Ford Focus Ford Focus 2010 BMW 3-Series BMW 3-Series 2012

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Ford Focus vs. BMW 3-Series Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Ford Focus vs. BMW 3-Series Invoice Comparison

Lowest Total Price: $20,300

Ford Focus SEL   
Difference: $20,520

Lowest Total Invoice: $18,906

Ford Focus SEL   
Difference: $18,849

Calculate Payments

  Down Payment Interest Rate Term
Model Year2010201020122012
ModelFocusFocus3-Series3-Series
TrimSESSEL328i335i
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Base Price $18,780 $18,780 $34,900 $42,400
Base Invoice $17,489 $17,489 $32,290 $39,190
Leather seating surfaces 810   1,450 1,450
Moon & Tune Value Package 795 795    
BMW Assist     650 650
Metallic paint (extra cost)     550 550
Heated front seats     500 500
Folding second row seats     475 475
Sunroof     1,050  
Satellite radio - one year subscription     350 350
Leather seating surfaces 704   1,320 1,320
Moon & Tune Value Package 692 692    
BMW Assist     590 590
Metallic paint (extra cost)     500 500
Heated front seats     455 455
Folding second row seats     430 430
Sunroof     955  
Satellite radio - one year subscription     320 320
Options (change) 1,605 795 5,025 3,975
Options (change) 1,396 692 4,570 3,615
Destination 725 725 895 895
Total Price $21,110 $20,300 $40,820 $47,270
Total Invoice $19,610 $18,906 $37,755 $43,700

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Ford Focus dealer quotes or BMW 3-Series dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Ford Focus vs. BMW 3-Series

Lowest Adjusted Price and Invoice: Ford Focus SEL
TrueDelta Adjusted Price Difference: $18,240
TrueDelta Adjusted Invoice Difference: $16,740
Model Year2010201020122012
ModelFocusFocus3-Series3-Series
TrimSESSEL328i335i
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Engine140hp I4140hp I4240hp I4300hp I6
TransmissionM5M5M6M6
DrivetrainFWDFWDRWDRWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)190, 9190, 9?, 9?, 9
Tire (rear if not all the same)215/45-17205/50-16225/50-17225/45-18
Total Price$21,110$20,300$40,820$47,270
Adjustments for Features-2000-2,280-4,580
Feature-Adjusted Total Price$20,910$20,300$38,540$42,690
Cost Above Minimum$610$0$0$4,150
Total Invoice$19,610$18,906$37,755$43,700
Adjustments for Features-1860-2,109-4,234
Feature-Adjusted Total Invoice$19,424$18,906$35,646$39,466
Cost Above Minimum$518$0$0$3,820

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Features Comparison: Ford Focus vs. BMW 3-Series

Model Year2010201020122012
ModelFocusFocus3-Series3-Series
TrimSESSEL328i335i
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
5-speed manual$0$0  
6-speed manual  $150$150
FWD$0$0  
RWD  $0$0
Accessories 
Remote app  $25$25
Remote window/roof operation  $15$15
Tilt steering wheel, manual$150$150  
Tilt/telescoping steering wheel, manual  $250$250
Brakes, Airbags, and Other Safety 
4-wheel disc brakes  $150$150
911 assist$25$25  
Active or whiplash-reducing head restraints, front seats  $0$0
Brake assist  $50$50
Knee airbag, driver  $75$75
Knee airbag, passenger  $75$75
Safety key$5$5  
Temporary spare tire$150$150  
Tires, run-flat  $150$150
Vehicle health reports$0$0  
Cargo Management 
Air-conditioned storage compartment  $50$50
Climate Control 
Automatic air recirculation  $100$100
Automatic climate control, front  $200$200
Dual-zone climate control  $125$125
Heated windshield washer nozzles  $15$15
Interior air filter  $0$0
Intermittent wipers$0$0  
Rain-sensing wipers  $175$175
Rear air vents with manual controls  $150$150
Residual heat  $50$50
Engine / Motor 
Automatic start / stop  $150$150
Regenerative braking  $0$0
Exterior 
Rear spoiler$200   
Infotainment 
HD radio  $50$50
Satellite radio$200$200  
Satellite radio - one year subscription  $250$250
Telematics service, such as OnStar  $200$200
Traffic + travel information$25$25  
Voice control for audio system$25$25  
Instruments, Lights, and Mirrors 
Auto-dimming rearview mirror$150$150 $150
Automatic headlights  $125$125
Illuminated visor mirror, driver  $50$50
Illuminated visor mirror, passenger  $50$50
Mirror tilt-down in reverse  $25$25
Steering-linked headlights   $150
Turn signals on or near mirrors  $25$25
Visor mirror, driver$10$10  
Visor mirror, passenger$10$10  
Xenon HID headlights   $500
Seats and Interior Trim 
Center armrest(s), second row  $50$50
Manual height adjuster, driver seat$50$50  
Manual tilt adjuster, driver seat  $50 
Manual tilt adjuster, passenger seat  $50 
Memory system, driver seat   $200
Power 4-way lumbar adjuster, driver seat   $150
Power 4-way lumbar adjuster, passenger seat   $150
Power fore-aft adjuster, driver seat   $100
Power fore-aft adjuster, passenger seat   $100
Power height adjuster, driver seat   $100
Power height adjuster, passenger seat   $100
Power recliner, driver seat   $100
Power recliner, passenger seat   $100
Power tilt adjuster, driver seat   $100
Power tilt adjuster, passenger seat   $100
Wood trim   $300
Suspension, Wheels, and Tires 
Electronic systems calibration selector  $200$200
Sport suspension (upgrade)$0   
Touring suspension (upgrade) $0  
Total Value of Features$1,000$800$3,080$5,380
Value of Feature Adjustments$200$0$2,280$4,580
Value of Feature Adjustments-1860-2,109-4,234

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Specifications Comparison: Ford Focus vs. BMW 3-Series

Model Year20102012
ModelFocus3-Series
Body4dr Sedan4dr Sedan
Wheelbase102.9 in110.6 in
Length175.0 in182.5 in
Width66.7 in71.3 in
Height58.6 in56.3 in
Curb Weight2,624 lb.3,407 lb.
Fuel Capacity13.5 gal.15.8 gal.
Row 1 Headroom39.2 in40.3 in
Row 1 Shoulder Room53.5 in55.1 in
Row 1 Hip Room50.4 in0.0 in
Row 1 Legroom41.7 in42.0 in
Row 2 Headroom38.3 in37.7 in
Row 2 Shoulder Room53.7 in55.1 in
Row 2 Hip Room50.9 in0.0 in
Row 2 Legroom36.1 in35.1 in
Cargo Volume13.8 ft313.0 ft3

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Option Package Details
Ford Focus SES

Moon & Tune Value Package
FeatureValueRequested?
Sunroof900Yes
Unbranded, 190W, 9 speakers (with subwoofer)350No
Total Requested90072%
Total Not Requested35028%

Option Package Details
Ford Focus SEL

Moon & Tune Value Package
FeatureValueRequested?
Sunroof900Yes
Unbranded, 190W, 9 speakers (with subwoofer)350No
Total Requested90072%
Total Not Requested35028%

Option Package Details
BMW 3-Series 328i

Folding second row seats
FeatureValueRequested?
Folding second row seats300Yes
Second-row 3-section 3-person split bench150No
Total Requested30067%
Total Not Requested15033%
BMW Assist
FeatureValueRequested?
Telematics service, such as OnStar200No
SMS text-to-speech reader25Yes
Bluetooth audio streaming25Yes
Remote app25No
Total Requested5018%
Total Not Requested22582%

Option Package Details
BMW 3-Series 335i

Folding second row seats
FeatureValueRequested?
Folding second row seats300Yes
Second-row 3-section 3-person split bench150No
Total Requested30067%
Total Not Requested15033%
BMW Assist
FeatureValueRequested?
Telematics service, such as OnStar200No
SMS text-to-speech reader25Yes
Bluetooth audio streaming25Yes
Remote app25No
Total Requested5018%
Total Not Requested22582%

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