Toyota Prius Toyota Prius 2016 Toyota RAV4 Toyota RAV4 2010

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Toyota Prius vs. Toyota RAV4 Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota Prius vs. Toyota RAV4 Invoice Comparison

Lowest Total Price: $27,620

Toyota RAV4 Limited   
Difference: $1,914

Lowest Total Invoice: $25,673

Toyota RAV4 Limited   
Difference: $1,868

Calculate Payments

  Down Payment Interest Rate Term
Model Year201620162010
ModelPriusPriusRAV4
TrimFourFour TouringLimited
Body4dr Hatch4dr Hatch4dr SUV
Base Price $28,650 $30,000 $24,665
Base Invoice $26,671 $27,927 $23,061
Cargo net 49 49  
Rearview camera     475
Power driver seat     440
Navigation system     1,240
Cargo net 35 35  
Rearview camera     380
Power driver seat     352
Navigation system     1,080
Options (change) 49 49 2,155
Options (change) 35 35 1,812
Destination 835 835 800
Total Price $29,534 $30,884 $27,620
Total Invoice $27,541 $28,797 $25,673

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Toyota Prius dealer quotes or Toyota RAV4 dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Toyota Prius vs. Toyota RAV4

Lowest Adjusted Price and Invoice: Toyota RAV4 Limited
TrueDelta Adjusted Price Difference: $254
TrueDelta Adjusted Invoice Difference: $317
Model Year201620162010
ModelPriusPriusRAV4
TrimFourFour TouringLimited
Body4dr Hatch4dr Hatch4dr SUV
Engine95hp I4 H95hp I4 H179hp I4
TransmissionCVTCVTA4
DrivetrainFWDFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 6?, 6?, 6
Tire (rear if not all the same)195/65-15215/45-17225/65-17
Total Price$29,534$30,884$27,620
Adjustments for Features-935-3,0100
Feature-Adjusted Total Price$28,599$27,874$27,620
Cost Above Minimum$725$0$0
Total Invoice$27,541$28,797$25,673
Adjustments for Features-872-2,8070
Feature-Adjusted Total Invoice$26,669$25,990$25,673
Cost Above Minimum$679$0$0

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Features Comparison: Toyota Prius vs. Toyota RAV4

Model Year201620162010
ModelPriusPriusRAV4
TrimFourFour TouringLimited
Body4dr Hatch4dr Hatch4dr SUV
Transmission and Drivetrain 
CVT$1000$1000 
4-speed automatic  $800
FWD$0$0$0
Accessories 
Adaptive cruise control, all-speed $850 
Cruise control$150 $150
Universal garage door opener$100$100 
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats$0$0 
Automatic braking, high-speed or partial $200 
Automatic braking, low-speed $200 
Blind spot warning system$200$200 
Cross-traffic warning, rear$100$100 
Forward collision warning $200 
Full-size spare tire  $225
Knee airbag, driver$75$75 
Lane departure prevention, steering-based $200 
Lane departure warning $200 
Pedestrian detection $50 
Radar- or camera-based collision preparation system $0 
Rollover sensor  $50
Seat cushion airbag, passenger$75$75 
Cargo Management 
Console with shifter  $150
Console without shifter$150$150 
Roof rack  $300
Climate Control 
Dual-zone climate control  $125
Rain-sensing wipers$175$175 
Variable intermittent wipers  $75
Engine / Motor 
Automatic start / stop$150$150 
Exterior 
Active grille shutters$0$0 
Deep-tinted rear windows  $275
External spare tire shell  $100
Externally-mounted spare  $0
Rear bumper protector  $40
Rear spoiler  $200
Wheel-lip moldings  $75
Infotainment 
App support$0$0 
Bluetooth audio streaming$25$25 
Bluetooth cell phone link$100$100 
DVD-compatible player$0$0 
HD radio$50$50 
Siri Eyes Free support$0$0 
SMS text-to-speech reader$25$25 
Traffic + travel information$25$25 
Traffic information  $25
USB port$25$25 
Voice control for nav and audio$100$100 
Wireless charging station$75$75 
Instruments, Lights, and Mirrors 
Auto-dimming headlights $200 
Detailed driving style feedback$100$100 
Digital instruments$0$0 
Fog lights $125$125
Large energy flow and fuel economy display$25$25 
LED headlights, single projector or low beam only$750$750 
Tachometer  $75
Trip computer$150$150 
Seats and Interior Trim 
Heated front seats$200$200 
Leather-wrapped steering wheel  $150
Manual fore-aft adjuster, second row seats  $75
Manual recliner, second row seats  $75
Synthetic leather seating surfaces$0$0 
Suspension, Wheels, and Tires 
Electronic systems calibration selector$200$200 
Total Value of Features$4,025$6,100$3,090
Value of Feature Adjustments$935$3,010$0
Value of Feature Adjustments-872-2,8070

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Specifications Comparison: Toyota Prius vs. Toyota RAV4

Model Year20162010
ModelPriusRAV4
Body4dr Hatch4dr SUV
Wheelbase106.3 in104.7 in
Length178.7 in181.1 in
Width69.3 in71.5 in
Height58.1 in66.3 in
Curb Weight3,076 lb.3,361 lb.
Fuel Capacity11.3 gal.15.9 gal.
Row 1 Headroom39.4 in40.8 in
Row 1 Shoulder Room55.0 in57.1 in
Row 1 Hip Room53.4 in53.8 in
Row 1 Legroom43.2 in41.8 in
Row 2 Headroom37.4 in39.7 in
Row 2 Shoulder Room53.0 in55.3 in
Row 2 Hip Room51.9 in52.4 in
Row 2 Legroom33.4 in38.3 in
Row 3 Headroom0.0 in37.2 in
Row 3 Shoulder Room0.0 in52.6 in
Row 3 Hip Room0.0 in43.3 in
Row 3 Legroom0.0 in30.0 in
Cargo Volume,
Minimum
24.6 ft312.3 ft3
Cargo Volume,
Behind R2
24.637.2 ft3
Cargo Volume,
Maximum
62.7 ft373.0 ft3

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Option Package Details
Toyota RAV4 Limited

Rearview camera
FeatureValueRequested?
Rearview camera200Yes
Auto-dimming rearview mirror150Yes
Total Requested350100%
Total Not Requested00%
Navigation system
FeatureValueRequested?
Navigation system600Yes
Traffic information25Yes
Total Requested625100%
Total Not Requested00%
Power driver seat
FeatureValueRequested?
Power fore-aft adjuster, driver seat100Yes
Power height adjuster, driver seat50Yes
Power tilt adjuster, driver seat100Yes
Power recliner, driver seat100Yes
Power lumbar adjuster, driver seat100Yes
Total Requested450100%
Total Not Requested00%

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