2017 Toyota RAV4 Toyota RAV4 2017 2010 Toyota RAV4 Toyota RAV4 2010

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2017 Toyota RAV4 vs. 2010 Toyota RAV4 Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

2017 Toyota RAV4 vs. 2010 Toyota RAV4 Invoice Comparison

Lowest Total Price: $28,270

2010 Toyota RAV4 Limited   
Difference: $3,503

Lowest Total Invoice: $26,316

2010 Toyota RAV4 Limited   
Difference: $3,247

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  Down Payment Interest Rate Term
Model Year201720172017201720172010
ModelRAV4RAV4RAV4RAV4RAV4RAV4
TrimSEHybrid SELimitedHybrid LimitedPlatinumLimited
Body4dr SUV4dr SUV4dr SUV4dr SUV4dr SUV4dr SUV
Base Price $28,790 $32,185 $30,905 $34,030 $34,750 $24,665
Base Invoice $26,919 $30,255 $28,897 $31,988 $32,491 $23,061
Universal garage door opener 349 349        
Entune Premium JBL Audio with Integrated Navigation 1,310 1,310        
Cargo net 49 49 49 49 49  
Roof rack crossbars 315 315 315 315 315  
Paint, special white     395 395 395 220
Rearview camera           475
Navigation system           1,240
Limited Extra Value Package           870
Universal garage door opener 274 274        
Entune Premium JBL Audio with Integrated Navigation 1,165 1,165        
Cargo net 35 35 35 35 35  
Roof rack crossbars 210 210 210 210 210  
Paint, special white     352 352 352 176
Rearview camera           380
Navigation system           1,080
Limited Extra Value Package           819
Options (change) 2,023 2,023 759 759 759 2,805
Options (change) 1,684 1,684 597 597 597 2,455
Destination 960 960 960 960 960 800
Total Price $31,773 $35,168 $32,624 $35,749 $36,469 $28,270
Total Invoice $29,563 $32,899 $30,454 $33,545 $34,048 $26,316

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

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TrueDelta Value Comparison: 2017 Toyota RAV4 vs. 2010 Toyota RAV4

Lowest Adjusted Price and Invoice: 2010 Toyota RAV4 Limited
TrueDelta Adjusted Price Difference: $294
TrueDelta Adjusted Invoice Difference: $348
Model Year201720172017201720172010
ModelRAV4RAV4RAV4RAV4RAV4RAV4
TrimSEHybrid SELimitedHybrid LimitedPlatinumLimited
Body4dr SUV4dr SUV4dr SUV4dr SUV4dr SUV4dr SUV
Engine176hp I4150hp I4 H176hp I4150hp I4 H176hp I4179hp I4
TransmissionT6CVTT6CVTT6A4
DrivetrainFWDAWDFWDAWDFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)576, 11576, 11?, 6?, 6576, 11?, 6
Tire (rear if not all the same)235/55-18235/55-18235/55-18235/55-18235/55-18225/65-17
Total Price$31,773$35,168$32,624$35,749$36,469$28,270
Adjustments for Features-2,860-4,810-4,060-5,610-5,0100
Feature-Adjusted Total Price$28,913$30,358$28,564$30,139$31,459$28,270
Cost Above Minimum$349$1,794$0$1,575$2,895$0
Total Invoice$29,563$32,899$30,454$33,545$34,048$26,316
Adjustments for Features-2,661-4,500-3,790-5,264-4,6770
Feature-Adjusted Total Invoice$26,902$28,399$26,664$28,281$29,371$26,316
Cost Above Minimum$238$1,735$0$1,617$2,707$0

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Features Comparison: 2017 Toyota RAV4 vs. 2010 Toyota RAV4

Model Year201720172017201720172010
ModelRAV4RAV4RAV4RAV4RAV4RAV4
TrimSEHybrid SELimitedHybrid LimitedPlatinumLimited
Body4dr SUV4dr SUV4dr SUV4dr SUV4dr SUV4dr SUV
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100 $1100 $1100 
CVT $1000 $1000  
4-speed automatic     $800
FWD$0 $0 $0$0
AWD $1700 $1700  
Accessories 
AC power outlet     $100
Adaptive cruise control$600$600$600$600$600 
Cruise control     $150
Hands-free trunk or liftgate    $100 
Heated steering wheel    $100 
Power liftgate  $350$350$350 
Proximity key $250$250$250$250$250
Universal garage door opener$100$100$100$100$100 
Brakes, Airbags, and Other Safety 
Around view cameras    $500 
Automatic braking, high-speed or partial$200$200$200$200$200 
Automatic braking, low-speed$200$200$200$200$200 
Blind spot warning system $200$200$200$200 
Cross-traffic warning, rear $100$100$100$100 
Forward collision warning$200$200$200$200$200 
Full-size spare tire     $225
Knee airbag, driver$75$75$75$75$75 
Lane departure prevention, steering-based$200$200$200$200$200 
Lane departure warning$200$200$200$200$200 
Obstacle detection, front  $150$150$150 
Obstacle detection, rear  $250$250$250 
Pedestrian detection$50$50$50$50$50 
Perimeter scan    $25 
Radar- or camera-based collision preparation system$0$0$0$0$0 
Rearview camera$200$200$200$200 $200
Seat cushion airbag, passenger$75$75$75$75$75 
Temporary spare tire$150$150$150$150$150 
Trailer sway control  $25$25$25 
Exterior 
Bodyside cladding (gray/black)$250$250$250$250$250 
External spare tire shell     $100
Externally-mounted spare     $0
Rear bumper protector     $40
Infotainment 
App support$0$0$0$0$0 
Bluetooth audio streaming$25$25$25$25$25 
DVD-compatible player$0$0$0$0$0 
HD radio$50$50$50$50$50 
Siri Eyes Free support$0$0$0$0$0 
SMS text-to-speech reader$25$25$25$25$25 
Surround sound$250$250  $250 
Traffic + travel information$25$25$25$25$25 
Traffic information     $25
USB port$25$25$25$25$25 
Voice control for nav and audio$100$100$100$100$100 
Instruments, Lights, and Mirrors 
Auto-dimming headlights$200$200$200$200$200 
Compass$0$0$0$0$0 
Large energy flow and fuel economy display $25 $25  
LED headlights, single projector or low beam only$750$750$750$750$750 
Spotter mirror(s)$50     
Tachometer$75 $75 $75$75
Trip computer$150$150$150$150$150 
Seats and Interior Trim 
Door sill trim plates$100$100  $100 
Floor mats$75$75  $75 
Leather seating surfaces     $900
Manual fore-aft adjuster, second row seats     $75
Memory system, driver seat  $200$200$200 
Synthetic leather seating surfaces$0$0$0$0$0 
Suspension, Wheels, and Tires 
Alloy wheels$350$350   $350
Chrome-coated alloy wheels  $600$600$600 
Electronic systems calibration selector$200$200$200$200$200 
Sport suspension (upgrade)$0$0    
Transmission 
Steering-wheel-mounted transmission controls$100     
Total Value of Features$6,150$8,100$7,350$8,900$8,300$3,290
Value of Feature Adjustments$2,860$4,810$4,060$5,610$5,010$0
Value of Feature Adjustments-2,661-4,500-3,790-5,264-4,6770

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Specifications Comparison: 2017 Toyota RAV4 vs. 2010 Toyota RAV4

Model Year20172010
ModelRAV4RAV4
Body4dr SUV4dr SUV
Wheelbase104.7 in104.7 in
Length183.5 in181.1 in
Width72.6 in71.5 in
Height65.9 in66.3 in
Curb Weight3,456 lb.3,361 lb.
Fuel Capacity15.9 gal.15.9 gal.
Row 1 Headroom39.8 in40.8 in
Row 1 Shoulder Room57.3 in57.1 in
Row 1 Hip Room54.3 in53.8 in
Row 1 Legroom42.6 in41.8 in
Row 2 Headroom38.9 in39.7 in
Row 2 Shoulder Room55.4 in55.3 in
Row 2 Hip Room48.9 in52.4 in
Row 2 Legroom37.2 in38.3 in
Row 3 Headroom0.0 in37.2 in
Row 3 Shoulder Room0.0 in52.6 in
Row 3 Hip Room0.0 in43.3 in
Row 3 Legroom0.0 in30.0 in
Cargo Volume,
Minimum
38.4 ft312.3 ft3
Cargo Volume,
Behind R2
38.437.2 ft3
Cargo Volume,
Maximum
73.4 ft373.0 ft3

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Option Package Details
2017 Toyota RAV4 SE

Entune Premium JBL Audio with Integrated Navigation
FeatureValueRequested?
Surround sound250No
JBL, 576W, 11 speakers (with subwoofer)350No
DVD-compatible player0No
Voice control for nav and audio75No
App support0No
Navigation system550Yes
Total Requested55045%
Total Not Requested67555%

Option Package Details
2017 Toyota RAV4 Hybrid SE

Entune Premium JBL Audio with Integrated Navigation
FeatureValueRequested?
Surround sound250No
JBL, 576W, 11 speakers (with subwoofer)350No
DVD-compatible player0No
Voice control for nav and audio75No
App support0No
Navigation system550Yes
Total Requested55045%
Total Not Requested67555%

Option Package Details
2010 Toyota RAV4 Limited

Rearview camera
FeatureValueRequested?
Rearview camera200Yes
Auto-dimming rearview mirror150Yes
Total Requested350100%
Total Not Requested00%
Navigation system
FeatureValueRequested?
Navigation system600Yes
Traffic information25Yes
Total Requested625100%
Total Not Requested00%
Limited Extra Value Package
FeatureValueRequested?
Heated front seats200Yes
Sunroof900Yes
Bluetooth cell phone link100Yes
AC power outlet100No
Daytime running lights (optional)0No
JBL, 9 speakers (with subwoofer)350No
Leather seating surfaces900No
Power fore-aft adjuster, driver seat100Yes
Power height adjuster, driver seat50Yes
Power tilt adjuster, driver seat100Yes
Power recliner, driver seat100Yes
Power lumbar adjuster, driver seat100Yes
Total Requested165055%
Total Not Requested135045%

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