The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $36,895 Kia Optima SX | |||
Difference: $28,745 | |||
Lowest Total Invoice: $34,260 Kia Optima SX | |||
Difference: $26,860 | |||
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Model Year | 2018 | 2018 | 2018 |
Model | Optima | A6 / S6 / RS6 | A6 / S6 / RS6 |
Trim | SX | A6 3.0T | S6 4.0 TFSI |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Base Price | $30,500 | $58,700 | $71,900 |
Base Invoice | $28,380 | $54,592 | $66,868 |
Technology Package | 3,000 | ||
Universal garage door opener | 350 | ||
Limited Package | 2,100 | ||
Cargo net | 50 | ||
Interior trim, special color | 0 | 1,250 | |
Cold Weather Package | 500 | 500 | |
Driver Assistance Package | 2,000 | 2,000 | |
Prestige Package | 2,700 | ||
Metallic paint (extra cost) | 575 | 575 | |
Cargo mat | 190 | 190 | |
Technology Package | 2,727 | ||
Universal garage door opener | 291 | ||
Limited Package | 1,925 | ||
Cargo net | 42 | ||
Interior trim, special color | 0 | 1,164 | |
Cold Weather Package | 467 | 467 | |
Driver Assistance Package | 1,860 | 1,860 | |
Prestige Package | 2,512 | ||
Metallic paint (extra cost) | 536 | 536 | |
Cargo mat | 178 | 178 | |
Options (change) | 5,500 | 5,965 | 4,515 |
Options (change) | 4,985 | 5,553 | 4,205 |
Destination | 895 | 975 | 975 |
Total Price | $36,895 | $65,640 | $77,390 |
Total Invoice | $34,260 | $61,120 | $72,048 |
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Lowest Adjusted Price and Invoice: Kia Optima SX | |||
TrueDelta Adjusted Price Difference: $24,665 | |||
TrueDelta Adjusted Invoice Difference: $23,061 | |||
Model Year | 2018 | 2018 | 2018 |
Model | Optima | A6 / S6 / RS6 | A6 / S6 / RS6 |
Trim | SX | A6 3.0T | S6 4.0 TFSI |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Engine | 245hp I4 | 340hp V6 | 450hp V8 |
Transmission | T6 | T8 | S7 |
Drivetrain | FWD | AWD | AWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG |
Audio (watts, speakers) | 630, 10 | 630, 14 | 630, 14 |
Tire (rear if not all the same) | 235/45-18 | 245/45-18 | 255/35-20 |
Total Price | $36,895 | $65,640 | $77,390 |
Adjustments for Features | 0 | -4,080 | -3,805 |
Feature-Adjusted Total Price | $36,895 | $61,560 | $73,585 |
Cost Above Minimum | $0 | $0 | $12,025 |
Total Invoice | $34,260 | $61,120 | $72,048 |
Adjustments for Features | 0 | -3,799 | -3,542 |
Feature-Adjusted Total Invoice | $34,260 | $57,321 | $68,506 |
Cost Above Minimum | $0 | $0 | $11,185 |
Model Year | 2018 | 2018 | 2018 |
Model | Optima | A6 / S6 / RS6 | A6 / S6 / RS6 |
Trim | SX | A6 3.0T | S6 4.0 TFSI |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Transmission and Drivetrain | |||
6-speed manually-shiftable automatic | $1100 | ||
8-speed manually-shiftable automatic | $1300 | ||
7-speed automated manual | $1200 | ||
FWD | $0 | ||
AWD | $1700 | $1700 | |
Accessories | |||
Hands-free trunk or liftgate | $100 | ||
Power trunk closer | $350 | ||
Proximity trunk or liftgate opener | $125 | ||
Sunshade, rear, power | $225 | ||
Sunshades, second row | $125 | $125 | |
Tilt/telescoping steering wheel, manual | $250 | ||
Tilt/telescoping steering wheel, power | $350 | $350 | |
Brakes, Airbags, and Other Safety | |||
911 assist | $25 | ||
Active or whiplash-reducing head restraints, front seats | $0 | ||
Around view cameras | $500 | $500 | |
Automatic braking, high-speed or partial | $200 | ||
Collision preparation system, rear | $100 | $100 | |
Cross-traffic warning, rear | $100 | ||
Knee airbag, passenger | $75 | $75 | |
Lane departure prevention, steering-based | $200 | $200 | |
Obstacle detection, front | $150 | $150 | |
Radar- or camera-based collision preparation system | $0 | $0 | |
Rearview camera | $200 | ||
Secondary collision brake assist | $25 | $25 | |
Vehicle health reports | $0 | ||
Wide-view front camera | $150 | ||
Wide-view rear camera | $0 | ||
Cargo Management | |||
Overhead sunglass holder | $25 | ||
Rear seat pass-through | $100 | $100 | |
Climate Control | |||
Automatic air recirculation | $100 | $100 | |
Heated windshield washer nozzles | $15 | $15 | |
Rain-sensing wipers | $175 | $175 | |
Rear air vents | $100 | ||
Rear air vents with automatic controls | $250 | $250 | |
Rear dual-zone climate control | $125 | $125 | |
Residual heat | $50 | $50 | |
Variable intermittent wipers | $75 | ||
Engine / Motor | |||
Automatic start / stop | $150 | $150 | |
Dual-mode exhaust, switchable | $500 | ||
Regenerative braking | $0 | $0 | |
Exterior | |||
Painted brake calipers (optional) | $0 | ||
Panoramic sunroof | $1200 | ||
Rear spoiler | $200 | ||
Sunroof | $900 | $900 | |
Infotainment | |||
4G LTE connectivity | $0 | $0 | |
App support | $0 | ||
CD player | $125 | $125 | |
DVD-compatible player | $0 | $0 | |
Handwriting recognition | $200 | $200 | |
In-vehicle Internet | $150 | $150 | |
Media drive | $15 | $15 | |
MP3-compatible player | $50 | $50 | |
SD Card slot | $25 | $25 | |
SMS text-to-speech reader | $25 | ||
Traffic + travel information | $25 | $25 | |
Traffic information | $25 | ||
Voice control for external devices | $0 | ||
Wi-Fi hotspot | $50 | $50 | |
Instruments, Lights, and Mirrors | |||
Approach detection | $25 | ||
Auto-dimming driver-side mirror | $75 | $75 | |
Auto-dimming passenger-side mirror | $75 | $75 | |
Fog light, rear | $100 | $100 | |
Fog lights | $125 | ||
Head-up display (HUD) | $350 | ||
Mirror tilt-down in reverse | $25 | $25 | |
Steering-linked headlights | $150 | ||
Seats and Interior Trim | |||
Carbon fiber trim | $200 | ||
Cooled or ventilated front seats | $300 | $300 | |
Illuminated door sill trim plates | $200 | $200 | |
Interior trim, special color | $0 | $0 | |
Leather door panel trim | $250 | ||
Metal pedals | $75 | $75 | |
Power 4-way lumbar adjuster, passenger seat | $150 | $150 | |
Power lumbar adjuster, passenger seat | $100 | ||
Wood trim | $300 | ||
Suspension, Wheels, and Tires | |||
Air suspension, auto-leveling and height adjustable | $1000 | ||
Alloy wheels | $350 | $350 | |
Chrome-plated alloy wheels | $850 | ||
Performance steering system (optional) | $0 | ||
Sport suspension (upgrade) | $0 | $0 | |
Total Value of Features | $5,700 | $9,780 | $9,505 |
Value of Feature Adjustments | $0 | $4,080 | $3,805 |
Value of Feature Adjustments | 0 | -3,799 | -3,542 |
Model Year | 2018 | 2018 |
Model | Optima | A6 / S6 / RS6 |
Body | 4dr Sedan | 4dr Sedan |
Wheelbase | 110.4 in | 114.6 in |
Length | 191.1 in | 194.2 in |
Width | 73.2 in | 73.8 in |
Height | 57.7 in | 57.8 in |
Curb Weight | 3,220 lb. | 3,804 lb. |
Fuel Capacity | 18.5 gal. | 19.8 gal. |
Row 1 Headroom | 39.8 in | 37.2 in |
Row 1 Shoulder Room | 58.1 in | 57.5 in |
Row 1 Hip Room | 56.0 in | 0.0 in |
Row 1 Legroom | 45.5 in | 41.3 in |
Row 2 Headroom | 37.8 in | 37.8 in |
Row 2 Shoulder Room | 56.4 in | 56.3 in |
Row 2 Hip Room | 56.0 in | 0.0 in |
Row 2 Legroom | 35.6 in | 37.4 in |
Cargo Volume | 15.9 ft3 | 14.1 ft3 |
Technology Package | ||
Feature | Value | Requested? |
Auto-dimming headlights | 200 | Yes |
Adaptive cruise control, all-speed | 700 | Yes |
Automatic braking, low-speed | 200 | Yes |
Automatic braking, high-speed or partial | 200 | No |
Forward collision warning | 200 | Yes |
Surround sound | 250 | Yes |
Lane departure warning | 200 | Yes |
Harman/Kardon, 630W, 10 speakers (with subwoofer) | 350 | No |
Traffic information | 25 | Yes |
HD radio | 50 | Yes |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | Yes |
Total Requested | 2525 | 82% |
Total Not Requested | 550 | 18% |
Limited Package | ||
Feature | Value | Requested? |
Upgraded leather upholstery | 0 | No |
Heated second row seats | 200 | Yes |
Sunshades, second row | 125 | Yes |
Heated steering wheel | 100 | Yes |
Additional chrome trim | 0 | No |
Special interior trim | 0 | No |
Dark-colored headliner (optional) | 0 | No |
Around view cameras | 300 | Yes |
Chrome-plated alloy wheels | 500 | No |
Total Requested | 725 | 59% |
Total Not Requested | 500 | 41% |
Cold Weather Package | ||
Feature | Value | Requested? |
Heated second row seats | 200 | Yes |
Heated steering wheel | 100 | Yes |
Total Requested | 300 | 100% |
Total Not Requested | 0 | 0% |
Driver Assistance Package | ||
Feature | Value | Requested? |
Auto-dimming headlights | 200 | Yes |
Radar- or camera-based collision preparation system | 0 | No |
Lane departure warning | 200 | Yes |
Adaptive cruise control, all-speed | 700 | Yes |
Automatic braking, low-speed | 200 | Yes |
Forward collision warning | 200 | Yes |
Lane departure prevention, steering-based | 200 | No |
Total Requested | 1500 | 88% |
Total Not Requested | 200 | 12% |
Prestige Package | ||
Feature | Value | Requested? |
Cooled or ventilated front seats | 300 | Yes |
Power 4-way lumbar adjuster, passenger seat | 150 | No |
Power trunk closer | 350 | No |
Head-up display (HUD) | 350 | No |
Around view cameras | 300 | Yes |
Wide-view front camera | 150 | No |
Hands-free trunk or liftgate | 100 | Yes |
Wide-view rear camera | 0 | No |
Sunshades, second row | 125 | Yes |
Sunshade, rear, power | 225 | No |
Total Requested | 825 | 40% |
Total Not Requested | 1225 | 60% |
Interior trim, special color | ||
Feature | Value | Requested? |
Interior trim, special color | 0 | Yes |
Carbon fiber trim | 200 | No |
Total Requested | 0 | 0% |
Total Not Requested | 200 | 100% |
Cold Weather Package | ||
Feature | Value | Requested? |
Heated second row seats | 200 | Yes |
Heated steering wheel | 100 | Yes |
Total Requested | 300 | 100% |
Total Not Requested | 0 | 0% |
Driver Assistance Package | ||
Feature | Value | Requested? |
Auto-dimming headlights | 200 | Yes |
Radar- or camera-based collision preparation system | 0 | No |
Lane departure warning | 200 | Yes |
Adaptive cruise control, all-speed | 700 | Yes |
Automatic braking, low-speed | 200 | Yes |
Forward collision warning | 200 | Yes |
Lane departure prevention, steering-based | 200 | No |
Total Requested | 1500 | 88% |
Total Not Requested | 200 | 12% |