No
Voice control for nav and audio75Yes
HD radio50Yes
Media drive15No
Traffic + travel information25No
In-vehicle Internet150No
Wi-Fi hotspot50No
Total Requested167533%
Total Not Requested334067%
Cold Weather Package
FeatureValueRequested?
Heated second row seats200Yes
Heated steering wheel100Yes
Total Requested300100%
Total Not Requested00%
Sport Package
FeatureValueRequested?
Sport suspension (upgrade)250Yes
Manual thigh support length adjuster, driver seat50No
Power 4-way lumbar adjuster, passenger seat150No
Manual thigh support length adjuster, passenger seat50No
Front sport buckets100No
Dark-colored headliner (optional)0No
Total Requested25042%
Total Not Requested35058%

Option Package Details
Audi A4 / S4 A4 2.0T

Premium Plus Package
FeatureValueRequested?
Telematics service, such as OnStar200No
Obstacle detection, front150No
Obstacle detection, rear250Yes
Surround sound250Yes
245/40HR18 tires400No
HD radio50Yes
Blind spot warning system200Yes
LED headlights500Yes
Cross-traffic warning, rear100Yes
Collision preparation system, rear100No
Vehicle exit assist25No
Bang & Olufsen, 755W, 19 speakers (with subwoofer)350No
Memory system, driver seat200Yes
Satellite radio200Yes
Auto-dimming driver-side mirror75No
Alarm100No
Proximity key250Yes
Auto-dimming passenger-side mirror75No
Total Requested200058%
Total Not Requested147542%
Prestige Package
FeatureValueRequested?
Head-up display (HUD)350No
Laminated front side windows200Yes
Power-folding mirrors50Yes
Around view cameras300Yes
Wide-view front camera150No
Wide-view rear camera0No
Interior ambient lighting, configurable150No
Upholstered door armrests (optional)0No
Auto-dimming headlights200Yes
Lane departure warning200Yes
Road sign information75No
Turn assist25No
Lane keeping assist400No
Following distance indicator25No
Low-speed semi-autonomous driving100No
Evasive maneuver assist200No
Predictive efficiency assist0No
Adaptive cruise control, all-speed, topography and road sign aware950No
Large color reconfigurable instrument cluster display250No
Telematics service, such as OnStar200No
Handwriting recognition200No
Remote app25No
4G LTE connectivity0No
Navigation system600Yes
DVD-compatible player0No
Voice control for nav and audio75Yes
HD radio50Yes
Media drive15No
Traffic + travel information25No
In-vehicle Internet150No
Wi-Fi hotspot50No
Total Requested167533%
Total Not Requested334067%
Cold Weather Package
FeatureValueRequested?
Heated second row seats200Yes
Heated steering wheel100Yes
Total Requested300100%
Total Not Requested00%
Sport Package
FeatureValueRequested?
Sport suspension (upgrade)250Yes
Manual thigh support length adjuster, driver seat50No
Power 4-way lumbar adjuster, passenger seat150No
Manual thigh support length adjuster, passenger seat50No
Front sport buckets100No
Dark-colored headliner (optional)0No
Total Requested25042%
Total Not Requested35058%

Option Package Details
Audi A4 / S4 S4 3.0T

Prestige Package
FeatureValueRequested?
Head-up display (HUD)350No
Laminated front side windows200Yes
Around view cameras300Yes
Wide-view front camera150No
Wide-view rear camera0No
Interior ambient lighting, configurable150No
Upholstered door armrests (optional)0No
Large color reconfigurable instrument cluster display250No
Handwriting recognition200No
Remote app25No
Speed limit information0No
4G LTE connectivity0No
Navigation system600Yes
DVD-compatible player0No
Voice control for nav and audio75Yes
Media drive15No
Traffic + travel information25No
In-vehicle Internet150No
Wi-Fi hotspot50No
Total Requested117546%
Total Not Requested136554%
Warm Weather Package
FeatureValueRequested?
Cooled or ventilated front seats300Yes
Sunshades, second row125Yes
Total Requested425100%
Total Not Requested00%
Driver Assistance Package
FeatureValueRequested?
Auto-dimming headlights200Yes
Lane departure warning200Yes
Road sign information75No
Turn assist25No
Lane keeping assist400No
Following distance indicator25No
Low-speed semi-autonomous driving100No
Evasive maneuver assist200No
Predictive efficiency assist0No
Adaptive cruise control, all-speed, topography and road sign aware950No
Total Requested40018%
Total Not Requested177582%
Cold Weather Package
FeatureValueRequested?
Heated second row seats200Yes
Heated steering wheel100Yes
Total Requested300100%
Total Not Requested00%

Option Package Details
Kia Optima SX

Universal garage door opener
FeatureValueRequested?
Universal garage door opener100Yes
Compass0Yes
Total Requested100100%
Total Not Requested00%
Technology Package
FeatureValueRequested?
Auto-dimming headlights200Yes
Surround sound250Yes
Lane departure warning200Yes
Adaptive cruise control, all-speed700Yes
Automatic braking, low-speed200Yes
Automatic braking, high-speed or partial200Yes
Forward collision warning200Yes
Harman/Kardon, 630W, 10 speakers (with subwoofer)350No
Navigation system600Yes
Voice control for nav and audio100Yes
Traffic information25Yes
HD radio50Yes
Total Requested272589%
Total Not Requested35011%
Limited Package
FeatureValueRequested?
Upgraded leather upholstery0No
Heated second row seats200Yes
Sunshades, second row125Yes
Heated steering wheel100Yes
Additional chrome trim0No
Special interior trim0No
Dark-colored headliner (optional)0No
Around view cameras300Yes
Chrome-plated alloy wheels500No
Total Requested72559%
Total Not Requested50041%

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