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Kia Soul vs. Toyota RAV4 Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Soul vs. Toyota RAV4 Invoice Comparison

Lowest Total Price: $23,330

Kia Soul !   
Difference: $4,858

Lowest Total Invoice: $22,035

Kia Soul !   
Difference: $4,253

Calculate Payments

  Down Payment Interest Rate Term
Model Year20122012
ModelSoulRAV4
Trim!Limited
Body4dr Hatch4dr SUV
Base Price $19,600 $25,330
Base Invoice $18,700 $23,684
Premium Package 2,500  
Rear bumper protector 50  
Rear spoiler 295  
Cargo net 50  
Cargo mat 85  
Floor mats   199
Rearview camera   475
Premium Plus Value Package   1,175
Bodyside moldings   199
Premium Package 2,195  
Rear bumper protector 40  
Rear spoiler 240  
Cargo net 40  
Cargo mat 70  
Floor mats   126
Rearview camera   424
Premium Plus Value Package   1,119
Bodyside moldings   125
Options (change) 2,980 2,048
Options (change) 2,585 1,794
Destination 750 810
Total Price $23,330 $28,188
Total Invoice $22,035 $26,288

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Kia Soul dealer quotes or Toyota RAV4 dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Kia Soul vs. Toyota RAV4

Lowest Adjusted Price and Invoice: Kia Soul !
TrueDelta Adjusted Price Difference: $3,683
TrueDelta Adjusted Invoice Difference: $3,157
Model Year20122012
ModelSoulRAV4
Trim!Limited
Body4dr Hatch4dr SUV
Engine164hp I4179hp I4
TransmissionT6A4
DrivetrainFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG
Audio (watts, speakers)350, 8?, 6
Tire (rear if not all the same)235/45-18225/65-17
Total Price$23,330$28,188
Adjustments for Features0-1,175
Feature-Adjusted Total Price$23,330$27,013
Total Invoice$22,035$26,288
Adjustments for Features0-1,096
Feature-Adjusted Total Invoice$22,035$25,192

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Features Comparison: Kia Soul vs. Toyota RAV4

Model Year20122012
ModelSoulRAV4
Trim!Limited
Body4dr Hatch4dr SUV
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100 
4-speed automatic $800
FWD$0$0
Accessories 
AC power outlet $100
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats$0 
Full-size spare tire $225
Rollover sensor $50
Cargo Management 
Cargo cover $75
Overhead sunglass holder $25
Roof rack $300
Climate Control 
Dual-zone climate control $125
Interior air filter $0
Exterior 
External spare tire shell $100
Externally-mounted spare $0
Wheel-lip moldings $75
Infotainment 
App support $0
HD radio $50
SMS text-to-speech reader $25
Traffic + travel information $25
Traffic information$25 
Instruments, Lights, and Mirrors 
Speaker lights$100 
Trip computer$150 
Seats and Interior Trim 
Center armrest(s), second row $50
Manual fore-aft adjuster, second row seats $75
Manual height adjuster, driver seat$50 
Manual recliner, second row seats $75
Metal pedals$75 
Power fore-aft adjuster, driver seat $100
Power height adjuster, driver seat $100
Power lumbar adjuster, driver seat $100
Power recliner, driver seat $100
Power tilt adjuster, driver seat $100
Total Value of Features$1,500$2,675
Value of Feature Adjustments$0$1,175
Value of Feature Adjustments0-1,096

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See a complete comparison of Kia Soul vs. Toyota RAV4 features.

Specifications Comparison: Kia Soul vs. Toyota RAV4

Model Year20122012
ModelSoulRAV4
Body4dr Hatch4dr SUV
Wheelbase100.4 in104.7 in
Length162.2 in181.1 in
Width70.3 in71.5 in
Height63.4 in66.3 in
Curb Weight2,616 lb.3,361 lb.
Fuel Capacity12.7 gal.15.9 gal.
Row 1 Headroom40.2 in40.8 in
Row 1 Shoulder Room55.2 in57.1 in
Row 1 Hip Room53.3 in53.8 in
Row 1 Legroom42.1 in41.8 in
Row 2 Headroom39.6 in39.7 in
Row 2 Shoulder Room55.1 in55.3 in
Row 2 Hip Room52.7 in52.4 in
Row 2 Legroom39.0 in38.3 in
Row 3 Headroom0.0 in37.2 in
Row 3 Shoulder Room0.0 in52.6 in
Row 3 Hip Room0.0 in43.3 in
Row 3 Legroom0.0 in30.0 in
Cargo Volume,
Minimum		23.7 ft312.3 ft3
Cargo Volume,
Behind R2		23.737.2 ft3
Cargo Volume,
Maximum		53.4 ft373.0 ft3

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See a complete comparison of Kia Soul vs. Toyota RAV4 specs.

Option Package Details
Kia Soul !

Premium Package
FeatureValueRequested?
Navigation system600Yes
Leather seating surfaces900Yes
Automatic climate control, front200Yes
Heated front seats200Yes
Proximity key250Yes
Voice control for nav and audio100Yes
Traffic information25Yes
Total Requested2275100%
Total Not Requested00%

Option Package Details
Toyota RAV4 Limited

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40Yes
Total Requested115100%
Total Not Requested00%
Rearview camera
FeatureValueRequested?
Rearview camera200Yes
Auto-dimming rearview mirror150Yes
Total Requested350100%
Total Not Requested00%
Premium Plus Value Package
FeatureValueRequested?
Sunroof900Yes
Daytime running lights (optional)0No
AC power outlet100No
Leather seating surfaces900Yes
Heated front seats200Yes
Power fore-aft adjuster, driver seat100No
Power height adjuster, driver seat50No
Power tilt adjuster, driver seat100No
Power recliner, driver seat100No
Power lumbar adjuster, driver seat100No
Total Requested200078%
Total Not Requested55022%

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