Audi A6 / S6 Audi A6 / S6 2013 BMW 3-Series BMW 3-Series 2012

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Audi A6 / S6 vs. BMW 3-Series Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Audi A6 / S6 vs. BMW 3-Series Invoice Comparison

Lowest Total Price: $50,720

BMW 3-Series 328i   
Difference: $23,550

Lowest Total Invoice: $46,795

BMW 3-Series 328i   
Difference: $22,341

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  Down Payment Interest Rate Term
Model Year201320122012
ModelA6 / S63-Series3-Series
TrimS6 4.0 TFSI328i335i
Body4dr Sedan4dr Sedan4dr Sedan
Base Price $71,900 $34,900 $42,400
Base Invoice $66,868 $32,290 $39,190
Cold Weather Package 450 1,350 1,350
Sunshade, rear, power 550 575 575
Metallic paint (extra cost) 475 550 550
Premium Package   3,600 1,900
Obstacle detection, rear   750 750
Sport Line   2,500 1,700
Technology Package   2,550 2,550
Steering-linked headlights   900  
Rearview camera   400 400
Steering-wheel-mounted transmission controls   500 500
Adaptive dampers - electrical   900 900
Satellite radio - one year subscription   350 350
Cold Weather Package 419 1,230 1,230
Sunshade, rear, power 511 525 525
Metallic paint (extra cost) 443 500 500
Premium Package   3,275 1,730
Obstacle detection, rear   685 685
Sport Line   2,275 1,545
Technology Package   2,320 2,320
Steering-linked headlights   820  
Rearview camera   365 365
Steering-wheel-mounted transmission controls   475 475
Adaptive dampers - electrical   820 820
Satellite radio - one year subscription   320 320
Options (change) 1,475 14,925 11,525
Options (change) 1,373 13,610 10,515
Destination 895 895 895
Total Price $74,270 $50,720 $54,820
Total Invoice $69,136 $46,795 $50,600

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TrueDelta Value Comparison: Audi A6 / S6 vs. BMW 3-Series

Lowest Adjusted Price and Invoice: BMW 3-Series 328i
TrueDelta Adjusted Price Difference: $18,125
TrueDelta Adjusted Invoice Difference: $17,291
Model Year201320122012
ModelA6 / S63-Series3-Series
TrimS6 4.0 TFSI328i335i
Body4dr Sedan4dr Sedan4dr Sedan
Engine420hp V8240hp I4300hp I6
TransmissionS7M6M6
DrivetrainAWDRWDRWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)630, 14?, 9?, 9
Tire (rear if not all the same)255/40-19225/45-18225/45-18
Total Price$74,270$50,720$54,820
Adjustments for Features-5,42500
Feature-Adjusted Total Price$68,845$50,720$54,820
Cost Above Minimum$0$0$4,100
Total Invoice$69,136$46,795$50,600
Adjustments for Features-5,05000
Feature-Adjusted Total Invoice$64,086$46,795$50,600
Cost Above Minimum$0$0$3,805

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Features Comparison: Audi A6 / S6 vs. BMW 3-Series

Model Year201320122012
ModelA6 / S63-Series3-Series
TrimS6 4.0 TFSI328i335i
Body4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
7-speed automated manual$1200  
6-speed manual $150$150
AWD$1700  
RWD $0$0
Accessories 
Hands-free trunk or liftgate $100$100
Remote window/roof operation $15$15
Tilt/telescoping steering wheel, manual $250$250
Tilt/telescoping steering wheel, power$350  
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats $0$0
Rollover sensor$50  
Temporary spare tire$150  
Tires, run-flat $150$150
Cargo Management 
Air-conditioned storage compartment $50$50
Cargo net$40  
Rear seat pass-through$100  
Climate Control 
Rear air vents with automatic controls$250  
Rear air vents with manual controls $150$150
Rear dual-zone climate control$125  
Drivetrain 
Active rear differential$500  
Engine / Motor 
Automatic start / stop $150$150
Dual-mode exhaust, switchable$500  
Exterior 
Body kit$0  
Bright-finished exhaust tip(s)$25  
Infotainment 
Bluetooth audio streaming$25  
DVD-compatible player$0  
Handwriting recognition$200  
In-vehicle Internet$150  
iPod integration$100  
Satellite radio$200  
Satellite radio - one year subscription $250$250
Surround sound$250  
Traffic + travel information$25  
Traffic information $25$25
USB port $25$25
Voice control for external devices $0$0
Wi-Fi hotspot$50  
Instruments, Lights, and Mirrors 
Cornering lights$50  
Fog light, rear$100  
Fog lights $125$125
Head-up display (HUD) $350$350
Headlight washers $50$50
Power-folding mirrors $50$50
Seats and Interior Trim 
Door sill trim plates $100$100
Illuminated door sill trim plates$200  
Manual thigh support length adjuster, driver seat $50$50
Manual thigh support length adjuster, passenger seat $50$50
Metal pedals$75  
Power seatback bolsters, driver seat $100$100
Power seatback bolsters, passenger seat $100$100
Wood trim$300  
Suspension, Wheels, and Tires 
Air suspension, auto-leveling and height adjustable$1000  
Total Value of Features$7,715$2,290$2,290
Value of Feature Adjustments$5,425$0$0
Value of Feature Adjustments-5,05000

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Specifications Comparison: Audi A6 / S6 vs. BMW 3-Series

Model Year20132012
ModelA6 / S63-Series
Body4dr Sedan4dr Sedan
Wheelbase114.7 in110.6 in
Length193.9 in182.5 in
Width73.8 in71.3 in
Height57.8 in56.3 in
Curb Weight3,727 lb.3,407 lb.
Fuel Capacity19.8 gal.15.8 gal.
Row 1 Headroom37.2 in40.3 in
Row 1 Shoulder Room57.5 in55.1 in
Row 1 Legroom41.3 in42.0 in
Row 2 Headroom37.8 in37.7 in
Row 2 Shoulder Room56.3 in55.1 in
Row 2 Legroom37.4 in35.1 in
Cargo Volume14.1 ft313.0 ft3

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Option Package Details
Audi A6 / S6 S6 4.0 TFSI

Cold Weather Package
FeatureValueRequested?
Heated second row seats200Yes
Heated steering wheel100Yes
Total Requested300100%
Total Not Requested00%

Option Package Details
BMW 3-Series 328i

Obstacle detection, rear
FeatureValueRequested?
Obstacle detection, rear250Yes
Obstacle detection, front150Yes
Total Requested400100%
Total Not Requested00%
Steering-linked headlights
FeatureValueRequested?
Steering-linked headlights150Yes
Xenon HID headlights500Yes
Total Requested650100%
Total Not Requested00%
Sunshade, rear, power
FeatureValueRequested?
Sunshade, rear, power225Yes
Sunshades, second row125Yes
Total Requested350100%
Total Not Requested00%
Premium Package
FeatureValueRequested?
Sunroof900Yes
Proximity key250Yes
Hands-free trunk or liftgate100No
Leather seating surfaces900Yes
Power 4-way lumbar adjuster, driver seat150Yes
Power 4-way lumbar adjuster, passenger seat150Yes
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Auto-dimming driver-side mirror75Yes
Compass0Yes
Power-folding mirrors50No
Auto-dimming passenger-side mirror75Yes
Power fore-aft adjuster, driver seat100Yes
Power height adjuster, driver seat100Yes
Power tilt adjuster, driver seat50Yes
Power recliner, driver seat100Yes
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Memory system, driver seat200Yes
Power height adjuster, passenger seat100Yes
Power tilt adjuster, passenger seat50Yes
Total Requested365096%
Total Not Requested1504%
Cold Weather Package
FeatureValueRequested?
Heated front seats200Yes
Heated second row seats200Yes
Folding second row seats300Yes
Heated steering wheel100Yes
Headlight washers50No
Second-row 3-section 3-person split bench150No
Total Requested80080%
Total Not Requested20020%
Sport Line
FeatureValueRequested?
Sport suspension (upgrade)250Yes
Special exterior trim0No
Special interior trim0No
Dark-colored headliner (optional)0No
Door sill trim plates100Yes
225/45YR18 tires400No
Manual thigh support adjuster, driver seat50No
Power seatback bolsters, driver100No
Manual thigh support adjuster, passenger seat50No
Power seatback bolsters, passenger seat100No
Front sport buckets100Yes
Total Requested45039%
Total Not Requested70061%
Technology Package
FeatureValueRequested?
Navigation system600Yes
Head-up display (HUD)350No
Voice control for nav and audio100Yes
Traffic information25Yes
Media drive, large15Yes
Total Requested74068%
Total Not Requested35032%

Option Package Details
BMW 3-Series 335i

Obstacle detection, rear
FeatureValueRequested?
Obstacle detection, rear250Yes
Obstacle detection, front150Yes
Total Requested400100%
Total Not Requested00%
Sunshade, rear, power
FeatureValueRequested?
Sunshade, rear, power225Yes
Sunshades, second row125Yes
Total Requested350100%
Total Not Requested00%
Cold Weather Package
FeatureValueRequested?
Heated front seats200Yes
Heated second row seats200Yes
Folding second row seats300Yes
Heated steering wheel100Yes
Headlight washers50No
Second-row 3-section 3-person split bench150No
Total Requested80080%
Total Not Requested20020%
Sport Line
FeatureValueRequested?
Sport suspension (upgrade)250Yes
Special exterior trim0No
Special interior trim0No
Dark-colored headliner (optional)0No
Door sill trim plates100Yes
225/45YR18 tires400No
Manual thigh support adjuster, driver seat50No
Power seatback bolsters, driver100No
Manual thigh support adjuster, passenger seat50No
Power seatback bolsters, passenger seat100No
Front sport buckets100Yes
Total Requested45039%
Total Not Requested70061%
Technology Package
FeatureValueRequested?
Navigation system600Yes
Head-up display (HUD)350No
Voice control for nav and audio100Yes
Traffic information25Yes
Media drive, large15Yes
Total Requested74068%
Total Not Requested35032%
Premium Package
FeatureValueRequested?
Proximity key250Yes
Hands-free trunk or liftgate100No
Leather seating surfaces900Yes
Universal garage door opener100Yes
Auto-dimming driver-side mirror75Yes
Compass0Yes
Power-folding mirrors50No
Auto-dimming passenger-side mirror75Yes
Total Requested140090%
Total Not Requested15010%

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