| 1 | 0 | 3 | 4 | 3 | 4 |
Kia Soul vs. Toyota RAV4 Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Kia Soul vs. Toyota RAV4 Invoice Comparison
Lowest Total Price: $28,365 Kia Soul + | |||
| Difference: $3,758 | |||
Lowest Total Invoice: $26,600 Kia Soul + | |||
| Difference: $3,233 | |||
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| Model Year | 2017 | 2016 | 2016 |
| Model | Soul | RAV4 | RAV4 |
| Trim | + | SE | Limited |
| Body | 4dr Hatch | 4dr SUV | 4dr SUV |
| Base Price | $19,800 | $29,265 | $31,510 |
| Base Invoice | $18,764 | $27,363 | $29,461 |
| Audio Package | 2,000 | ||
| Universal garage door opener | 350 | ||
| Primo Package | 4,000 | ||
| Rear spoiler | 395 | ||
| Cargo net | 50 | 49 | 49 |
| Cargo tray | 80 | 100 | 100 |
| Floor mats | 120 | 225 | |
| Remote start | 425 | 499 | 499 |
| Illuminated door sill trim plates | 250 | ||
| Entune Premium JBL Audio with Integrated Navigation | 1,310 | ||
| Door sill trim plates | 199 | ||
| Audio Package | 1,844 | ||
| Universal garage door opener | 291 | ||
| Primo Package | 3,711 | ||
| Rear spoiler | 327 | ||
| Cargo net | 42 | 35 | 35 |
| Cargo tray | 67 | 60 | 60 |
| Floor mats | 98 | 140 | |
| Remote start | 353 | 310 | 310 |
| Illuminated door sill trim plates | 208 | ||
| Entune Premium JBL Audio with Integrated Navigation | 1,165 | ||
| Door sill trim plates | 179 | ||
| Options (change) | 7,670 | 1,958 | 1,072 |
| Options (change) | 6,941 | 1,570 | 724 |
| Destination | 895 | 900 | 900 |
| Total Price | $28,365 | $32,123 | $33,482 |
| Total Invoice | $26,600 | $29,833 | $31,085 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Kia Soul dealer quotes or Toyota RAV4 dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Kia Soul vs. Toyota RAV4
| Lowest Adjusted Price and Invoice: Kia Soul + | |||
| TrueDelta Adjusted Price Difference: $3,427 | |||
| TrueDelta Adjusted Invoice Difference: $2,924 | |||
| Model Year | 2017 | 2016 | 2016 |
| Model | Soul | RAV4 | RAV4 |
| Trim | + | SE | Limited |
| Body | 4dr Hatch | 4dr SUV | 4dr SUV |
| Engine | 161hp I4 | 176hp I4 | 176hp I4 |
| Transmission | T6 | T6 | T6 |
| Drivetrain | FWD | FWD | FWD |
| EPA Fuel Economy (city/highway) | 25/30 MPG | 24/31 MPG | 24/31 MPG |
| Audio (watts, speakers) | 315, 8 | 576, 11 | ?, 6 |
| Tire (rear if not all the same) | 215/55-17 | 235/55-18 | 235/55-18 |
| Total Price | $28,365 | $32,123 | $33,482 |
| Adjustments for Features | -825 | 0 | -2,515 |
| Feature-Adjusted Total Price | $27,540 | $32,123 | $30,967 |
| Cost Above Minimum | $0 | $1,156 | $0 |
| Total Invoice | $26,600 | $29,833 | $31,085 |
| Adjustments for Features | -774 | 0 | -2,335 |
| Feature-Adjusted Total Invoice | $25,826 | $29,833 | $28,750 |
| Cost Above Minimum | $0 | $1,083 | $0 |
Features Comparison: Kia Soul vs. Toyota RAV4
| Model Year | 2017 | 2016 | 2016 |
| Model | Soul | RAV4 | RAV4 |
| Trim | + | SE | Limited |
| Body | 4dr Hatch | 4dr SUV | 4dr SUV |
| Transmission and Drivetrain | |||
| 6-speed manually-shiftable automatic | $1100 | $1100 | $1100 |
| FWD | $0 | $0 | $0 |
| Accessories | |||
| Adaptive cruise control | $600 | ||
| Cruise control | $150 | $150 | |
| Heated steering wheel | $100 | ||
| Power liftgate | $350 | $350 | |
| Universal garage door opener | $100 | $100 | |
| Brakes, Airbags, and Other Safety | |||
| 911 assist | $25 | ||
| Automatic braking, high-speed or partial | $200 | ||
| Automatic braking, low-speed | $200 | ||
| Forward collision warning | $200 | $200 | |
| Knee airbag, driver | $75 | $75 | |
| Lane departure prevention, steering-based | $200 | ||
| Lane departure warning | $200 | $200 | |
| Obstacle detection, front | $150 | ||
| Obstacle detection, rear | $250 | ||
| Pedestrian detection | $50 | ||
| Radar- or camera-based collision preparation system | $0 | ||
| Seat cushion airbag, passenger | $75 | $75 | |
| Temporary spare tire | $150 | $150 | |
| Trailer sway control | $25 | ||
| Vehicle health reports | $0 | ||
| Cargo Management | |||
| Cargo mat | $40 | ||
| Roof rails | $250 | $250 | |
| Climate Control | |||
| Dual-zone climate control | $125 | $125 | |
| Interior air filter | $0 | $0 | |
| Ionizing air filtration | $50 | ||
| Exterior | |||
| Bodyside cladding (gray/black) | $250 | $250 | |
| Panoramic sunroof | $1200 | ||
| Sunroof | $900 | $900 | |
| Wheel-lip moldings | $75 | $75 | |
| Infotainment | |||
| Android Auto support | $100 | ||
| Apple CarPlay support | $100 | ||
| DVD-compatible player | $0 | $0 | |
| Siri Eyes Free support | $0 | $0 | |
| Surround sound | $250 | ||
| Traffic + travel information | $25 | $25 | |
| Traffic information | $25 | ||
| Voice control for external devices | $0 | ||
| Instruments, Lights, and Mirrors | |||
| Auto-dimming headlights | $200 | ||
| Auto-dimming rearview mirror | $150 | $150 | |
| LED headlights, single projector or low beam only | $750 | $750 | |
| Speaker lights | $100 | ||
| Turn signals on or near mirrors | $25 | $25 | |
| Seats and Interior Trim | |||
| Cooled or ventilated front seats | $300 | ||
| Door sill trim plates | $100 | $100 | |
| Heated second row seats | $200 | ||
| Illuminated door sill trim plates | $200 | ||
| Leather seating surfaces | $900 | ||
| Manual recliner, second row seats | $75 | $75 | |
| Memory system, driver seat | $200 | ||
| Power fore-aft adjuster, passenger seat | $100 | ||
| Power height adjuster, passenger seat | $100 | ||
| Power recliner, passenger seat | $100 | ||
| Power tilt adjuster, passenger seat | $100 | ||
| Synthetic leather seating surfaces | $0 | $0 | |
| Upholstered instrument cluster hood | $50 | ||
| Suspension, Wheels, and Tires | |||
| Alloy wheels | $350 | $350 | |
| Chrome-coated alloy wheels | $600 | ||
| Sport suspension (upgrade) | $0 | ||
| Transmission | |||
| Steering-wheel-mounted transmission controls | $100 | ||
| Total Value of Features | $6,000 | $5,175 | $7,690 |
| Value of Feature Adjustments | $825 | $0 | $2,515 |
| Value of Feature Adjustments | -774 | 0 | -2,335 |
Specifications Comparison: Kia Soul vs. Toyota RAV4
| Model Year | 2017 | 2016 |
| Model | Soul | RAV4 |
| Body | 4dr Hatch | 4dr SUV |
| Wheelbase | 101.2 in | 104.7 in |
| Length | 163.0 in | 183.5 in |
| Width | 70.9 in | 72.6 in |
| Height | 63.5 in | 65.9 in |
| Curb Weight | 3,163 lb. | 3,455 lb. |
| Fuel Capacity | 14.2 gal. | 15.9 gal. |
| Row 1 Headroom | 39.6 in | 39.8 in |
| Row 1 Shoulder Room | 55.5 in | 57.3 in |
| Row 1 Hip Room | 53.2 in | 54.3 in |
| Row 1 Legroom | 40.9 in | 42.6 in |
| Row 2 Headroom | 39.5 in | 38.9 in |
| Row 2 Shoulder Room | 54.7 in | 55.4 in |
| Row 2 Hip Room | 49.3 in | 48.9 in |
| Row 2 Legroom | 39.1 in | 37.2 in |
| Cargo Volume, Minimum | 24.2 ft3 | 38.4 ft3 |
| Cargo Volume, Maximum | 61.3 ft3 | 73.4 ft3 |
Option Package Details
Kia Soul +
| Audio Package | ||
| Feature | Value | Requested? |
| HD radio | 50 | Yes |
| Speaker lights | 100 | No |
| Harman/Kardon, 315W, 8 speakers (with subwoofer) | 350 | No |
| Navigation system | 600 | Yes |
| Voice control for nav and audio | 100 | Yes |
| Traffic information | 25 | Yes |
| Proximity key | 250 | Yes |
| Engine immobilizer (optional) | 0 | No |
| Special interior trim | 0 | No |
| Upholstered instrument cluster hood | 50 | No |
| Leather-wrapped steering wheel | 150 | Yes |
| Apple CarPlay support | 100 | No |
| Android Auto support | 100 | No |
| Voice control for external devices | 0 | No |
| SMS text-to-speech reader | 25 | Yes |
| Vehicle health reports | 0 | No |
| 911 assist | 25 | No |
| Bluetooth audio streaming | 25 | Yes |
| App support | 0 | Yes |
| Total Requested | 1225 | 63% |
| Total Not Requested | 725 | 37% |
| Primo Package | ||
| Feature | Value | Requested? |
| Leather seating surfaces | 900 | No |
| Cooled or ventilated front seats | 300 | No |
| Upgraded instruments | 0 | No |
| Panoramic sunroof | 1200 | No |
| Forward collision warning | 200 | Yes |
| LED tail lights | 0 | No |
| Power fore-aft adjuster, driver seat | 100 | Yes |
| Power height adjuster, driver seat | 50 | Yes |
| Power tilt adjuster, driver seat | 100 | Yes |
| Power recliner, driver seat | 100 | Yes |
| Power lumbar adjuster, driver seat | 100 | Yes |
| Power recliner, passenger seat | 100 | No |
| Power fore-aft adjuster, passenger seat | 100 | No |
| Power height adjuster, passenger seat | 100 | No |
| Power tilt adjuster, passenger seat | 100 | No |
| Lane departure warning system | 200 | Yes |
| Blind spot warning system | 200 | Yes |
| Rear cross-traffic detection | 100 | Yes |
| Heated front seats | 200 | Yes |
| Heated second row seats | 200 | No |
| Heated steering wheel | 100 | No |
| Total Requested | 1350 | 30% |
| Total Not Requested | 3100 | 70% |
Option Package Details
Toyota RAV4 SE
| Entune Premium JBL Audio with Integrated Navigation | ||
| Feature | Value | Requested? |
| Surround sound | 250 | No |
| JBL, 576W, 11 speakers (with subwoofer) | 350 | No |
| Navigation system | 550 | Yes |
| DVD-compatible player | 0 | No |
| Voice control for nav and audio | 75 | Yes |
| App support | 0 | Yes |
| Total Requested | 625 | 51% |
| Total Not Requested | 600 | 49% |
Option Package Details
Toyota RAV4 Limited
| Floor mats | ||
| Feature | Value | Requested? |
| Floor mats | 75 | Yes |
| Cargo mat | 40 | No |
| Total Requested | 75 | 65% |
| Total Not Requested | 40 | 35% |
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