The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $28,220 Kia Soul + | ||||
Difference: $580 | ||||
Lowest Total Invoice: $26,481 Kia Soul + | ||||
Difference: $299 | ||||
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Model Year | 2013 | 2013 | 2013 | 2017 |
Model | Optima | Optima | Optima | Soul |
Trim | EX | SX | Hybrid EX | + |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Hatch |
Base Price | $23,650 | $26,800 | $31,950 | $19,800 |
Base Invoice | $22,095 | $25,040 | $29,555 | $18,764 |
Premium Package | 2,950 | 2,950 | ||
Navigation system | 1,400 | 1,400 | ||
Universal garage door opener | 350 | |||
Audio Package | 2,000 | |||
Primo Package | 4,000 | |||
Metal pedals | 80 | |||
Illuminated door sill trim plates | 250 | |||
Rear spoiler | 395 | |||
Interior ambient lighting | 450 | |||
Premium Package | 2,635 | 2,635 | ||
Navigation system | 1,250 | 1,250 | ||
Universal garage door opener | 291 | |||
Audio Package | 1,844 | |||
Primo Package | 3,711 | |||
Metal pedals | 67 | |||
Illuminated door sill trim plates | 208 | |||
Rear spoiler | 327 | |||
Interior ambient lighting | 374 | |||
Options (change) | 4,350 | 4,350 | 0 | 7,525 |
Options (change) | 3,885 | 3,885 | 0 | 6,822 |
Destination | 800 | 800 | 800 | 895 |
Total Price | $28,800 | $31,950 | $32,750 | $28,220 |
Total Invoice | $26,780 | $29,725 | $30,355 | $26,481 |
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Kia Optima dealer quotes or Kia Soul dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
Lowest Adjusted Price and Invoice: Kia Soul + | ||||
TrueDelta Adjusted Price Difference: $2,480 | ||||
TrueDelta Adjusted Invoice Difference: $2,082 | ||||
Model Year | 2013 | 2013 | 2013 | 2017 |
Model | Optima | Optima | Optima | Soul |
Trim | EX | SX | Hybrid EX | + |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Hatch |
Engine | 200hp I4 | 274hp I4 | 159hp I4 H | 161hp I4 |
Transmission | T6 | T6 | T6 | T6 |
Drivetrain | FWD | FWD | FWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | 550, 12 | 550, 12 | 550, 12 | 315, 8 |
Tire (rear if not all the same) | 215/55-17 | 225/45-18 | 215/55-17 | 215/55-17 |
Total Price | $28,800 | $31,950 | $32,750 | $28,220 |
Adjustments for Features | 0 | -625 | -980 | -1,900 |
Feature-Adjusted Total Price | $28,800 | $31,325 | $31,770 | $26,320 |
Cost Above Minimum | $0 | $2,525 | $2,970 | $0 |
Total Invoice | $26,780 | $29,725 | $30,355 | $26,481 |
Adjustments for Features | 0 | -581 | -908 | -1,783 |
Feature-Adjusted Total Invoice | $26,780 | $29,144 | $29,447 | $24,698 |
Cost Above Minimum | $0 | $2,364 | $2,667 | $0 |
Model Year | 2013 | 2013 | 2013 | 2017 |
Model | Optima | Optima | Optima | Soul |
Trim | EX | SX | Hybrid EX | + |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Hatch |
Transmission and Drivetrain | ||||
6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | $1100 |
FWD | $0 | $0 | $0 | $0 |
Accessories | ||||
Heated steering wheel | $100 | $100 | $100 | |
Brakes, Airbags, and Other Safety | ||||
Active or whiplash-reducing head restraints, front seats | $0 | $0 | $0 | |
Blind spot warning system | $200 | |||
Cross-traffic warning, rear | $100 | |||
Forward collision warning | $200 | |||
Lane departure warning | $200 | |||
Rollover sensor | $50 | |||
Cargo Management | ||||
Air-conditioned storage compartment | $50 | $50 | $50 | |
Cargo cover | $75 | |||
Rear seat pass-through | $100 | |||
Climate Control | ||||
Dual-zone climate control | $125 | $125 | $125 | |
Interior air filter | $0 | $0 | $0 | |
Ionizing air filtration | $50 | |||
Rear air vents | $100 | $100 | $100 | |
Rear wiper | $175 | |||
Engine / Motor | ||||
Automatic start / stop | $150 | |||
Exterior | ||||
Body kit | $0 | $0 | ||
Bright-finished exhaust tip(s) | $25 | $25 | ||
Deep-tinted rear windows | $275 | |||
Rear spoiler | $200 | $200 | $200 | |
Infotainment | ||||
Android Auto support | $100 | |||
Apple CarPlay support | $100 | |||
Media drive, small | $5 | |||
SMS text-to-speech reader | $25 | $25 | ||
Voice control for external devices | $0 | $0 | ||
Instruments, Lights, and Mirrors | ||||
Detailed driving style feedback | $100 | |||
Large energy flow and fuel economy display | $25 | |||
Power-folding mirrors | $50 | $50 | $50 | |
Turn signals on or near mirrors | $25 | $25 | $25 | |
Xenon HID headlights | $500 | $500 | ||
Seats and Interior Trim | ||||
Aluminum trim | $100 | |||
Folding second row seats | $300 | $300 | $300 | |
Illuminated door sill trim plates | $200 | $200 | $200 | |
Leather seating surfaces | $900 | $900 | $900 | |
Memory system, driver seat | $200 | $200 | $200 | |
Metal pedals | $75 | $75 | ||
Partial leather seating sufaces | $450 | |||
Power height adjuster, passenger seat | $100 | |||
Power tilt adjuster, passenger seat | $100 | |||
Upholstered instrument cluster hood | $50 | |||
Suspension, Wheels, and Tires | ||||
Electronic systems calibration selector | $200 | |||
Sport suspension (upgrade) | $0 | |||
Transmission | ||||
Steering-wheel-mounted transmission controls | $100 | |||
Total Value of Features | $2,975 | $3,600 | $3,955 | $4,875 |
Value of Feature Adjustments | $0 | $625 | $980 | $1,900 |
Value of Feature Adjustments | 0 | -581 | -908 | -1,783 |
Model Year | 2013 | 2017 |
Model | Optima | Soul |
Body | 4dr Sedan | 4dr Hatch |
Wheelbase | 110.0 in | 101.2 in |
Length | 190.7 in | 163.0 in |
Width | 72.1 in | 70.9 in |
Height | 57.3 in | 63.5 in |
Curb Weight | 3,224 lb. | 2,885 lb. |
Fuel Capacity | 18.5 gal. | 14.2 gal. |
Row 1 Headroom | 40.0 in | 39.6 in |
Row 1 Shoulder Room | 57.2 in | 55.5 in |
Row 1 Hip Room | 54.7 in | 53.2 in |
Row 1 Legroom | 45.5 in | 40.9 in |
Row 2 Headroom | 37.6 in | 39.5 in |
Row 2 Shoulder Room | 55.7 in | 54.7 in |
Row 2 Hip Room | 54.5 in | 49.3 in |
Row 2 Legroom | 34.7 in | 39.1 in |
Cargo Volume, Minimum | 15.4 ft3 | 24.2 ft3 |
Cargo Volume, Maximum | 15.4 | 61.3 ft3 |
Premium Package | ||
Feature | Value | Requested? |
Heated steering wheel | 100 | Yes |
Cooled or ventilated front seats | 300 | Yes |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Memory system, driver seat | 200 | No |
Panoramic sunroof | 1200 | Yes |
Power-folding mirrors | 50 | No |
HD radio | 50 | Yes |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | Yes |
Infinity, 550W, 12 speakers (with subwoofer) | 350 | No |
Voice control for external devices | 0 | Yes |
SMS text-to-speech reader | 25 | Yes |
Vehicle health reports | 0 | Yes |
911 assist | 25 | Yes |
Bluetooth audio streaming | 25 | Yes |
Media drive, small | 5 | No |
App support | 0 | Yes |
Rearview camera | 200 | Yes |
Total Requested | 2525 | 81% |
Total Not Requested | 605 | 19% |
Premium Package | ||
Feature | Value | Requested? |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | Yes |
Cooled or ventilated front seats | 300 | Yes |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Memory system, driver seat | 200 | No |
Panoramic sunroof | 1200 | Yes |
Power-folding mirrors | 50 | No |
HD radio | 50 | Yes |
Infinity, 550W, 12 speakers (with subwoofer) | 350 | No |
Voice control for external devices | 0 | Yes |
SMS text-to-speech reader | 25 | Yes |
Vehicle health reports | 0 | Yes |
911 assist | 25 | Yes |
Bluetooth audio streaming | 25 | Yes |
Media drive, small | 5 | No |
App support | 0 | Yes |
Rearview camera | 200 | Yes |
Total Requested | 2425 | 80% |
Total Not Requested | 605 | 20% |
Universal garage door opener | ||
Feature | Value | Requested? |
Universal garage door opener | 100 | Yes |
Auto-dimming rearview mirror | 150 | Yes |
Compass | 0 | Yes |
Total Requested | 250 | 100% |
Total Not Requested | 0 | 0% |
Audio Package | ||
Feature | Value | Requested? |
HD radio | 50 | Yes |
Speaker lights | 100 | Yes |
Harman/Kardon, 315W, 8 speakers (with subwoofer) | 350 | No |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
Proximity key | 250 | Yes |
Engine immobilizer (optional) | 0 | No |
Special interior trim | 0 | No |
Upholstered instrument cluster hood | 50 | No |
Leather-wrapped steering wheel | 150 | Yes |
Apple CarPlay support | 100 | No |
Android Auto support | 100 | No |
App support | 0 | Yes |
Voice control for external devices | 0 | Yes |
SMS text-to-speech reader | 25 | Yes |
Vehicle health reports | 0 | Yes |
911 assist | 25 | Yes |
Bluetooth audio streaming | 25 | Yes |
Total Requested | 1350 | 69% |
Total Not Requested | 600 | 31% |
Primo Package | ||
Feature | Value | Requested? |
Leather seating surfaces | 900 | Yes |
Cooled or ventilated front seats | 300 | Yes |
Upgraded instruments | 0 | No |
Panoramic sunroof | 1200 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Power height adjuster, passenger seat | 100 | No |
Power tilt adjuster, passenger seat | 100 | No |
Lane departure warning system | 200 | No |
Blind spot warning system | 200 | No |
Rear cross-traffic detection | 100 | No |
Forward collision warning | 200 | No |
LED tail lights | 0 | No |
Power fore-aft adjuster, driver seat | 100 | Yes |
Power height adjuster, driver seat | 50 | Yes |
Power tilt adjuster, driver seat | 100 | Yes |
Power recliner, driver seat | 100 | Yes |
Power lumbar adjuster, driver seat | 100 | Yes |
Power recliner, passenger seat | 100 | Yes |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | Yes |
Heated steering wheel | 100 | Yes |
Total Requested | 3550 | 80% |
Total Not Requested | 900 | 20% |