The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $30,400 Kia Optima EX | |||||||
Difference: $7,600 | |||||||
Lowest Total Invoice: $28,459 Kia Optima EX | |||||||
Difference: $6,349 | |||||||
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Model Year | 2014 | 2014 | 2014 | 2014 | 2014 | 2014 | 2014 |
Model | Optima | Optima | Optima | Optima | Optima | Pilot | Pilot |
Trim | EX | Hybrid EX | SX | SX Turbo | SX Limited Turbo | EX-L | Touring |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr SUV | 4dr SUV |
Base Price | $23,950 | $31,995 | $25,500 | $27,500 | $35,300 | $35,170 | $39,820 |
Base Invoice | $22,429 | $29,670 | $23,877 | $25,763 | $32,963 | $32,154 | $36,395 |
Premium Package | 3,300 | 3,300 | |||||
Technology Package | 2,300 | 700 | 2,300 | ||||
Cargo net | 50 | 50 | 50 | 50 | 50 | ||
Panoramic sunroof | 1,500 | ||||||
Premium Tech Package | 5,300 | ||||||
Navigation system | 2,000 | ||||||
Premium Package | 3,059 | 3,059 | |||||
Technology Package | 2,129 | 650 | 2,129 | ||||
Cargo net | 42 | 42 | 42 | 42 | 42 | ||
Panoramic sunroof | 1,395 | ||||||
Premium Tech Package | 4,919 | ||||||
Navigation system | 1,824 | ||||||
Options (change) | 5,650 | 2,250 | 5,350 | 5,650 | 50 | 2,000 | 0 |
Options (change) | 5,230 | 2,087 | 4,961 | 5,230 | 42 | 1,824 | 0 |
Destination | 800 | 800 | 800 | 800 | 800 | 830 | 830 |
Total Price | $30,400 | $35,045 | $31,650 | $33,950 | $36,150 | $38,000 | $40,650 |
Total Invoice | $28,459 | $32,557 | $29,638 | $31,793 | $33,805 | $34,808 | $37,225 |
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Lowest Adjusted Price and Invoice: Kia Optima EX | |||||||
TrueDelta Adjusted Price Difference: $6,645 | |||||||
TrueDelta Adjusted Invoice Difference: $5,474 | |||||||
Model Year | 2014 | 2014 | 2014 | 2014 | 2014 | 2014 | 2014 |
Model | Optima | Optima | Optima | Optima | Optima | Pilot | Pilot |
Trim | EX | Hybrid EX | SX | SX Turbo | SX Limited Turbo | EX-L | Touring |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr SUV | 4dr SUV |
Engine | 192hp I4 | 159hp I4 H | 192hp I4 | 274hp I4 | 274hp I4 | 250hp V6 | 250hp V6 |
Transmission | T6 | T6 | T6 | T6 | T6 | A5 | A5 |
Drivetrain | FWD | FWD | FWD | FWD | FWD | FWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | ?, 8 | 550, 12 | ?, 8 | ?, 8 | ?, 8 | 246, 7 | 650, 10 |
Tire (rear if not all the same) | 215/55-17 | 215/55-17 | 225/45-18 | 225/45-18 | 225/45-18 | 235/60-18 | 235/60-18 |
Total Price | $30,400 | $35,045 | $31,650 | $33,950 | $36,150 | $38,000 | $40,650 |
Adjustments for Features | 0 | -950 | -275 | -975 | -2,325 | -955 | -2,930 |
Feature-Adjusted Total Price | $30,400 | $34,095 | $31,375 | $32,975 | $33,825 | $37,045 | $37,720 |
Cost Above Minimum | $0 | $3,695 | $975 | $2,575 | $3,425 | $0 | $675 |
Total Invoice | $28,459 | $32,557 | $29,638 | $31,793 | $33,805 | $34,808 | $37,225 |
Adjustments for Features | 0 | -883 | -258 | -913 | -2,174 | -875 | -2,683 |
Feature-Adjusted Total Invoice | $28,459 | $31,674 | $29,380 | $30,880 | $31,631 | $33,933 | $34,542 |
Cost Above Minimum | $0 | $3,215 | $921 | $2,421 | $3,172 | $0 | $609 |
Model Year | 2014 | 2014 | 2014 | 2014 | 2014 | 2014 | 2014 |
Model | Optima | Optima | Optima | Optima | Optima | Pilot | Pilot |
Trim | EX | Hybrid EX | SX | SX Turbo | SX Limited Turbo | EX-L | Touring |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr SUV | 4dr SUV |
Transmission and Drivetrain | |||||||
6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | $1100 | $1100 | ||
5-speed automatic | $900 | $900 | |||||
FWD | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
Accessories | |||||||
AC power outlet | $100 | ||||||
Active noise reduction | $0 | $0 | |||||
Heated steering wheel | $100 | $100 | $100 | ||||
Power liftgate | $350 | $350 | |||||
Proximity key | $250 | $250 | $250 | $250 | $250 | ||
Sunshades, second row | $125 | ||||||
Brakes, Airbags, and Other Safety | |||||||
911 assist | $25 | $25 | $25 | $25 | $25 | ||
Blind spot warning system | $200 | $200 | $200 | $200 | $200 | ||
Cross-traffic warning, rear | $100 | $100 | $100 | $100 | $100 | ||
Obstacle detection, front | $150 | ||||||
Obstacle detection, rear | $250 | $250 | $250 | $250 | $250 | $250 | |
Rollover sensor | $50 | $50 | |||||
Side curtain airbags | $350 | $350 | $350 | $350 | $350 | ||
Side curtain airbags, three rows | $500 | $500 | |||||
Temporary spare tire | $150 | $150 | |||||
Vehicle health reports | $0 | $0 | $0 | $0 | $0 | ||
Cargo Management | |||||||
Air-conditioned storage compartment | $50 | $50 | $50 | $50 | $50 | ||
Class III trailer hitch | $250 | $250 | |||||
Console with shifter | $150 | $150 | $150 | $150 | $150 | ||
Console without shifter | $150 | $150 | |||||
Liftglass or two-piece tailgate | $150 | $150 | |||||
Rear seat pass-through | $100 | ||||||
Roof rails | $250 | $250 | |||||
Trailering equipment (7 wire) | $150 | ||||||
Climate Control | |||||||
Ionizing air filtration | $50 | $50 | $50 | $50 | $50 | ||
Rear air vents | $100 | $100 | $100 | $100 | $100 | ||
Rear air vents with automatic controls | $250 | $250 | |||||
Rear HVAC unit | $400 | $400 | |||||
Rear wiper | $175 | $175 | |||||
Engine / Motor | |||||||
Automatic start / stop | $150 | ||||||
Exterior | |||||||
Body kit | $0 | $0 | $0 | $0 | |||
Bodyside moldings | $75 | $75 | |||||
Bright-finished exhaust tip(s) | $25 | $25 | $25 | $25 | $25 | $25 | |
Deep-tinted rear windows | $275 | $275 | |||||
Laminated front side windows | $200 | $200 | $200 | $200 | $200 | ||
Painted brake calipers (optional) | $0 | ||||||
Panoramic sunroof | $1200 | $1200 | $1200 | $1200 | $1200 | ||
Rear bumper protector | $40 | $40 | |||||
Rear spoiler | $200 | $200 | $200 | $200 | |||
Skid plate (one) | $50 | $50 | |||||
Sunroof | $900 | $900 | |||||
Infotainment | |||||||
App support | $0 | $0 | $0 | $0 | $0 | ||
Entertainment system, ceiling-mounted | $1000 | ||||||
HD radio | $50 | $50 | $50 | $50 | $50 | ||
Media drive | $15 | $15 | |||||
SMS text-to-speech reader | $25 | $25 | $25 | $25 | $25 | ||
Surround sound | $250 | $250 | $250 | $250 | $250 | ||
Voice control for external devices | $0 | $0 | $0 | $0 | $0 | ||
Instruments, Lights, and Mirrors | |||||||
Conversation mirror | $25 | $25 | |||||
Detailed driving style feedback | $100 | ||||||
Heated mirrors | $25 | $25 | $25 | $25 | $25 | ||
Large energy flow and fuel economy display | $25 | ||||||
Power-folding mirrors | $50 | $50 | $50 | $50 | $50 | ||
Speaker lights | $100 | $100 | $100 | $100 | $100 | ||
Xenon HID headlights | $500 | $500 | $500 | ||||
Seats and Interior Trim | |||||||
Cooled or ventilated front seats | $300 | $300 | $300 | $300 | $300 | ||
Floor mats | $75 | $75 | |||||
Folding second row seats | $300 | $300 | $300 | $300 | $300 | $300 | |
Folding third row seats | $600 | $600 | |||||
Heated second row seats | $200 | $200 | $200 | $200 | $200 | ||
Illuminated door sill trim plates | $200 | $200 | $200 | $200 | |||
Leather door panel trim | $250 | $250 | $250 | ||||
Leather-wrapped steering wheel | $150 | $150 | $150 | $150 | $150 | $150 | |
Manual fore-aft adjuster, second row seats | $75 | $75 | |||||
Manual height adjuster, passenger seat | $50 | $50 | |||||
Manual recliner, second row seats | $75 | $75 | |||||
Memory system, driver seat | $200 | $200 | $200 | $200 | $200 | $200 | |
Metal pedals | $75 | $75 | $75 | ||||
Wood trim | $300 | ||||||
Wood/leather-wrapped steering wheel | $150 | ||||||
Suspension, Wheels, and Tires | |||||||
Alloy wheels | $350 | $350 | $350 | $350 | $350 | $350 | |
Chrome-plated alloy wheels | $850 | ||||||
Electronic systems calibration selector | $200 | $200 | |||||
Sport suspension (upgrade) | $0 | $0 | $0 | ||||
Transmission | |||||||
Steering-wheel-mounted transmission controls | $100 | $100 | $100 | ||||
Total Value of Features | $6,150 | $7,100 | $6,425 | $7,125 | $8,475 | $7,105 | $9,080 |
Value of Feature Adjustments | $0 | $950 | $275 | $975 | $2,325 | $955 | $2,930 |
Value of Feature Adjustments | 0 | -883 | -258 | -913 | -2,174 | -875 | -2,683 |
Model Year | 2014 | 2014 |
Model | Optima | Pilot |
Body | 4dr Sedan | 4dr SUV |
Wheelbase | 110.0 in | 109.2 in |
Length | 190.7 in | 191.4 in |
Width | 72.1 in | 78.5 in |
Height | 57.9 in | 71.0 in |
Curb Weight | 3,238 lb. | 4,300 lb. |
Fuel Capacity | 18.5 gal. | 21.0 gal. |
Row 1 Headroom | 40.0 in | 40.0 in |
Row 1 Shoulder Room | 57.3 in | 61.5 in |
Row 1 Hip Room | 54.7 in | 58.6 in |
Row 1 Legroom | 45.5 in | 41.4 in |
Row 2 Headroom | 37.6 in | 39.8 in |
Row 2 Shoulder Room | 55.7 in | 62.2 in |
Row 2 Hip Room | 54.5 in | 56.9 in |
Row 2 Legroom | 34.7 in | 38.5 in |
Row 3 Headroom | 0.0 in | 38.2 in |
Row 3 Shoulder Room | 0.0 in | 58.9 in |
Row 3 Hip Room | 0.0 in | 48.4 in |
Row 3 Legroom | 0.0 in | 32.1 in |
Cargo Volume, Minimum | 15.4 ft3 | 18.0 ft3 |
Cargo Volume, Behind R2 | 15.4 | 47.7 ft3 |
Cargo Volume, Maximum | 15.4 | 87.0 ft3 |
Premium Package | ||
Feature | Value | Requested? |
Heated steering wheel | 100 | No |
Panoramic sunroof | 1200 | No |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Memory system, driver seat | 200 | Yes |
Rearview camera | 200 | Yes |
Surround sound | 250 | No |
Power-folding mirrors | 50 | No |
HD radio | 50 | No |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | Yes |
Infinity, 8 speakers (with subwoofer) | 350 | No |
911 assist | 25 | No |
Bluetooth audio streaming | 25 | Yes |
App support | 0 | No |
Voice control for external devices | 0 | No |
SMS text-to-speech reader | 25 | No |
Vehicle health reports | 0 | No |
Total Requested | 825 | 24% |
Total Not Requested | 2550 | 76% |
Technology Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Obstacle detection, rear | 250 | Yes |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
Blind spot warning system | 200 | No |
Rear cross-traffic detection | 100 | No |
Total Requested | 975 | 76% |
Total Not Requested | 300 | 24% |
Technology Package | ||
Feature | Value | Requested? |
Obstacle detection, rear | 250 | Yes |
Blind spot warning system | 200 | No |
Rear cross-traffic detection | 100 | No |
Total Requested | 250 | 45% |
Total Not Requested | 300 | 55% |
Premium Tech Package | ||
Feature | Value | Requested? |
Panoramic sunroof | 1200 | No |
Blind spot warning system | 200 | No |
Rear cross-traffic detection | 100 | No |
Navigation system | 600 | Yes |
Obstacle detection, rear | 250 | Yes |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Memory system, driver seat | 200 | Yes |
Rearview camera | 200 | Yes |
Surround sound | 250 | No |
Power-folding mirrors | 50 | No |
HD radio | 50 | No |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | Yes |
Infinity, 8 speakers (with subwoofer) | 350 | No |
911 assist | 25 | No |
Bluetooth audio streaming | 25 | Yes |
App support | 0 | No |
Voice control for external devices | 0 | No |
SMS text-to-speech reader | 25 | No |
Vehicle health reports | 0 | No |
Total Requested | 1800 | 40% |
Total Not Requested | 2750 | 60% |
Premium Package | ||
Feature | Value | Requested? |
Panoramic sunroof | 1200 | No |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Memory system, driver seat | 200 | Yes |
Rearview camera | 200 | Yes |
Surround sound | 250 | No |
Power-folding mirrors | 50 | No |
HD radio | 50 | No |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | Yes |
Infinity, 8 speakers (with subwoofer) | 350 | No |
911 assist | 25 | No |
Bluetooth audio streaming | 25 | Yes |
App support | 0 | No |
Voice control for external devices | 0 | No |
SMS text-to-speech reader | 25 | No |
Vehicle health reports | 0 | No |
Total Requested | 825 | 25% |
Total Not Requested | 2450 | 75% |
Technology Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Obstacle detection, rear | 250 | Yes |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
Blind spot warning system | 200 | No |
Rear cross-traffic detection | 100 | No |
Total Requested | 975 | 76% |
Total Not Requested | 300 | 24% |
Navigation system | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
Media drive, large | 10 | No |
Unbranded, 246W, 7 speakers (with subwoofer) | 350 | No |
Total Requested | 725 | 67% |
Total Not Requested | 360 | 33% |