Audi A6 / S6 / RS6 Audi A6 / S6 / RS6 2018 BMW 3-Series BMW 3-Series 2018

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Audi A6 / S6 / RS6 vs. BMW 3-Series Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Audi A6 / S6 / RS6 vs. BMW 3-Series Invoice Comparison

Lowest Total Price: $52,560

BMW 3-Series 330i   
Difference: $15,890

Lowest Total Invoice: $49,515

BMW 3-Series 330i   
Difference: $14,217

Calculate Payments

  Down Payment Interest Rate Term
Model Year2018201820182018201820182018
ModelA6 / S6 / RS6A6 / S6 / RS63-Series3-Series3-Series3-Series3-Series
TrimA6 3.0TS6 4.0 TFSI328d330i330e iPerformance340iM3
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Base Price $58,700 $71,900 $41,750 $40,250 $45,600 $48,950 $65,500
Base Invoice $54,592 $66,868 $40,110 $38,115 $43,090 $46,205 $61,595
Competition Package 3,000            
Cold Weather Package 500 500          
Driver Assistance Package 2,000 2,000          
Prestige Package 2,700 2,500          
Metallic paint (extra cost) 575 575 550 550 550 550 550
Shadow Sport Design     600   600    
Obstacle detection, rear     600 600 750 600  
Convenience Tier     1,750 1,750 1,750    
Sunshade, rear, power     575 575 575 575 575
Executive Tier     3,100 3,100 2,800 3,100  
Premium Tier     2,900 2,900 2,900 2,900  
Driving Assistance Package     500 500 500 500 500
Heated second row seats     350 350 350 350  
Heated steering wheel     190 190 190 190  
Blind spot warning system     500 500 500 500 500
Apple CarPlay support     300 300 300 300 300
M Sport Design           0  
Executive Package             4,100
Sunroof             0
Leather seating surfaces             0
Wood trim             0
Competition Package 2,790            
Cold Weather Package 467 467          
Driver Assistance Package 1,860 1,860          
Prestige Package 2,512 2,326          
Metallic paint (extra cost) 536 536 505 505 505 505 505
Shadow Sport Design     550   550    
Obstacle detection, rear     550 550 690 550  
Convenience Tier     1,610 1,610 1,610    
Sunshade, rear, power     530 530 530 530 530
Executive Tier     2,850 2,850 2,575 2,850  
Premium Tier     2,670 2,670 2,670 2,670  
Driving Assistance Package     460 460 460 460 460
Heated second row seats     320 320 320 320  
Heated steering wheel     175 175 175 175  
Blind spot warning system     460 460 460 460 460
Apple CarPlay support     275 275 275 275 275
M Sport Design           0  
Executive Package             3,770
Sunroof             0
Leather seating surfaces             0
Wood trim             0
Options (change) 8,775 5,575 11,915 11,315 11,765 9,565 6,525
Options (change) 8,165 5,189 10,955 10,405 10,820 8,795 6,000
Destination 975 975 995 995 995 995 995
Gas Tax 0 0 0 0 -4,001 0 0
Total Price $68,450 $78,450 $54,660 $52,560 $54,359 $59,510 $73,020
Total Invoice $63,732 $73,032 $52,060 $49,515 $50,904 $55,995 $68,590

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

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TrueDelta Value Comparison: Audi A6 / S6 / RS6 vs. BMW 3-Series

Lowest Adjusted Price and Invoice: BMW 3-Series 330i
TrueDelta Adjusted Price Difference: $11,215
TrueDelta Adjusted Invoice Difference: $9,864
Model Year2018201820182018201820182018
ModelA6 / S6 / RS6A6 / S6 / RS63-Series3-Series3-Series3-Series3-Series
TrimA6 3.0TS6 4.0 TFSI328d330i330e iPerformance340iM3
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Engine340hp V6450hp V8180hp I4 D248hp I4180hp I4 PiH320hp I6425hp I6
TransmissionT8S7T8M6T8T8M6
DrivetrainAWDAWDRWDRWDRWDRWDRWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)630, 14630, 14205, 9205, 9205, 9600, 16600, 16
Tire (rear if not all the same)255/35-20255/35-20225/45-18225/50-17225/45-18225/45-18255/40-18
Total Price$68,450$78,450$54,660$52,560$54,359$59,510$73,020
Adjustments for Features-4,675-5,775-1,2500-1,025-1,275-1,050
Feature-Adjusted Total Price$63,775$72,675$53,410$52,560$53,334$58,235$71,970
Cost Above Minimum$0$8,900$850$0$774$5,675$19,410
Total Invoice$63,732$73,032$52,060$49,515$50,904$55,995$68,590
Adjustments for Features-4,353-5,376-1,1910-960-1,200-986
Feature-Adjusted Total Invoice$59,379$67,656$50,869$49,515$49,944$54,795$67,604
Cost Above Minimum$0$8,277$1,354$0$429$5,280$18,089

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Features Comparison: Audi A6 / S6 / RS6 vs. BMW 3-Series

Model Year2018201820182018201820182018
ModelA6 / S6 / RS6A6 / S6 / RS63-Series3-Series3-Series3-Series3-Series
TrimA6 3.0TS6 4.0 TFSI328d330i330e iPerformance340iM3
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
8-speed manually-shiftable automatic$1300 $1300 $1300$1300 
7-speed automated manual $1200     
6-speed manual   $150  $150
AWD$1700$1700     
RWD  $0$0$0$0$0
Accessories 
Adaptive cruise control, all-speed$850$850     
Cruise control  $150$150$150$150$150
Power trunk closer$350$350     
Remote app  $25$25$25$25$25
Remote window/roof operation  $15$15$15$15$15
Semi-automated parking system  $500$500$500$500$500
Tilt/telescoping steering wheel, manual  $250$250$250$250$250
Tilt/telescoping steering wheel, power$350$350     
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats  $0$0$0$0$0
Collision preparation system, rear$100$100     
Lane departure prevention, steering-based$200$200     
Pedestrian detection  $50$50$50$50$50
Radar- or camera-based collision preparation system$0$0     
Rollover sensor$50$50     
Secondary collision brake assist$25$25     
Temporary spare tire$150$150     
Tires, run-flat  $150$150$150$150 
Wide-view rear camera$0$0     
Cargo Management 
Air-conditioned storage compartment  $50$50$50$50$50
Cargo net$40$40     
Rear seat pass-through$100$100     
Climate Control 
Rear air vents with automatic controls$250$250     
Rear air vents with manual controls  $150$150$150$150$150
Rear dual-zone climate control$125$125     
Drivetrain 
Active rear differential$500     $500
Engine / Motor 
3.5 kW onboard charger    $0  
8 kWh battery pack    $0  
Dual-mode exhaust, switchable $500     
Regenerative braking$0$0$0$0 $0$0
Exterior 
Black exterior trim (optional)$0 $0 $0$0$0
Bright-finished exhaust tip(s)$25$25    $25
Laminated front side windows$200$200     
Painted brake calipers (optional)$0     $0
Rear spoiler      $200
Sport rocker panels (optional)     $0$0
Infotainment 
Android Auto support$100$100     
App support  $0$0$0$0$0
Navigation map updates, three years  $0$0$0$0$0
S Voice support  $0$0$0$0$0
Satellite radio$200$200     
Satellite radio - one year subscription  $250$250$250$250$250
SD Card slot$25$25     
Surround sound$250$250   $250$250
Telematics service, such as OnStar  $200$200$200$200$200
Voice control for external devices  $0$0$0$0$0
Wi-Fi hotspot$50$50     
Instruments, Lights, and Mirrors 
Auto-dimming passenger-side mirror$75$75     
Fog light, rear$100$100     
Fog lights  $125$125$125  
Headlight washers      $50
Large color reconfigurable instrument cluster display  $250$250 $250 
Large energy flow and fuel economy display    $25  
Steering-linked headlights  $150$150$150$150$150
Seats and Interior Trim 
Aluminum trim$100      
Door sill trim plates  $100$100$100$100$100
Illuminated door sill trim plates$200$200     
Leather door panel trim$250$250     
Manual thigh support length adjuster, driver seat  $50$50$50$50$50
Manual thigh support length adjuster, passenger seat  $50$50$50$50$50
Metal pedals$75$75     
Power seatback bolsters, driver seat  $100$100$100$100$100
Power seatback bolsters, passenger seat  $100$100$100$100$100
Wood trim $300$300$300$300$300$300
Suspension, Wheels, and Tires 
Adaptive dampers - electrical      $500
Air suspension, auto-leveling and height adjustable $1000     
Performance steering system (optional)      $0
Sport suspension (upgrade)$0$0$0 $0$0$0
Transmission 
Downshift rev matching      $50
Steering-wheel-mounted transmission controls$100$100$100 $100  
Total Value of Features$7,840$8,940$4,415$3,165$4,190$4,440$4,215
Value of Feature Adjustments$4,675$5,775$1,250$0$1,025$1,275$1,050
Value of Feature Adjustments-4,353-5,376-1,1910-960-1,200-986

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Specifications Comparison: Audi A6 / S6 / RS6 vs. BMW 3-Series

Model Year20182018
ModelA6 / S6 / RS63-Series
Body4dr Sedan4dr Sedan
Wheelbase114.6 in110.6 in
Length194.2 in182.5 in
Width73.8 in71.3 in
Height57.8 in56.3 in
Curb Weight3,804 lb.3,502 lb.
Fuel Capacity19.8 gal.15.8 gal.
Row 1 Headroom37.2 in40.3 in
Row 1 Shoulder Room57.5 in55.1 in
Row 1 Legroom41.3 in42.0 in
Row 2 Headroom37.8 in37.7 in
Row 2 Shoulder Room56.3 in55.1 in
Row 2 Legroom37.4 in35.1 in
Cargo Volume14.1 ft313.0 ft3

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Option Package Details
Audi A6 / S6 / RS6 A6 3.0T

Competition Package
FeatureValueRequested?
Front sport buckets100Yes
Aluminum trim100No
Active rear differential500Yes
Painted brake calipers (optional)0Yes
255/35YR20 tires400No
Sport suspension (upgrade)250Yes
Upgraded leather upholstery0No
Power 4-way lumbar adjuster, passenger seat150Yes
Metal pedals75No
Dark-colored headliner (optional)0No
Leather door panel trim250No
Black exterior trim (optional)0Yes
Total Requested100055%
Total Not Requested82545%
Cold Weather Package
FeatureValueRequested?
Heated second row seats200Yes
Heated steering wheel100Yes
Total Requested300100%
Total Not Requested00%
Driver Assistance Package
FeatureValueRequested?
Auto-dimming headlights200Yes
Radar- or camera-based collision preparation system0No
Lane departure warning200Yes
Adaptive cruise control, all-speed700No
Automatic braking, low-speed200Yes
Forward collision warning200Yes
Lane departure prevention, steering-based200No
Total Requested80047%
Total Not Requested90053%
Prestige Package
FeatureValueRequested?
Cooled or ventilated front seats300No
Power 4-way lumbar adjuster, passenger seat150Yes
Sunshades, second row125Yes
Sunshade, rear, power225Yes
Power trunk closer350No
Head-up display (HUD)350Yes
Around view cameras300Yes
Wide-view front camera150Yes
Hands-free trunk or liftgate100Yes
Wide-view rear camera0No
Total Requested140068%
Total Not Requested65032%

Option Package Details
Audi A6 / S6 / RS6 S6 4.0 TFSI

Cold Weather Package
FeatureValueRequested?
Heated second row seats200Yes
Heated steering wheel100Yes
Total Requested300100%
Total Not Requested00%
Driver Assistance Package
FeatureValueRequested?
Auto-dimming headlights200Yes
Radar- or camera-based collision preparation system0No
Lane departure warning200Yes
Adaptive cruise control, all-speed700No
Automatic braking, low-speed200Yes
Forward collision warning200Yes
Lane departure prevention, steering-based200No
Total Requested80047%
Total Not Requested90053%
Prestige Package
FeatureValueRequested?
Sunshades, second row125Yes
Sunshade, rear, power225Yes
Power trunk closer350No
Head-up display (HUD)350Yes
Around view cameras300Yes
Wide-view front camera150Yes
Hands-free trunk or liftgate100Yes
Wide-view rear camera0No
Total Requested125078%
Total Not Requested35022%

Option Package Details
BMW 3-Series 328d

Obstacle detection, rear
FeatureValueRequested?
Obstacle detection, rear250Yes
Obstacle detection, front150Yes
Total Requested400100%
Total Not Requested00%
Sunshade, rear, power
FeatureValueRequested?
Sunshade, rear, power225Yes
Sunshades, second row125Yes
Total Requested350100%
Total Not Requested00%
Shadow Sport Design
FeatureValueRequested?
225/45VR18 tires400No
Black exterior trim (optional)0Yes
Sunroof900Yes
Sport suspension (upgrade)250Yes
Total Requested115074%
Total Not Requested40026%
Convenience Tier
FeatureValueRequested?
Sunroof900Yes
Power 4-way lumbar adjuster, driver seat150Yes
Power 4-way lumbar adjuster, passenger seat150Yes
Proximity key250Yes
Satellite radio - one year subscription250No
Hands-free trunk or liftgate100Yes
Total Requested155086%
Total Not Requested25014%
Executive Tier
FeatureValueRequested?
Leather seating surfaces900Yes
Large color reconfigurable instrument cluster display250No
Steering-linked headlights150No
Auto-dimming headlights200Yes
Semi-automated parking system500No
Around view cameras300Yes
Wide-view front camera150Yes
Total Requested155063%
Total Not Requested90037%
Premium Tier
FeatureValueRequested?
Heated front seats200Yes
Head-up display (HUD)350Yes
DVD-compatible player0Yes
Voice control for nav and audio100Yes
Media drive15Yes
In-vehicle Internet150Yes
Handwriting recognition200Yes
Siri Eyes Free support0Yes
S Voice support0No
4G LTE connectivity0Yes
Navigation map updates, three years0No
Navigation system600Yes
Traffic + travel information25Yes
Remote app25No
Total Requested164098%
Total Not Requested252%
Driving Assistance Package
FeatureValueRequested?
Lane departure warning200Yes
Automatic braking, low-speed200Yes
Forward collision warning200Yes
Speed limit information0No
Pedestrian detection50No
Total Requested60092%
Total Not Requested508%

Option Package Details
BMW 3-Series 330i

Sunshade, rear, power
FeatureValueRequested?
Sunshade, rear, power225Yes
Sunshades, second row125Yes
Total Requested350100%
Total Not Requested00%
Obstacle detection, rear
FeatureValueRequested?
Obstacle detection, rear250Yes
Obstacle detection, front150Yes
Total Requested400100%
Total Not Requested00%
Convenience Tier
FeatureValueRequested?
Sunroof900Yes
Power 4-way lumbar adjuster, driver seat150Yes
Power 4-way lumbar adjuster, passenger seat150Yes
Proximity key250Yes
Satellite radio - one year subscription250No
Hands-free trunk or liftgate100Yes
Total Requested155086%
Total Not Requested25014%
Executive Tier
FeatureValueRequested?
Leather seating surfaces900Yes
Large color reconfigurable instrument cluster display250No
Steering-linked headlights150No
Auto-dimming headlights200Yes
Semi-automated parking system500No
Around view cameras300Yes
Wide-view front camera150Yes
Total Requested155063%
Total Not Requested90037%
Premium Tier
FeatureValueRequested?
Heated front seats200Yes
Head-up display (HUD)350Yes
DVD-compatible player0Yes
Voice control for nav and audio100Yes
Media drive15Yes
In-vehicle Internet150Yes
Handwriting recognition200Yes
Siri Eyes Free support0Yes
S Voice support0No
4G LTE connectivity0Yes
Navigation map updates, three years0No
Navigation system600Yes
Traffic + travel information25Yes
Remote app25No
Total Requested164098%
Total Not Requested252%
Driving Assistance Package
FeatureValueRequested?
Lane departure warning200Yes
Automatic braking, low-speed200Yes
Forward collision warning200Yes
Speed limit information0No
Pedestrian detection50No
Total Requested60092%
Total Not Requested508%

Option Package Details
BMW 3-Series 330e iPerformance

Obstacle detection, rear
FeatureValueRequested?
Obstacle detection, rear250Yes
Obstacle detection, front150Yes
Total Requested400100%
Total Not Requested00%
Sunshade, rear, power
FeatureValueRequested?
Sunshade, rear, power225Yes
Sunshades, second row125Yes
Total Requested350100%
Total Not Requested00%
Shadow Sport Design
FeatureValueRequested?
225/45VR18 tires400No
Black exterior trim (optional)0Yes
Sunroof900Yes
Sport suspension (upgrade)250Yes
Total Requested115074%
Total Not Requested40026%
Convenience Tier
FeatureValueRequested?
Sunroof900Yes
Power 4-way lumbar adjuster, driver seat150Yes
Power 4-way lumbar adjuster, passenger seat150Yes
Proximity key250Yes
Satellite radio - one year subscription250No
Hands-free trunk or liftgate100Yes
Total Requested155086%
Total Not Requested25014%
Executive Tier
FeatureValueRequested?
Leather seating surfaces900Yes
Steering-linked headlights150No
Auto-dimming headlights200Yes
Semi-automated parking system500No
Around view cameras300Yes
Wide-view front camera150Yes
Total Requested155070%
Total Not Requested65030%
Premium Tier
FeatureValueRequested?
Heated front seats200Yes
Head-up display (HUD)350Yes
DVD-compatible player0Yes
Voice control for nav and audio100Yes
Media drive15Yes
In-vehicle Internet150Yes
Handwriting recognition200Yes
Siri Eyes Free support0Yes
S Voice support0No
4G LTE connectivity0Yes
Navigation map updates, three years0No
Navigation system600Yes
Traffic + travel information25Yes
Remote app25No
Total Requested164098%
Total Not Requested252%
Driving Assistance Package
FeatureValueRequested?
Lane departure warning200Yes
Automatic braking, low-speed200Yes
Forward collision warning200Yes
Speed limit information0No
Pedestrian detection50No
Total Requested60092%
Total Not Requested508%

Option Package Details
BMW 3-Series 340i

Sunshade, rear, power
FeatureValueRequested?
Sunshade, rear, power225Yes
Sunshades, second row125Yes
Total Requested350100%
Total Not Requested00%
Obstacle detection, rear
FeatureValueRequested?
Obstacle detection, rear250Yes
Obstacle detection, front150Yes
Total Requested400100%
Total Not Requested00%
Executive Tier
FeatureValueRequested?
Leather seating surfaces900Yes
Large color reconfigurable instrument cluster display250No
Steering-linked headlights150No
Auto-dimming headlights200Yes
Semi-automated parking system500No
Around view cameras300Yes
Wide-view front camera150Yes
Total Requested155063%
Total Not Requested90037%
Premium Tier
FeatureValueRequested?
Heated front seats200Yes
Head-up display (HUD)350Yes
DVD-compatible player0Yes
Voice control for nav and audio100Yes
Media drive15Yes
In-vehicle Internet150Yes
Handwriting recognition200Yes
Siri Eyes Free support0Yes
S Voice support0No
4G LTE connectivity0Yes
Navigation map updates, three years0No
Navigation system600Yes
Traffic + travel information25Yes
Remote app25No
Total Requested164098%
Total Not Requested252%
M Sport Design
FeatureValueRequested?
Sport suspension (upgrade)250Yes
Sport front fascia (optional)0No
Sport rocker panels (optional)0No
Black exterior trim (optional)0Yes
225/45VR18 tires400No
Total Requested25038%
Total Not Requested40062%
Driving Assistance Package
FeatureValueRequested?
Lane departure warning200Yes
Automatic braking, low-speed200Yes
Forward collision warning200Yes
Speed limit information0No
Pedestrian detection50No
Total Requested60092%
Total Not Requested508%

Option Package Details
BMW 3-Series M3

Sunshade, rear, power
FeatureValueRequested?
Sunshade, rear, power225Yes
Sunshades, second row125Yes
Total Requested350100%
Total Not Requested00%
Leather seating surfaces
FeatureValueRequested?
Leather seating surfaces450Yes
Upgraded leather upholstery-450No
Total Requested450100%
Total Not Requested-4500%
Executive Package
FeatureValueRequested?
Heated second row seats200Yes
Obstacle detection, front150Yes
Obstacle detection, rear250Yes
Heated steering wheel100Yes
Head-up display (HUD)350Yes
Headlight washers50No
Steering-linked headlights150No
Auto-dimming headlights200Yes
Semi-automated parking system500No
Around view cameras300Yes
Wide-view front camera150Yes
Total Requested170071%
Total Not Requested70029%
Driving Assistance Package
FeatureValueRequested?
Lane departure warning200Yes
Automatic braking, low-speed200Yes
Forward collision warning200Yes
Speed limit information0No
Pedestrian detection50No
Total Requested60092%
Total Not Requested508%

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