The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $26,715 Ford Focus SEL | ||||
Difference: $9,500 | ||||
Lowest Total Invoice: $24,654 Ford Focus SEL | ||||
Difference: $9,711 | ||||
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Model Year | 2012 | 2012 | 2018 | 2018 |
Model | Focus | Focus | Equinox | Equinox |
Trim | SEL | Titanium | Premier | Premier Turbo Diesel |
Body | 4dr Hatch | 4dr Hatch | 4dr SUV | 4dr SUV |
Base Price | $20,905 | $22,305 | $30,800 | $33,000 |
Base Invoice | $19,494 | $20,768 | $29,260 | $31,350 |
Winter Package | 470 | 470 | ||
Premium Package | 1,395 | 1,295 | ||
Navigation system | 795 | 795 | ||
MyFord Touch and Sony Package | 995 | |||
Engine-block heater | 25 | 25 | 100 | 100 |
Keyless entry keypad | 95 | 95 | 155 | 155 |
Remote start | 445 | 445 | ||
Sunroof | 795 | 795 | ||
Paint, special orange | 495 | 395 | 395 | |
Sun, Sound, & Navigation Package | 2,620 | |||
Confidence & Convenience II Package | 1,895 | |||
Cargo Package | 295 | 295 | ||
All-weather floor mats | 150 | 150 | ||
Infotainment II Package | 1,125 | |||
Winter Package | 409 | 409 | ||
Premium Package | 1,214 | 1,127 | ||
Navigation system | 692 | 692 | ||
MyFord Touch and Sony Package | 866 | |||
Engine-block heater | 22 | 22 | 91 | 91 |
Keyless entry keypad | 83 | 83 | 141 | 141 |
Remote start | 387 | 387 | ||
Sunroof | 692 | 692 | ||
Paint, special orange | 431 | 359 | 359 | |
Sun, Sound, & Navigation Package | 2,384 | |||
Confidence & Convenience II Package | 1,724 | |||
Cargo Package | 268 | 268 | ||
All-weather floor mats | 137 | 137 | ||
Infotainment II Package | 1,024 | |||
Options (change) | 5,015 | 4,415 | 5,610 | 2,220 |
Options (change) | 4,365 | 3,843 | 5,104 | 2,020 |
Destination | 795 | 795 | 995 | 995 |
Total Price | $26,715 | $27,515 | $37,405 | $36,215 |
Total Invoice | $24,654 | $25,406 | $35,359 | $34,365 |
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Lowest Adjusted Price and Invoice: Ford Focus SEL | ||||
TrueDelta Adjusted Price Difference: $3,980 | ||||
TrueDelta Adjusted Invoice Difference: $4,343 | ||||
Model Year | 2012 | 2012 | 2018 | 2018 |
Model | Focus | Focus | Equinox | Equinox |
Trim | SEL | Titanium | Premier | Premier Turbo Diesel |
Body | 4dr Hatch | 4dr Hatch | 4dr SUV | 4dr SUV |
Engine | 160hp I4 | 160hp I4 | 170hp I4 | 137hp I4 D |
Transmission | S6 | M5 | T6 | T6 |
Drivetrain | FWD | FWD | FWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | 355, 10 | 355, 10 | ?, 7 | ?, 7 |
Tire (rear if not all the same) | 215/50-17 | 215/50-17 | 225/60-18 | 225/60-18 |
Total Price | $26,715 | $27,515 | $37,405 | $36,215 |
Adjustments for Features | -850 | 0 | -7,560 | -3,885 |
Feature-Adjusted Total Price | $25,865 | $27,515 | $29,845 | $32,330 |
Cost Above Minimum | $0 | $1,650 | $0 | $2,485 |
Total Invoice | $24,654 | $25,406 | $35,359 | $34,365 |
Adjustments for Features | -784 | 0 | -7,146 | -3,687 |
Feature-Adjusted Total Invoice | $23,870 | $25,406 | $28,213 | $30,678 |
Cost Above Minimum | $0 | $1,536 | $0 | $2,465 |
Model Year | 2012 | 2012 | 2018 | 2018 |
Model | Focus | Focus | Equinox | Equinox |
Trim | SEL | Titanium | Premier | Premier Turbo Diesel |
Body | 4dr Hatch | 4dr Hatch | 4dr SUV | 4dr SUV |
Transmission and Drivetrain | ||||
6-speed automated manual | $1100 | |||
5-speed manual | $0 | |||
6-speed manually-shiftable automatic | $1100 | $1100 | ||
FWD | $0 | $0 | $0 | $0 |
Accessories | ||||
AC power outlet | $100 | $100 | ||
Active noise reduction | $0 | $0 | ||
Hands-free trunk or liftgate | $100 | $100 | ||
Heated steering wheel | $100 | |||
Power liftgate | $350 | $350 | ||
Proximity key | $250 | $250 | $250 | |
Remote app | $25 | $25 | ||
Brakes, Airbags, and Other Safety | ||||
911 assist | $25 | $25 | ||
Around view cameras | $500 | |||
Automatic braking, low-speed | $200 | |||
Blind spot warning system | $200 | $200 | ||
Cross-traffic warning, rear | $100 | $100 | ||
Following distance indicator | $25 | |||
Forward collision warning | $200 | |||
Lane departure prevention, steering-based | $200 | |||
Lane departure warning | $200 | |||
Pedestrian detection | $50 | |||
Rearview camera | $200 | |||
Rollover sensor | $50 | $50 | ||
Torque vectoring, brake-based | $100 | $100 | ||
Cargo Management | ||||
Cargo area partition net | $40 | $40 | ||
Cargo net | $40 | $40 | ||
Cargo tray | $40 | $40 | ||
Roof rails | $250 | $250 | ||
Climate Control | ||||
Electric heater (optional) | $0 | |||
Rain-sensing wipers | $175 | $175 | ||
Rear air vents | $100 | $100 | ||
Variable intermittent wipers | $75 | $75 | ||
Engine / Motor | ||||
Automatic start / stop | $150 | $150 | ||
Exterior | ||||
Active grille shutters | $0 | $0 | ||
Bodyside cladding (gray/black) | $250 | $250 | ||
Deep-tinted rear windows | $275 | $275 | ||
Paint, special orange | $0 | $0 | $0 | |
Panoramic sunroof | $1200 | |||
Rear bumper protector | $40 | $40 | ||
Sunroof | $900 | $900 | ||
Infotainment | ||||
4G LTE connectivity | $0 | $0 | ||
Android Auto support | $100 | $100 | ||
App support | $0 | $0 | ||
Apple CarPlay support | $100 | $100 | ||
CD player | $125 | $125 | ||
Larger infotainment display | $0 | $0 | ||
MP3-compatible player | $50 | $50 | ||
Navigation, turn-by-turn | $25 | $25 | ||
Telematics service, such as OnStar, with navigation | $225 | $225 | ||
Traffic + travel information | $25 | $25 | ||
Wi-Fi hotspot | $50 | $50 | ||
Wi-Fi hotspot capability | $0 | $0 | ||
Wireless charging station | $75 | $75 | ||
Instruments, Lights, and Mirrors | ||||
Auto-dimming driver-side mirror | $75 | $75 | ||
Auto-dimming headlights | $200 | |||
Auto-dimming passenger-side mirror | $75 | $75 | ||
Compass | $0 | $0 | ||
LED headlights, single projector or low beam only | $750 | $750 | ||
Spotter mirror(s) | $50 | $50 | ||
Seats and Interior Trim | ||||
Cooled or ventilated front seats | $300 | |||
Floor mats, second row (optional) | $0 | $0 | ||
Heated second row seats | $200 | |||
Manual lumbar adjuster, driver seat | $50 | $50 | ||
Manual recliner, second row seats | $75 | $75 | ||
Memory system, driver seat | $200 | $200 | ||
Power fore-aft adjuster, passenger seat | $100 | |||
Power height adjuster, passenger seat | $100 | |||
Power lumbar adjuster, driver seat | $100 | $100 | ||
Power lumbar adjuster, passenger seat | $100 | |||
Power recliner, passenger seat | $100 | |||
Power tilt adjuster, driver seat | $100 | $100 | ||
Power tilt adjuster, passenger seat | $100 | |||
Suspension, Wheels, and Tires | ||||
Touring suspension (upgrade) | $0 | |||
Total Value of Features | $2,625 | $1,775 | $9,335 | $5,660 |
Value of Feature Adjustments | $850 | $0 | $7,560 | $3,885 |
Value of Feature Adjustments | -784 | 0 | -7,146 | -3,687 |
Model Year | 2012 | 2018 |
Model | Focus | Equinox |
Body | 4dr Hatch | 4dr SUV |
Wheelbase | 104.3 in | 107.3 in |
Length | 171.6 in | 183.1 in |
Width | 71.8 in | 72.6 in |
Height | 57.7 in | 65.4 in |
Curb Weight | 2,921 lb. | 3,275 lb. |
Fuel Capacity | 12.4 gal. | 14.9 gal. |
Row 1 Headroom | 38.3 in | 40.0 in |
Row 1 Shoulder Room | 55.6 in | 57.2 in |
Row 1 Hip Room | 53.9 in | 54.2 in |
Row 1 Legroom | 41.9 in | 40.9 in |
Row 2 Headroom | 37.9 in | 38.5 in |
Row 2 Shoulder Room | 53.7 in | 55.5 in |
Row 2 Hip Room | 52.7 in | 51.7 in |
Row 2 Legroom | 33.2 in | 39.7 in |
Cargo Volume, Minimum | 23.8 ft3 | 29.9 ft3 |
Cargo Volume, Maximum | 44.8 ft3 | 63.5 ft3 |
Winter Package | ||
Feature | Value | Requested? |
Heated mirrors | 25 | Yes |
Heated front seats | 200 | Yes |
All-weather floor mats | 75 | Yes |
Perimeter approach lighting | 25 | No |
Total Requested | 300 | 92% |
Total Not Requested | 25 | 8% |
Premium Package | ||
Feature | Value | Requested? |
Auto-dimming rearview mirror | 150 | Yes |
Rain-sensing wipers | 100 | No |
Obstacle detection, rear | 250 | Yes |
215/50HR17 tires | 400 | No |
Leather seating surfaces | 900 | Yes |
Power fore-aft adjuster, driver seat | 100 | Yes |
Power height adjuster, driver seat | 50 | Yes |
Power recliner, driver seat | 100 | Yes |
Manual lumbar adjuster, driver seat | 50 | Yes |
Center armrest(s), second row | 50 | Yes |
Total Requested | 1650 | 77% |
Total Not Requested | 500 | 23% |
MyFord Touch and Sony Package | ||
Feature | Value | Requested? |
Satellite radio | 200 | Yes |
HD radio | 50 | Yes |
Sony, 355W, 10 speakers (with subwoofer) | 350 | No |
A/V input jacks | 25 | No |
SD Card slot | 25 | Yes |
Wi-Fi hotspot capability | 0 | Yes |
Total Requested | 275 | 42% |
Total Not Requested | 375 | 58% |
Winter Package | ||
Feature | Value | Requested? |
Heated mirrors | 25 | Yes |
Heated front seats | 200 | Yes |
All-weather floor mats | 75 | Yes |
Perimeter approach lighting | 25 | No |
Total Requested | 300 | 92% |
Total Not Requested | 25 | 8% |
Premium Package | ||
Feature | Value | Requested? |
Auto-dimming rearview mirror | 150 | Yes |
Rain-sensing wipers | 100 | No |
Obstacle detection, rear | 250 | Yes |
215/50HR17 tires | 400 | No |
Leather seating surfaces | 900 | Yes |
Power fore-aft adjuster, driver seat | 100 | Yes |
Power height adjuster, driver seat | 50 | Yes |
Power recliner, driver seat | 100 | Yes |
Manual lumbar adjuster, driver seat | 50 | Yes |
Center armrest(s), second row | 50 | Yes |
Total Requested | 1650 | 77% |
Total Not Requested | 500 | 23% |
Sun, Sound, & Navigation Package | ||
Feature | Value | Requested? |
Panoramic sunroof | 1200 | No |
Navigation system | 600 | Yes |
Voice control for nav and audio | 75 | Yes |
HD radio | 50 | Yes |
Speed limit information | 0 | No |
Bose, 7 speakers (with subwoofer) | 350 | No |
Total Requested | 725 | 32% |
Total Not Requested | 1550 | 68% |
Confidence & Convenience II Package | ||
Feature | Value | Requested? |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | No |
Power fore-aft adjuster, passenger seat | 100 | No |
Power lumbar adjuster, passenger seat | 100 | No |
Power height adjuster, passenger seat | 100 | No |
Power tilt adjuster, passenger seat | 100 | No |
Heated steering wheel | 100 | No |
Auto-dimming headlights | 200 | No |
Lane departure warning | 200 | No |
Around view cameras | 300 | No |
Automatic braking, low-speed | 200 | No |
Forward collision warning | 200 | No |
Lane departure prevention, steering-based | 200 | No |
Pedestrian detection | 50 | No |
Following distance indicator | 25 | No |
Total Requested | 0 | 0% |
Total Not Requested | 2475 | 100% |
Cargo Package | ||
Feature | Value | Requested? |
Cargo cover | 75 | Yes |
Cargo area partition net | 40 | No |
Cargo tray | 40 | No |
Total Requested | 75 | 48% |
Total Not Requested | 80 | 52% |
Cargo Package | ||
Feature | Value | Requested? |
Cargo cover | 75 | Yes |
Cargo area partition net | 40 | No |
Cargo tray | 40 | No |
Total Requested | 75 | 48% |
Total Not Requested | 80 | 52% |
Infotainment II Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Voice control for nav and audio | 75 | Yes |
Bose, 7 speakers (with subwoofer) | 350 | No |
HD radio | 50 | Yes |
Speed limit information | 0 | No |
Total Requested | 725 | 67% |
Total Not Requested | 350 | 33% |