Kia Optima Kia Optima 2012 Toyota Highlander Toyota Highlander 2016

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Kia Optima vs. Toyota Highlander Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Toyota Highlander Invoice Comparison

Lowest Total Price: $31,800

Kia Optima Hybrid   
Difference: $19,810

Lowest Total Invoice: $29,550

Kia Optima Hybrid   
Difference: $17,584

Calculate Payments

  Down Payment Interest Rate Term
Model Year20122016
ModelOptimaHighlander
TrimHybridHybrid Limited Platinum
Body4dr Sedan4dr SUV
Base Price $25,700 $50,485
Base Invoice $24,020 $46,094
Premium Technology Package 5,350  
Floor mats   225
Premium Technology Package 4,780  
Floor mats   140
Options (change) 5,350 225
Options (change) 4,780 140
Destination 750 900
Total Price $31,800 $51,610
Total Invoice $29,550 $47,134

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Kia Optima dealer quotes or Toyota Highlander dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Kia Optima vs. Toyota Highlander

Lowest Adjusted Price and Invoice: Kia Optima Hybrid
TrueDelta Adjusted Price Difference: $12,520
TrueDelta Adjusted Invoice Difference: $10,926
Model Year20122016
ModelOptimaHighlander
TrimHybridHybrid Limited Platinum
Body4dr Sedan4dr SUV
Engine166hp I4 H231hp V6 H
TransmissionT6CVT
DrivetrainFWDAWD
EPA Fuel Economy (city/highway)34/39 MPG27/28 MPG
Audio (watts, speakers)550, 12825, 12
Tire (rear if not all the same)215/55-17245/55-19
Total Price$31,800$51,610
Adjustments for Features0-7,290
Feature-Adjusted Total Price$31,800$44,320
Total Invoice$29,550$47,134
Adjustments for Features0-6,658
Feature-Adjusted Total Invoice$29,550$40,476

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Features Comparison: Kia Optima vs. Toyota Highlander

Model Year20122016
ModelOptimaHighlander
TrimHybridHybrid Limited Platinum
Body4dr Sedan4dr SUV
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100 
CVT $1000
FWD$0 
AWD $1700
Accessories 
Adaptive cruise control $600
Cruise control$150 
Power liftgate $350
Sunshades, second row $125
Brakes, Airbags, and Other Safety 
Automatic braking, high-speed or partial $200
Blind spot warning system $200
Cross-traffic warning, rear $100
Forward collision warning $200
Knee airbag, driver $75
Lane departure warning $200
Obstacle detection, rear $250
Radar- or camera-based collision preparation system $0
Rollover sensor $50
Seat cushion airbag, passenger $75
Side curtain airbags$350 
Side curtain airbags, three rows $500
Temporary spare tire $150
Cargo Management 
Air-conditioned storage compartment$50 
Cargo mat $40
Liftglass or two-piece tailgate $150
Rear seat pass-through$100 
Roof rails $250
Climate Control 
Rain-sensing wipers $175
Rear air vents$100 
Rear air vents with automatic controls $250
Rear HVAC unit $400
Rear wiper $175
Variable intermittent wipers$75 
Wiper de-icer $25
Exterior 
Body kit$0 
Bodyside cladding $350
Deep-tinted rear windows $275
Wheel-lip moldings $75
Infotainment 
App support $0
DVD-compatible player $0
Intercom $25
Siri Eyes Free support $0
SMS text-to-speech reader $25
Telematics service, such as OnStar $200
Traffic + travel information $25
Voice control for nav and audio $100
Instruments, Lights, and Mirrors 
Auto-dimming headlights $200
Compass$0 
Conversation mirror $25
Detailed driving style feedback$100 
Power-folding mirrors$50 
Speaker lights$100 
Tachometer$75 
Xenon HID headlights$500 
Seats and Interior Trim 
Door sill trim plates $100
Foldaway tray table, second row $75
Folding second row seats $300
Folding third row seats $600
Illuminated door sill trim plates$200 
Manual fore-aft adjuster, second row seats $75
Manual recliner, second row seats $75
Manual recliner, third row seats $125
Power thigh support length adjuster, driver seat $100
Suspension, Wheels, and Tires 
Alloy wheels$350 
Chrome-clad alloy wheels $600
Total Value of Features$3,300$10,590
Value of Feature Adjustments$0$7,290
Value of Feature Adjustments0-6,658

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Specifications Comparison: Kia Optima vs. Toyota Highlander

Model Year20122016
ModelOptimaHighlander
Body4dr Sedan4dr SUV
Wheelbase110.0 in109.8 in
Length190.7 in191.1 in
Width72.1 in75.8 in
Height57.3 in68.1 in
Curb Weight3,490 lb.4,860 lb.
Fuel Capacity18.5 gal.19.2 gal.
Row 1 Headroom40.0 in40.7 in
Row 1 Shoulder Room57.2 in59.3 in
Row 1 Hip Room54.7 in57.2 in
Row 1 Legroom45.5 in44.2 in
Row 2 Headroom37.6 in39.9 in
Row 2 Shoulder Room55.7 in59.6 in
Row 2 Hip Room54.5 in57.1 in
Row 2 Legroom34.7 in38.4 in
Row 3 Headroom0.0 in35.9 in
Row 3 Shoulder Room0.0 in55.0 in
Row 3 Hip Room0.0 in45.6 in
Row 3 Legroom0.0 in27.7 in
Cargo Volume,
Minimum
15.4 ft313.8 ft3
Cargo Volume,
Behind R2
15.442.3 ft3
Cargo Volume,
Maximum
15.483.7 ft3

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Option Package Details
Kia Optima Hybrid

Premium Technology Package
FeatureValueRequested?
Navigation system600Yes
Leather seating surfaces900Yes
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Xenon HID headlights500No
Heated steering wheel100Yes
Compass0No
215/55HR17 tires400No
Interior ambient lighting150Yes
Illuminated door sill trim plates200No
Infinity, 550W, 12 speakers (with subwoofer)350No
Heated front seats200Yes
Heated second row seats200Yes
Cooled or ventilated front seats300Yes
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Memory system, driver seat200Yes
Panoramic sunroof1200Yes
Power-folding mirrors50No
HD radio50Yes
Power fore-aft adjuster, driver seat100Yes
Power height adjuster, driver seat50Yes
Power tilt adjuster, driver seat100Yes
Power recliner, driver seat100Yes
Rearview camera200Yes
Voice control for external devices0No
SMS text-to-speech reader25No
Bluetooth audio streaming25Yes
Media drive, small5No
Total Requested492576%
Total Not Requested153024%

Option Package Details
Toyota Highlander Hybrid Limited Platinum

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%

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