| 1 | 0 | 3 | 4 | 3 | 4 |
Toyota Highlander vs. Kia Optima Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Toyota Highlander vs. Kia Optima Invoice Comparison
Lowest Total Price: $22,165 Kia Optima EX | ||||
| Difference: $11,185 | ||||
Lowest Total Invoice: $20,317 Kia Optima EX | ||||
| Difference: $9,468 | ||||
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| Model Year | 2009 | 2009 | 2009 | 2006 |
| Model | Highlander | Highlander | Highlander | Optima |
| Trim | Sport | Limited | Hybrid Limited | EX |
| Body | 4dr SUV | 4dr SUV | 4dr SUV | 4dr Sedan |
| Base Price | $29,260 | $33,070 | $41,020 | $19,100 |
| Base Invoice | $26,408 | $29,762 | $36,712 | $17,605 |
| Floor mats | 185 | 275 | 85 | |
| Universal garage door opener | 125 | |||
| Automatic climate control, front | 375 | |||
| Sunroof | 850 | 850 | 850 | |
| Leather seating surfaces | 1,490 | |||
| CD changer, in-dash | 320 | |||
| Leather Package | 1,000 | |||
| Rear spoiler | 220 | |||
| Antilock brakes (ABS) | 795 | |||
| CD changer, remote | 375 | |||
| Floor mats | 120 | 180 | 65 | |
| Universal garage door opener | 100 | |||
| Automatic climate control, front | 300 | |||
| Sunroof | 680 | 680 | 680 | |
| Leather seating surfaces | 1,192 | |||
| CD changer, in-dash | 240 | |||
| Leather Package | 890 | |||
| Rear spoiler | 169 | |||
| Antilock brakes (ABS) | 710 | |||
| CD changer, remote | 288 | |||
| Options (change) | 3,345 | 1,125 | 850 | 2,475 |
| Options (change) | 2,632 | 860 | 680 | 2,122 |
| Destination | 745 | 745 | 745 | 590 |
| Gas Tax | 0 | 0 | -2,600 | 0 |
| Total Price | $33,350 | $34,940 | $40,015 | $22,165 |
| Total Invoice | $29,785 | $31,367 | $35,537 | $20,317 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Toyota Highlander dealer quotes or Kia Optima dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Toyota Highlander vs. Kia Optima
| Lowest Adjusted Price and Invoice: Kia Optima EX | ||||
| TrueDelta Adjusted Price Difference: $7,720 | ||||
| TrueDelta Adjusted Invoice Difference: $6,373 | ||||
| Model Year | 2009 | 2009 | 2009 | 2006 |
| Model | Highlander | Highlander | Highlander | Optima |
| Trim | Sport | Limited | Hybrid Limited | EX |
| Body | 4dr SUV | 4dr SUV | 4dr SUV | 4dr Sedan |
| Engine | 270hp V6 | 270hp V6 | 209hp V6 H | 138hp I4 |
| Transmission | T5 | T5 | CVT | T4 |
| Drivetrain | FWD | FWD | AWD | FWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | ?, 6 | ?, 6 | ?, 6 | 120, 6 |
| Tire (rear if not all the same) | 245/55-19 | 245/55-19 | 245/55-19 | 205/60-15 |
| Total Price | $33,350 | $34,940 | $40,015 | $22,165 |
| Adjustments for Features | -3,465 | -4,590 | -6,740 | 0 |
| Feature-Adjusted Total Price | $29,885 | $30,350 | $33,275 | $22,165 |
| Cost Above Minimum | $0 | $465 | $3,390 | $0 |
| Total Invoice | $29,785 | $31,367 | $35,537 | $20,317 |
| Adjustments for Features | -3,095 | -4,121 | -5,986 | 0 |
| Feature-Adjusted Total Invoice | $26,690 | $27,246 | $29,551 | $20,317 |
| Cost Above Minimum | $0 | $556 | $2,861 | $0 |
Features Comparison: Toyota Highlander vs. Kia Optima
| Model Year | 2009 | 2009 | 2009 | 2006 |
| Model | Highlander | Highlander | Highlander | Optima |
| Trim | Sport | Limited | Hybrid Limited | EX |
| Body | 4dr SUV | 4dr SUV | 4dr SUV | 4dr Sedan |
| Transmission and Drivetrain | ||||
| 5-speed manually-shiftable automatic | $1000 | $1000 | ||
| CVT | $1000 | |||
| 4-speed manually-shiftable automatic | $900 | |||
| FWD | $0 | $0 | $0 | |
| AWD | $1700 | |||
| Accessories | ||||
| Power liftgate | $350 | |||
| Proximity key | $250 | $250 | ||
| Tilt steering wheel, manual | $150 | |||
| Tilt/telescoping steering wheel, manual | $250 | $250 | $250 | |
| Brakes, Airbags, and Other Safety | ||||
| Active or whiplash-reducing head restraints, front seats | $0 | $0 | $0 | |
| Brake assist | $50 | $50 | $50 | |
| Knee airbag, driver | $75 | $75 | $75 | |
| Rearview camera | $200 | $200 | $200 | |
| Rollover sensor | $50 | $50 | $50 | |
| Side curtain airbags, three rows | $500 | $500 | $500 | |
| Stability control | $400 | $400 | $400 | |
| Tire-pressure monitor | $75 | $75 | $75 | |
| Traction control | $100 | $100 | $100 | |
| Cargo Management | ||||
| Cargo cover | $75 | $75 | ||
| Cargo mat | $40 | $40 | $40 | |
| Removable second-row console | $200 | $200 | $200 | |
| Roof rails | $250 | $250 | $250 | |
| Trailering equipment (4 wire) | $125 | |||
| Climate Control | ||||
| Dual-zone climate control | $125 | $125 | $125 | |
| Interior air filter | $0 | $0 | $0 | |
| Rear air vents with manual controls | $150 | $150 | $150 | |
| Rear wiper | $175 | $175 | $175 | |
| Wiper de-icer | $25 | $25 | ||
| Exterior | ||||
| Bodyside moldings | $75 | |||
| Bright-finished exhaust tip(s) | $25 | |||
| Deep-tinted rear windows | $275 | $275 | $275 | |
| Larger rear spoiler | $200 | $200 | ||
| Rear spoiler | $200 | $200 | ||
| Infotainment | ||||
| Audio controls on steering wheel | $125 | $125 | $125 | |
| Aux input | $50 | $50 | $50 | |
| Cassette player | $50 | |||
| CD changer, in-dash | $325 | $325 | $325 | |
| CD changer, remote | $200 | |||
| CD player | $125 | |||
| MP3-compatible player | $50 | $50 | $50 | |
| Instruments, Lights, and Mirrors | ||||
| Auto-dimming rearview mirror | $150 | $150 | $150 | |
| Compass | $0 | $0 | ||
| Conversation mirror | $25 | $25 | $25 | |
| Heated mirrors | $25 | $25 | $25 | |
| Outside temperature display | $50 | $50 | $50 | |
| Tachometer | $75 | $75 | $75 | |
| Trip computer | $150 | $150 | $150 | |
| Seats and Interior Trim | ||||
| Floor mats | $75 | $75 | $75 | |
| Folding third row seats | $600 | $600 | ||
| Heated front seats | $200 | $200 | ||
| Manual fore-aft adjuster, second row seats | $75 | $75 | $75 | |
| Manual lumbar adjuster, driver seat | $50 | |||
| Manual recliner, second row seats | $75 | $75 | $75 | |
| Power fore-aft adjuster, passenger seat | $100 | $100 | $100 | |
| Power lumbar adjuster, driver seat | $100 | $100 | $100 | |
| Power recliner, passenger seat | $100 | $100 | $100 | |
| Power thigh support length adjuster, driver seat | $100 | $100 | ||
| Stowable center seat, second row | $150 | $150 | $150 | |
| Suspension, Wheels, and Tires | ||||
| Sport suspension (upgrade) | $0 | |||
| Total Value of Features | $5,740 | $6,865 | $9,015 | $2,275 |
| Value of Feature Adjustments | $3,465 | $4,590 | $6,740 | $0 |
| Value of Feature Adjustments | -3,095 | -4,121 | -5,986 | 0 |
Specifications Comparison: Toyota Highlander vs. Kia Optima
| Model Year | 2009 | 2006 |
| Model | Highlander | Optima |
| Body | 4dr SUV | 4dr Sedan |
| Wheelbase | 109.8 in | 106.3 in |
| Length | 188.4 in | 185.8 in |
| Width | 75.2 in | 71.5 in |
| Height | 68.1 in | 55.5 in |
| Curb Weight | 3,848 lb. | 3,282 lb. |
| Fuel Capacity | 19.2 gal. | 17.2 gal. |
| Row 1 Headroom | 40.6 in | 39.0 in |
| Row 1 Shoulder Room | 59.7 in | 56.9 in |
| Row 1 Hip Room | 56.7 in | 55.8 in |
| Row 1 Legroom | 43.2 in | 43.3 in |
| Row 2 Headroom | 40.1 in | 37.6 in |
| Row 2 Shoulder Room | 59.5 in | 55.7 in |
| Row 2 Hip Room | 56.5 in | 54.4 in |
| Row 2 Legroom | 38.3 in | 36.2 in |
| Row 3 Headroom | 36.3 in | 0.0 in |
| Row 3 Shoulder Room | 55.0 in | 0.0 in |
| Row 3 Hip Room | 42.3 in | 0.0 in |
| Row 3 Legroom | 29.2 in | 0.0 in |
| Cargo Volume, Minimum | 10.3 ft3 | 13.6 ft3 |
| Cargo Volume, Behind R2 | 42.3 ft3 | 13.6 ft3 |
| Cargo Volume, Maximum | 95.4 ft3 | 13.6 ft3 |
Option Package Details
Kia Optima EX
| Leather Package | ||
| Feature | Value | Requested? |
| Leather seating surfaces | 900 | Yes |
| Power recliner, passenger seat | 100 | Yes |
| Power fore-aft adjuster, passenger seat | 100 | Yes |
| Total Requested | 1100 | 100% |
| Total Not Requested | 0 | 0% |
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