The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $24,835 Kia Optima EX | |||
Difference: $18,884 | |||
Lowest Total Invoice: $23,030 Kia Optima EX | |||
Difference: $17,853 | |||
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Model Year | 2015 | 2015 | 2009 |
Model | ES | ES | Optima |
Trim | 350 | 300h | EX |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Base Price | $37,700 | $40,580 | $20,690 |
Base Invoice | $35,314 | $38,013 | $19,255 |
Luxury Package | 1,370 | 1,370 | |
Rain-sensing wipers | 155 | 155 | |
Xenon HID headlights | 565 | 565 | |
Wood/leather-wrapped steering wheel | 300 | 300 | |
Obstacle detection, rear | 500 | 500 | |
Navigation Package | 1,795 | 1,795 | |
Bodyside moldings | 199 | 199 | |
Sunshade, rear, power | 210 | 210 | |
Convenience Package | 970 | ||
Premium Package | 1,300 | ||
Navigation system | 1,200 | ||
Luxury Package | 1,260 | 1,260 | |
Rain-sensing wipers | 144 | 144 | |
Xenon HID headlights | 521 | 521 | |
Wood/leather-wrapped steering wheel | 276 | 276 | |
Obstacle detection, rear | 460 | 460 | |
Navigation Package | 1,660 | 1,660 | |
Bodyside moldings | 131 | 131 | |
Sunshade, rear, power | 192 | 192 | |
Convenience Package | 865 | ||
Premium Package | 1,160 | ||
Navigation system | 1,075 | ||
Options (change) | 5,094 | 5,094 | 3,470 |
Options (change) | 4,644 | 4,644 | 3,100 |
Destination | 925 | 925 | 675 |
Total Price | $43,719 | $46,599 | $24,835 |
Total Invoice | $40,883 | $43,582 | $23,030 |
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Lowest Adjusted Price and Invoice: Kia Optima EX | |||
TrueDelta Adjusted Price Difference: $14,304 | |||
TrueDelta Adjusted Invoice Difference: $13,570 | |||
Model Year | 2015 | 2015 | 2009 |
Model | ES | ES | Optima |
Trim | 350 | 300h | EX |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Engine | 268hp V6 | 156hp I4 H | 175hp I4 |
Transmission | T6 | CVT-6 | T5 |
Drivetrain | FWD | FWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG |
Audio (watts, speakers) | ?, 8 | ?, 8 | 360, 7 |
Tire (rear if not all the same) | 215/55-17 | 215/55-17 | 215/50-17 |
Total Price | $43,719 | $46,599 | $24,835 |
Adjustments for Features | -4,580 | -4,905 | 0 |
Feature-Adjusted Total Price | $39,139 | $41,694 | $24,835 |
Cost Above Minimum | $0 | $2,555 | $0 |
Total Invoice | $40,883 | $43,582 | $23,030 |
Adjustments for Features | -4,283 | -4,587 | 0 |
Feature-Adjusted Total Invoice | $36,600 | $38,995 | $23,030 |
Cost Above Minimum | $0 | $2,395 | $0 |
Model Year | 2015 | 2015 | 2009 |
Model | ES | ES | Optima |
Trim | 350 | 300h | EX |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Transmission and Drivetrain | |||
6-speed manually-shiftable automatic | $1100 | ||
6-speed manually-shiftable CVT | $1100 | ||
5-speed manually-shiftable automatic | $1000 | ||
FWD | $0 | $0 | $0 |
Accessories | |||
Power-adjustable pedals | $125 | ||
Proximity key | $250 | $250 | |
Remote app | $25 | $25 | |
Remote window/roof operation | $15 | $15 | |
Sunshade, rear | $125 | ||
Sunshade, rear, power | $225 | $225 | |
Tilt/telescoping steering wheel, manual | $250 | ||
Tilt/telescoping steering wheel, power | $350 | $350 | |
Brakes, Airbags, and Other Safety | |||
Knee airbag, driver | $75 | $75 | |
Knee airbag, passenger | $75 | $75 | |
Obstacle detection, front | $150 | $150 | |
Obstacle detection, rear | $250 | $250 | |
Rear side airbags | $300 | $300 | |
Rearview camera | $200 | $200 | |
Cargo Management | |||
Rear seat pass-through | $100 | $100 | |
Climate Control | |||
Automatic air recirculation | $100 | $100 | |
Dual-zone climate control | $125 | $125 | |
Rain-sensing wipers | $175 | $175 | |
Rear air vents | $100 | $100 | |
Variable intermittent wipers | $75 | ||
Water-repellent front-door glass | $15 | $15 | |
Wiper de-icer | $25 | $25 | |
Engine / Motor | |||
Automatic start / stop | $150 | ||
Exterior | |||
Bright-finished exhaust tip(s) | $25 | ||
Rear spoiler | $200 | ||
Infotainment | |||
App support | $0 | $0 | |
Bluetooth audio streaming | $25 | $25 | |
Bluetooth cell phone link | $100 | $100 | |
CD changer, in-dash | $325 | $325 | |
CD player | $125 | ||
DVD-compatible player | $0 | $0 | |
HD radio | $50 | $50 | |
Siri Eyes Free support | $0 | $0 | |
SMS text-to-speech reader | $25 | $25 | |
Telematics service, such as OnStar | $200 | $200 | |
Traffic + travel information | $25 | $25 | |
Voice control for nav and audio | $100 | $100 | |
Instruments, Lights, and Mirrors | |||
Analog clock | $25 | $25 | |
Interior ambient lighting | $150 | $150 | |
Mirror tilt-down in reverse | $25 | $25 | |
Xenon HID headlights | $500 | $500 | |
Seats and Interior Trim | |||
Cooled or ventilated front seats | $300 | $300 | |
Folding second row seats | $300 | ||
Leather-wrapped steering wheel | $150 | ||
Manual lumbar adjuster, driver seat | $50 | ||
Memory system, driver seat | $200 | $200 | |
Power height adjuster, passenger seat | $100 | $100 | |
Power lumbar adjuster, driver seat | $100 | $100 | |
Power lumbar adjuster, passenger seat | $100 | $100 | |
Power tilt adjuster, passenger seat | $100 | $100 | |
Wood trim | $300 | $300 | |
Wood/leather-wrapped steering wheel | $150 | $150 | |
Suspension, Wheels, and Tires | |||
Electronic systems calibration selector | $200 | $200 | |
Total Value of Features | $6,780 | $7,105 | $2,200 |
Value of Feature Adjustments | $4,580 | $4,905 | $0 |
Value of Feature Adjustments | -4,283 | -4,587 | 0 |
Model Year | 2015 | 2009 |
Model | ES | Optima |
Body | 4dr Sedan | 4dr Sedan |
Wheelbase | 111.0 in | 107.1 in |
Length | 192.7 in | 189.0 in |
Width | 71.7 in | 71.1 in |
Height | 57.1 in | 58.3 in |
Curb Weight | 3,550 lb. | 3,158 lb. |
Fuel Capacity | 17.2 gal. | 16.4 gal. |
Row 1 Headroom | 37.5 in | 39.8 in |
Row 1 Shoulder Room | 57.6 in | 57.1 in |
Row 1 Hip Room | 54.8 in | 54.5 in |
Row 1 Legroom | 41.9 in | 43.7 in |
Row 2 Headroom | 37.5 in | 38.0 in |
Row 2 Shoulder Room | 55.0 in | 56.3 in |
Row 2 Hip Room | 53.8 in | 54.7 in |
Row 2 Legroom | 40.0 in | 37.8 in |
Cargo Volume | 15.2 ft3 | 15.0 ft3 |
Luxury Package | ||
Feature | Value | Requested? |
Leather seating surfaces | 900 | Yes |
Heated front seats | 200 | Yes |
Cooled or ventilated front seats | 300 | No |
Wood trim | 300 | No |
Total Requested | 1100 | 65% |
Total Not Requested | 600 | 35% |
Navigation Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
DVD-compatible player | 0 | No |
Voice control for nav and audio | 100 | No |
SMS text-to-speech reader | 25 | No |
Traffic + travel information | 25 | No |
Speed limit information | 0 | No |
App support | 0 | No |
Remote app | 25 | No |
Total Requested | 600 | 77% |
Total Not Requested | 175 | 23% |
Luxury Package | ||
Feature | Value | Requested? |
Leather seating surfaces | 900 | Yes |
Heated front seats | 200 | Yes |
Cooled or ventilated front seats | 300 | No |
Wood trim | 300 | No |
Total Requested | 1100 | 65% |
Total Not Requested | 600 | 35% |
Navigation Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
DVD-compatible player | 0 | No |
Voice control for nav and audio | 100 | No |
SMS text-to-speech reader | 25 | No |
Traffic + travel information | 25 | No |
Speed limit information | 0 | No |
App support | 0 | No |
Remote app | 25 | No |
Total Requested | 600 | 77% |
Total Not Requested | 175 | 23% |
Convenience Package | ||
Feature | Value | Requested? |
215/50VR17 tires | 400 | No |
Heated front seats | 200 | Yes |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Sunshade, rear | 125 | Yes |
Power-adjustable pedals | 125 | No |
Total Requested | 525 | 50% |
Total Not Requested | 525 | 50% |
Premium Package | ||
Feature | Value | Requested? |
Sunroof | 900 | Yes |
CD changer, in-dash | 200 | No |
Infinity, 360W, 7 speakers (with subwoofer) | 350 | No |
Total Requested | 900 | 62% |
Total Not Requested | 550 | 38% |