Kia Soul Kia Soul 2010 Toyota RAV4 Toyota RAV4 2021

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Kia Soul vs. Toyota RAV4 Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Soul vs. Toyota RAV4 Invoice Comparison

Lowest Total Price: $16,690

Kia Soul +   
Difference: $12,773

Calculate Payments

  Down Payment Interest Rate Term
Model Year201020102010202120212021
ModelSoulSoulSoulRAV4RAV4RAV4
Trim+!SportXLEXLE PremiumLimited
Body4dr Hatch4dr Hatch4dr Hatch4dr SUV4dr SUV4dr SUV
Base Price $15,195 $17,195 $17,195 $27,645 $30,350 $34,880
Sunroof 800   700      
Floor mats       224 224 224
Satellite radio       379 379  
Sunroof 700   600      
Floor mats       139 139 139
Satellite radio       307 307  
Options (change) 800 0 700 603 603 224
Options (change) 700 0 600 446 446 139
Destination 695 695 695 1,215 1,215 1,215
Total Price $16,690 $17,890 $18,590 $29,463 $32,168 $36,319

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Kia Soul dealer quotes or Toyota RAV4 dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Kia Soul vs. Toyota RAV4

Lowest Adjusted Price: Kia Soul +
Lowest Adjusted Invoice: Toyota RAV4 Limited
TrueDelta Adjusted Price Difference: $7,253
TrueDelta Adjusted Invoice Difference: $14,999
Model Year201020102010202120212021
ModelSoulSoulSoulRAV4RAV4RAV4
Trim+!SportXLEXLE PremiumLimited
Body4dr Hatch4dr Hatch4dr Hatch4dr SUV4dr SUV4dr SUV
Engine142hp I4142hp I4142hp I4203hp I4203hp I4203hp I4
TransmissionM5M5M5T8T8T8
DrivetrainFWDFWDFWDFWDFWDFWD
EPA Fuel Economy (city/highway)24/30 MPG24/30 MPG24/30 MPG27/35 MPG27/35 MPG27/35 MPG
Audio (watts, speakers)?, 6315, 8315, 8?, 6?, 6?, 6
Tire (rear if not all the same)205/55-16225/45-18225/45-18225/65-17235/55-19235/55-19
Total Price$16,690$17,890$18,590$29,463$32,168$36,319
Adjustments for Features0-400-600-5,520-5,445-9,870
Feature-Adjusted Total Price$16,690$17,490$17,990$23,943$26,723$26,449
Cost Above Minimum$0$800$1,300$0$2,780$2,506

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Features Comparison: Kia Soul vs. Toyota RAV4

Model Year201020102010202120212021
ModelSoulSoulSoulRAV4RAV4RAV4
Trim+!SportXLEXLE PremiumLimited
Body4dr Hatch4dr Hatch4dr Hatch4dr SUV4dr SUV4dr SUV
Transmission and Drivetrain 
5-speed manual$0$0$0   
8-speed manually-shiftable automatic   $1300$1300$1300
FWD$0$0$0$0$0$0
Accessories 
Adaptive cruise control   $600$600$600
Cruise control$150$150$150   
Power liftgate     $350
Proximity key     $250
Tilt steering wheel, manual$150$150$150   
Tilt/telescoping steering wheel, manual   $250$250$250
Universal garage door opener     $100
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats$0$0$0   
Automatic braking, high-speed or partial   $200$200$200
Automatic braking, low-speed   $200$200$200
Blind spot warning system     $200
Brake assist   $50$50$50
Cross-traffic warning, rear     $100
Forward collision warning   $200$200$200
Knee airbag, driver   $75$75$75
Lane departure prevention, steering-based   $200$200$200
Lane departure warning   $200$200$200
Obstacle detection, front     $150
Obstacle detection, rear     $250
Pedestrian detection   $50$50$50
Radar- or camera-based collision preparation system   $0$0$0
Rearview camera   $200$200$200
Rollover sensor   $50$50$50
Seat cushion airbag, passenger   $75$75$75
Trailer sway control   $25 $25
Cargo Management 
Cargo cover   $75$75$75
Cargo mat   $40$40$40
Overhead sunglass holder   $25$25$25
Roof rails     $250
Climate Control 
Automatic climate control, front   $200$200$200
Dual-zone climate control   $125$125$125
Interior air filter   $0$0$0
Intermittent wipers$0$0$0   
Variable intermittent wipers   $75$75$75
Exterior 
Body kit  $0   
Bodyside cladding (gray/black)   $250$250$250
Bodyside moldings$75$75$75   
Rear spoiler  $200$200$200$200
Wheel-lip moldings   $75$75$75
Infotainment 
App support     $0
Bluetooth audio streaming   $25$25$25
DVD-compatible player     $0
HD radio     $50
Navigation system     $600
Siri Eyes Free support     $0
SMS text-to-speech reader   $25$25$25
Traffic + travel information     $25
Voice control for audio system   $25$25 
Voice control for nav and audio     $100
Instruments, Lights, and Mirrors 
Auto-dimming headlights   $200$200$200
Auto-dimming rearview mirror     $150
Automatic headlights   $125$125$125
Automatic-off headlights$25$25$25   
Compass   $0$0$0
Heated mirrors   $25$25$25
Illuminated visor mirror, driver   $50$50$50
Illuminated visor mirror, passenger   $50$50$50
LED headlights, single projector or low beam only     $750
Outside temperature display   $50$50$50
Speaker lights $100$100   
Spotter mirror(s)   $50  
Turn signals on or near mirrors   $25$25$25
Visor mirror, driver$10$10$10   
Visor mirror, passenger$10$10$10   
Seats and Interior Trim 
Center armrest(s), second row   $50$50$50
Floor mats $75$75$75$75$75
Heated front seats     $200
Leather-wrapped steering wheel $150$150$150$150$150
Manual height adjuster, driver seat$50$50$50$50$50 
Manual recliner, second row seats   $75$75$75
Memory system, driver seat     $200
Metal pedals $75$75   
Power fore-aft adjuster, driver seat     $100
Power height adjuster, driver seat     $100
Power lumbar adjuster, driver seat     $100
Power recliner, driver seat     $100
Power tilt adjuster, driver seat     $100
Synthetic leather seating surfaces     $0
Suspension, Wheels, and Tires 
Alloy wheels$350$350$350$350$350 
Chrome-coated alloy wheels     $600
Electronic systems calibration selector   $200$200$200
Sport suspension (upgrade)  $0   
Total Value of Features$820$1,220$1,420$6,340$6,265$10,690
Value of Feature Adjustments$0$400$600$5,520$5,445$9,870
Value of Feature Adjustments0-381-569-311-281-368

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Specifications Comparison: Kia Soul vs. Toyota RAV4

Model Year20102021
ModelSoulRAV4
Body4dr Hatch4dr SUV
Wheelbase100.4 in105.9 in
Length161.6 in180.9 in
Width70.3 in73.0 in
Height63.4 in67.0 in
Curb Weight2,800 lb.3,370 lb.
Fuel Capacity12.7 gal.14.5 gal.
Row 1 Headroom40.2 in39.5 in
Row 1 Shoulder Room55.2 in57.8 in
Row 1 Hip Room53.3 in54.3 in
Row 1 Legroom42.1 in41.0 in
Row 2 Headroom39.6 in39.5 in
Row 2 Shoulder Room55.1 in56.4 in
Row 2 Hip Room52.7 in47.7 in
Row 2 Legroom39.0 in37.8 in
Cargo Volume,
Minimum
19.3 ft337.6 ft3
Cargo Volume,
Maximum
53.4 ft30.0 ft3

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Option Package Details
Toyota RAV4 XLE

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%

Option Package Details
Toyota RAV4 XLE Premium

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%

Option Package Details
Toyota RAV4 Limited

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%

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