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Kia Optima vs. Toyota Highlander Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Toyota Highlander Invoice Comparison

Lowest Total Price: $35,045

Kia Optima Hybrid EX   
Difference: $15,304

Calculate Payments

  Down Payment Interest Rate Term
Model Year20142019
ModelOptimaHighlander
TrimHybrid EXHybrid Limited Platinum
Body4dr Sedan4dr SUV
Base Price $31,995 $49,180
Technology Package 700  
Panoramic sunroof 1,500  
Cargo net 50 49
Technology Package 650  
Panoramic sunroof 1,395  
Cargo net 42 35
Options (change) 2,250 49
Options (change) 2,087 35
Destination 800 1,120
Total Price $35,045 $50,349

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Kia Optima dealer quotes or Toyota Highlander dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Kia Optima vs. Toyota Highlander

Lowest Adjusted Price: Kia Optima Hybrid EX
Lowest Adjusted Invoice: Toyota Highlander Hybrid Limited Platinum
TrueDelta Adjusted Price Difference: $8,179
TrueDelta Adjusted Invoice Difference: $31,565
Model Year20142019
ModelOptimaHighlander
TrimHybrid EXHybrid Limited Platinum
Body4dr Sedan4dr SUV
Engine159hp I4 H257hp V6 H
TransmissionT6CVT
DrivetrainFWDAWD
EPA Fuel Economy (city/highway)36/40 MPG30/28 MPG
Audio (watts, speakers)550, 12825, 12
Tire (rear if not all the same)215/55-17245/55-19
Total Price$35,045$50,349
Adjustments for Features0-7,125
Feature-Adjusted Total Price$35,045$43,224

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Features Comparison: Kia Optima vs. Toyota Highlander

Model Year20142019
ModelOptimaHighlander
TrimHybrid EXHybrid Limited Platinum
Body4dr Sedan4dr SUV
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100 
CVT $1000
FWD$0 
AWD $1700
Accessories 
AC power outlet $100
Adaptive cruise control $600
Cruise control$150 
Power liftgate $350
Sunshades, second row $125
Brakes, Airbags, and Other Safety 
911 assist$25 
Around view cameras $500
Automatic braking, high-speed or partial $200
Automatic braking, low-speed $200
Forward collision warning $200
Knee airbag, driver $75
Lane departure prevention, steering-based $200
Lane departure warning $200
Obstacle detection, front $150
Pedestrian detection $50
Perimeter scan $25
Radar- or camera-based collision preparation system $0
Rearview camera$200 
Rollover sensor $50
Seat cushion airbag, passenger $75
Side curtain airbags$350 
Side curtain airbags, three rows $500
Temporary spare tire $150
Vehicle health reports$0 
Cargo Management 
Air-conditioned storage compartment$50 
Cargo cover $75
Liftglass or two-piece tailgate $150
Rear seat pass-through$100 
Roof rails $250
Climate Control 
Ionizing air filtration$50 
Rain-sensing wipers $175
Rear air vents$100 
Rear air vents with automatic controls $250
Rear HVAC unit $400
Rear wiper $175
Variable intermittent wipers$75 
Wiper de-icer $25
Exterior 
Body kit$0 
Bodyside cladding $350
Deep-tinted rear windows $275
Laminated front side windows$200 
Wheel-lip moldings $75
Infotainment 
DVD-compatible player $0
Intercom $25
Siri Eyes Free support $0
Surround sound$250 
Telematics service, such as OnStar $200
Traffic + travel information $25
Traffic information$25 
Voice control for external devices$0 
Instruments, Lights, and Mirrors 
Auto-dimming headlights $200
Compass$0 
Conversation mirror $25
Detailed driving style feedback$100 
Power-folding mirrors$50 
Speaker lights$100 
Tachometer$75 
Xenon HID headlights$500 
Seats and Interior Trim 
Door sill trim plates $100
Foldaway tray table, second row $75
Folding second row seats $300
Folding third row seats $600
Illuminated door sill trim plates$200 
Manual fore-aft adjuster, second row seats $75
Manual recliner, second row seats $75
Manual recliner, third row seats $125
Power thigh support length adjuster, driver seat $100
Suspension, Wheels, and Tires 
Alloy wheels$350 
Chrome-clad alloy wheels $600
Total Value of Features$4,050$11,175
Value of Feature Adjustments$0$7,125
Value of Feature Adjustments0-163

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See a complete comparison of Kia Optima vs. Toyota Highlander features.

Specifications Comparison: Kia Optima vs. Toyota Highlander

Model Year20142019
ModelOptimaHighlander
Body4dr Sedan4dr SUV
Wheelbase110.0 in109.8 in
Length190.7 in192.5 in
Width72.1 in75.8 in
Height57.9 in68.1 in
Curb Weight3,510 lb.4,825 lb.
Fuel Capacity18.5 gal.19.2 gal.
Row 1 Headroom40.0 in40.7 in
Row 1 Shoulder Room57.3 in59.3 in
Row 1 Hip Room54.7 in57.2 in
Row 1 Legroom45.5 in44.2 in
Row 2 Headroom37.6 in39.9 in
Row 2 Shoulder Room55.7 in59.6 in
Row 2 Hip Room54.5 in57.1 in
Row 2 Legroom34.7 in38.4 in
Row 3 Headroom0.0 in35.9 in
Row 3 Shoulder Room0.0 in55.0 in
Row 3 Hip Room0.0 in45.6 in
Row 3 Legroom0.0 in27.7 in
Cargo Volume,
Minimum		15.4 ft313.8 ft3
Cargo Volume,
Behind R2		15.442.3 ft3
Cargo Volume,
Maximum		15.483.7 ft3

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See a complete comparison of Kia Optima vs. Toyota Highlander specs.

Option Package Details
Kia Optima Hybrid EX

Technology Package
FeatureValueRequested?
Obstacle detection, rear250Yes
Blind spot warning system200Yes
Rear cross-traffic detection100Yes
Total Requested550100%
Total Not Requested00%

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