Kia Soul Kia Soul 2012 Toyota RAV4 Toyota RAV4 2016

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Kia Soul vs. Toyota RAV4 Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Soul vs. Toyota RAV4 Invoice Comparison

Lowest Total Price: $17,195

Kia Soul   
Difference: $9,154

Lowest Total Invoice: $16,475

Kia Soul   
Difference: $8,114

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  Down Payment Interest Rate Term
Model Year20122016201620162016
ModelSoulRAV4RAV4RAV4RAV4
TrimBaseLEXLESELimited
Body4dr Hatch4dr SUV4dr SUV4dr SUV4dr SUV
Base Price $13,900 $24,350 $26,270 $29,265 $31,510
Base Invoice $13,600 $22,768 $24,562 $27,363 $29,461
6-speed shiftable automatic 1,800        
Floor mats 95 225 225   225
Alloy wheels 400        
Illuminated door sill trim plates 250        
Entune Audio Plus   675      
Door sill trim plates   199 199   199
6-speed shiftable automatic 1,500        
Floor mats 75 140 140   140
Alloy wheels 350        
Illuminated door sill trim plates 200        
Entune Audio Plus   602      
Door sill trim plates   179 179   179
Options (change) 2,545 1,099 424 0 424
Options (change) 2,125 921 319 0 319
Destination 750 900 900 900 900
Total Price $17,195 $26,349 $27,594 $30,165 $32,834
Total Invoice $16,475 $24,589 $25,781 $28,263 $30,680

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Kia Soul dealer quotes or Toyota RAV4 dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Kia Soul vs. Toyota RAV4

Lowest Adjusted Price and Invoice: Kia Soul
TrueDelta Adjusted Price Difference: $5,919
TrueDelta Adjusted Invoice Difference: $5,123
Model Year20122016201620162016
ModelSoulRAV4RAV4RAV4RAV4
TrimBaseLEXLESELimited
Body4dr Hatch4dr SUV4dr SUV4dr SUV4dr SUV
Engine138hp I4176hp I4176hp I4176hp I4176hp I4
TransmissionT6T6T6T6T6
DrivetrainFWDFWDFWDFWDFWD
EPA Fuel Economy (city/highway)25/30 MPG24/31 MPG24/31 MPG24/31 MPG24/31 MPG
Audio (watts, speakers)?, 4?, 6?, 6?, 6?, 6
Tire (rear if not all the same)195/65-15225/65-17225/65-17235/55-18235/55-18
Total Price$17,195$26,349$27,594$30,165$32,834
Adjustments for Features0-1,970-4,395-6,330-9,720
Feature-Adjusted Total Price$17,195$24,379$23,199$23,835$23,114
Cost Above Minimum$0$1,265$85$721$0
Total Invoice$16,475$24,589$25,781$28,263$30,680
Adjustments for Features0-1,838-4,106-5,931-9,082
Feature-Adjusted Total Invoice$16,475$22,751$21,675$22,332$21,598
Cost Above Minimum$0$1,153$77$734$0

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Features Comparison: Kia Soul vs. Toyota RAV4

Model Year20122016201620162016
ModelSoulRAV4RAV4RAV4RAV4
TrimBaseLEXLESELimited
Body4dr Hatch4dr SUV4dr SUV4dr SUV4dr SUV
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100$1100$1100$1100$1100
FWD$0$0$0$0$0
Accessories 
Adaptive cruise control    $600
Cruise control$150$150$150$150 
Power liftgate  $350$350$350
Proximity key   $250$250
Remote keyless entry $225$225$225$225
Universal garage door opener    $100
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats$0    
Automatic braking, high-speed or partial    $200
Automatic braking, low-speed    $200
Blind spot warning system   $200$200
Cross-traffic warning, rear   $100$100
Forward collision warning    $200
Knee airbag, driver $75$75$75$75
Lane departure prevention, steering-based    $200
Lane departure warning    $200
Obstacle detection, front    $150
Obstacle detection, rear    $250
Pedestrian detection    $50
Radar- or camera-based collision preparation system    $0
Rearview camera $200$200$200$200
Rollover sensor $50$50$50$50
Seat cushion airbag, passenger $75$75$75$75
Temporary spare tire $150$150$150$150
Trailer sway control $25$25 $25
Cargo Management 
Cargo cover $75$75$75$75
Cargo mat $40$40 $40
Overhead sunglass holder $25$25$25$25
Roof rails $250$250$250$250
Climate Control 
Automatic climate control, front  $200$200$200
Dual-zone climate control  $125$125$125
Interior air filter $0$0$0$0
Intermittent wipers $0   
Variable intermittent wipers$75 $75$75$75
Exterior 
Bodyside cladding (gray/black) $250$250$250$250
Bodyside moldings$75    
Rear spoiler $200$200$200$200
Sunroof  $900$900$900
Wheel-lip moldings $75$75$75$75
Infotainment 
App support    $0
Bluetooth audio streaming $25$25$25$25
DVD-compatible player    $0
HD radio $50$50$50$50
Navigation app $50$50$50 
Navigation system    $600
Siri Eyes Free support $0$0$0$0
SMS text-to-speech reader $25$25$25$25
Traffic + travel information $25$25$25$25
Voice control for audio system $25$25$25 
Voice control for nav and audio    $100
Instruments, Lights, and Mirrors 
Auto-dimming headlights    $200
Auto-dimming rearview mirror    $150
Automatic headlights  $125$125$125
Automatic-off headlights$25$25   
Compass  $0$0$0
Fog lights  $125$125$125
Heated mirrors  $25$25$25
Illuminated visor mirror, driver $50$50$50$50
Illuminated visor mirror, passenger $50$50$50$50
LED headlights, single projector or low beam only   $750$750
Manual remote mirrors$25    
Power mirrors $150$150$150$150
Spotter mirror(s) $50$50  
Turn signals on or near mirrors  $25$25$25
Visor mirror, driver$10    
Visor mirror, passenger$10    
Seats and Interior Trim 
Center armrest(s), front row $75$75$75$75
Center armrest(s), second row $50$50$50$50
Door sill trim plates $100$100$100$100
Heated front seats   $200$200
Illuminated door sill trim plates$200    
Leather-wrapped steering wheel  $150$150$150
Manual height adjuster, driver seat$50$50$50  
Manual recliner, second row seats $75$75$75$75
Memory system, driver seat    $200
Power fore-aft adjuster, driver seat   $100$100
Power height adjuster, driver seat   $100$100
Power lumbar adjuster, driver seat   $100$100
Power recliner, driver seat   $100$100
Power tilt adjuster, driver seat   $100$100
Synthetic leather seating surfaces   $0$0
Suspension, Wheels, and Tires 
Alloy wheels$350 $350$350 
Chrome-coated alloy wheels    $600
Electronic systems calibration selector $200$200$200$200
Sport suspension (upgrade)   $0 
Transmission 
Steering-wheel-mounted transmission controls   $100 
Total Value of Features$2,070$4,040$6,465$8,400$11,790
Value of Feature Adjustments$0$1,970$4,395$6,330$9,720
Value of Feature Adjustments0-1,838-4,106-5,931-9,082

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Specifications Comparison: Kia Soul vs. Toyota RAV4

Model Year20122016
ModelSoulRAV4
Body4dr Hatch4dr SUV
Wheelbase100.4 in104.7 in
Length162.2 in183.5 in
Width70.3 in72.6 in
Height63.4 in65.9 in
Curb Weight2,690 lb.3,455 lb.
Fuel Capacity12.7 gal.15.9 gal.
Row 1 Headroom40.2 in39.8 in
Row 1 Shoulder Room55.2 in57.3 in
Row 1 Hip Room53.3 in54.3 in
Row 1 Legroom42.1 in42.6 in
Row 2 Headroom39.6 in38.9 in
Row 2 Shoulder Room55.1 in55.4 in
Row 2 Hip Room52.7 in48.9 in
Row 2 Legroom39.0 in37.2 in
Cargo Volume,
Minimum
23.7 ft338.4 ft3
Cargo Volume,
Maximum
53.4 ft373.4 ft3

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Option Package Details
Toyota RAV4 LE

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%
Entune Audio Plus
FeatureValueRequested?
Satellite radio200Yes
HD radio50No
Traffic + travel information25No
Siri Eyes Free support0No
Navigation app50No
Total Requested20062%
Total Not Requested12538%

Option Package Details
Toyota RAV4 XLE

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%

Option Package Details
Toyota RAV4 Limited

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%

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