Audi A6 / S6 Audi A6 / S6 2010 BMW 3-Series BMW 3-Series 2012
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Audi A6 / S6 vs. BMW 3-Series Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Audi A6 / S6 vs. BMW 3-Series Invoice Comparison

Lowest Total Price: $48,670

BMW 3-Series 328i   
Difference: $7,005

Lowest Total Invoice: $44,925

BMW 3-Series 328i   
Difference: $6,910

Calculate Payments

  Down Payment Interest Rate Term
Model Year20102010201020122012
ModelA6 / S6A6 / S6A6 / S63-Series3-Series
TrimA6 3.0TA6 4.2S6328i335i
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Base Price $50,200 $59,150 $76,100 $34,900 $42,400
Base Invoice $46,686 $55,010 $70,774 $32,290 $39,190
Cold Weather Package 450 450   1,350 1,350
Sport Package 1,000 1,000      
Prestige Package 3,200        
Premium Package       3,600 1,900
Sport Line       2,500 1,700
Technology Package       2,550 2,550
Steering-linked headlights       900  
Sunshade, rear, power       575 575
Metallic paint (extra cost)       550 550
Steering-wheel-mounted transmission controls       500 500
Satellite radio - one year subscription       350 350
Cold Weather Package 418 418   1,230 1,230
Sport Package 930 930      
Prestige Package 2,976        
Premium Package       3,275 1,730
Sport Line       2,275 1,545
Technology Package       2,320 2,320
Steering-linked headlights       820  
Sunshade, rear, power       525 525
Metallic paint (extra cost)       500 500
Steering-wheel-mounted transmission controls       475 475
Satellite radio - one year subscription       320 320
Options (change) 4,650 1,450 0 12,875 9,475
Options (change) 4,324 1,348 0 11,740 8,645
Destination 825 825 825 895 895
Gas Tax 0 0 1,300 0 0
Total Price $55,675 $61,425 $78,225 $48,670 $52,770
Total Invoice $51,835 $57,183 $72,899 $44,925 $48,730

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Audi A6 / S6 dealer quotes or BMW 3-Series dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Audi A6 / S6 vs. BMW 3-Series

Lowest Adjusted Price and Invoice: BMW 3-Series 328i
TrueDelta Adjusted Price Difference: $4,505
TrueDelta Adjusted Invoice Difference: $4,582
Model Year20102010201020122012
ModelA6 / S6A6 / S6A6 / S63-Series3-Series
TrimA6 3.0TA6 4.2S6328i335i
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Engine300hp V6350hp V8435hp V10240hp I4300hp I6
TransmissionT6T6T6M6M6
DrivetrainAWDAWDAWDRWDRWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)255, 9255, 9255, 9?, 9?, 9
Tire (rear if not all the same)245/40-18245/40-18265/35-19225/45-18225/45-18
Total Price$55,675$61,425$78,225$48,670$52,770
Adjustments for Features-2,500-2,550-3,27500
Feature-Adjusted Total Price$53,175$58,875$74,950$48,670$52,770
Cost Above Minimum$0$5,700$21,775$0$4,100
Total Invoice$51,835$57,183$72,899$44,925$48,730
Adjustments for Features-2,328-2,374-3,05200
Feature-Adjusted Total Invoice$49,507$54,809$69,847$44,925$48,730
Cost Above Minimum$0$5,302$20,340$0$3,805

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Features Comparison: Audi A6 / S6 vs. BMW 3-Series

Model Year20102010201020122012
ModelA6 / S6A6 / S6A6 / S63-Series3-Series
TrimA6 3.0TA6 4.2S6328i335i
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100$1100$1100  
6-speed manual   $150$150
AWD$1700$1700$1700  
RWD   $0$0
Accessories 
Hands-free trunk or liftgate   $100$100
Heated steering wheel$100$100 $100$100
Remote window/roof operation   $15$15
Tilt/telescoping steering wheel, manual   $250$250
Tilt/telescoping steering wheel, power$350$350$350  
Brakes, Airbags, and Other Safety 
Full-size spare tire$225$225$225  
Knee airbag, driver   $75$75
Knee airbag, passenger   $75$75
Rearview camera$200$200$200  
Tires, run-flat   $150$150
Cargo Management 
Air-conditioned storage compartment   $50$50
Cargo net$40$40$40  
Rear seat pass-through  $100  
Ski sack  $50  
Storage compartment under front seat(s)$50$50$50  
Climate Control 
Rear air vents$100$100$100  
Rear air vents with manual controls   $150$150
Engine / Motor 
Automatic start / stop   $150$150
Regenerative braking   $0$0
Exterior 
Bodyside cladding  $350  
Bodyside moldings$75$75   
Bright-finished exhaust tip(s)$25$25$25  
Infotainment 
CD changer, remote$200$200$200  
CD player   $125$125
DVD-compatible player$0$0$0  
HD radio   $50$50
iPod integration$100$100$100  
Satellite radio$200$200$200  
Satellite radio - one year subscription   $250$250
Surround sound$250$250$250  
USB port   $25$25
Voice control for external devices   $0$0
Instruments, Lights, and Mirrors 
Cornering lights$50$50$50  
Fog light, rear$100$100$100  
Head-up display (HUD)   $350$350
Headlight washers $50$50$50$50
Power-folding mirrors   $50$50
Seats and Interior Trim 
Leather door panel trim  $250  
Manual thigh support length adjuster, driver seat  $50$50$50
Manual thigh support length adjuster, passenger seat   $50$50
Power headrest height adjuster, driver seat  $50  
Power headrest height adjuster, passenger seat  $50  
Power seatback bolsters, driver seat   $100$100
Power seatback bolsters, passenger seat   $100$100
Wood trim$300$300$300  
Suspension, Wheels, and Tires 
Electronic systems calibration selector   $200$200
Total Value of Features$5,165$5,215$5,940$2,665$2,665
Value of Feature Adjustments$2,500$2,550$3,275$0$0
Value of Feature Adjustments-2,328-2,374-3,05200

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See a complete comparison of Audi A6 / S6 vs. BMW 3-Series features.

Specifications Comparison: Audi A6 / S6 vs. BMW 3-Series

Model Year20102012
ModelA6 / S63-Series
Body4dr Sedan4dr Sedan
Wheelbase111.9 in110.6 in
Length193.5 in182.5 in
Width73.0 in71.3 in
Height57.5 in56.3 in
Curb Weight4,124 lb.3,407 lb.
Fuel Capacity21.1 gal.15.8 gal.
Row 1 Headroom38.7 in40.3 in
Row 1 Shoulder Room57.1 in55.1 in
Row 1 Legroom41.3 in42.0 in
Row 2 Headroom37.8 in37.7 in
Row 2 Shoulder Room55.9 in55.1 in
Row 2 Legroom36.9 in35.1 in
Cargo Volume15.9 ft313.0 ft3

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See a complete comparison of Audi A6 / S6 vs. BMW 3-Series specs.

Option Package Details
Audi A6 / S6 A6 3.0T

Cold Weather Package
FeatureValueRequested?
Heated second row seats200Yes
Heated steering wheel100Yes
Total Requested300100%
Total Not Requested00%
Sport Package
FeatureValueRequested?
Sport suspension (upgrade)250Yes
245/40HR18 tires400No
Steering-wheel-mounted transmission controls100Yes
Total Requested35047%
Total Not Requested40053%
Prestige Package
FeatureValueRequested?
Tilt/telescoping steering wheel, power100No
Steering-linked headlights150Yes
Rearview camera200No
Surround sound250No
Cornering lights50No
Proximity key250Yes
Steering-wheel-mounted transmission controls100Yes
Bose, 255W, 9 speakers (with subwoofer)350No
Xenon HID headlights500Yes
Memory system, driver seat200Yes
Auto-dimming driver-side mirror75Yes
Compass0Yes
Special exterior trim0No
Auto-dimming passenger-side mirror75Yes
Door sill trim plates100Yes
Auto-dimming rearview mirror150Yes
245/40HR18 tires400No
Total Requested160054%
Total Not Requested135046%

Option Package Details
Audi A6 / S6 A6 4.2

Cold Weather Package
FeatureValueRequested?
Heated second row seats200Yes
Heated steering wheel100Yes
Total Requested300100%
Total Not Requested00%
Sport Package
FeatureValueRequested?
Sport suspension (upgrade)250Yes
245/40HR18 tires400No
Total Requested25038%
Total Not Requested40062%

Option Package Details
BMW 3-Series 328i

Steering-linked headlights
FeatureValueRequested?
Steering-linked headlights150Yes
Xenon HID headlights500Yes
Total Requested650100%
Total Not Requested00%
Sunshade, rear, power
FeatureValueRequested?
Sunshade, rear, power225Yes
Sunshades, second row125Yes
Total Requested350100%
Total Not Requested00%
Premium Package
FeatureValueRequested?
Sunroof900Yes
Proximity key250Yes
Hands-free trunk or liftgate100No
Leather seating surfaces900Yes
Power 4-way lumbar adjuster, driver seat150Yes
Power 4-way lumbar adjuster, passenger seat150Yes
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Auto-dimming driver-side mirror75Yes
Compass0Yes
Power-folding mirrors50No
Auto-dimming passenger-side mirror75Yes
Power fore-aft adjuster, driver seat100Yes
Power height adjuster, driver seat100Yes
Power tilt adjuster, driver seat50Yes
Power recliner, driver seat100Yes
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Memory system, driver seat200Yes
Power height adjuster, passenger seat100Yes
Power tilt adjuster, passenger seat50Yes
Total Requested365096%
Total Not Requested1504%
Cold Weather Package
FeatureValueRequested?
Heated front seats200Yes
Heated second row seats200Yes
Folding second row seats300Yes
Heated steering wheel100Yes
Headlight washers50Yes
Second-row 3-section 3-person split bench150No
Total Requested85085%
Total Not Requested15015%
Sport Line
FeatureValueRequested?
Sport suspension (upgrade)250Yes
Special exterior trim0No
Special interior trim0No
Dark-colored headliner (optional)0No
Door sill trim plates100Yes
225/45YR18 tires400No
Manual thigh support adjuster, driver seat50Yes
Power seatback bolsters, driver100No
Manual thigh support adjuster, passenger seat50No
Power seatback bolsters, passenger seat100No
Front sport buckets100Yes
Total Requested50043%
Total Not Requested65057%
Technology Package
FeatureValueRequested?
Navigation system600Yes
Head-up display (HUD)350No
Voice control for nav and audio100Yes
Traffic information25Yes
Media drive, large15Yes
Total Requested74068%
Total Not Requested35032%

Option Package Details
BMW 3-Series 335i

Sunshade, rear, power
FeatureValueRequested?
Sunshade, rear, power225Yes
Sunshades, second row125Yes
Total Requested350100%
Total Not Requested00%
Cold Weather Package
FeatureValueRequested?
Heated front seats200Yes
Heated second row seats200Yes
Folding second row seats300Yes
Heated steering wheel100Yes
Headlight washers50Yes
Second-row 3-section 3-person split bench150No
Total Requested85085%
Total Not Requested15015%
Sport Line
FeatureValueRequested?
Sport suspension (upgrade)250Yes
Special exterior trim0No
Special interior trim0No
Dark-colored headliner (optional)0No
Door sill trim plates100Yes
225/45YR18 tires400No
Manual thigh support adjuster, driver seat50Yes
Power seatback bolsters, driver100No
Manual thigh support adjuster, passenger seat50No
Power seatback bolsters, passenger seat100No
Front sport buckets100Yes
Total Requested50043%
Total Not Requested65057%
Technology Package
FeatureValueRequested?
Navigation system600Yes
Head-up display (HUD)350No
Voice control for nav and audio100Yes
Traffic information25Yes
Media drive, large15Yes
Total Requested74068%
Total Not Requested35032%
Premium Package
FeatureValueRequested?
Proximity key250Yes
Hands-free trunk or liftgate100No
Leather seating surfaces900Yes
Universal garage door opener100Yes
Auto-dimming driver-side mirror75Yes
Compass0Yes
Power-folding mirrors50No
Auto-dimming passenger-side mirror75Yes
Total Requested140090%
Total Not Requested15010%

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