Kia Optima Kia Optima 2012 Toyota Highlander Toyota Highlander 2011

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Kia Optima vs. Toyota Highlander Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Toyota Highlander Invoice Comparison

Lowest Total Price: $31,800

Kia Optima Hybrid   
Difference: $15,770

Lowest Total Invoice: $29,550

Kia Optima Hybrid   
Difference: $13,892

Calculate Payments

  Down Payment Interest Rate Term
Model Year20122011
ModelOptimaHighlander
TrimHybridHybrid Limited
Body4dr Sedan4dr SUV
Base Price $25,700 $43,795
Base Invoice $24,020 $40,073
Premium Technology Package 5,350  
Navigation system   2,650
Floor mats   315
Premium Technology Package 4,780  
Navigation system   2,359
Floor mats   200
Options (change) 5,350 2,965
Options (change) 4,780 2,559
Destination 750 810
Total Price $31,800 $47,570
Total Invoice $29,550 $43,442

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Kia Optima dealer quotes or Toyota Highlander dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Kia Optima vs. Toyota Highlander

Lowest Adjusted Price and Invoice: Kia Optima Hybrid
TrueDelta Adjusted Price Difference: $12,440
TrueDelta Adjusted Invoice Difference: $10,851
Model Year20122011
ModelOptimaHighlander
TrimHybridHybrid Limited
Body4dr Sedan4dr SUV
Engine166hp I4 H245hp V6 H
TransmissionT6CVT
DrivetrainFWDAWD
EPA Fuel Economy (city/highway)34/39 MPG28/28 MPG
Audio (watts, speakers)550, 12?, 9
Tire (rear if not all the same)215/55-17245/55-19
Total Price$31,800$47,570
Adjustments for Features0-3,330
Feature-Adjusted Total Price$31,800$44,240
Total Invoice$29,550$43,442
Adjustments for Features0-3,041
Feature-Adjusted Total Invoice$29,550$40,401

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Features Comparison: Kia Optima vs. Toyota Highlander

Model Year20122011
ModelOptimaHighlander
TrimHybridHybrid Limited
Body4dr Sedan4dr SUV
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100 
CVT $1000
FWD$0 
AWD $1700
Accessories 
Heated steering wheel$100 
Power liftgate $350
Brakes, Airbags, and Other Safety 
Full-size spare tire $225
Knee airbag, driver $75
Rollover sensor $50
Side curtain airbags$350 
Side curtain airbags, three rows $500
Cargo Management 
Air-conditioned storage compartment$50 
Cargo mat $40
Liftglass or two-piece tailgate $150
Overhead sunglass holder$25 
Rear seat pass-through$100 
Removable second-row console $200
Roof rails $250
Trailering equipment (4 wire) $125
Climate Control 
Rear air vents$100 
Rear air vents with automatic controls $250
Rear HVAC unit $400
Rear wiper $175
Wiper de-icer $25
Engine / Motor 
Automatic start / stop$150 
Exterior 
Body kit$0 
Deep-tinted rear windows $275
Panoramic sunroof$1200 
Rear bumper protector $40
Sunroof $900
Infotainment 
CD changer, in-dash $325
CD player$125 
HD radio$50 
Voice control for nav and audio $100
Instruments, Lights, and Mirrors 
Compass$0 
Conversation mirror $25
Detailed driving style feedback$100 
Interior ambient lighting$150 
Power-folding mirrors$50 
Speaker lights$100 
Tachometer$75 
Turn signals on or near mirrors$25 
Xenon HID headlights$500 
Seats and Interior Trim 
Cooled or ventilated front seats$300 
Door sill trim plates $100
Folding second row seats $300
Folding third row seats $600
Heated second row seats$200 
Illuminated door sill trim plates$200 
Manual fore-aft adjuster, second row seats $75
Manual recliner, second row seats $75
Memory system, driver seat$200 
Power thigh support length adjuster, driver seat $100
Stowable center seat, second row $150
Total Value of Features$5,250$8,580
Value of Feature Adjustments$0$3,330
Value of Feature Adjustments0-3,041

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Specifications Comparison: Kia Optima vs. Toyota Highlander

Model Year20122011
ModelOptimaHighlander
Body4dr Sedan4dr SUV
Wheelbase110.0 in109.8 in
Length190.7 in188.4 in
Width72.1 in75.2 in
Height57.3 in68.1 in
Curb Weight3,490 lb.4,641 lb.
Fuel Capacity18.5 gal.19.2 gal.
Row 1 Headroom40.0 in40.6 in
Row 1 Shoulder Room57.2 in59.7 in
Row 1 Hip Room54.7 in56.7 in
Row 1 Legroom45.5 in43.2 in
Row 2 Headroom37.6 in40.1 in
Row 2 Shoulder Room55.7 in59.5 in
Row 2 Hip Room54.5 in56.5 in
Row 2 Legroom34.7 in38.3 in
Row 3 Headroom0.0 in36.3 in
Row 3 Shoulder Room0.0 in55.0 in
Row 3 Hip Room0.0 in42.3 in
Row 3 Legroom0.0 in29.2 in
Cargo Volume,
Minimum
15.4 ft310.3 ft3
Cargo Volume,
Behind R2
15.442.3 ft3
Cargo Volume,
Maximum
15.495.4 ft3

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Option Package Details
Kia Optima Hybrid

Premium Technology Package
FeatureValueRequested?
Navigation system600Yes
Leather seating surfaces900Yes
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Xenon HID headlights500No
Heated steering wheel100No
Compass0No
215/55HR17 tires400No
Interior ambient lighting150No
Illuminated door sill trim plates200No
Infinity, 550W, 12 speakers (with subwoofer)350No
Power fore-aft adjuster, passenger seat100Yes
Memory system, driver seat200No
Panoramic sunroof1200No
Power-folding mirrors50No
HD radio50No
Heated front seats200Yes
Heated second row seats200No
Cooled or ventilated front seats300No
Power recliner, passenger seat100Yes
Power fore-aft adjuster, driver seat100Yes
Power height adjuster, driver seat50Yes
Power tilt adjuster, driver seat100Yes
Power recliner, driver seat100Yes
Bluetooth audio streaming25Yes
Media drive, small5No
Rearview camera200Yes
Voice control for external devices0No
SMS text-to-speech reader25No
Total Requested272542%
Total Not Requested373058%

Option Package Details
Toyota Highlander Hybrid Limited

Navigation system
FeatureValueRequested?
Navigation system600Yes
CD changer, in-dash200No
Voice control for nav and audio100No
JBL, 9 speakers (with subwoofer)350No
Large energy flow and fuel economy display25Yes
Total Requested62549%
Total Not Requested65051%
Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%

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