The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $25,955 Ford Focus SE | ||
Difference: $5,995 | ||
Lowest Total Invoice: $24,000 Ford Focus SE | ||
Difference: $5,725 | ||
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Model Year | 2013 | 2015 |
Model | Optima | Focus |
Trim | SX | SE |
Body | 4dr Sedan | 4dr Sedan |
Base Price | $26,800 | $18,460 |
Base Invoice | $25,040 | $17,215 |
Premium Package | 2,950 | |
Navigation system | 1,400 | |
Appearance Package | 1,995 | |
Cold Weather Package | 645 | |
Sony and MyFord Touch Package | 1,495 | |
EcoBoost Package | 1,495 | |
Door sill trim plates | 95 | |
Sunroof | 895 | |
Premium Package | 2,635 | |
Navigation system | 1,250 | |
Appearance Package | 1,781 | |
Cold Weather Package | 575 | |
Sony and MyFord Touch Package | 1,335 | |
EcoBoost Package | 1,335 | |
Door sill trim plates | 85 | |
Sunroof | 799 | |
Options (change) | 4,350 | 6,620 |
Options (change) | 3,885 | 5,910 |
Destination | 800 | 875 |
Total Price | $31,950 | $25,955 |
Total Invoice | $29,725 | $24,000 |
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Kia Optima dealer quotes or Ford Focus dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
Lowest Adjusted Price and Invoice: Ford Focus SE | ||
TrueDelta Adjusted Price Difference: $3,350 | ||
TrueDelta Adjusted Invoice Difference: $3,264 | ||
Model Year | 2013 | 2015 |
Model | Optima | Focus |
Trim | SX | SE |
Body | 4dr Sedan | 4dr Sedan |
Engine | 274hp I4 | 123hp I3 |
Transmission | T6 | M6 |
Drivetrain | FWD | FWD |
EPA Fuel Economy (city/highway) | 22/34 MPG | 23/32 MPG |
Audio (watts, speakers) | 550, 12 | 355, 10 |
Tire (rear if not all the same) | 225/45-18 | 215/50-17 |
Total Price | $31,950 | $25,955 |
Adjustments for Features | -2,645 | 0 |
Feature-Adjusted Total Price | $29,305 | $25,955 |
Total Invoice | $29,725 | $24,000 |
Adjustments for Features | -2,461 | 0 |
Feature-Adjusted Total Invoice | $27,264 | $24,000 |
Model Year | 2013 | 2015 |
Model | Optima | Focus |
Trim | SX | SE |
Body | 4dr Sedan | 4dr Sedan |
Transmission and Drivetrain | ||
6-speed manually-shiftable automatic | $1100 | |
6-speed manual | $150 | |
FWD | $0 | $0 |
Accessories | ||
Heated steering wheel | $100 | |
Proximity key | $250 | |
Universal garage door opener | $100 | |
Brakes, Airbags, and Other Safety | ||
Active or whiplash-reducing head restraints, front seats | $0 | |
Knee airbag, driver | $75 | |
Safety key | $5 | |
Temporary spare tire | $150 | |
Torque vectoring, brake-based | $100 | |
Cargo Management | ||
Air-conditioned storage compartment | $50 | |
Climate Control | ||
Rear air vents | $100 | |
Engine / Motor | ||
Automatic start / stop | $150 | |
Exterior | ||
Active grille shutters | $0 | |
Body kit | $0 | |
Bright-finished exhaust tip(s) | $25 | |
Panoramic sunroof | $1200 | |
Sunroof | $900 | |
Infotainment | ||
App support | $0 | |
Navigation, turn-by-turn | $25 | |
SD Card slot | $25 | |
SMS text-to-speech reader | $25 | |
Traffic + travel information | $25 | |
Traffic information | $25 | |
Voice control for external devices | $0 | |
Wi-Fi hotspot capability | $0 | |
Instruments, Lights, and Mirrors | ||
Auto-dimming rearview mirror | $150 | |
Interior ambient lighting | $150 | |
Interior ambient lighting, configurable | $150 | |
Power-folding mirrors | $50 | |
Speaker lights | $100 | |
Spotter mirror(s) | $50 | |
Xenon HID headlights | $500 | |
Seats and Interior Trim | ||
All-weather floor mats | $75 | |
Aluminum trim | $100 | |
Cooled or ventilated front seats | $300 | |
Door sill trim plates | $100 | |
Floor mats | $75 | |
Floor mats, second row (optional) | $0 | |
Heated second row seats | $200 | |
Illuminated door sill trim plates | $200 | |
Leather seating surfaces | $900 | |
Memory system, driver seat | $200 | |
Metal pedals | $75 | |
Partial leather seating sufaces | $450 | |
Power fore-aft adjuster, passenger seat | $100 | |
Power recliner, passenger seat | $100 | |
Power tilt adjuster, driver seat | $100 | |
Suspension, Wheels, and Tires | ||
Alloy wheels | $350 | |
Machined alloy wheels | $350 | |
Sport suspension (upgrade) | $0 | |
Touring suspension (upgrade) | $0 | |
Transmission | ||
Steering-wheel-mounted transmission controls | $100 | |
Total Value of Features | $6,075 | $3,430 |
Value of Feature Adjustments | $2,645 | $0 |
Value of Feature Adjustments | -2,461 | 0 |
Model Year | 2013 | 2015 |
Model | Optima | Focus |
Body | 4dr Sedan | 4dr Sedan |
Wheelbase | 110.0 in | 104.3 in |
Length | 190.7 in | 178.5 in |
Width | 72.1 in | 71.8 in |
Height | 57.3 in | 57.7 in |
Curb Weight | 3,385 lb. | 3,210 lb. |
Fuel Capacity | 18.5 gal. | 12.4 gal. |
Row 1 Headroom | 40.0 in | 38.3 in |
Row 1 Shoulder Room | 57.2 in | 55.6 in |
Row 1 Hip Room | 54.7 in | 53.9 in |
Row 1 Legroom | 45.5 in | 41.9 in |
Row 2 Headroom | 37.6 in | 38.0 in |
Row 2 Shoulder Room | 55.7 in | 53.7 in |
Row 2 Hip Room | 54.5 in | 52.7 in |
Row 2 Legroom | 34.7 in | 33.2 in |
Cargo Volume | 15.4 ft3 | 13.2 ft3 |
Premium Package | ||
Feature | Value | Requested? |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | No |
Power fore-aft adjuster, passenger seat | 100 | No |
Memory system, driver seat | 200 | No |
Panoramic sunroof | 1200 | No |
Power-folding mirrors | 50 | No |
HD radio | 50 | Yes |
Infinity, 550W, 12 speakers (with subwoofer) | 350 | No |
Rearview camera | 200 | Yes |
Voice control for external devices | 0 | No |
SMS text-to-speech reader | 25 | No |
Vehicle health reports | 0 | Yes |
911 assist | 25 | Yes |
Bluetooth audio streaming | 25 | Yes |
Media drive, small | 5 | No |
App support | 0 | No |
Total Requested | 500 | 17% |
Total Not Requested | 2530 | 83% |
Appearance Package | ||
Feature | Value | Requested? |
Touring suspension (upgrade) | 250 | Yes |
Power lumbar adjuster, driver seat | 50 | Yes |
Fog lights | 125 | Yes |
Rear spoiler | 200 | Yes |
215/50HR17 tires | 400 | No |
Center armrest(s), second row | 50 | Yes |
Leather seating surfaces | 900 | No |
Power fore-aft adjuster, driver seat | 100 | Yes |
Power height adjuster, driver seat | 50 | Yes |
Power recliner, driver seat | 100 | Yes |
Overhead sunglass holder | 25 | Yes |
Interior ambient lighting, configurable | 150 | No |
4-wheel disc brakes | 150 | Yes |
Leather-wrapped steering wheel | 150 | Yes |
Satellite radio | 200 | Yes |
Alarm | 100 | No |
Total Requested | 1450 | 48% |
Total Not Requested | 1550 | 52% |
Cold Weather Package | ||
Feature | Value | Requested? |
Heated mirrors | 25 | Yes |
Heated front seats | 200 | Yes |
Leather-wrapped steering wheel | 150 | Yes |
Heated steering wheel | 100 | No |
All-weather floor mats | 75 | No |
Total Requested | 375 | 68% |
Total Not Requested | 175 | 32% |
Sony and MyFord Touch Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Automatic climate control, front | 200 | Yes |
Dual-zone climate control | 125 | Yes |
Voice control for nav and audio | 75 | Yes |
Aux input | 50 | Yes |
HD radio | 50 | Yes |
Traffic + travel information | 25 | No |
Sony, 355W, 10 speakers (with subwoofer) | 350 | No |
A/V input jacks | 25 | No |
SD Card slot | 25 | No |
Wi-Fi hotspot capability | 0 | No |
Navigation, turn-by-turn | 25 | No |
Total Requested | 1100 | 71% |
Total Not Requested | 450 | 29% |
EcoBoost Package | ||
Feature | Value | Requested? |
6-speed manual | 0 | Yes |
Automatic start / stop | 150 | No |
turbocharged 1.0L I3 DOHC-4v 123 hp@6000 125 lb-ft@1400 | 1000 | No |
Rear spoiler | 200 | Yes |
Machined alloy wheels | 0 | No |
Sport front fascia (optional) | 0 | No |
Sport rear fascia, e.g. diffuser (optional) | 0 | No |
Touring suspension (upgrade) | 250 | Yes |
4-wheel disc brakes | 150 | Yes |
Fog lights | 125 | Yes |
Leather-wrapped steering wheel | 150 | Yes |
215/50HR17 tires | 400 | No |
Total Requested | 875 | 36% |
Total Not Requested | 1550 | 64% |