| 1 | 0 | 3 | 4 | 3 | 4 |
Hyundai Santa Fe vs. Kia Optima Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Hyundai Santa Fe vs. Kia Optima Invoice Comparison
Lowest Total Price: $30,480 Kia Optima EX | ||||||
| Difference: $1,355 | ||||||
Lowest Total Invoice: $28,526 Kia Optima EX | ||||||
| Difference: $1,353 | ||||||
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| Model Year | 2009 | 2014 | 2014 | 2014 | 2014 | 2014 |
| Model | Santa Fe | Optima | Optima | Optima | Optima | Optima |
| Trim | Limited | EX | Hybrid EX | SX | SX Turbo | SX Limited Turbo |
| Body | 4dr SUV | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Base Price | $28,845 | $23,950 | $31,995 | $25,500 | $27,500 | $35,300 |
| Base Invoice | $27,076 | $22,429 | $29,670 | $23,877 | $25,763 | $32,963 |
| Bluetooth cell phone link | 325 | |||||
| Cargo net | 50 | 50 | 50 | 50 | 50 | 50 |
| Cargo tray | 115 | 80 | 80 | 80 | 80 | 80 |
| Navigation system | 1,750 | |||||
| Technology Package | 2,300 | 2,300 | ||||
| Premium Package | 3,300 | 3,300 | ||||
| Panoramic sunroof | 1,500 | |||||
| Premium Tech Package | 5,300 | |||||
| Bluetooth cell phone link | 292 | |||||
| Cargo net | 41 | 42 | 42 | 42 | 42 | 42 |
| Cargo tray | 92 | 67 | 67 | 67 | 67 | 67 |
| Navigation system | 1,628 | |||||
| Technology Package | 2,129 | 2,129 | ||||
| Premium Package | 3,059 | 3,059 | ||||
| Panoramic sunroof | 1,395 | |||||
| Premium Tech Package | 4,919 | |||||
| Options (change) | 2,240 | 5,730 | 1,630 | 5,430 | 5,730 | 130 |
| Options (change) | 2,053 | 5,297 | 1,504 | 5,028 | 5,297 | 109 |
| Destination | 750 | 800 | 800 | 800 | 800 | 800 |
| Total Price | $31,835 | $30,480 | $34,425 | $31,730 | $34,030 | $36,230 |
| Total Invoice | $29,879 | $28,526 | $31,974 | $29,705 | $31,860 | $33,872 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Hyundai Santa Fe dealer quotes or Kia Optima dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Hyundai Santa Fe vs. Kia Optima
| Lowest Adjusted Price and Invoice: Kia Optima EX | ||||||
| TrueDelta Adjusted Price Difference: $3,140 | ||||||
| TrueDelta Adjusted Invoice Difference: $3,024 | ||||||
| Model Year | 2009 | 2014 | 2014 | 2014 | 2014 | 2014 |
| Model | Santa Fe | Optima | Optima | Optima | Optima | Optima |
| Trim | Limited | EX | Hybrid EX | SX | SX Turbo | SX Limited Turbo |
| Body | 4dr SUV | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Engine | 242hp V6 | 192hp I4 | 159hp I4 H | 192hp I4 | 274hp I4 | 274hp I4 |
| Transmission | T5 | T6 | T6 | T6 | T6 | T6 |
| Drivetrain | FWD | FWD | FWD | FWD | FWD | FWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | 605, 10 | ?, 8 | 550, 12 | ?, 8 | ?, 8 | ?, 8 |
| Tire (rear if not all the same) | 235/60-18 | 215/55-17 | 215/55-17 | 225/45-18 | 225/45-18 | 225/45-18 |
| Total Price | $31,835 | $30,480 | $34,425 | $31,730 | $34,030 | $36,230 |
| Adjustments for Features | 0 | -1,785 | -2,185 | -2,060 | -2,760 | -4,110 |
| Feature-Adjusted Total Price | $31,835 | $28,695 | $32,240 | $29,670 | $31,270 | $32,120 |
| Cost Above Minimum | $0 | $0 | $3,545 | $975 | $2,575 | $3,425 |
| Total Invoice | $29,879 | $28,526 | $31,974 | $29,705 | $31,860 | $33,872 |
| Adjustments for Features | 0 | -1,671 | -2,029 | -1,929 | -2,584 | -3,843 |
| Feature-Adjusted Total Invoice | $29,879 | $26,855 | $29,945 | $27,776 | $29,276 | $30,029 |
| Cost Above Minimum | $0 | $0 | $3,090 | $921 | $2,421 | $3,174 |
Features Comparison: Hyundai Santa Fe vs. Kia Optima
| Model Year | 2009 | 2014 | 2014 | 2014 | 2014 | 2014 |
| Model | Santa Fe | Optima | Optima | Optima | Optima | Optima |
| Trim | Limited | EX | Hybrid EX | SX | SX Turbo | SX Limited Turbo |
| Body | 4dr SUV | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Transmission and Drivetrain | ||||||
| 5-speed manually-shiftable automatic | $1000 | |||||
| 6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | $1100 | $1100 | |
| FWD | $0 | $0 | $0 | $0 | $0 | $0 |
| Accessories | ||||||
| Heated steering wheel | $100 | $100 | $100 | |||
| Proximity key | $250 | $250 | $250 | $250 | $250 | |
| Brakes, Airbags, and Other Safety | ||||||
| 911 assist | $25 | $25 | $25 | $25 | $25 | |
| Blind spot warning system | $200 | $200 | $200 | $200 | ||
| Brake assist | $50 | $50 | $50 | $50 | $50 | |
| Cross-traffic warning, rear | $100 | $100 | $100 | $100 | ||
| Obstacle detection, rear | $250 | $250 | $250 | $250 | ||
| Rearview camera | $200 | $200 | $200 | $200 | $200 | |
| Temporary spare tire | $150 | |||||
| Vehicle health reports | $0 | $0 | $0 | $0 | $0 | |
| Cargo Management | ||||||
| Air-conditioned storage compartment | $50 | $50 | $50 | $50 | $50 | |
| Rear seat pass-through | $100 | |||||
| Roof rack | $300 | |||||
| Climate Control | ||||||
| Automatic air recirculation | $100 | |||||
| Ionizing air filtration | $50 | $50 | $50 | $50 | $50 | |
| Rear wiper | $175 | |||||
| Wiper de-icer | $25 | |||||
| Engine / Motor | ||||||
| Automatic start / stop | $150 | |||||
| Exterior | ||||||
| Body kit | $0 | $0 | $0 | $0 | ||
| Bodyside cladding (gray/black) | $250 | |||||
| Bright-finished exhaust tip(s) | $25 | $25 | $25 | $25 | $25 | |
| Deep-tinted rear windows | $275 | |||||
| Laminated front side windows | $200 | $200 | $200 | $200 | $200 | |
| Painted brake calipers (optional) | $0 | |||||
| Panoramic sunroof | $1200 | $1200 | $1200 | $1200 | $1200 | |
| Rear bumper protector | $40 | |||||
| Rear spoiler | $200 | $200 | $200 | |||
| Sunroof | $900 | |||||
| Infotainment | ||||||
| App support | $0 | $0 | $0 | $0 | $0 | |
| Aux input | $50 | $50 | $50 | $50 | $50 | |
| Bluetooth audio streaming | $25 | $25 | $25 | $25 | $25 | |
| HD radio | $50 | $50 | $50 | $50 | $50 | |
| SMS text-to-speech reader | $25 | $25 | $25 | $25 | $25 | |
| Traffic information | $25 | $25 | $25 | $25 | $25 | |
| USB port | $25 | $25 | $25 | $25 | $25 | |
| Voice control for external devices | $0 | $0 | $0 | $0 | $0 | |
| Voice control for nav and audio | $100 | $100 | $100 | $100 | $100 | |
| Instruments, Lights, and Mirrors | ||||||
| Detailed driving style feedback | $100 | |||||
| Interior ambient lighting | $150 | $150 | $150 | $150 | $150 | |
| Large energy flow and fuel economy display | $25 | |||||
| Power-folding mirrors | $50 | $50 | $50 | $50 | $50 | |
| Speaker lights | $100 | $100 | $100 | $100 | $100 | |
| Turn signals on or near mirrors | $25 | $25 | $25 | $25 | $25 | |
| Xenon HID headlights | $500 | $500 | $500 | |||
| Seats and Interior Trim | ||||||
| Cooled or ventilated front seats | $300 | $300 | $300 | $300 | $300 | |
| Door sill trim plates | $100 | |||||
| Folding second row seats | $300 | $300 | $300 | $300 | $300 | |
| Heated second row seats | $200 | $200 | $200 | $200 | $200 | |
| Illuminated door sill trim plates | $200 | $200 | $200 | $200 | ||
| Leather door panel trim | $250 | |||||
| Leather-wrapped steering wheel | $150 | $150 | $150 | $150 | $150 | |
| Memory system, driver seat | $200 | $200 | $200 | $200 | $200 | |
| Metal pedals | $75 | $75 | $75 | |||
| Power fore-aft adjuster, passenger seat | $100 | $100 | $100 | $100 | $100 | |
| Power recliner, passenger seat | $100 | $100 | $100 | $100 | $100 | |
| Wood trim | $300 | |||||
| Wood/leather-wrapped steering wheel | $150 | |||||
| Suspension, Wheels, and Tires | ||||||
| Alloy wheels | $350 | $350 | $350 | $350 | $350 | |
| Chrome-plated alloy wheels | $850 | |||||
| Electronic systems calibration selector | $200 | $200 | ||||
| Sport suspension (upgrade) | $0 | $0 | $0 | |||
| Transmission | ||||||
| Steering-wheel-mounted transmission controls | $100 | $100 | $100 | |||
| Total Value of Features | $4,340 | $6,125 | $6,525 | $6,400 | $7,100 | $8,450 |
| Value of Feature Adjustments | $0 | $1,785 | $2,185 | $2,060 | $2,760 | $4,110 |
| Value of Feature Adjustments | 0 | -1,671 | -2,029 | -1,929 | -2,584 | -3,843 |
Specifications Comparison: Hyundai Santa Fe vs. Kia Optima
| Model Year | 2009 | 2014 |
| Model | Santa Fe | Optima |
| Body | 4dr SUV | 4dr Sedan |
| Wheelbase | 106.3 in | 110.0 in |
| Length | 184.1 in | 190.7 in |
| Width | 74.4 in | 72.1 in |
| Height | 67.9 in | 57.9 in |
| Curb Weight | 3,728 lb. | 3,238 lb. |
| Fuel Capacity | 19.8 gal. | 18.5 gal. |
| Row 1 Headroom | 40.2 in | 40.0 in |
| Row 1 Shoulder Room | 59.5 in | 57.3 in |
| Row 1 Hip Room | 55.8 in | 54.7 in |
| Row 1 Legroom | 42.6 in | 45.5 in |
| Row 2 Headroom | 39.6 in | 37.6 in |
| Row 2 Shoulder Room | 58.6 in | 55.7 in |
| Row 2 Hip Room | 55.0 in | 54.5 in |
| Row 2 Legroom | 36.8 in | 34.7 in |
| Row 3 Headroom | 34.8 in | 0.0 in |
| Row 3 Shoulder Room | 53.9 in | 0.0 in |
| Row 3 Hip Room | 44.6 in | 0.0 in |
| Row 3 Legroom | 31.3 in | 0.0 in |
| Cargo Volume, Minimum | 10.0 ft3 | 15.4 ft3 |
| Cargo Volume, Behind R2 | 34.2 ft3 | 15.4 ft3 |
| Cargo Volume, Maximum | 78.2 ft3 | 15.4 ft3 |
Option Package Details
Kia Optima EX
| Technology Package | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| Obstacle detection, rear | 250 | No |
| Voice control for nav and audio | 100 | No |
| Traffic information | 25 | No |
| Blind spot warning system | 200 | No |
| Rear cross-traffic detection | 100 | No |
| Total Requested | 600 | 47% |
| Total Not Requested | 675 | 53% |
| Premium Package | ||
| Feature | Value | Requested? |
| Heated steering wheel | 100 | No |
| Panoramic sunroof | 1200 | No |
| Heated front seats | 200 | Yes |
| Heated second row seats | 200 | No |
| Cooled or ventilated front seats | 300 | No |
| Power recliner, passenger seat | 100 | No |
| Power fore-aft adjuster, passenger seat | 100 | No |
| Memory system, driver seat | 200 | No |
| Rearview camera | 200 | No |
| Surround sound | 250 | Yes |
| Power-folding mirrors | 50 | No |
| HD radio | 50 | No |
| Infinity, 8 speakers (with subwoofer) | 350 | No |
| Voice control for external devices | 0 | No |
| SMS text-to-speech reader | 25 | No |
| Vehicle health reports | 0 | No |
| 911 assist | 25 | No |
| Bluetooth audio streaming | 25 | No |
| App support | 0 | No |
| Total Requested | 450 | 13% |
| Total Not Requested | 2925 | 87% |
Option Package Details
Kia Optima SX
| Premium Tech Package | ||
| Feature | Value | Requested? |
| Panoramic sunroof | 1200 | No |
| Navigation system | 600 | Yes |
| Obstacle detection, rear | 250 | No |
| Voice control for nav and audio | 100 | No |
| Traffic information | 25 | No |
| Blind spot warning system | 200 | No |
| Rear cross-traffic detection | 100 | No |
| Heated front seats | 200 | Yes |
| Heated second row seats | 200 | No |
| Cooled or ventilated front seats | 300 | No |
| Power recliner, passenger seat | 100 | No |
| Power fore-aft adjuster, passenger seat | 100 | No |
| Memory system, driver seat | 200 | No |
| Rearview camera | 200 | No |
| Surround sound | 250 | Yes |
| Power-folding mirrors | 50 | No |
| HD radio | 50 | No |
| Infinity, 8 speakers (with subwoofer) | 350 | No |
| Voice control for external devices | 0 | No |
| SMS text-to-speech reader | 25 | No |
| Vehicle health reports | 0 | No |
| 911 assist | 25 | No |
| Bluetooth audio streaming | 25 | No |
| App support | 0 | No |
| Total Requested | 1050 | 23% |
| Total Not Requested | 3500 | 77% |
Option Package Details
Kia Optima SX Turbo
| Technology Package | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| Obstacle detection, rear | 250 | No |
| Voice control for nav and audio | 100 | No |
| Traffic information | 25 | No |
| Blind spot warning system | 200 | No |
| Rear cross-traffic detection | 100 | No |
| Total Requested | 600 | 47% |
| Total Not Requested | 675 | 53% |
| Premium Package | ||
| Feature | Value | Requested? |
| Panoramic sunroof | 1200 | No |
| Heated front seats | 200 | Yes |
| Heated second row seats | 200 | No |
| Cooled or ventilated front seats | 300 | No |
| Power recliner, passenger seat | 100 | No |
| Power fore-aft adjuster, passenger seat | 100 | No |
| Memory system, driver seat | 200 | No |
| Rearview camera | 200 | No |
| Surround sound | 250 | Yes |
| Power-folding mirrors | 50 | No |
| HD radio | 50 | No |
| Infinity, 8 speakers (with subwoofer) | 350 | No |
| Voice control for external devices | 0 | No |
| SMS text-to-speech reader | 25 | No |
| Vehicle health reports | 0 | No |
| 911 assist | 25 | No |
| Bluetooth audio streaming | 25 | No |
| App support | 0 | No |
| Total Requested | 450 | 14% |
| Total Not Requested | 2825 | 86% |
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