Ford Taurus Ford Taurus 2012 Toyota RAV4 Toyota RAV4 2014

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Ford Taurus vs. Toyota RAV4 Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Ford Taurus vs. Toyota RAV4 Invoice Comparison

Lowest Total Price: $30,379

Toyota RAV4 Limited   
Difference: $8,291

Lowest Total Invoice: $28,276

Toyota RAV4 Limited   
Difference: $7,131

Calculate Payments

  Down Payment Interest Rate Term
Model Year201220122014
ModelTaurusTaurusRAV4
TrimLimitedSHOLimited
Body4dr Sedan4dr Sedan4dr SUV
Base Price $32,155 $38,155 $28,320
Base Invoice $29,635 $35,025 $26,478
Navigation system 1,850 1,550  
All-weather floor mats 75 75 200
Sunroof 995    
Package 303A 2,800    
Package 402A   3,100  
Technology Package     725
Cargo net     49
Floor mats     225
Navigation system 1,610 1,349  
All-weather floor mats 65 65 120
Sunroof 866    
Package 303A 2,436    
Package 402A   2,697  
Technology Package     646
Cargo net     32
Floor mats     140
Options (change) 5,720 4,725 1,199
Options (change) 4,977 4,111 938
Destination 795 795 860
Total Price $38,670 $43,675 $30,379
Total Invoice $35,407 $39,931 $28,276

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Ford Taurus dealer quotes or Toyota RAV4 dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Ford Taurus vs. Toyota RAV4

Lowest Adjusted Price and Invoice: Toyota RAV4 Limited
TrueDelta Adjusted Price Difference: $7,201
TrueDelta Adjusted Invoice Difference: $6,133
Model Year201220122014
ModelTaurusTaurusRAV4
TrimLimitedSHOLimited
Body4dr Sedan4dr Sedan4dr SUV
Engine263hp V6365hp V6176hp I4
TransmissionT6T6T6
DrivetrainFWDAWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)390, 12390, 12?, 6
Tire (rear if not all the same)255/45-19255/45-19235/55-18
Total Price$38,670$43,675$30,379
Adjustments for Features-1,090-3,3150
Feature-Adjusted Total Price$37,580$40,360$30,379
Cost Above Minimum$0$2,780$0
Total Invoice$35,407$39,931$28,276
Adjustments for Features-998-3,0310
Feature-Adjusted Total Invoice$34,409$36,900$28,276
Cost Above Minimum$0$2,491$0

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Features Comparison: Ford Taurus vs. Toyota RAV4

Model Year201220122014
ModelTaurusTaurusRAV4
TrimLimitedSHOLimited
Body4dr Sedan4dr Sedan4dr SUV
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100$1100$1100
FWD$0 $0
AWD $1700 
Accessories 
Keyless entry keypad$50$50 
Power liftgate  $350
Power-adjustable pedals$125$125 
Sunshade, rear, power$225$225 
Universal garage door opener$100$100 
Brakes, Airbags, and Other Safety 
911 assist$25$25 
Knee airbag, driver  $75
Lane departure warning  $200
Obstacle detection, rear$250$250 
Safety key$5$5 
Seat cushion airbag, passenger  $75
Vehicle health reports$0$0 
Cargo Management 
Cargo cover  $75
Cargo mat  $40
Cargo tray  $40
Overhead sunglass holder$25$25 
Roof rails  $250
Climate Control 
Rain-sensing wipers$175$175 
Rear air vents$100$100 
Rear wiper  $175
Variable intermittent wipers  $75
Exterior 
Bodyside cladding (gray/black)  $250
Bright-finished exhaust tip(s)$25$25 
Deep-tinted rear windows  $275
Rear spoiler $200$200
Wheel-lip moldings  $75
Infotainment 
App support  $0
Media drive$15$15 
Navigation, turn-by-turn$25$25 
Surround sound$250$250 
Voice control for external devices$0$0 
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror$75$75 
Compass$0$0 
Fog lights  $125
Interior ambient lighting$150$150 
Turn signals on or near mirrors  $25
Xenon HID headlights $500 
Seats and Interior Trim 
Cooled or ventilated front seats$300$300 
Door sill trim plates$100$100 
Heated second row seats$200$200 
Leather seating surfaces$900$900 
Leather-wrapped steering wheel $150$150
Manual recliner, second row seats  $75
Metal pedals $75 
Power lumbar adjuster, passenger seat$100$100 
Power recliner, passenger seat$100$100 
Synthetic leather seating surfaces  $0
Synthetic suede inserts in leather seating surfaces $0 
Wood/leather-wrapped steering wheel$150  
Suspension, Wheels, and Tires 
Alloy wheels $350$350
Chrome-clad alloy wheels$600  
Electronic systems calibration selector  $200
Sport suspension (upgrade) $0 
Transmission 
Steering-wheel-mounted transmission controls$100$100 
Total Value of Features$5,270$7,495$4,180
Value of Feature Adjustments$1,090$3,315$0
Value of Feature Adjustments-998-3,0310

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Specifications Comparison: Ford Taurus vs. Toyota RAV4

Model Year20122014
ModelTaurusRAV4
Body4dr Sedan4dr SUV
Wheelbase112.9 in104.7 in
Length202.9 in179.9 in
Width76.2 in72.6 in
Height60.7 in65.4 in
Curb Weight4,016 lb.3,436 lb.
Fuel Capacity20.0 gal.15.9 gal.
Row 1 Headroom39.0 in39.8 in
Row 1 Shoulder Room57.9 in57.3 in
Row 1 Hip Room56.3 in54.2 in
Row 1 Legroom41.9 in42.6 in
Row 2 Headroom37.8 in38.9 in
Row 2 Shoulder Room56.9 in55.4 in
Row 2 Hip Room55.8 in48.8 in
Row 2 Legroom38.1 in37.2 in
Cargo Volume,
Minimum
20.1 ft338.4 ft3
Cargo Volume,
Maximum
20.173.4 ft3

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Option Package Details
Ford Taurus Limited

Navigation system
FeatureValueRequested?
Navigation system600Yes
DVD-compatible player0Yes
Voice control for nav and audio75Yes
HD radio50Yes
Media drive, large15No
Total Requested72598%
Total Not Requested152%
Package 303A
FeatureValueRequested?
Sunshade, rear, power225No
Heated front seats200Yes
Heated second row seats200No
Cooled or ventilated front seats300No
Surround sound250No
Auto-dimming headlights200Yes
Proximity key250Yes
Blind spot warning system200Yes
Rear cross-traffic detection100Yes
Rain-sensing wipers100No
Auto-dimming driver-side mirror75No
Power-adjustable pedals125No
Sony, 390W, 12 speakers (with subwoofer)350No
Total Requested95037%
Total Not Requested162563%

Option Package Details
Ford Taurus SHO

Package 402A
FeatureValueRequested?
Heated second row seats200No
Sunshade, rear, power225No
Surround sound250No
Heated front seats200Yes
Cooled or ventilated front seats300No
Sunroof900Yes
Sony, 390W, 12 speakers (with subwoofer)350No
Auto-dimming headlights200Yes
Blind spot warning system200Yes
Rear cross-traffic detection100Yes
Rain-sensing wipers25No
Power-adjustable pedals125No
Total Requested160052%
Total Not Requested147548%
Navigation system
FeatureValueRequested?
Navigation system600Yes
DVD-compatible player0Yes
Voice control for nav and audio75Yes
HD radio50Yes
Media drive, large15No
Total Requested72598%
Total Not Requested152%

Option Package Details
Toyota RAV4 Limited

All-weather floor mats
FeatureValueRequested?
All-weather floor mats75Yes
Cargo tray40No
Total Requested7565%
Total Not Requested4035%
Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%
Technology Package
FeatureValueRequested?
Auto-dimming headlights200Yes
Lane departure warning system200No
Blind spot warning system200Yes
Rear cross-traffic detection100Yes
Total Requested50071%
Total Not Requested20029%

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