In that price range you could get a prius or Accord hybrid, so, while Kia's are cheaper initially, they'll drop their value so much quicker, and probably not get as good a MPG that I don't think they're worth it. MSRP for the Accord is about $4k more than the Optima; Prius is about the same as the Optima, and the Accord and Prius will both get you 40+ mpg; the Optima will be mid 30's.
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