The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $25,700 Kia Optima EX | ||||
Difference: $28,660 | ||||
Lowest Total Invoice: $23,970 Kia Optima EX | ||||
Difference: $25,952 | ||||
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Model Year | 2011 | 2011 | 2011 | 2009 |
Model | Optima | Optima | Optima | Navigator |
Trim | EX | EX Turbo | Hybrid | Base |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr SUV |
Base Price | $22,700 | $24,700 | $26,500 | $52,440 |
Base Invoice | $21,210 | $23,080 | $24,760 | $48,161 |
Premium Package | 2,250 | 2,150 | ||
Premium Technology Package | 5,000 | |||
Sunroof | 995 | |||
Premium Package | 2,010 | 1,920 | ||
Premium Technology Package | 4,465 | |||
Sunroof | 836 | |||
Options (change) | 2,250 | 2,150 | 5,000 | 995 |
Options (change) | 2,010 | 1,920 | 4,465 | 836 |
Destination | 750 | 750 | 750 | 925 |
Total Price | $25,700 | $27,600 | $32,250 | $54,360 |
Total Invoice | $23,970 | $25,750 | $29,975 | $49,922 |
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Lowest Adjusted Price and Invoice: Kia Optima EX | ||||
TrueDelta Adjusted Price Difference: $22,155 | ||||
TrueDelta Adjusted Invoice Difference: $19,980 | ||||
Model Year | 2011 | 2011 | 2011 | 2009 |
Model | Optima | Optima | Optima | Navigator |
Trim | EX | EX Turbo | Hybrid | Base |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr SUV |
Engine | 200hp I4 | 274hp I4 | 166hp I4 H | 310hp V8 |
Transmission | T6 | T6 | T6 | A6 |
Drivetrain | FWD | FWD | FWD | RWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | ?, 6 | ?, 6 | 550, 12 | 600, 14 |
Tire (rear if not all the same) | 215/55-17 | 215/55-17 | 215/55-17 | 255/70-18 |
Total Price | $25,700 | $27,600 | $32,250 | $54,360 |
Adjustments for Features | -150 | 0 | -1,725 | -6,655 |
Feature-Adjusted Total Price | $25,550 | $27,600 | $30,525 | $47,705 |
Cost Above Minimum | $0 | $2,050 | $4,975 | $0 |
Total Invoice | $23,970 | $25,750 | $29,975 | $49,922 |
Adjustments for Features | -140 | 0 | -1,603 | -6,112 |
Feature-Adjusted Total Invoice | $23,830 | $25,750 | $28,372 | $43,810 |
Cost Above Minimum | $0 | $1,920 | $4,542 | $0 |
Model Year | 2011 | 2011 | 2011 | 2009 |
Model | Optima | Optima | Optima | Navigator |
Trim | EX | EX Turbo | Hybrid | Base |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr SUV |
Transmission and Drivetrain | ||||
6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | |
6-speed automatic | $1000 | |||
FWD | $0 | $0 | $0 | |
RWD | $0 | |||
Accessories | ||||
Heated steering wheel | $100 | $100 | $100 | |
Keyless entry keypad | $50 | |||
Power flip-out rear side windows | $125 | |||
Power liftgate | $350 | |||
Power-adjustable pedals | $125 | |||
Proximity key | $250 | $250 | $250 | |
Tilt steering wheel, power | $200 | |||
Tilt/telescoping steering wheel, manual | $250 | $250 | $250 | |
Brakes, Airbags, and Other Safety | ||||
911 assist | $25 | |||
Active or whiplash-reducing head restraints, front seats | $0 | $0 | $0 | |
Full-size spare tire | $225 | |||
Obstacle detection, front | $150 | |||
Obstacle detection, rear | $250 | |||
Rearview camera | $200 | $200 | ||
Rollover sensor | $50 | |||
Side curtain airbags | $350 | $350 | $350 | |
Side curtain airbags, three rows | $500 | |||
Temporary spare tire | $150 | $150 | ||
Vehicle health reports | $0 | |||
Cargo Management | ||||
Air-conditioned storage compartment | $50 | $50 | $50 | |
Cargo organizer | $100 | |||
Class III trailer hitch | $250 | |||
Liftglass or two-piece tailgate | $150 | |||
Rear seat pass-through | $100 | |||
Roof rack | $300 | |||
Second-row high console | $250 | |||
Trailering equipment (4 wire) | $125 | |||
Climate Control | ||||
Interior air filter | $0 | $0 | $0 | |
Rain-sensing wipers | $175 | |||
Rear air vents | $100 | $100 | $100 | |
Rear air vents with manual controls | $150 | |||
Rear HVAC unit | $400 | |||
Rear wiper | $175 | |||
Variable intermittent wipers | $75 | $75 | $75 | |
Exterior | ||||
Body kit | $0 | |||
Bodyside cladding | $350 | |||
Bright-finished exhaust tip(s) | $25 | $25 | $25 | |
Deep-tinted rear windows | $275 | |||
Laminated front side windows | $200 | |||
Panoramic sunroof | $1200 | $1200 | $1200 | |
Rear bumper protector | $40 | |||
Rear spoiler | $200 | |||
Running boards | $350 | |||
Sunroof | $900 | |||
Tow hook(s), front | $40 | |||
Wheel-lip moldings | $75 | |||
Infotainment | ||||
Bluetooth audio streaming | $25 | |||
CD changer, in-dash | $325 | |||
CD player | $125 | $125 | $125 | |
Navigation system | $600 | |||
Rear seat audio controls | $25 | |||
SMS text-to-speech reader | $25 | |||
Voice control for audio system | $25 | |||
Voice control for external devices | $0 | |||
Voice control for nav and audio | $100 | |||
Instruments, Lights, and Mirrors | ||||
Analog clock | $25 | |||
Conversation mirror | $25 | |||
Detailed driving style feedback | $100 | |||
Interior ambient lighting | $150 | $150 | ||
Large energy flow and fuel economy display | $25 | |||
Mirror tilt-down in reverse | $25 | |||
Power-folding mirrors | $50 | |||
Speaker lights | $100 | $100 | $100 | |
Xenon HID headlights | $500 | $500 | ||
Seats and Interior Trim | ||||
Folding second row seats | $300 | $300 | $300 | |
Illuminated door sill trim plates | $200 | |||
Leather door panel trim | $250 | |||
Leather-wrapped steering wheel | $150 | $150 | $150 | |
Manual recliner, second row seats | $75 | |||
Power height adjuster, passenger seat | $100 | |||
Power lumbar adjuster, passenger seat | $100 | |||
Power tilt adjuster, passenger seat | $100 | |||
Power-folding third row seats | $1000 | |||
Wood trim | $300 | |||
Wood/leather-wrapped steering wheel | $150 | |||
Suspension, Wheels, and Tires | ||||
Alloy wheels | $350 | $350 | $350 | |
Machined alloy wheels | $350 | |||
Total Value of Features | $4,825 | $4,675 | $6,400 | $11,330 |
Value of Feature Adjustments | $150 | $0 | $1,725 | $6,655 |
Value of Feature Adjustments | -140 | 0 | -1,603 | -6,112 |
Model Year | 2011 | 2009 |
Model | Optima | Navigator |
Body | 4dr Sedan | 4dr SUV |
Wheelbase | 110.0 in | 119.0 in |
Length | 190.7 in | 208.4 in |
Width | 72.1 in | 78.8 in |
Height | 57.3 in | 77.8 in |
Curb Weight | 3,207 lb. | 5,873 lb. |
Fuel Capacity | 18.5 gal. | 28.0 gal. |
Row 1 Headroom | 40.0 in | 39.5 in |
Row 1 Shoulder Room | 57.2 in | 63.3 in |
Row 1 Hip Room | 54.7 in | 60.2 in |
Row 1 Legroom | 45.5 in | 41.1 in |
Row 2 Headroom | 37.6 in | 39.7 in |
Row 2 Shoulder Room | 55.7 in | 63.7 in |
Row 2 Hip Room | 54.5 in | 59.9 in |
Row 2 Legroom | 34.7 in | 39.1 in |
Row 3 Headroom | 0.0 in | 37.5 in |
Row 3 Shoulder Room | 0.0 in | 51.9 in |
Row 3 Hip Room | 0.0 in | 50.1 in |
Row 3 Legroom | 0.0 in | 37.7 in |
Cargo Volume, Minimum | 15.4 ft3 | 18.1 ft3 |
Cargo Volume, Behind R2 | 15.4 | 54.4 ft3 |
Cargo Volume, Maximum | 15.4 | 103.3 ft3 |
Premium Package | ||
Feature | Value | Requested? |
Heated steering wheel | 100 | No |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Memory system, driver seat | 200 | Yes |
Panoramic sunroof | 1200 | No |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | Yes |
Cooled or ventilated front seats | 300 | Yes |
Total Requested | 1100 | 46% |
Total Not Requested | 1300 | 54% |
Premium Package | ||
Feature | Value | Requested? |
Heated steering wheel | 100 | No |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Memory system, driver seat | 200 | Yes |
Panoramic sunroof | 1200 | No |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | Yes |
Cooled or ventilated front seats | 300 | Yes |
Total Requested | 1100 | 46% |
Total Not Requested | 1300 | 54% |
Premium Technology Package | ||
Feature | Value | Requested? |
Navigation system | 600 | No |
Leather seating surfaces | 900 | Yes |
Universal garage door opener | 100 | Yes |
Auto-dimming rearview mirror | 150 | Yes |
Xenon HID headlights | 500 | Yes |
Heated steering wheel | 100 | No |
Compass | 0 | Yes |
215/55HR17 tires | 400 | No |
Voice control for nav and audio | 100 | No |
Interior ambient lighting | 150 | No |
Illuminated door sill trim plates | 200 | No |
Infinity, 550W, 12 speakers (with subwoofer) | 350 | No |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Memory system, driver seat | 200 | Yes |
Panoramic sunroof | 1200 | No |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | Yes |
Cooled or ventilated front seats | 300 | Yes |
Total Requested | 2750 | 47% |
Total Not Requested | 3100 | 53% |