The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $34,745 Kia Optima SX | |||||
Difference: $7,105 | |||||
Lowest Total Invoice: $32,293 Kia Optima SX | |||||
Difference: $6,791 | |||||
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Model Year | 2011 | 2011 | 2018 | 2018 | 2018 |
Model | Genesis | Genesis | Optima | Optima | Optima |
Trim | 3.8 | 4.6 | Hybrid EX | Plug-in Hybrid EX | SX |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Base Price | $33,000 | $43,000 | $30,990 | $35,210 | $30,500 |
Base Invoice | $30,954 | $39,824 | $28,752 | $32,743 | $28,380 |
Technology Package | 8,000 | 5,000 | 5,250 | 3,000 | |
Universal garage door opener | 350 | 350 | 350 | ||
Technology Package | 7,280 | 4,618 | 4,831 | 2,727 | |
Universal garage door opener | 291 | 291 | 291 | ||
Options (change) | 8,000 | 0 | 5,350 | 5,600 | 3,350 |
Options (change) | 7,280 | 0 | 4,909 | 5,122 | 3,018 |
Destination | 850 | 850 | 895 | 895 | 895 |
Gas Tax | 0 | 0 | 0 | -4,919 | 0 |
Total Price | $41,850 | $43,850 | $37,235 | $36,786 | $34,745 |
Total Invoice | $39,084 | $40,674 | $34,556 | $33,841 | $32,293 |
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Lowest Adjusted Price and Invoice: Kia Optima SX | |||||
TrueDelta Adjusted Price Difference: $9,505 | |||||
TrueDelta Adjusted Invoice Difference: $9,022 | |||||
Model Year | 2011 | 2011 | 2018 | 2018 | 2018 |
Model | Genesis | Genesis | Optima | Optima | Optima |
Trim | 3.8 | 4.6 | Hybrid EX | Plug-in Hybrid EX | SX |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Engine | 290hp V6 | 385hp V8 | 154hp I4 H | 154hp I4 PiH | 245hp I4 |
Transmission | T6 | T6 | T6 | T6 | T6 |
Drivetrain | RWD | RWD | FWD | FWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | 528, 17 | 528, 17 | 630, 10 | 630, 10 | 630, 10 |
Tire (rear if not all the same) | 235/50-18 | 235/50-18 | 215/55-17 | 215/55-17 | 235/45-18 |
Total Price | $41,850 | $43,850 | $37,235 | $36,786 | $34,745 |
Adjustments for Features | 0 | -200 | -2,135 | -1,835 | -2,400 |
Feature-Adjusted Total Price | $41,850 | $43,650 | $35,100 | $34,951 | $32,345 |
Cost Above Minimum | $0 | $1,800 | $2,755 | $2,606 | $0 |
Total Invoice | $39,084 | $40,674 | $34,556 | $33,841 | $32,293 |
Adjustments for Features | 0 | -186 | -1,981 | -1,688 | -2,231 |
Feature-Adjusted Total Invoice | $39,084 | $40,488 | $32,575 | $32,153 | $30,062 |
Cost Above Minimum | $0 | $1,404 | $2,513 | $2,091 | $0 |
Model Year | 2011 | 2011 | 2018 | 2018 | 2018 |
Model | Genesis | Genesis | Optima | Optima | Optima |
Trim | 3.8 | 4.6 | Hybrid EX | Plug-in Hybrid EX | SX |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Transmission and Drivetrain | |||||
6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | $1100 | $1100 |
RWD | $0 | $0 | |||
FWD | $0 | $0 | $0 | ||
Accessories | |||||
Adaptive cruise control | $600 | $600 | |||
Adaptive cruise control, all-speed | $850 | $850 | $850 | ||
Heated steering wheel | $100 | $100 | |||
Proximity trunk or liftgate opener | $125 | $125 | $125 | ||
Sunshade, rear, power | $225 | $225 | |||
Sunshades, second row | $125 | $125 | |||
Tilt/telescoping steering wheel, manual | $250 | $250 | $250 | ||
Tilt/telescoping steering wheel, power | $350 | $350 | |||
Brakes, Airbags, and Other Safety | |||||
911 assist | $25 | $25 | $25 | ||
Automatic braking, high-speed or partial | $200 | $200 | $200 | ||
Automatic braking, low-speed | $200 | $200 | $200 | ||
Blind spot warning system | $200 | $200 | $200 | ||
Cross-traffic warning, rear | $100 | $100 | $100 | ||
Forward collision warning | $200 | $200 | $200 | ||
Knee airbag, driver | $75 | $75 | $75 | ||
Lane departure warning | $200 | $200 | $200 | ||
Obstacle detection, front | $150 | $150 | |||
Rear side airbags | $300 | $300 | |||
Rollover sensor | $50 | $50 | $50 | ||
Temporary spare tire | $150 | $150 | $150 | ||
Vehicle health reports | $0 | $0 | $0 | ||
Cargo Management | |||||
Cargo mat | $40 | ||||
Rear seat pass-through | $100 | $100 | |||
Climate Control | |||||
Rain-sensing wipers | $175 | $175 | |||
Rear air vents | $100 | $100 | $100 | ||
Rear air vents with manual controls | $150 | $150 | |||
Variable intermittent wipers | $75 | $75 | $75 | ||
Engine / Motor | |||||
10 kWh battery pack | $0 | ||||
3.3 kW onboard charger | $0 | ||||
Automatic start / stop | $150 | $150 | |||
Exterior | |||||
Active grille shutters | $0 | $0 | |||
Black exterior trim (optional) | $0 | ||||
Body kit | $0 | $0 | |||
Bright-finished exhaust tip(s) | $25 | $25 | $25 | ||
Painted brake calipers (optional) | $0 | ||||
Panoramic sunroof | $1200 | $1200 | $1200 | ||
Rear spoiler | $200 | ||||
Sunroof | $900 | $900 | |||
Infotainment | |||||
Android Auto support | $100 | $100 | $100 | ||
App support | $0 | $0 | $0 | ||
Apple CarPlay support | $100 | $100 | $100 | ||
Bluetooth audio streaming | $25 | $25 | $25 | ||
CD changer, in-dash | $325 | $325 | |||
DVD-compatible player | $0 | $0 | |||
Media drive | $15 | $15 | |||
MP3-compatible player | $50 | $50 | |||
SMS text-to-speech reader | $25 | $25 | $25 | ||
Voice control for external devices | $0 | $0 | $0 | ||
Instruments, Lights, and Mirrors | |||||
Approach detection | $25 | $25 | $25 | ||
Auto-dimming headlights | $200 | $200 | $200 | ||
Detailed driving style feedback | $100 | $100 | |||
Fog lights | $125 | $125 | $125 | ||
Interior ambient lighting | $150 | $150 | $150 | ||
Large energy flow and fuel economy display | $25 | $25 | |||
LED headlights | $1000 | $1000 | $1000 | ||
Power-folding mirrors | $50 | ||||
Xenon HID headlights | $500 | $500 | |||
Seats and Interior Trim | |||||
Cooled or ventilated driver seat | $150 | $150 | |||
Cooled or ventilated front seats | $300 | $300 | $300 | ||
Folding second row seats | $300 | $300 | |||
Heated second row seats | $200 | $200 | |||
Illuminated door sill trim plates | $200 | ||||
Leather accent trim | $300 | $300 | |||
Leather door panel trim | $250 | $250 | |||
Metal pedals | $75 | ||||
Power height adjuster, passenger seat | $100 | $100 | $100 | ||
Power lumbar adjuster, passenger seat | $100 | $100 | $100 | ||
Power tilt adjuster, passenger seat | $100 | $100 | $100 | ||
Suspension, Wheels, and Tires | |||||
Adaptive dampers - mechanical | $100 | $100 | |||
Alloy wheels | $350 | $350 | $350 | $350 | |
Electronic systems calibration selector | $200 | ||||
Machined alloy wheels | $350 | ||||
Performance steering system (optional) | $0 | ||||
Sport suspension (upgrade) | $0 | ||||
Transmission | |||||
Steering-wheel-mounted transmission controls | $100 | ||||
Total Value of Features | $6,390 | $6,590 | $8,525 | $8,225 | $8,790 |
Value of Feature Adjustments | $0 | $200 | $2,135 | $1,835 | $2,400 |
Value of Feature Adjustments | 0 | -186 | -1,981 | -1,688 | -2,231 |
Model Year | 2011 | 2018 |
Model | Genesis | Optima |
Body | 4dr Sedan | 4dr Sedan |
Wheelbase | 115.6 in | 110.4 in |
Length | 195.9 in | 191.1 in |
Width | 73.4 in | 73.2 in |
Height | 58.3 in | 57.7 in |
Curb Weight | 3,749 lb. | 3,220 lb. |
Fuel Capacity | 19.3 gal. | 18.5 gal. |
Row 1 Headroom | 40.4 in | 39.8 in |
Row 1 Shoulder Room | 58.3 in | 58.1 in |
Row 1 Hip Room | 54.3 in | 56.0 in |
Row 1 Legroom | 44.3 in | 45.5 in |
Row 2 Headroom | 37.7 in | 37.8 in |
Row 2 Shoulder Room | 57.9 in | 56.4 in |
Row 2 Hip Room | 54.3 in | 56.0 in |
Row 2 Legroom | 38.6 in | 35.6 in |
Cargo Volume | 15.9 ft3 | 15.9 ft3 |
Technology Package | ||
Feature | Value | Requested? |
Steering-linked headlights | 150 | Yes |
Xenon HID headlights | 500 | Yes |
Adaptive cruise control | 450 | Yes |
Obstacle detection, front | 150 | No |
Obstacle detection, rear | 250 | Yes |
DVD-compatible player | 0 | No |
Lexicon, 528W, 17 speakers (with subwoofer) | 350 | No |
Cooled or ventilated driver seat | 150 | Yes |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
Media drive, large | 15 | No |
Navigation system | 600 | Yes |
Rearview camera | 200 | Yes |
235/50VR18 tires | 400 | No |
CD changer, in-dash | 200 | No |
Rain-sensing wipers | 100 | No |
Sunshade, rear, power | 225 | No |
Memory system, driver seat | 200 | Yes |
Surround sound | 250 | Yes |
HD radio | 50 | Yes |
Upholstered door panels, leather | 250 | No |
Leather accent trim | 300 | No |
Upgraded leather upholstery | 0 | No |
Tilt/telescoping steering wheel, power | 200 | No |
Sunroof | 900 | Yes |
Total Requested | 3825 | 64% |
Total Not Requested | 2190 | 36% |
Universal garage door opener | ||
Feature | Value | Requested? |
Universal garage door opener | 100 | Yes |
Auto-dimming rearview mirror | 150 | Yes |
Compass | 0 | Yes |
Total Requested | 250 | 100% |
Total Not Requested | 0 | 0% |
Technology Package | ||
Feature | Value | Requested? |
Heated second row seats | 200 | No |
Steering-linked headlights | 150 | Yes |
Sunshades, second row | 125 | No |
Obstacle detection, rear | 250 | Yes |
Auto-dimming headlights | 200 | No |
Blind spot warning system | 200 | No |
LED headlights | 1000 | No |
Cross-traffic warning, rear | 100 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Power lumbar adjuster, passenger seat | 100 | No |
Auto-dimming rearview mirror | 150 | Yes |
Power height adjuster, passenger seat | 50 | No |
Power tilt adjuster, passenger seat | 100 | No |
Panoramic sunroof | 1200 | No |
Interior ambient lighting | 150 | No |
Lane departure warning | 200 | No |
Adaptive cruise control, all-speed | 700 | No |
Automatic braking, low-speed | 200 | No |
Automatic braking, high-speed or partial | 200 | No |
Forward collision warning | 200 | No |
Total Requested | 750 | 13% |
Total Not Requested | 5225 | 87% |
Universal garage door opener | ||
Feature | Value | Requested? |
Universal garage door opener | 100 | Yes |
Compass | 0 | Yes |
Total Requested | 100 | 100% |
Total Not Requested | 0 | 0% |
Technology Package | ||
Feature | Value | Requested? |
Heated second row seats | 200 | No |
Steering-linked headlights | 150 | Yes |
Sunshades, second row | 125 | No |
Obstacle detection, rear | 250 | Yes |
Auto-dimming headlights | 200 | No |
Blind spot warning system | 200 | No |
LED headlights | 1000 | No |
Cross-traffic warning, rear | 100 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Power lumbar adjuster, passenger seat | 100 | No |
Power height adjuster, passenger seat | 50 | No |
Power tilt adjuster, passenger seat | 100 | No |
Panoramic sunroof | 1200 | No |
Interior ambient lighting | 150 | No |
Lane departure warning | 200 | No |
Adaptive cruise control, all-speed | 700 | No |
Automatic braking, low-speed | 200 | No |
Automatic braking, high-speed or partial | 200 | No |
Forward collision warning | 200 | No |
Total Requested | 600 | 10% |
Total Not Requested | 5225 | 90% |
Universal garage door opener | ||
Feature | Value | Requested? |
Universal garage door opener | 100 | Yes |
Compass | 0 | Yes |
Total Requested | 100 | 100% |
Total Not Requested | 0 | 0% |
Technology Package | ||
Feature | Value | Requested? |
Auto-dimming headlights | 200 | No |
Surround sound | 250 | Yes |
Lane departure warning | 200 | No |
Adaptive cruise control, all-speed | 700 | No |
Automatic braking, low-speed | 200 | No |
Automatic braking, high-speed or partial | 200 | No |
Forward collision warning | 200 | No |
Harman/Kardon, 630W, 10 speakers (with subwoofer) | 350 | No |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
HD radio | 50 | Yes |
Total Requested | 1025 | 33% |
Total Not Requested | 2050 | 67% |