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Toyota Highlander vs. Kia Optima Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota Highlander vs. Kia Optima Invoice Comparison

Lowest Total Price: $35,325

Kia Optima Hybrid EX   
Difference: $7,345

Lowest Total Invoice: $32,825

Kia Optima Hybrid EX   
Difference: $4,923

Calculate Payments

  Down Payment Interest Rate Term
Model Year20092015
ModelHighlanderOptima
TrimHybrid LimitedHybrid EX
Body4dr SUV4dr Sedan
Base Price $41,020 $32,150
Base Invoice $36,712 $29,815
Navigation system 2,655  
Sunroof 850  
Technology Package   2,350
Navigation system 2,211  
Sunroof 680  
Technology Package   2,185
Options (change) 3,505 2,350
Options (change) 2,891 2,185
Destination 745 825
Gas Tax -2,600 0
Total Price $42,670 $35,325
Total Invoice $37,748 $32,825

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Toyota Highlander dealer quotes or Kia Optima dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Toyota Highlander vs. Kia Optima

Lowest Adjusted Price and Invoice: Kia Optima Hybrid EX
TrueDelta Adjusted Price Difference: $5,790
TrueDelta Adjusted Invoice Difference: $3,547
Model Year20092015
ModelHighlanderOptima
TrimHybrid LimitedHybrid EX
Body4dr SUV4dr Sedan
Engine209hp V6 H159hp I4 H
TransmissionCVTT6
DrivetrainAWDFWD
EPA Fuel Economy (city/highway)27/25 MPG36/40 MPG
Audio (watts, speakers)?, 9550, 12
Tire (rear if not all the same)245/55-19215/55-17
Total Price$42,670$35,325
Adjustments for Features-1,5550
Feature-Adjusted Total Price$41,115$35,325
Total Invoice$37,748$32,825
Adjustments for Features-1,3760
Feature-Adjusted Total Invoice$36,372$32,825

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Features Comparison: Toyota Highlander vs. Kia Optima

Model Year20092015
ModelHighlanderOptima
TrimHybrid LimitedHybrid EX
Body4dr SUV4dr Sedan
Transmission and Drivetrain 
CVT$1000 
6-speed manually-shiftable automatic $1100
AWD$1700 
FWD $0
Accessories 
Heated steering wheel $100
Power liftgate$350 
Brakes, Airbags, and Other Safety 
911 assist $25
Blind spot warning system $200
Cross-traffic warning, rear $100
Full-size spare tire$225 
Knee airbag, driver$75 
Obstacle detection, rear $250
Rollover sensor$50 
Side curtain airbags $350
Side curtain airbags, three rows$500 
Vehicle health reports $0
Cargo Management 
Air-conditioned storage compartment $50
Cargo mat$40 
Liftglass or two-piece tailgate$150 
Overhead sunglass holder $25
Rear seat pass-through $100
Removable second-row console$200 
Roof rails$250 
Trailering equipment (4 wire)$125 
Climate Control 
Ionizing air filtration $50
Rear air vents $100
Rear air vents with manual controls$150 
Rear wiper$175 
Wiper de-icer$25 
Engine / Motor 
Automatic start / stop $150
Exterior 
Body kit $0
Deep-tinted rear windows$275 
Laminated front side windows $200
Larger rear spoiler$200 
Panoramic sunroof $1200
Rear bumper protector$40 
Rear spoiler $200
Sunroof$900 
Infotainment 
App support $0
Bluetooth audio streaming $25
CD changer, in-dash$325 
CD player $125
HD radio $50
Satellite radio $200
SMS text-to-speech reader $25
Surround sound $250
Traffic information $25
USB port $25
Voice control for external devices $0
Instruments, Lights, and Mirrors 
Compass $0
Conversation mirror$25 
Detailed driving style feedback $100
Interior ambient lighting $150
Power-folding mirrors $50
Speaker lights $100
Tachometer $75
Turn signals on or near mirrors $25
Xenon HID headlights $500
Seats and Interior Trim 
Cooled or ventilated front seats $300
Door sill trim plates$100 
Folding second row seats$300 
Folding third row seats$600 
Heated second row seats $200
Illuminated door sill trim plates $200
Leather seating surfaces, third-row seats$200 
Manual fore-aft adjuster, second row seats$75 
Manual recliner, second row seats$75 
Memory system, driver seat $200
Power thigh support length adjuster, driver seat$100 
Stowable center seat, second row$150 
Total Value of Features$8,380$6,825
Value of Feature Adjustments$1,555$0
Value of Feature Adjustments-1,3760

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See a complete comparison of Toyota Highlander vs. Kia Optima features.

Specifications Comparison: Toyota Highlander vs. Kia Optima

Model Year20092015
ModelHighlanderOptima
Body4dr SUV4dr Sedan
Wheelbase109.8 in110.0 in
Length188.4 in190.7 in
Width75.2 in72.1 in
Height68.1 in57.9 in
Curb Weight4,508 lb.3,510 lb.
Fuel Capacity19.2 gal.18.5 gal.
Row 1 Headroom40.6 in40.0 in
Row 1 Shoulder Room59.7 in57.3 in
Row 1 Hip Room56.7 in54.7 in
Row 1 Legroom43.2 in45.5 in
Row 2 Headroom40.1 in37.6 in
Row 2 Shoulder Room59.5 in55.7 in
Row 2 Hip Room56.5 in54.5 in
Row 2 Legroom38.3 in34.7 in
Row 3 Headroom36.3 in0.0 in
Row 3 Shoulder Room55.0 in0.0 in
Row 3 Hip Room42.3 in0.0 in
Row 3 Legroom29.2 in0.0 in
Cargo Volume,
Minimum		10.3 ft315.4 ft3
Cargo Volume,
Behind R2		42.3 ft315.4 ft3
Cargo Volume,
Maximum		95.4 ft315.4 ft3

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See a complete comparison of Toyota Highlander vs. Kia Optima specs.

Option Package Details
Kia Optima Hybrid EX

Technology Package
FeatureValueRequested?
Obstacle detection, rear250No
Panoramic sunroof1200No
Blind spot warning system200No
Rear cross-traffic detection100No
Total Requested00%
Total Not Requested1750100%

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