| 1 | 0 | 3 | 4 | 3 | 4 |
Audi A6 / S6 vs. BMW 3-Series Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Audi A6 / S6 vs. BMW 3-Series Invoice Comparison
Lowest Total Price: $46,520 BMW 3-Series 328i | |||||
| Difference: $31,945 | |||||
Lowest Total Invoice: $42,920 BMW 3-Series 328i | |||||
| Difference: $30,169 | |||||
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| Model Year | 2010 | 2009 | 2009 | 2009 | 2009 |
| Model | A6 / S6 | 3-Series | 3-Series | 3-Series | 3-Series |
| Trim | S6 | 328i | 335i | 335d | M3 |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Base Price | $76,100 | $33,600 | $40,300 | $43,900 | $54,850 |
| Base Invoice | $70,774 | $31,090 | $37,255 | $40,570 | $50,640 |
| Cargo mat | 125 | ||||
| All-weather floor mats | 115 | ||||
| Sunshade, rear, power | 575 | 575 | 575 | 575 | |
| Steering-linked headlights | 800 | ||||
| Navigation system | 2,100 | 2,100 | 2,100 | ||
| Premium Package | 3,350 | 2,650 | 2,650 | 2,000 | |
| Sport Package | 2,050 | 2,150 | 2,150 | ||
| Steering-wheel-mounted transmission controls | 100 | 100 | 100 | ||
| Cold Weather Package | 1,150 | 1,150 | 1,150 | 1,000 | |
| Satellite radio - one year subscription | 595 | 595 | 595 | 595 | |
| Proximity key | 500 | 500 | 500 | ||
| iPod integration | 400 | 400 | 400 | 400 | |
| Metallic paint (extra cost) | 475 | 475 | 475 | 475 | |
| Technology Package | 3,250 | ||||
| Wood trim | 0 | ||||
| Sunroof | 1,050 | ||||
| Leather door panel trim | 1,100 | ||||
| Rear spoiler | 0 | ||||
| Cargo mat | 100 | ||||
| All-weather floor mats | 90 | ||||
| Sunshade, rear, power | 525 | 525 | 525 | 525 | |
| Steering-linked headlights | 730 | ||||
| Navigation system | 1,910 | 1,910 | 1,910 | ||
| Premium Package | 3,050 | 2,410 | 2,410 | 1,820 | |
| Sport Package | 1,865 | 1,955 | 1,955 | ||
| Steering-wheel-mounted transmission controls | 90 | 90 | 90 | ||
| Cold Weather Package | 1,045 | 1,045 | 1,045 | 910 | |
| Satellite radio - one year subscription | 540 | 540 | 540 | 540 | |
| Proximity key | 455 | 455 | 455 | ||
| iPod integration | 365 | 365 | 365 | 365 | |
| Metallic paint (extra cost) | 430 | 430 | 430 | 430 | |
| Technology Package | 2,960 | ||||
| Wood trim | 0 | ||||
| Sunroof | 955 | ||||
| Leather door panel trim | 1,000 | ||||
| Rear spoiler | 0 | ||||
| Options (change) | 240 | 12,095 | 10,695 | 10,695 | 10,445 |
| Options (change) | 190 | 11,005 | 9,725 | 9,725 | 9,505 |
| Destination | 825 | 825 | 825 | 825 | 825 |
| Gas Tax | 1,300 | 0 | 0 | -900 | 1,300 |
| Total Price | $78,465 | $46,520 | $51,820 | $54,520 | $67,420 |
| Total Invoice | $73,089 | $42,920 | $47,805 | $50,220 | $62,270 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Audi A6 / S6 dealer quotes or BMW 3-Series dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Audi A6 / S6 vs. BMW 3-Series
| Lowest Adjusted Price and Invoice: BMW 3-Series 328i | |||||
| TrueDelta Adjusted Price Difference: $27,970 | |||||
| TrueDelta Adjusted Invoice Difference: $26,466 | |||||
| Model Year | 2010 | 2009 | 2009 | 2009 | 2009 |
| Model | A6 / S6 | 3-Series | 3-Series | 3-Series | 3-Series |
| Trim | S6 | 328i | 335i | 335d | M3 |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Engine | 435hp V10 | 230hp I6 | 300hp I6 | 265hp I6 D | 414hp V8 |
| Transmission | T6 | M6 | M6 | T6 | M6 |
| Drivetrain | AWD | RWD | RWD | RWD | RWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | 255, 9 | ?, 10 | ?, 10 | ?, 10 | ?, 10 |
| Tire (rear if not all the same) | 265/35-19 | 225/45-17 | 225/40-18 | 225/40-18 | 245/40-18 |
| Total Price | $78,465 | $46,520 | $51,820 | $54,520 | $67,420 |
| Adjustments for Features | -3,975 | 0 | 0 | -950 | -1,200 |
| Feature-Adjusted Total Price | $74,490 | $46,520 | $51,820 | $53,570 | $66,220 |
| Cost Above Minimum | $0 | $0 | $5,300 | $7,050 | $19,700 |
| Total Invoice | $73,089 | $42,920 | $47,805 | $50,220 | $62,270 |
| Adjustments for Features | -3,703 | 0 | 0 | -875 | -1,108 |
| Feature-Adjusted Total Invoice | $69,386 | $42,920 | $47,805 | $49,345 | $61,162 |
| Cost Above Minimum | $0 | $0 | $4,885 | $6,425 | $18,242 |
Features Comparison: Audi A6 / S6 vs. BMW 3-Series
| Model Year | 2010 | 2009 | 2009 | 2009 | 2009 |
| Model | A6 / S6 | 3-Series | 3-Series | 3-Series | 3-Series |
| Trim | S6 | 328i | 335i | 335d | M3 |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Transmission and Drivetrain | |||||
| 6-speed manually-shiftable automatic | $1100 | $1100 | |||
| 6-speed manual | $150 | $150 | $150 | ||
| AWD | $1700 | ||||
| RWD | $0 | $0 | $0 | $0 | |
| Accessories | |||||
| Heated steering wheel | $100 | $100 | $100 | ||
| Remote window/roof operation | $15 | $15 | $15 | $15 | |
| Tilt/telescoping steering wheel, manual | $250 | $250 | $250 | $250 | |
| Tilt/telescoping steering wheel, power | $350 | ||||
| Brakes, Airbags, and Other Safety | |||||
| Full-size spare tire | $225 | ||||
| Rearview camera | $200 | ||||
| Tires, run-flat | $150 | $150 | $150 | ||
| Cargo Management | |||||
| Air-conditioned storage compartment | $50 | $50 | $50 | $50 | |
| Cargo net | $40 | ||||
| Storage compartment under front seat(s) | $50 | ||||
| Climate Control | |||||
| Rear air vents | $100 | ||||
| Rear air vents with manual controls | $150 | $150 | $150 | $150 | |
| Drivetrain | |||||
| Limited-slip rear differential | $300 | ||||
| Exterior | |||||
| Bodyside cladding | $350 | ||||
| Rear spoiler | $200 | ||||
| Infotainment | |||||
| CD changer, remote | $200 | ||||
| CD player | $125 | $125 | $125 | $125 | |
| DVD-compatible player | $0 | ||||
| Satellite radio | $200 | ||||
| Satellite radio - one year subscription | $250 | $250 | $250 | $250 | |
| Surround sound | $250 | ||||
| Telematics service, such as OnStar | $200 | $200 | $200 | $200 | |
| Instruments, Lights, and Mirrors | |||||
| Cornering lights | $50 | ||||
| Fog light, rear | $100 | ||||
| Power-folding mirrors | $50 | $50 | $50 | $50 | |
| Seats and Interior Trim | |||||
| All-weather floor mats | $75 | ||||
| Aluminum trim | $100 | ||||
| Door sill trim plates | $100 | ||||
| Floor mats | $75 | ||||
| Heated second row seats | $200 | ||||
| Leather door panel trim | $250 | $250 | |||
| Manual thigh support length adjuster, passenger seat | $50 | $50 | $50 | $50 | |
| Power headrest height adjuster, driver seat | $50 | ||||
| Power headrest height adjuster, passenger seat | $50 | ||||
| Power seatback bolsters, driver seat | $100 | $100 | $100 | $100 | |
| Power seatback bolsters, passenger seat | $100 | $100 | $100 | $100 | |
| Suspension, Wheels, and Tires | |||||
| Adaptive dampers - electrical | $500 | ||||
| Electronic systems calibration selector | $200 | ||||
| Sport suspension (upgrade) | $0 | $0 | $0 | $0 | |
| Ultra-sport suspension (upgrade) | $0 | ||||
| Transmission | |||||
| Steering-wheel-mounted transmission controls | $100 | $100 | $100 | $100 | |
| Total Value of Features | $5,815 | $1,840 | $1,840 | $2,790 | $3,040 |
| Value of Feature Adjustments | $3,975 | $0 | $0 | $950 | $1,200 |
| Value of Feature Adjustments | -3,703 | 0 | 0 | -875 | -1,108 |
Specifications Comparison: Audi A6 / S6 vs. BMW 3-Series
| Model Year | 2010 | 2009 |
| Model | A6 / S6 | 3-Series |
| Body | 4dr Sedan | 4dr Sedan |
| Wheelbase | 111.9 in | 108.7 in |
| Length | 193.5 in | 178.2 in |
| Width | 73.0 in | 71.5 in |
| Height | 57.5 in | 55.9 in |
| Curb Weight | 4,124 lb. | 3,341 lb. |
| Fuel Capacity | 21.1 gal. | 15.9 gal. |
| Row 1 Headroom | 38.7 in | 38.5 in |
| Row 1 Shoulder Room | 57.1 in | 55.4 in |
| Row 1 Legroom | 41.3 in | 41.5 in |
| Row 2 Headroom | 37.8 in | 37.5 in |
| Row 2 Shoulder Room | 55.9 in | 55.1 in |
| Row 2 Legroom | 36.9 in | 34.6 in |
| Cargo Volume | 15.9 ft3 | 12.0 ft3 |
Option Package Details
BMW 3-Series 328i
| Sunshade, rear, power | ||
| Feature | Value | Requested? |
| Sunshade, rear, power | 225 | Yes |
| Sunshades, second row | 125 | Yes |
| Total Requested | 350 | 100% |
| Total Not Requested | 0 | 0% |
| Steering-linked headlights | ||
| Feature | Value | Requested? |
| Steering-linked headlights | 150 | Yes |
| Xenon HID headlights | 500 | Yes |
| Total Requested | 650 | 100% |
| Total Not Requested | 0 | 0% |
| Navigation system | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| Voice control for nav and audio | 100 | Yes |
| Traffic information | 25 | Yes |
| Media drive, large | 15 | Yes |
| Total Requested | 740 | 100% |
| Total Not Requested | 0 | 0% |
| Premium Package | ||
| Feature | Value | Requested? |
| Leather seating surfaces | 900 | Yes |
| Power 4-way lumbar adjuster, driver seat | 150 | Yes |
| Power 4-way lumbar adjuster, passenger seat | 150 | Yes |
| Universal garage door opener | 100 | Yes |
| Auto-dimming rearview mirror | 150 | Yes |
| Telematics service, such as OnStar | 200 | No |
| Bluetooth cell phone link | 100 | Yes |
| Auto-dimming driver-side mirror | 75 | Yes |
| Compass | 0 | Yes |
| Power-folding mirrors | 50 | No |
| Auto-dimming passenger-side mirror | 75 | Yes |
| Power fore-aft adjuster, driver seat | 100 | Yes |
| Power height adjuster, driver seat | 50 | Yes |
| Power tilt adjuster, driver seat | 100 | Yes |
| Power recliner, driver seat | 100 | Yes |
| Power recliner, passenger seat | 100 | Yes |
| Power fore-aft adjuster, passenger seat | 100 | Yes |
| Memory system, driver seat | 200 | Yes |
| Power height adjuster, passenger seat | 50 | Yes |
| Power tilt adjuster, passenger seat | 100 | Yes |
| Total Requested | 2600 | 91% |
| Total Not Requested | 250 | 9% |
| Sport Package | ||
| Feature | Value | Requested? |
| Sport suspension (upgrade) | 250 | Yes |
| 225/45VR17 tires | 200 | No |
| 255/40VR17 tires | 200 | No |
| Manual thigh support adjuster, driver seat | 50 | Yes |
| Power seatback bolsters, driver | 100 | No |
| Manual thigh support adjuster, passenger seat | 50 | No |
| Power seatback bolsters, passenger seat | 100 | No |
| Front sport buckets | 100 | Yes |
| Total Requested | 400 | 38% |
| Total Not Requested | 650 | 62% |
| Cold Weather Package | ||
| Feature | Value | Requested? |
| Second-row 2-section 3-person split bench | 100 | No |
| Folding second row seats | 300 | Yes |
| Heated steering wheel | 100 | No |
| Heated front seats | 200 | Yes |
| Rear seat pass-through | 100 | Yes |
| Headlight washers | 50 | Yes |
| Ski sack | 50 | Yes |
| Total Requested | 700 | 78% |
| Total Not Requested | 200 | 22% |
Option Package Details
BMW 3-Series 335i
| Sunshade, rear, power | ||
| Feature | Value | Requested? |
| Sunshade, rear, power | 225 | Yes |
| Sunshades, second row | 125 | Yes |
| Total Requested | 350 | 100% |
| Total Not Requested | 0 | 0% |
| Navigation system | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| Voice control for nav and audio | 100 | Yes |
| Traffic information | 25 | Yes |
| Media drive, large | 15 | Yes |
| Total Requested | 740 | 100% |
| Total Not Requested | 0 | 0% |
| Premium Package | ||
| Feature | Value | Requested? |
| Leather seating surfaces | 900 | Yes |
| Power 4-way lumbar adjuster, driver seat | 150 | Yes |
| Power 4-way lumbar adjuster, passenger seat | 150 | Yes |
| Universal garage door opener | 100 | Yes |
| Auto-dimming rearview mirror | 150 | Yes |
| Telematics service, such as OnStar | 200 | No |
| Bluetooth cell phone link | 100 | Yes |
| Auto-dimming driver-side mirror | 75 | Yes |
| Compass | 0 | Yes |
| Power-folding mirrors | 50 | No |
| Auto-dimming passenger-side mirror | 75 | Yes |
| Total Requested | 1700 | 87% |
| Total Not Requested | 250 | 13% |
| Sport Package | ||
| Feature | Value | Requested? |
| Sport suspension (upgrade) | 250 | Yes |
| 225/40WR18 tires | 200 | No |
| 255/35WR18 tires | 200 | No |
| Manual thigh support adjuster, driver seat | 50 | Yes |
| Power seatback bolsters, driver | 100 | No |
| Manual thigh support adjuster, passenger seat | 50 | No |
| Power seatback bolsters, passenger seat | 100 | No |
| Front sport buckets | 100 | Yes |
| Total Requested | 400 | 38% |
| Total Not Requested | 650 | 62% |
| Cold Weather Package | ||
| Feature | Value | Requested? |
| Second-row 2-section 3-person split bench | 100 | No |
| Folding second row seats | 300 | Yes |
| Heated steering wheel | 100 | No |
| Heated front seats | 200 | Yes |
| Rear seat pass-through | 100 | Yes |
| Headlight washers | 50 | Yes |
| Ski sack | 50 | Yes |
| Total Requested | 700 | 78% |
| Total Not Requested | 200 | 22% |
Option Package Details
BMW 3-Series 335d
| Navigation system | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| Voice control for nav and audio | 100 | Yes |
| Traffic information | 25 | Yes |
| Media drive, large | 15 | Yes |
| Total Requested | 740 | 100% |
| Total Not Requested | 0 | 0% |
| Sunshade, rear, power | ||
| Feature | Value | Requested? |
| Sunshade, rear, power | 225 | Yes |
| Sunshades, second row | 125 | Yes |
| Total Requested | 350 | 100% |
| Total Not Requested | 0 | 0% |
| Cold Weather Package | ||
| Feature | Value | Requested? |
| Second-row 2-section 3-person split bench | 100 | No |
| Folding second row seats | 300 | Yes |
| Heated steering wheel | 100 | No |
| Heated front seats | 200 | Yes |
| Rear seat pass-through | 100 | Yes |
| Headlight washers | 50 | Yes |
| Ski sack | 50 | Yes |
| Total Requested | 700 | 78% |
| Total Not Requested | 200 | 22% |
| Sport Package | ||
| Feature | Value | Requested? |
| Sport suspension (upgrade) | 250 | Yes |
| 225/40WR18 tires | 200 | No |
| 255/35WR18 tires | 200 | No |
| Manual thigh support adjuster, driver seat | 50 | Yes |
| Power seatback bolsters, driver | 100 | No |
| Manual thigh support adjuster, passenger seat | 50 | No |
| Power seatback bolsters, passenger seat | 100 | No |
| Front sport buckets | 100 | Yes |
| Total Requested | 400 | 38% |
| Total Not Requested | 650 | 62% |
| Premium Package | ||
| Feature | Value | Requested? |
| Leather seating surfaces | 900 | Yes |
| Power 4-way lumbar adjuster, driver seat | 150 | Yes |
| Power 4-way lumbar adjuster, passenger seat | 150 | Yes |
| Universal garage door opener | 100 | Yes |
| Auto-dimming rearview mirror | 150 | Yes |
| Telematics service, such as OnStar | 200 | No |
| Bluetooth cell phone link | 100 | Yes |
| Auto-dimming driver-side mirror | 75 | Yes |
| Compass | 0 | Yes |
| Power-folding mirrors | 50 | No |
| Auto-dimming passenger-side mirror | 75 | Yes |
| Total Requested | 1700 | 87% |
| Total Not Requested | 250 | 13% |
Option Package Details
BMW 3-Series M3
| Sunshade, rear, power | ||
| Feature | Value | Requested? |
| Sunshade, rear, power | 225 | Yes |
| Sunshades, second row | 125 | Yes |
| Total Requested | 350 | 100% |
| Total Not Requested | 0 | 0% |
| Upholstered door panels, leather | ||
| Feature | Value | Requested? |
| Upholstered door panels, leather | 250 | Yes |
| Leather seating surfaces | 450 | Yes |
| Total Requested | 700 | 100% |
| Total Not Requested | 0 | 0% |
| Technology Package | ||
| Feature | Value | Requested? |
| Adaptive shocks - electrical | 500 | No |
| Navigation system | 600 | Yes |
| Proximity key | 250 | Yes |
| Voice control for nav and audio | 100 | Yes |
| Traffic information | 25 | Yes |
| Media drive, large | 15 | Yes |
| Electronic systems calibration selector | 200 | No |
| Total Requested | 990 | 59% |
| Total Not Requested | 700 | 41% |
| Cold Weather Package | ||
| Feature | Value | Requested? |
| Second-row 2-section 3-person split bench | 100 | No |
| Folding second row seats | 300 | Yes |
| Heated front seats | 200 | Yes |
| Rear seat pass-through | 100 | Yes |
| Headlight washers | 50 | Yes |
| Ski sack | 50 | Yes |
| Total Requested | 700 | 88% |
| Total Not Requested | 100 | 12% |
| Premium Package | ||
| Feature | Value | Requested? |
| Leather seating surfaces | 450 | Yes |
| Universal garage door opener | 100 | Yes |
| Telematics service, such as OnStar | 200 | No |
| Bluetooth cell phone link | 100 | Yes |
| Auto-dimming driver-side mirror | 75 | Yes |
| Compass | 0 | Yes |
| Aluminum trim | 100 | No |
| Power-folding mirrors | 50 | No |
| Auto-dimming passenger-side mirror | 75 | Yes |
| Total Requested | 800 | 70% |
| Total Not Requested | 350 | 30% |
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