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Kia Optima vs. Toyota Highlander Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Toyota Highlander Invoice Comparison

Lowest Total Price: $34,345

Kia Optima Hybrid EX   
Difference: $12,959

Lowest Total Invoice: $31,907

Kia Optima Hybrid EX   
Difference: $11,369

Calculate Payments

  Down Payment Interest Rate Term
Model Year20142011
ModelOptimaHighlander
TrimHybrid EXHybrid Limited
Body4dr Sedan4dr SUV
Base Price $31,995 $43,795
Base Invoice $29,670 $40,073
Cargo net 50 49
Panoramic sunroof 1,500  
Navigation system   2,650
Cargo net 42 34
Panoramic sunroof 1,395  
Navigation system   2,359
Options (change) 1,550 2,699
Options (change) 1,437 2,393
Destination 800 810
Total Price $34,345 $47,304
Total Invoice $31,907 $43,276

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Kia Optima dealer quotes or Toyota Highlander dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Kia Optima vs. Toyota Highlander

Lowest Adjusted Price and Invoice: Kia Optima Hybrid EX
TrueDelta Adjusted Price Difference: $10,344
TrueDelta Adjusted Invoice Difference: $8,977
Model Year20142011
ModelOptimaHighlander
TrimHybrid EXHybrid Limited
Body4dr Sedan4dr SUV
Engine159hp I4 H245hp V6 H
TransmissionT6CVT
DrivetrainFWDAWD
EPA Fuel Economy (city/highway)36/40 MPG28/28 MPG
Audio (watts, speakers)550, 12?, 9
Tire (rear if not all the same)215/55-17245/55-19
Total Price$34,345$47,304
Adjustments for Features0-2,615
Feature-Adjusted Total Price$34,345$44,689
Total Invoice$31,907$43,276
Adjustments for Features0-2,392
Feature-Adjusted Total Invoice$31,907$40,884

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Features Comparison: Kia Optima vs. Toyota Highlander

Model Year20142011
ModelOptimaHighlander
TrimHybrid EXHybrid Limited
Body4dr Sedan4dr SUV
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100 
CVT $1000
FWD$0 
AWD $1700
Accessories 
Heated steering wheel$100 
Power liftgate $350
Brakes, Airbags, and Other Safety 
911 assist$25 
Full-size spare tire $225
Knee airbag, driver $75
Rollover sensor $50
Side curtain airbags$350 
Side curtain airbags, three rows $500
Vehicle health reports$0 
Cargo Management 
Air-conditioned storage compartment$50 
Liftglass or two-piece tailgate $150
Overhead sunglass holder$25 
Rear seat pass-through$100 
Removable second-row console $200
Roof rails $250
Trailering equipment (4 wire) $125
Climate Control 
Ionizing air filtration$50 
Rear air vents$100 
Rear air vents with automatic controls $250
Rear HVAC unit $400
Rear wiper $175
Wiper de-icer $25
Engine / Motor 
Automatic start / stop$150 
Exterior 
Body kit$0 
Deep-tinted rear windows $275
Laminated front side windows$200 
Panoramic sunroof$1200 
Rear bumper protector $40
Sunroof $900
Infotainment 
App support$0 
CD changer, in-dash $325
CD player$125 
HD radio$50 
SMS text-to-speech reader$25 
Surround sound$250 
Traffic information$25 
Voice control for external devices$0 
Instruments, Lights, and Mirrors 
Compass$0 
Conversation mirror $25
Detailed driving style feedback$100 
Interior ambient lighting$150 
Power-folding mirrors$50 
Speaker lights$100 
Tachometer$75 
Turn signals on or near mirrors$25 
Xenon HID headlights$500 
Seats and Interior Trim 
Cooled or ventilated front seats$300 
Door sill trim plates $100
Folding second row seats $300
Folding third row seats $600
Heated second row seats$200 
Illuminated door sill trim plates$200 
Manual fore-aft adjuster, second row seats $75
Manual recliner, second row seats $75
Memory system, driver seat$200 
Power thigh support length adjuster, driver seat $100
Stowable center seat, second row $150
Total Value of Features$5,825$8,440
Value of Feature Adjustments$0$2,615
Value of Feature Adjustments0-2,392

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See a complete comparison of Kia Optima vs. Toyota Highlander features.

Specifications Comparison: Kia Optima vs. Toyota Highlander

Model Year20142011
ModelOptimaHighlander
Body4dr Sedan4dr SUV
Wheelbase110.0 in109.8 in
Length190.7 in188.4 in
Width72.1 in75.2 in
Height57.9 in68.1 in
Curb Weight3,510 lb.4,641 lb.
Fuel Capacity18.5 gal.19.2 gal.
Row 1 Headroom40.0 in40.6 in
Row 1 Shoulder Room57.3 in59.7 in
Row 1 Hip Room54.7 in56.7 in
Row 1 Legroom45.5 in43.2 in
Row 2 Headroom37.6 in40.1 in
Row 2 Shoulder Room55.7 in59.5 in
Row 2 Hip Room54.5 in56.5 in
Row 2 Legroom34.7 in38.3 in
Row 3 Headroom0.0 in36.3 in
Row 3 Shoulder Room0.0 in55.0 in
Row 3 Hip Room0.0 in42.3 in
Row 3 Legroom0.0 in29.2 in
Cargo Volume,
Minimum		15.4 ft310.3 ft3
Cargo Volume,
Behind R2		15.442.3 ft3
Cargo Volume,
Maximum		15.495.4 ft3

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See a complete comparison of Kia Optima vs. Toyota Highlander specs.

Option Package Details
Toyota Highlander Hybrid Limited

Navigation system
FeatureValueRequested?
Navigation system600Yes
CD changer, in-dash200No
Voice control for nav and audio100Yes
JBL, 9 speakers (with subwoofer)350No
Large energy flow and fuel economy display25Yes
Total Requested72557%
Total Not Requested55043%

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