Kia Optima Kia Optima 2018 Audi A6 / S6 / RS6 Audi A6 / S6 / RS6 2018

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Kia Optima vs. Audi A6 / S6 / RS6 Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Audi A6 / S6 / RS6 Invoice Comparison

Lowest Total Price: $36,895

Kia Optima SX   
Difference: $28,745

Lowest Total Invoice: $34,260

Kia Optima SX   
Difference: $26,860

Calculate Payments

  Down Payment Interest Rate Term
Model Year201820182018
ModelOptimaA6 / S6 / RS6A6 / S6 / RS6
TrimSXA6 3.0TS6 4.0 TFSI
Body4dr Sedan4dr Sedan4dr Sedan
Base Price $30,500 $58,700 $71,900
Base Invoice $28,380 $54,592 $66,868
Technology Package 3,000    
Universal garage door opener 350    
Limited Package 2,100    
Cargo net 50    
Interior trim, special color 0   1,250
Cold Weather Package   500 500
Driver Assistance Package   2,000 2,000
Prestige Package   2,700  
Metallic paint (extra cost)   575 575
Cargo mat   190 190
Technology Package 2,727    
Universal garage door opener 291    
Limited Package 1,925    
Cargo net 42    
Interior trim, special color 0   1,164
Cold Weather Package   467 467
Driver Assistance Package   1,860 1,860
Prestige Package   2,512  
Metallic paint (extra cost)   536 536
Cargo mat   178 178
Options (change) 5,500 5,965 4,515
Options (change) 4,985 5,553 4,205
Destination 895 975 975
Total Price $36,895 $65,640 $77,390
Total Invoice $34,260 $61,120 $72,048

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Kia Optima dealer quotes or Audi A6 / S6 / RS6 dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Kia Optima vs. Audi A6 / S6 / RS6

Lowest Adjusted Price and Invoice: Kia Optima SX
TrueDelta Adjusted Price Difference: $24,665
TrueDelta Adjusted Invoice Difference: $23,061
Model Year201820182018
ModelOptimaA6 / S6 / RS6A6 / S6 / RS6
TrimSXA6 3.0TS6 4.0 TFSI
Body4dr Sedan4dr Sedan4dr Sedan
Engine245hp I4340hp V6450hp V8
TransmissionT6T8S7
DrivetrainFWDAWDAWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)630, 10630, 14630, 14
Tire (rear if not all the same)235/45-18245/45-18255/35-20
Total Price$36,895$65,640$77,390
Adjustments for Features0-4,080-3,805
Feature-Adjusted Total Price$36,895$61,560$73,585
Cost Above Minimum$0$0$12,025
Total Invoice$34,260$61,120$72,048
Adjustments for Features0-3,799-3,542
Feature-Adjusted Total Invoice$34,260$57,321$68,506
Cost Above Minimum$0$0$11,185

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Features Comparison: Kia Optima vs. Audi A6 / S6 / RS6

Model Year201820182018
ModelOptimaA6 / S6 / RS6A6 / S6 / RS6
TrimSXA6 3.0TS6 4.0 TFSI
Body4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100  
8-speed manually-shiftable automatic $1300 
7-speed automated manual  $1200
FWD$0  
AWD $1700$1700
Accessories 
Hands-free trunk or liftgate $100 
Power trunk closer $350 
Proximity trunk or liftgate opener$125  
Sunshade, rear, power $225 
Sunshades, second row$125$125 
Tilt/telescoping steering wheel, manual$250  
Tilt/telescoping steering wheel, power $350$350
Brakes, Airbags, and Other Safety 
911 assist$25  
Active or whiplash-reducing head restraints, front seats$0  
Around view cameras$500$500 
Automatic braking, high-speed or partial$200  
Collision preparation system, rear $100$100
Cross-traffic warning, rear$100  
Knee airbag, passenger $75$75
Lane departure prevention, steering-based $200$200
Obstacle detection, front $150$150
Radar- or camera-based collision preparation system $0$0
Rearview camera  $200
Secondary collision brake assist $25$25
Vehicle health reports$0  
Wide-view front camera $150 
Wide-view rear camera $0 
Cargo Management 
Overhead sunglass holder$25  
Rear seat pass-through $100$100
Climate Control 
Automatic air recirculation $100$100
Heated windshield washer nozzles $15$15
Rain-sensing wipers $175$175
Rear air vents$100  
Rear air vents with automatic controls $250$250
Rear dual-zone climate control $125$125
Residual heat $50$50
Variable intermittent wipers$75  
Engine / Motor 
Automatic start / stop $150$150
Dual-mode exhaust, switchable  $500
Regenerative braking $0$0
Exterior 
Painted brake calipers (optional)$0  
Panoramic sunroof$1200  
Rear spoiler$200  
Sunroof $900$900
Infotainment 
4G LTE connectivity $0$0
App support$0  
CD player $125$125
DVD-compatible player $0$0
Handwriting recognition $200$200
In-vehicle Internet $150$150
Media drive $15$15
MP3-compatible player $50$50
SD Card slot $25$25
SMS text-to-speech reader$25  
Traffic + travel information $25$25
Traffic information$25  
Voice control for external devices$0  
Wi-Fi hotspot $50$50
Instruments, Lights, and Mirrors 
Approach detection$25  
Auto-dimming driver-side mirror $75$75
Auto-dimming passenger-side mirror $75$75
Fog light, rear $100$100
Fog lights$125  
Head-up display (HUD) $350 
Mirror tilt-down in reverse $25$25
Steering-linked headlights$150  
Seats and Interior Trim 
Carbon fiber trim  $200
Cooled or ventilated front seats$300$300 
Illuminated door sill trim plates $200$200
Interior trim, special color$0 $0
Leather door panel trim  $250
Metal pedals$75 $75
Power 4-way lumbar adjuster, passenger seat $150$150
Power lumbar adjuster, passenger seat$100  
Wood trim $300 
Suspension, Wheels, and Tires 
Air suspension, auto-leveling and height adjustable  $1000
Alloy wheels $350$350
Chrome-plated alloy wheels$850  
Performance steering system (optional)$0  
Sport suspension (upgrade)$0 $0
Total Value of Features$5,700$9,780$9,505
Value of Feature Adjustments$0$4,080$3,805
Value of Feature Adjustments0-3,799-3,542

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Specifications Comparison: Kia Optima vs. Audi A6 / S6 / RS6

Model Year20182018
ModelOptimaA6 / S6 / RS6
Body4dr Sedan4dr Sedan
Wheelbase110.4 in114.6 in
Length191.1 in194.2 in
Width73.2 in73.8 in
Height57.7 in57.8 in
Curb Weight3,220 lb.3,804 lb.
Fuel Capacity18.5 gal.19.8 gal.
Row 1 Headroom39.8 in37.2 in
Row 1 Shoulder Room58.1 in57.5 in
Row 1 Hip Room56.0 in0.0 in
Row 1 Legroom45.5 in41.3 in
Row 2 Headroom37.8 in37.8 in
Row 2 Shoulder Room56.4 in56.3 in
Row 2 Hip Room56.0 in0.0 in
Row 2 Legroom35.6 in37.4 in
Cargo Volume15.9 ft314.1 ft3

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Option Package Details
Kia Optima SX

Technology Package
FeatureValueRequested?
Auto-dimming headlights200Yes
Adaptive cruise control, all-speed700Yes
Automatic braking, low-speed200Yes
Automatic braking, high-speed or partial200No
Forward collision warning200Yes
Surround sound250Yes
Lane departure warning200Yes
Harman/Kardon, 630W, 10 speakers (with subwoofer)350No
Traffic information25Yes
HD radio50Yes
Navigation system600Yes
Voice control for nav and audio100Yes
Total Requested252582%
Total Not Requested55018%
Limited Package
FeatureValueRequested?
Upgraded leather upholstery0No
Heated second row seats200Yes
Sunshades, second row125Yes
Heated steering wheel100Yes
Additional chrome trim0No
Special interior trim0No
Dark-colored headliner (optional)0No
Around view cameras300Yes
Chrome-plated alloy wheels500No
Total Requested72559%
Total Not Requested50041%

Option Package Details
Audi A6 / S6 / RS6 A6 3.0T

Cold Weather Package
FeatureValueRequested?
Heated second row seats200Yes
Heated steering wheel100Yes
Total Requested300100%
Total Not Requested00%
Driver Assistance Package
FeatureValueRequested?
Auto-dimming headlights200Yes
Radar- or camera-based collision preparation system0No
Lane departure warning200Yes
Adaptive cruise control, all-speed700Yes
Automatic braking, low-speed200Yes
Forward collision warning200Yes
Lane departure prevention, steering-based200No
Total Requested150088%
Total Not Requested20012%
Prestige Package
FeatureValueRequested?
Cooled or ventilated front seats300Yes
Power 4-way lumbar adjuster, passenger seat150No
Power trunk closer350No
Head-up display (HUD)350No
Around view cameras300Yes
Wide-view front camera150No
Hands-free trunk or liftgate100Yes
Wide-view rear camera0No
Sunshades, second row125Yes
Sunshade, rear, power225No
Total Requested82540%
Total Not Requested122560%

Option Package Details
Audi A6 / S6 / RS6 S6 4.0 TFSI

Interior trim, special color
FeatureValueRequested?
Interior trim, special color0Yes
Carbon fiber trim200No
Total Requested00%
Total Not Requested200100%
Cold Weather Package
FeatureValueRequested?
Heated second row seats200Yes
Heated steering wheel100Yes
Total Requested300100%
Total Not Requested00%
Driver Assistance Package
FeatureValueRequested?
Auto-dimming headlights200Yes
Radar- or camera-based collision preparation system0No
Lane departure warning200Yes
Adaptive cruise control, all-speed700Yes
Automatic braking, low-speed200Yes
Forward collision warning200Yes
Lane departure prevention, steering-based200No
Total Requested150088%
Total Not Requested20012%

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